Embark on a Multi-Country Experience | Toulouse & Barcelona
The TBS Summer School programs offer a variety of business courses on the Toulouse and Barcelona. Students will choose 2 courses per destination.
Each module is worth 6 ECTS and includes 25 contact hours!
The academic program focuses on European issues and will be particularly interesting to students (from anywhere in the world) wishing to understand the diversity and complexity of Europe.
STRATEGY, ENTREPRENEURSHIP AND INNOVATION
International Business Expansion Strategies
Recent global events have made it more challenging for companies to successfully establish and manage their position on the global stage. While franchising and expansion strategies might have been blueprints for global business success in the past, the respective challenges around expanding business internationally have significantly increased. This course will take a more detailed look at what keeps businesses from growing internationally and the key success factors for international growth, all whilst taking into consideration cultural challenges, technological developments as well as the role of local vs. global competitor brands and products. Focusing on the global mindset, this course will provide students with conceptual tools and essential skills to better understand, analyse and successfully decide in an international context when it comes to expanding abroad.
Entrepreneurship: Business Creation & Customer Development
Social entrepreneurship is a term that refers to entrepreneurs, intrapreneurs or product developers that wish to enhance social wealth by funding and implementing innovative solutions to social, cultural, or environmental issues. In this course students will learn customer development techniques, value proposition design, business modeling and the basics of new venture valuation and investment. Using methods like lean startup, jugaad and design thinking, students will learn how to mitigate risk while achieve tangible business results.
Introduction to Circular Economy
Making our economy circular, is a key concept in fight for a more sustainable future. Shifting to this model of production and consumption is becoming a mainstream approach for businesses, cities, and governments around the world. With the modern-day entrepreneur movement, more start-ups are taking into consideration other values such as designing waste out of product manufacturing, than simply economic ones. In this course students will be challenged to work in a team to develop their own solutions for a circular economic model that also leverages business opportunities.
Innovation management is a focal point for many businesses today and is a top priority to avoid stagnation. This course allows students to analyze and discuss theories, principles, concepts, and practices of managing innovation – intrapreneurship or internal entrepreneurship. Students will research and analyze current trends, organizational challenges to innovation, creativity, and opportunities in developing intrapreneurship in organizations using real-world business case studies.
SEO & Web Analytics
In the next 5 years the international market for digital marketing including advertising is projected to grow from 350 billion USD to over 780 billion USD. SEO, Search Engine Optimization is an essential part of digital marketing ecosystem. It is no secret that machine algorithms rank the quality and quantity of website traffic and thus a company’s capability to engage with their consumers. In this course students will couple SEO & web analytics using Google Analytics and Google Search Console as well as complementary tools to improve a company’s online ranking and performance.
Fashion & Luxury Goods
The ever-evolving markets of design, fashion, and luxury goods is faced with new disruptive consumer trends. Managers of luxury brands must create value for their high-end customers. This includes a sophisticated handling of the corporate image, pursuing long term profitability through marketing strategies, efficient distribution plans and sourcing quality products. In this course students will examine the management of fashion and the luxury goods sector from a business perspective and how to meet the challenges of a volatile competitive environment.
Social Media Marketing
The rise of social platforms has forever altered the way people relate to each other. In business, this has also changed the way companies engage, showcase, and deliver their products and services to customers. In this course, students will develop skills and competencies to use social media to successfully achieve objective business goals. Students will learn how to look beyond the use of social media on a personal level and instead understand its usefulness as a business tool. You will learn how to use it for research, engagement, and customers service in an efficient and effective way.
INFORMATION, OPERATIONS AND MANAGEMENT SCIENCES
This course is taught at the TBS campus in Barcelona, an international city that is also a digital hub in Europe. This course will provide students with a good understanding of a sector and teach them how to guide companies to adapt to new technological shifts and reshape business processes to create value for customers. With a deeply practical focus, the course will give participants the opportunity to work on specific real-life challenges using real datasets and top-of-the-art methodologies and tools. The knowledge and skills that the students will learn in this module is relevant to students of all disciplines as almost all organizations are impacted by the digital transformations.
AI Driven Sustainable Business Operations
Business 4.0 integrates and leverages digital technologies to embed sustainable and responsible practices within business organizations. This includes AI-enabled systems which will play a pivotal role in digital and sustainable transformations of business operations. The course will also cover the interplay between AI and emerging technology trends such as Internet of Things, Blockchain, Augmented and Virtual Reality, Metaverse and Cyber Security to help achieve Sustainability Development Goals from both business and society perspective.
Data-Driven Business: Managing Big Data, Machine Learning and Visualization
The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. In this course, you will gain insight into Big Data and its use in the business environment. You’ll get hands-on experience with machine learning and data visualization using Tableau to prepare you to succeed in today’s data-driven business era. We will also hit on adjoining topics such as artificial intelligence and marketing analytics. The course will conclude with you taking your newfound knowledge and skills to respond to a business problem using a data-driven approach.
ECONOMICS AND FINANCE
New Venture Finance
Securing financing is a challenge for start-ups, early-stage ventures, and SMEs. According to the world bank SMEs are an important avenue for job creation and economic development representing 90% of businesses and more than 50% of employment worldwide. In this course students will learn how to start and finance a new business venture. Students will transform a business idea into a business proposal by designing a financial business plan that identifies business opportunities, values a venture capital business model, mobilizes resources, and raises new capital.
HUMAN RESOURCES MANAGEMENT & BUSINESS LAW
International Human Resources & Change Management
Issues of managing business are becoming increasingly complex at the same pace as globalization. Finding and nurturing the suitable and capable human resources in the context of high competition at both domestic and international levels is high on the list of priorities of the top managements as they implement global competitive strategies. In this course, students will be trained to recognize cultural and institutional differences that impact on how HRM practices are conceived, designed, and implemented, as well as understand the change in organizations’ environments and requirement for effective management.
MANAGEMENT CONTROL, ACCOUNTING AND AUDITING
Investigating What Drives Performance
All managers, financial or non-financial, are expected understand their company’s financial structure, and skilled in making data-driven financial decisions that is compatible with their operational budget. In this course, students will analyze financial statements, understand the concepts behind financial control and the impact of globalization in how financial instruments are used to cover risky positions throughout International Markets. Investigating what drives performance in our business will lead to companies that are financially safe and profitable.
French Language & Culture
The French language is one of the most widespread in the world and is the second most-studied language. It is the fifth most-spoken language with 300 million French speakers worldwide. This course is an introduction to French language and provides key insights into the French culture. Students will learn how to express themselves in everyday life situations and understand cultural information will be the focus of this course. In class, work will be supplemented by multimedia activities and real-life situations as well as excursions to experience everyday French living.
Spanish for Beginners
With more than 5.5 million speakers and the fourth most spoken language in the world, Spanish is a popular language to learn. Offered at the TBS Barcelona campus, this course provides students with the opportunity to develop their linguistic and intercultural knowledge and understanding, and basics to communicate in Spanish. Topics covered provide contexts in which students develop their communication skills in Spanish and their knowledge and understanding of language and culture.
TBS Education International Summer School: Don’t push yourself down, just push the boundaries
The balance between academics, corporate experience as well as social and cultural visits is a key element in the program that allow students to upskill themselves on a personal and professional front.
TBS Summer School: Getting to know the experts and meeting innovative startups
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