Unique Undergraduate and Master Courses in Beautiful France!
The TBS Education Winter School programs offer a variety of business and management courses in Paris and Toulouse. Students can choose 1 course per destination.
Each module is worth 7 ECTS credits and includes 30 contact hours!
The academic content focuses on the European market and perspectives, a point of view particularly interesting to students (from anywhere in the world) wanting to understand or learn more about Europe’s diversity and complexity.
Courses Available in Paris
360 Of Digital Communication
Participants will gain a comprehensive understanding of the international digital media market, learn to evaluate digital media strategies and develop a social media strategy that can be applied to world markets. Digital media tools and analytics will be examined in collaboration with the impact of culture, data governance and the economic differences in international markets. Participants will develop brand specific, dynamic, global digital marketing strategies to meet business goals through developing KPI’s, best practices and data analytics. This course is focused on developing practical skills in creating an internationally viable digital media brand applicable to a wide variety of marketing professionals.
Luxury Brand Management
The Luxury Industry has been one of the fastest growing and most profitable industries in the 21stCentury. Management is this industry has for centuries been carefully kept as ‘family secrets’. Due to the rapid growth of the industry an urgent need to transmit knowledge has emerged as The Luxury Industry has been one of the fastest growing and most profitable industries in the 21stCentury. Management is this industry has for centuries been carefully kept as ‘family secrets’. Due to the rapid growth of the industry an urgent need to transmit knowledge has emerged as houses need to employ talent from almost every corner of the world. Much of the strategies are the exact opposite of the Principles of Marketing commonly taught and practiced worldwide. Luxury Strategy principles can be applied across almost any industry to add value to brand equity.
There are few things more relevant for the productivity of a company than the correct management of its projects. Project Management is a discipline whose main objective is to achieve success in projects within the constraints of scope, time, quality and budget.To reach these objectives requires: maximum organization, planning, motivation and resource control. The latter is one of the biggest challenges, since the coordination and optimization in the allocation of resources is a real challenge.
Competitive Intelligence (CI) is a set of processes and techniques that can help companies gain insight into competitors to identify advantages and edges in the marketplace. Participants to this course will explore the boundaries and ethic limits, and understand the concepts that have been introduced in France and in foreign countries, in governments and in firms since the fall of the Berlin Wall. Participants will learn key tools, frames of reference and learn to apply analytical and socio-technical techniques to improve organizational decision making as related to CI.
International Marketing Strategies
It is increasing important for companies to have knowledge of international issues, whether they are actively involved in foreign markets or have foreign competitors at home. The increased risk and complexity the international marketers face are because of the increased uncertainty from operating in diverse and less understood environments. In the course participants will understand iternational marketing and the important role it plays in the companies’ strategies as well as explore global issues and how they impact global marketing strategies Emphasis is on the strategic implications of the competition in the markets of Europe with a focus on France. An environmental /cultural approach to international marketing permits a truly global orientation.
Global Sustainable Tourism
Tourism is a huge part of our global culture, allowing us to explore different parts of the world, meet people from differnt parts of the world and experience new traditions and activities. However, the industry is changing and the challenge of climate change and our role in escalating it continues to make a sizable impact. Across all industries, our global community is thinking about ways to lessen our impact on the earth. Sustainable tourism can be defined as a kind of tourism that has more benefits than negative impacts, especially relating to the environment, the economy and communities. Truly sustainable and responsible tourism should make destinations better for people to live in as well as visit.
Integration and globalization of the modern world require an understanding of international finance. Participants in this course will learn up-to-date theories of international finance and its practical, real-world applications. Effective decision making requires a deep understanding of the global financial markets; in particular, this course will cover foreign exchange markets and world capital markets.
Courses Available in Toulouse
Cross-Cultural & Global HR Management
In a digitalized world like the one we live in; it is impossible to ignore intercultural exchanges. The managers of tomorrow and the students of today will be facing multinational group interactions, and the best option one can choose is to be prepared to make them as smooth and profitable as possible. In this course, we will see new
concepts and put a name to everyday situations, providing necessary tools to face cultural interactions with leadership, and in the best way possible
Supply Chain & Global Logistics
Supply Chain and Global Logistics are now recognized as strategic functions of modern Companies for both Industry and Services. They may give to any actor on the international market a key competitive advantage and development perspectives. Although operational, the Supply Chain must be perfectly aligned with the company’s strategy.
Big Data & Business Analytics
The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of the data-driven business era. In this new data-driven business world, marketers need to incorporate data into their dThe explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of the data-driven business era. In this new data-driven business world, marketers need to incorporate data into their decision-making processes in order to gain a competitive edge by: interacting with customers in a more personalized and efficient manner, by designing products and services that perfectly match customers’ fast-changing needs and desires, but also by managing marketing and communication campaigns in real-time.
