Summer Courses

In the next 5 years the international market for digital marketing including advertising is projected to grow from 350 billion USD to over 780 billion USD. It is no secret that machine algorithms, programmed through specific criteria and gathered data, rank the quality and quantity of website traffic and thus a company’s capability to engage with their consumers. The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. In this course, you will gain insight into Big Data and its use in the business environment.

Making our economy circular, is a key concept in fight for a more sustainable future. Shifting to this model of production and consumption is becoming a mainstream approach for businesses, cities, and governments around the world. With the modern-day entrepreneur movement, more start-ups are taking into consideration other values such as designing waste out of product manufacturing, than simply economic ones. In this course students will be challenged to work in a team to develop their own solutions for a circular economic model that also leverages business opportunities.

Business 4.0 integrates and leverages digital technologies to embed sustainable and responsible practices within business organizations. This includes AI-enabled systems which will play a pivotal role in digital and sustainable transformations of business operations. The course will also cover the interplay between AI and emerging technology trends such as Internet of Things, Blockchain, Augmented and Virtual Reality, Metaverse and Cyber Security to help achieve Sustainability Development Goals from both business and society perspective.

Issues of managing business are becoming increasingly complex at the same pace as globalization. Finding and nurturing the suitable and capable human resources in the context of high competition at both domestic and international levels is high on the list of priorities of the top managements as they implement global competitive strategies. In this course, students will be trained to recognize cultural and institutional differences that impact on how HRM practices are conceived, designed, and implemented, as well as understand the change in organizations’ environments and requirement for effective management.

All managers, financial or non-financial, are expected understand their company’s financial structure, and skilled in making data-driven financial decisions that is compatible with their operational budget. In this course, students will analyze financial statements, understand the concepts behind financial control and the impact of globalization in how financial instruments are used to cover risky positions throughout International Markets. Investigating what drives performance in our business will lead to companies that are financially safe and profitable.

In a digitalized world like the one we live in; it is impossible to ignore intercultural exchanges. The managers of tomorrow and the students of today will be facing multi-national group interactions, and the best option one can choose is to be prepared to make them as smooth and profitable as possible. In this course, we will see new concepts and put a name to everyday situations, providing necessary tools to face cultural interactions with leadership, and in the best way possible. 

This course provides insights into French culture, from history to today and how that impacts the business environment in France. Students will understand how the elements of culture have affected and influenced iconic French Businesses from Airbus to Louis Vuitton, and how we can work more effectively across cultures with a deeper understanding of better integration. On completion of this module students will be able to appreciate the complexity of integrating into a different culture. With a deeper understanding of French society life and business, they will be able to step away from an abstract overview of ‘culture’ and towards a more concrete view of people as individuals and the capacity to apply this knowledge to their future international business career.

From software development to data science, coding is a in-demand and ever-growing skill on the current job market. Understanding and managing programming language is a versatile skill – used for a variety of purposes. Enhancing your displays and user experience, improving your rankings, developing softwares or apps, understanding data and machine learning; it all starts with knowledge of coding. In this course, you will be introduced to Python – the most popular and beginner friendly programming language.

Established industries such as automobile, music, retail, healthcare, real estate, newspapers, education, or banking have seen their market spaces invaded by new disruptive business models. The newcomers (and sometimes existing firms) succeed not only by stealing customers from the established firms, but also by attracting new customers into the increasingly digital markets.

This course aims to expose participants to cutting-edge tools related to developing new business models and analyzing industry disruptions. The purpose of this course is to not only have a better understanding of how to come up with a great idea, but to also understand how to manage the process and to scale the new business model. We will also focus on questions about how to compete in the digital world and how to protect new business models from imitation.

How do consumers make decisions? What do consumers pay attention to, and how do their initial responses predict their ultimate decisions? This course provides an introduction to some of the most basic methods in the emerging fields of neuromarketing and explores the methods employed and what they mean. The course will delve in the basic brain mechanisms in consumer choice, and how to stay updated on these topics in the world of business. 

The ever-evolving markets of design, fashion, and luxury goods is faced with new disruptive consumer trends. Managers of luxury brands must create value for their high-end customers. This includes a sophisticated handling of the corporate image, pursuing long term profitability through marketing strategies, efficient distribution plans and sourcing quality products. In this course students will examine the management of fashion and the luxury goods sector from a business perspective and how to meet the challenges of a volatile competitive environment.

Social entrepreneurship is a term that refers to entrepreneurs, intrapreneurs or product developers that wish to enhance social wealth by funding and implementing innovative solutions to social, cultural, or environmental issues. In this course students will learn customer development techniques, value proposition design, business modeling and the basics of new venture valuation and investment. Using methods like lean startup, jugaad and design thinking, students will learn how to mitigate risk while achieve tangible business results.

The rise of social platforms has forever altered the way people relate to each other. In business, this has also changed the way companies engage, showcase, and deliver their products and services to customers. In this course, students will develop skills and competencies to use social media to successfully achieve objective business goals. Students will learn how to look beyond the use of social media on a personal level and instead understand its usefulness as a business tool. You will learn how to use it for research, engagement, and customers service in an efficient and effective way.

Securing financing is a challenge for start-ups, early-stage ventures, and SMEs. According to the world bank SMEs are an important avenue for job creation and economic development representing 90% of businesses and more than 50% of employment worldwide. In this course students will learn how to start and finance a new business venture. Students will transform a business idea into a business proposal by designing a financial business plan that identifies business opportunities, values a venture capital business model, mobilizes resources, and raises new capital.

If you have ever bought a product or service after leaning that it was developed locally, or that it was made through fair trade, you have then already been subject to sustainable marketing. However, this specific type of marketing goes beyond tangible or intangible items. As the Conference of Parties (COP) is being renewed in 2023 to follow objectives on reducing CO2 emissions and climate financing, it is no wonder that making Corporation Social Responsibility a brand value in organizations and businesses is becoming more and more common. The aim of this course to understand how to strategically and effectively promote environmentally and socially responsible products, practices, as well as brand values.

While traditional marketing strategies (including communicating or advertising through event or print media) is still wide-spread and considered effective, digital marketing represents a gateway to widespread target audiences. However, doing marketing digitally involves different strategies and methods than for physical media. Through this leading-edge course, students will acquire the needed knowledge to promote and sell products or services to prospective customers through online platforms such as email, social media, mobile marketing, online customer communities, webinars, and other video-based content.

According to Harvard Business Review, around 73% of consumers prefer shopping through multiple channels. This is the new reality. Nowadays, the customers expect an omnichannel experience and above all have total freedom to start a purchase process on one channel and finish it on another without any interruption.
This implies radical changes in the marketing and sales strategies of companies with a direct impact on the value chain and distribution. This course will go through all the stages of omnichannel retail strategy