The Marketing Department delivers high-quality training to students in TBS Bachelor’s, Master’s, MBA and Executive Education programs in order to enable them to meet the challenges marketers are facing:
- stiffer global competition
- rapid products and services obsolescence
- the continuing evolution of Information and Communication Technology and new media
- crises in mass consumption models and changing consumer behavior patterns
- marketing challenges regarding health and environmental crises
- the (r)evolution of distribution methods, access to goods and services
The department’s main objective is to train students in the various marketing- and sales-related fields across all sectors (B2C, B2B, and services) and in all types of organizations (industrial or distribution companies, services providers, public institutions or associations, etc.).
The department provides students in the Bachelor’s program with a solid foundation in operational marketing techniques, and it runs the “Commercial development” and “events” professional paths.
Beyond introductory marketing courses, in the Master’s in Management program, the department offers a pre-specialisation module, teaching students very practical skills to prepare them for their gap year, and different courses covering marketing applications in various contexts (e.g., crisis communication, sustainable development or aeronautics). Moreover, across our various campuses we offer students many Master of Science programs (MSc) to further specialize in marketing related to industries or occupations (in English or bilingual track): Business-to-Consumer Marketing (B-to-C), Business-to-Business Marketing (B-to-B), Management of Cultural and Creative Activities, Fashion, Luxury, Tourism and Hospitality, Digital marketing and e-commerce, Big Data marketing and management, Marketing and Communication.
These MScs are also accessible to M1- level foreign students seeking an expertise in marketing.
The department has 18 resident faculty members, as well as affiliated professors and high-level professional lecturers who share their expertise with students.
The 18 research professors in the department are members of the “Social and Innovation marketing” research lab, which studies various research subjects in marketing based on different methods. The three research orientations are Sustainable and Responsible Marketing, Innovation and Artificial intelligence, and Culture and Cultural Practices. These researchers regularly publish reference books in their fields. They also participate in international conferences on marketing research and publish scholarly articles in renowned academic journals.