The Marketing Department delivers high-quality training to students in TBS Bachelor’s, Master’s, MBA and Executive Education programs in order to enable them to meet the challenges marketers are facing:
- stiffer global competition
- rapid products and services obsolescence
- the continuing evolution of Information and Communication Technology and new media
- crises in mass consumption models and changing consumer behavior patterns
- marketing challenges regarding health and environmental crises
- the (r)evolution of distribution methods, access to goods and services
The department’s main objective is to train students in the various marketing- and sales-related fields across all sectors (B2C, B2B, and services) and in all types of organizations (industrial or distribution companies, services providers, public institutions or associations, etc.).
The department provides students in the Bachelor’s program with a solid foundation in operational marketing techniques, and it runs the “Commercial development” and “events” professional paths.
Beyond introductory marketing courses, in the Master’s in Management program, the department offers a pre-specialisation module, teaching students very practical skills to prepare them for their gap year, and different courses covering marketing applications in various contexts (e.g., crisis communication, sustainable development or aeronautics). Moreover, across our various campuses we offer students many Master of Science programs (MSc) to further specialize in marketing related to industries or occupations (in English or bilingual track): Business-to-Consumer Marketing (B-to-C), Business-to-Business Marketing (B-to-B), Management of Cultural and Creative Activities, Fashion, Luxury, Tourism and Hospitality, Digital marketing and e-commerce, Big Data marketing and management, Marketing and Communication.
These MScs are also accessible to M1- level foreign students seeking an expertise in marketing.
The department has 18 resident faculty members, as well as affiliated professors and high-level professional lecturers who share their expertise with students.
The 18 research professors in the department are members of the “Social and Innovation marketing” research lab, which studies various research subjects in marketing based on different methods. The three research orientations are Sustainable and Responsible Marketing, Innovation and Artificial intelligence, and Culture and Cultural Practices. These researchers regularly publish reference books in their fields. They also participate in international conferences on marketing research and publish scholarly articles in renowned academic journals.
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Webinar “AI Day”
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Best Of France – Education Event (Canada)
From 05.10.21 to 06.10.21
Meet us at Best Of France Education Event (Canada)
2021 EEFT European Study Talk (Taïwan)
Meet us at EEFT European Study Talk (Taïwan)
Back to school 2021: 11 new professors
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Back to school 2021
Looking for the start dates of your program at TBS? Here you'll find all the information you need
TBS International Business Programs in MOCI TOP 10
From 08.07.21 to 08.07.21
French international business magazine Le Moniteur du Commerce International (MOCI) puts the spotlight on some of TBS's most popular international business programs in their 2021 guide.
Responsible Higher Education – Call for Proposals
From 13.10.21 to 15.10.21
Survey: Does teleworking change the very notion of work ?
TBS researchers Kévin Carillo and Alain Klarsfeld have prepared a new survey to learn more about the conditions that make for efficient teleworking while respecting professionals, in collaboration with the University of Montréal and Laval University in Canada.
Artificial Intelligence from a Tourism Perspective
The TBS Center of Excellence in Artificial Intelligence & Business Analytics and the TBS Research Center are proud to invite you to the online seminar on Artificial Intelligence from a Tourism Perspective with Dr Ulrike Gretzel
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