• Casablanca
  • English, French
  • 12 months
  • Full Time
  • September 2023
Msc Label Cge
This MSc obtained the MSc label from CGE

Students choosing this program intend to work in the Marketing and Communication fields in general regardless of the economic sector.

They will gain operational expertise in traditional and Digital Marketing and Communication tools. They will learn how to expand a business, by mastering the issues related to Strategic Marketing and Communication in a moving context (digitalization, climate change…).

This program has received the CGE quality label, a national accreditation reserved for top business schools in France. The CGE label guarantees the high quality standards of the program and allows international students to continue to work on French territory after their studies to further fine-tune their expertise.

Marketers must drive the development of their organization by identifying strategic areas, designing innovative offers and by being able to properly communicate these offers to the market.
The MSc in Marketing, Management and Communication is designed to develop these key and complementary competencies and to train executives to able to understand the marketing challenges behind the deep changes in our civilization (sustainability, digitalization, internationalization…).

Students in this Master will learn how to detect market opportunities and orient innovation within their organization. They will be able to arbitrate between the different strategic approaches, channels of distribution and communication strategies.

Through several applied company projects and case studies, they will also learn how to develop a full marketing plan that takes advantage of all digital potentialities and to set up relevant key marketing performance indicators.


Program Design

Total number of hours: 450h

This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.

Professional expertise

Soft Skills Certificate

Consulting Mission

Master Thesis

In-company Work experience

prof market

Annalisa FRACCARO, Assistant Professor

Teaching areas:
Market Research
Marketing Fundamentals
Strategic Marketing

Academic requirements:

  • 4-year Bachelor Degree (240 ECTS) or equivalent
  • If you hold a 3-year Bachelor Degree, you must apply to our MSc preparatory program.

Language level:

  • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / CAMBRIDGE B2 / FCE / CAT 165
  • For programs taught in French: French mother tongue OR DELF B2 OR equivalent

Required documents for application:

  • CV
  • Cover/Motivation letter/Statement of Purpose
  • Passport copy
  • Transcript of grades of your latest degree
  • Enrollment certificate or diploma
  • For the English MSc: B2 English test (IELTS, TOIEC, TOEFL, CAMBRIDGE or DUOLINGO), if your studies were not 100% in English or if you are not a native English speaker
  • For the bilingual (French & English) MSc: B2 French test (DELF or TCF) if your studies were not 100% in French or if you are not a native French speaker & B2 English test (IELTS, TOIEC, TOEFL, CAMBRIDGE or DUOLINGO), if your studies were not 100% in English or if you are not a native English speaker
  • Letter of recommendation (not mandatory)

MSC Deadline to apply: July 30th

This Master of Science prepares you for the following job categories:

  • In BtoB and BtoC oriented companies:
    • Assistant Product Manager / Product Manager
    • Marketing Manager
    • Marketing Research Analyst
    • Content Marketing Manager
    • Assistant Brand Manager/ Brand Manager
    • Marketing Manager
    • External / Internal Communication Manager
    • Marketing and Innovation Manager
  • In BtoB oriented companies:
    • Sales Engineer.
    • Business Development Analyst / Business Developer
    • Relationship Manager
  • In Communication agencies:
    • Account Manager
    • Advertising / Digital Advertising Manager
    • Media Planner / Social Media Planner.

To know the fees of this MSc in Casablanca please contact us.

The cost of this training includes:

  • All academic fees, including business visits.
  • Access to our virtual campus and all online educational resources.
  • Access to career starter services (CV workshop, business forum, etc.)
  • Access to the network of 49,000 alumni.


  • SCHOLARSHIP: TBS is entitled to receive higher education scholarship students: mobility grants, state scholarships, merit scholarships (Eiffel, Marie Curie), TBS Foundation scholarships. (contact the school)
  • PERSONALIZED SCHEDULE: TBS welcomes students who wish to discuss their personal situation. TBS grants payment schedules from 1 to 6 instalments, or by monthly instalments during the course.
  • STUDENT JOBS: our student associations offer paid assignments on behalf of companies or individuals throughout the year.

Discounts and scholarships


le thi hoang an

An LE THI HOANG, Student of MSc Marketing, Management and Communication

I have chosen to apply for your MSc Marketing, Management and Communication program at TBS Education because the curriculum combines both traditional and digital marketing tools as well as updates students with some of the most recent changes in marketing, such as sustainability, digitalization and internationalization.