Winter Courses

Participants will gain a comprehensive understanding of the international digital media market, learn to evaluate digital media strategies and develop a social media strategy that can be applied to world markets. Digital media tools and analytics will be examined in collaboration with the impact of culture, data governance and the economic differences in international markets. Participants will develop brand specific, dynamic, global digital marketing strategies to meet business goals through developing KPI’s, best practices and data analytics. This course is focused on developing practical skills in creating an internationally viable digital media brand applicable to a wide variety of marketing professionals.

The Luxury Industry has been one of the fastest growing and most profitable industries in the 21stCentury. Management is this industry has for centuries been carefully kept as ‘family secrets’. Due to the rapid growth of the industry an urgent need to transmit knowledge has emerged as houses need to employ talent from almost every corner of the world. Much of the strategies are the exact opposite of the Principles of Marketing commonly taught and practiced worldwide. Luxury Strategy principles can be applied across almost any industry to add value to brand equity.

There are few things more relevant for the productivity of a company than the correct management of its projects. Project Management is a discipline whose main objective is to achieve success in projects within the constraints of scope, time, quality and budget.To reach these objectives requires: maximum organization, planning, motivation and resource control. The latter is one of the biggest challenges, since the coordination and optimization in the allocation of resources is a real challenge.

The European market is a complex patchwork making up the macro-environment under which companies compete. Competition and business practices differ from country to country and consumers in different countries in Europe behave in different ways. To be able to succeed in the European environment companies can rely on well designed and adaptable strategies. The aim of the course is to provide a good understanding of the European market and to provide participants with tools and frameworks to design effective competitive strategies in Europe.

Key issues in International Human Resource Management (IHRM) are introduced to the participants, with a focus on the practical dimension. As companies are to go worldwide to get performant (Schwens et al., 2017), managing the human resources and change on the international level becomes a priority. This course aims at presenting accurate and appropriate IHRM concepts and operational tools in order to understand the means by which a company can be performant through a higher human capital and a better managed workforce.

Supply Chain and Global Logistics are now recognized as strategic functions of the modern Companies for both Industry and Services. They may give to any actor on the international market a key competitive advantage and development perspectives. Although operational, the Supply Chain must be perfectly aligned with the company’s strategy

The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of the data-driven business era. In this new data-driven business world, marketers need to incorporate data into their decision-making processes in order to gain a competitive edge by: interacting with customers in a more personalized and efficient manner, by designing products and services that perfectly match customers’ fast-changing needs and desires, but also by managing marketing and communication campaigns in real-time.

The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of the data-driven business era. In this new data-driven business world, marketers need to incorporate data into their decision-making processes in order to gain a competitive edge by: interacting with customers in a more personalized and efficient manner, by designing products and services that perfectly match customers’ fast-changing needs and desires, but also by managing marketing and communication campaigns in real-time.