Training REsearch and Applications networks to Support the Ultimate Real time high accuracy EGNSS solution *
The objective of the TREASURE project is to offer specialized training to 13 doctoral students in the strategic and emerging field of European GNSS.
Geolocalisation and Navigation via a Satellite System
It aims to develop multidisciplinary research to maximize the enormous potential for the promotion and exploitation of GNSS technology. This innovative multidisciplinary training contributes to strengthening the global positioning of Galileo, European GNSS (EGNSS), which must be fully operational by 2020. TBS will supervise one doctorate student in the field of strategic marketing in partnership with the regional firm NOVELTIS. The duration of the project is from September 2017 to August 2020.
Challenges, results and impact of the TREASURE Project
Strategic analysis of the European GNSS market.
Interview with Victor DOS SANTOS PAULINO and Jean-Marc DECAUDIN
What is the subject of your research?
This research aims to better understand the dissemination of innovations in the space sector and, more particulary, innovations using space navigation systems (e.g. GPS, Galileo). The theoretical approaches we use stem from strategic management and marketing techniques.
What are the main results of your research so far?
This research shows that despite intentions to consider both technological and market opportunities, partnerships that develop innovative projects are primarily guided by a “technology push” strategy. This bias generates problems for the successful dissemination of innovations to customers.
This research explores the hypothesis that selling innovative services incorporating new technologies is more conducive to the adoption of innovations than selling the new technologies alone. This hypothesis is validated theoretically and empirically.
How does the funding support your research?
The funding obtained from the European Union for a period of 3 years made it possible to co-finance the full-time salary of a doctoral student, Paola TESTA, and her travel expenses. In particular, the doctoral student was able to spend extended periods of time in several European organisations for case studies. Without this funding and the support of NOVELTIS, this research would not have taken place.
* Training, REsearch and Applications network to Support the Ultimate Real time high accuracy EGNSS solution funded by the Horizon 2020 program of the European Commission – Actions Marie Sklodowska Curie – Innovative Training Networks
Richard BRU – CEO – NOVELTIS.
“This research work enables NOVELTIS to develop new approaches to innovation in marketing to reach new international markets. It opens up new horizons and fuels the company’s strategic thinking. It also enables continuous interaction with the active scientific community on this important topic.“
Victor DOS SANTOS PAULINO : firstname.lastname@example.org
Jean-Marc DECAUDIN : email@example.com
Back to school 2021
Looking for the start dates of your program at TBS? Here you'll find all the information you need
Older workers’ employability is a Human Resource Development responsibility
Dello RussoLatest Videos from our ResearchersProfessorResearch
TBS International Business Programs in MOCI TOP 10
From 08.07.21 to 08.07.21
French international business magazine Le Moniteur du Commerce International (MOCI) puts the spotlight on some of TBS's most popular international business programs in their 2021 guide.
Responsible Higher Education – Call for Proposals
From 13.10.21 to 15.10.21
Responsible Higher Education: from Collaboration to Action
From 13.10.21 to 15.10.21
Become part of the sustainable education of the future, where academics, staff members, students and stakeholders all work together towards increasingly responsible education. Come join us to make a collective impact during this high-profile 3-day event!
Survey: Does teleworking change the very notion of work ?
TBS researchers Kévin Carillo and Alain Klarsfeld have prepared a new survey to learn more about the conditions that make for efficient teleworking while respecting professionals, in collaboration with the University of Montréal and Laval University in Canada.
Artificial Intelligence from a Tourism Perspective
The TBS Center of Excellence in Artificial Intelligence & Business Analytics and the TBS Research Center are proud to invite you to the online seminar on Artificial Intelligence from a Tourism Perspective with Dr Ulrike Gretzel
Meet The Editor – Yogesh Dwivedi – IJIM
The Center of Excellence in Artificial Intelligence and Business Analytics, in collaboration with the TBS Research Center, is pleased to invite you to the “Meet the Editor” webinar, with The International Journal of Information Management's editor Yogesh Dwivedi (CNRS: 2, FNEGE: 3).
Meet The Editor – Stefan Minner – IJPE
The Center of Excellence in Artificial Intelligence and Business Analytics, in collaboration with the TBS Research Center, is pleased to invite you to the "Meet the Editor" webinar, with International Journal of Production Economics's editor Stefan MINNER (CNRS: 4, FNEGE: 4).
Joint R2D2 and PRME Chapter meeting: “Re-finding Us in Uncertain Times”
12.04.21 to 27.05.21
TBS Education unveils its 2026 strategy: inspiring TBS
Driven by a unique strategy that will be deployed over the next 5 years, the Toulousain school - newly named TBS Education - has set itself bold and inspiring development objectives: to become the school of educational well-being, to strengthen the employability of its learners, and to maximize its societal impact on its territories. To achieve its goals, TBS Education will rely on a whole new genre of campuses, an expert and reputed faculty, new training and employability models as well as a strengthened international presence.
Why companies need experts more than ever
Today’s economic context pushes companies to explore new strategies to keep their business moving forward. Now’s the time to step out of your comfort zone and become an expert to stand out on tomorrow’s job market and make an impact on the future.
From 25.03.21 to 26.03.21
The Challenge is on! From 25 to 26 March, 2021, students of the MSc Big Data, Marketing & Management face their fellow students of the MSc Artificial Intelligence & Business Analytics for the 3rd edition of the TBS Datathon. They will develop, in record time, a predictive algorithm for online advertising for our partner, Criteo.
TBS Summer School Programs 2021 Webinar
Webinar 21st April: Join us Online. Summer School registrations are open! Join one of the TBS Summer School programs and earn ECTS credits towards your degree!
See all the news