Entrepreneurship & Innovation
Innovation and entrepreneurship are essential skills in gaining a competitive advantage in today’s global economic environment. Participants will analyze and discuss theories, principles, concepts, and practices of entrepreneurship and innovation management in various sectors and explore current trends, organizational challenges to both entrepreneurship and innovation, and as well creativity, and opportunities that may be addressing customer and societal challenges. Additionally, participants will analyze the theories, nature, and dynamics of implementing change in organizational culture and the impact of an organization’s adoption of an innovation strategy.
AI in Business
Business 4.0 integrates and leverages digital technologies to embed sustainable and responsible practices within business organizations. This includes AI-enabled systems which will play a pivotal role in digital and sustainable transformations of business operations. The course will also cover the interplay between AI and emerging technology trends such as Internet of Things, Blockchain, Augmented and Virtual Reality, Metaverse and Cyber Security to help achieve Sustainability Development Goals from both business and society perspective.
CSR Strategies towards Impactful Circulal Business Models
In order to meet the challenges of sustainable development on a global scale, companies are building and even accelerating their Corporate Social Responsibility (CSR) strategy. Among the key levers for such an approach, there is a growing interest in the circular economy. Circular business models offer new ways to create a more sustainable economic growth model. Pariticpants in this course will understand the growing business case for sustainable solutions and learn how to manage and grow a sustainable business by incorporating circular economy principles into their strategies.
Ethical leadership is a concept that has gained significant attention in recent years. In a world where ethical concerns arise in various domains, the need for leaders who demonstrate strong moral values and insights are of evermore importance. Ethical leadership involves a set of traits and behaviours which prioritize the well-being and integrity of individuals and communities while upholding the highest standards of honesty, transparency, and fairness. In this course, participants will develop and enhance the knowledge, attitudes, and skills necessary for individuals to become ethical leaders. This course focuses on understanding principles of ethics and practices of ethical leadership in various organizational contexts.
What else is included?
The TBS Education Winter School Program is not all about academics, there’s more! Throughout the program, a selection of cultural activities and company visits will be organized. During such events, you will be able to get to know the other International Winter School students, discover French culture and learn more about local business. A housing option is also offered for the Program; to learn more about the activities and accommodation click the button below!
Research article — When Is CEO Activism Conducive to the Democratic Process?
This article complements the predominantly instrumentally oriented literature on CEO activism and contributes, more broadly, to the literature that explores the normative dimensions of corporate political involvement, as well as to a growing strand of research that draws on philosophical theory to inform business leaders’ ethical decision-making.
Research article — Managing my shame: Investigating the effects of organizational identity threat and public service motivation on exemplification
The present study investigates how public employees make sense of and react to threatening events that may call into question organization's core attributes and status.
Research article — Early-career academic engagement in university–industry collaborative PhDs: Research orientation and project performance
This study sheds light on an understudied area of academic engagement and highlights the significance of considering research orientation and students' taste for science or industry when developing university-industry collaborations. This has implications for PhD supervisors, PhD students, their industrial partners, and policymakers.
Financial Times 2023: TBS Education’s Global Executive MBA ranks 62nd best in the world
The Financial Times has published its annual ranking of the world's top 100 Executive MBAs. This year, TBS Education's Global Executive MBA moved up 12 places, confirming its growth momentum and ranking 62nd.
Research article — The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy
We investigate how and when threats to freedom posed by government-imposed containment measures to young adults reduce their contact tracing apps (CTAs) adoption intentions.
Research article — Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?
Academic ExcellenceFosso Wamba
This study investigates the benefits, challenges, and trends associated with Gen-AI/ChatGPT in O&SCM.
Research article — Entry mode diversity and closing commercial deals with international customers: The moderating role of advanced servitization
As the importance of servitization and service-augmented solution delivery grows into a mainstream phenomenon for manufacturers, offering theoretically founded avenues to solve their specific internationalization challenges is necessary.
Research article — Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations
Academic ExcellenceFosso Wamba
This study's objective is to investigate how a business can achieve data-driven market effectiveness through the sustained application of a customer analytics capability to its operations.
Financial Times 2023 ranking: TBS Education ranks 37th among the world’s business schools
Inspiring EducationMaster In Management
n September 11, 2023, the Financial Times published its international ranking of Masters in Management. TBS Education moves up 13 places to rank among the world's top Management Schools.
Research article — Sustainability and intermodality in humanitarian logistics: A two-stage multi-objective programming formulation: a two-stage multi-objective programming formulation
Intermodality is a valuable approach when infrastructure is damaged, as it allows the use of different delivery modes to reach demand areas. Nevertheless, involving different transportation modes has an impact on the environment.
Research article — Human resource management in the age of generative artificial intelligence: Perspectives and research directions on ChatGPT
Research article — Does Resilience Matter for Supply Chain Performance in Disruptive Crises with Scarce Resources?
Academic ExcellenceFosso Wamba
Research article — Advances in entrepreneurial ecosystem and places: time, space and context
Research article — The Organizational Dynamics of Business Models for Sustainability: Discursive and Cognitive Pathways for Change
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