Participants will gain a comprehensive understanding of the international digital media market, learn to evaluate digital media strategies and develop a social media strategy that can be applied to world markets. Digital media tools and analytics will be examined in collaboration with the impact of culture, data governance and the economic differences in international markets. Participants will develop brand specific, dynamic, global digital marketing strategies to meet business goals through developing KPI’s, best practices and data analytics. This course is focused on developing practical skills in creating an internationally viable digital media brand applicable to a wide variety of marketing professionals. 

The Luxury Industry has been one of the fastest growing and most profitable industries in the 21stCentury. Management is this industry has for centuries been carefully kept as ‘family secrets’. Due to the rapid growth of the industry an urgent need to transmit knowledge has emerged as The Luxury Industry has been one of the fastest growing and most profitable industries in the 21stCentury. Management is this industry has for centuries been carefully kept as ‘family secrets’. Due to the rapid growth of the industry an urgent need to transmit knowledge has emerged as houses need to employ talent from almost every corner of the world. Much of the strategies are the exact opposite of the Principles of Marketing commonly taught and practiced worldwide. Luxury Strategy principles can be applied across almost any industry to add value to brand equity. 

The purpose of this module is to provide students with an increased understanding of international marketing and a comprehensive and up to date treatment on the subjects of brands, brand equity and strategic brand management – the design and implementation of marketing communications programs and activities to build, measure and manage brand equity.

This subject aims to provide students with concepts and techniques to develop strong marketing, branding and promotion strategies and work towards establishing and sustaining a competitive market position.This course addresses global issues and describes concepts relevant to all international marketers. Through different case studies, students will learn how to create strong international brands thanks to effective marketing communications strategies.

Integration and globalization of the modern world require an understanding of international finance. Participants in this course will learn up-to-date theories of international finance and its practical, real-world applications. Effective decision making requires a deep understanding of the global financial markets; in particular, this course will cover foreign exchange markets and world capital markets.  

The critical role of procurement in ensuring supply and product availability has become very clear in recent years. Mastering core procurement processes of strategic sourcing and supplier relationship management is important for buyers and their colleagues across the business. From production to engineering, from IT to facilities, from HR to marketing, every function in the business buys from suppliers and managers are well advised to ensure familiarity with procurement in order to unleash full supplier potential, grow margins and drive supply chain efficiencies. This course introduces core procurement process and critical tools to ensure supply and cost savings. Based upon an understanding of these core processes the course will have participants understand how to unleash procurement to support progress with ESG, risk management and digital transformation. The course will feature real world cases and examples and interactive worksessions.

In a digitalized world like the one we live in; it is impossible to ignore intercultural exchanges. The managers of tomorrow and the students of today will be facing multinational group interactions, and the best option one can choose is to be prepared to make them as smooth and profitable as possible. In this course, we will see new 

concepts and put a name to everyday situations, providing necessary tools to face cultural interactions with leadership, and in the best way possible

Enhance your brand on the local and global markets! Students will develop brand specific, dynamic, digital marketing strategies to meet a wide range and variety of business goals. Whether you want to create a start-up,  develop your skills to apply in an established business or scale your brand on the international market, this course provides you with the skills to develop a clearly defined digital marketing strategy.

This course provides a comprehensive exploration of Strategic Supply Management and Supply Chain Resilience to ensure organizational competitiveness in today’s complex business environment. Key areas of focus include:

Understanding the demands placed on supply managers from the firm’s stakeholders including buyers, suppliers and end consumers. It focuses on demonstrating the impact of supply management on the organisation’s competitive success and profitability. It introduces tools, techniques, and approaches for managing supply process, includind cost/price analysis, negotiations, and contract management. Finally, it introduces future directions in supply management and the expanding strategic nature of the fiels. Related to supply, it focuses on assessing threats that may lead to disastrous events within the network. Evaluating control alternatives and implementing strategies to enhance resilience. Lastly, it explains elements of a holistic supply chain resilience program.

This course explores a global framework for innovation, focusing on creativity and the innovation process. Students will learn about business model development, including tools like customer questionnaires, empathy matrices, and business canvases. The course covers strategic approaches such as Blue Ocean and Lean Start-up methods, as well as design thinking to refine business models.

Participants will delve into supply chain innovations, production, and partnership management, with hands-on workshops on crafting and negotiating win-win partnerships and designing incentive structures. The course also includes targeted business development and innovation strategies in various global regions, including Brazil, Cape Verde, Portugal, China, India, UAE, USA, and Indonesia.

Business 4.0 integrates and leverages digital technologies to embed sustainable and responsible practices within business organizations. This includes AI-enabled systems which will play a pivotal role in digital and sustainable transformations of business operations. The course will also cover the interplay between AI and emerging technology trends such as Internet of Things, Blockchain, Augmented and Virtual Reality, Metaverse and Cyber Security to help achieve Sustainability Development Goals from both business and society perspective.