Winter Courses

Participants will gain a comprehensive understanding of the international digital media market, learn to evaluate digital media strategies and develop a social media strategy that can be applied to world markets. Digital media tools and analytics will be examined in collaboration with the impact of culture, data governance and the economic differences in international markets. Participants will develop brand specific, dynamic, global digital marketing strategies to meet business goals through developing KPI’s, best practices and data analytics. This course is focused on developing practical skills in creating an internationally viable digital media brand applicable to a wide variety of marketing professionals. 

The Luxury Industry has been one of the fastest growing and most profitable industries in the 21stCentury. Management is this industry has for centuries been carefully kept as ‘family secrets’. Due to the rapid growth of the industry an urgent need to transmit knowledge has emerged as The Luxury Industry has been one of the fastest growing and most profitable industries in the 21stCentury. Management is this industry has for centuries been carefully kept as ‘family secrets’. Due to the rapid growth of the industry an urgent need to transmit knowledge has emerged as houses need to employ talent from almost every corner of the world. Much of the strategies are the exact opposite of the Principles of Marketing commonly taught and practiced worldwide. Luxury Strategy principles can be applied across almost any industry to add value to brand equity. 

There are few things more relevant for the productivity of a company than the correct management of its projects. Project Management is a discipline whose main objective is to achieve success in projects within the constraints of scope, time, quality and budget.To reach these objectives requires: maximum organization, planning, motivation and resource control. The latter is one of the biggest challenges, since the coordination and optimization in the allocation of resources is a real challenge. 

Competitive Intelligence (CI) is a set of processes and techniques that can  help companies gain insight into competitors to identify advantages and edges in the marketplace. Participants to this course will explore the boundaries and ethic limits, and understand the concepts that have been introduced in France and in foreign countries, in governments and in firms since the fall of the Berlin Wall. Participants will learn key tools, frames of reference and learn to apply analytical and socio-technical techniques to improve organizational decision making as related to CI.  

It is increasing important for companies to have knowledge of international issues, whether they are actively involved in foreign markets or have foreign competitors at home. The increased risk and complexity the international marketers face are because of the increased uncertainty from operating in diverse and less understood environments. In the course participants will understand iternational marketing and the important role it plays in the companies’ strategies as well as explore global issues and how they impact global marketing strategies Emphasis is on the strategic implications of the competition in the markets of Europe with a focus on France. An environmental /cultural approach to international marketing permits a truly global orientation. 

Tourism is a huge part of our global culture, allowing us to explore different parts of the world, meet people from differnt parts of the world and experience new traditions and activities. However, the industry is changing and the challenge of climate change and our role in escalating it continues to make a sizable impact. Across all industries, our global community is thinking about ways to lessen our impact on the earth. Sustainable tourism can be defined as a kind of tourism that has more benefits than negative impacts, especially relating to the environment, the economy and communities. Truly sustainable and responsible tourism should make destinations better for people to live in as well as visit.  

Integration and globalization of the modern world require an understanding of international finance. Participants in this course will learn up-to-date theories of international finance and its practical, real-world applications. Effective decision making requires a deep understanding of the global financial markets; in particular, this course will cover foreign exchange markets and world capital markets.  

In a digitalized world like the one we live in; it is impossible to ignore intercultural exchanges. The managers of tomorrow and the students of today will be facing multinational group interactions, and the best option one can choose is to be prepared to make them as smooth and profitable as possible. In this course, we will see new 

concepts and put a name to everyday situations, providing necessary tools to face cultural interactions with leadership, and in the best way possible

Supply Chain and Global Logistics are now recognized as strategic functions of modern Companies for both Industry and Services. They may give to any actor on the international market a key competitive advantage and development perspectives. Although operational, the Supply Chain must be perfectly aligned with the company’s strategy. 

The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of the data-driven business era. In this new data-driven business world, marketers need to incorporate data into their dThe explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of the data-driven business era. In this new data-driven business world, marketers need to incorporate data into their decision-making processes in order to gain a competitive edge by: interacting with customers in a more personalized and efficient manner, by designing products and services that perfectly match customers’ fast-changing needs and desires, but also by managing marketing and communication campaigns in real-time. 

Innovation and entrepreneurship are essential skills in gaining a competitive advantage in today’s global economic environment. Participants will analyze and discuss theories, principles, concepts, and practices of entrepreneurship and innovation management in various sectors and explore current trends, organizational challenges to both entrepreneurship and innovation, and as well creativity, and opportunities that may be addressing customer and societal challenges. Additionally, participants will analyze the theories, nature, and dynamics of implementing change in organizational culture and the impact of an organization’s adoption of an innovation strategy. 

Business 4.0 integrates and leverages digital technologies to embed sustainable and responsible practices within business organizations. This includes AI-enabled systems which will play a pivotal role in digital and sustainable transformations of business operations. The course will also cover the interplay between AI and emerging technology trends such as Internet of Things, Blockchain, Augmented and Virtual Reality, Metaverse and Cyber Security to help achieve Sustainability Development Goals from both business and society perspective. 

In order to meet the challenges of sustainable development on a global scale, companies are building and even accelerating their Corporate Social Responsibility (CSR) strategy. Among the key levers for such an approach, there is a growing interest in the circular economy. Circular business models offer new ways to create a more sustainable economic growth model. Pariticpants in this course will understand the growing business case for sustainable solutions and learn how to manage and grow a sustainable business by incorporating circular economy principles into their strategies. 

Ethical leadership is a concept that has gained significant attention in recent years. In a world where ethical concerns arise in various domains, the need for leaders who demonstrate strong moral values and insights are of evermore importance. Ethical leadership involves a set of traits and behaviours which prioritize the well-being and integrity of individuals and communities while upholding the highest standards of honesty, transparency, and fairness. In this course, participants will develop and enhance the knowledge, attitudes, and skills necessary for individuals to become ethical leaders. This course focuses on understanding principles of ethics and practices of ethical leadership in various organizational contexts.