MSc Digital Marketing and e-Commerce
While all our MSc programs deal with Digital Marketing, this one offers you advanced professional expertise in the management of Web Marketing and social media.
You will learn to design and implement a Digital Marketing plan and manage a digital business and e-commerce.
The program brings you the tools, the techniques and the conceptual frameworks enabling you to develop an unforgettable digital customer experience.
The objective of this MSc is to train managers, analysts, coordinators and specialists in Digital Marketing and electronic commerce.
Classes provide in-depth, hands-on training in key digital and networked technologies, online marketing and sales techniques and cutting-edge behavioural analyses.
By the end of the program, students will have greatly expanded their digital culture and acquired the skills necessary to design, plan and execute digital strategies for customer acquisition, conversion and retention.
This MSc provides students of Marketing and Sales with a digital edge in today’s competitive job market.
Total number of hours: 450h
This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.
8 Course units:
1. Digital Marketing fundamentals
Objective: The successful student will be able to design, execute and evaluate digital strategies that adapt to changing customer behaviour and leverage technological innovations.
2. Electronic commerce fundamentals
Objective: The successful student will be able to manage online sales platforms and marketplaces, critically appraise digital interfaces and experiences, and improve conversion rates.
3. Digital platforms, content and production
Objective: The successful student will be able to discover the tools and methods used to design, manage and build digital interfaces, platforms and content.
4. Digital Marketing Channels
Objective: The successful student will be able to drive traffic to a website with Search Engine Marketing (SEM) and direct marketing techniques.
5. Data analytics and visualization
Objective: The successful student will be able to leverage web 2.0, social media, mobile and other emerging technologies for marketing and promotion.
6. Campaign planning and execution
Objective: The successful student will be able to define a website strategy, identify key performance indicators, locate data collection points, establish a tag plan and create online reports and dashboards to measure performance.
7. International perspectives and emerging issues
Objective: The successful student will be able to critically appraise how Digital Marketing strategies are designed and executed in different international contexts.
8. Marketing research methods and dynamics
Objective: The successful student will be able to design and conduct a research project with state-of-the-art research methods and tools in Digital Marketing and electronic commerce.
Soft Skills Certificate
Certificate designed by 26 professors & leadership and management professionals in collaboration with TBS Career Starter.
“Soft Skills” are intrapersonal and interpersonal skills that create the conditions for a successful and sustainable team and allow to effectively manage your career.
2 Courses units:
Management and leadership skills
Objective: Acquire nine key competencies to lead teams and manage your professional career.
Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.
The Career Starter is a support center that helps students define and
develop their career project. Through several lectures, workshops,
individual tests and coaching sessions, a specialist will support each
student from their first questions to looking for the right internship
Coaching: we support you in your reflection on your skills, strengths and areas for improvement. Through personality tests and individual coaching, we link this self-knowledge to your ambitions and career choices.
Personal Branding: you will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for your future employers.
A unique exercise that is a major asset in your program!
For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.
Examples of partner companies
Aerospace Valley, AIRBUS, Cap Gemini, Comtesse du Barry, Continental Automotive, EY, Hilti, Mars Petfoods, Motorola, Thalès, Rockwell & Collins.
Objective: Increase your brain agility to anticipate and solve complex business issues in your field of expertise.
Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.
The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.
In-company Work experience
Students may carry out an internship in the company of their choice for a period of 3 to 6 months. This internship is not mandatory for the validation of the diploma.
Cameron GUTHRIE, PhD
Associate Professor of Digital Strategy and Analytics
Department: Information, Operations and Management Sciences
- 4-year Bachelor Degree (240 ECTS) or equivalent
- For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / CAMBRIDGE B2 / FCE / CAT 165
- For programs taught in French: French mother tongue OR DELF B2 OR equivalent
MSC Deadline to apply: July 30th
This Master of Science prepares you for the following job categories:
- Traffic Acquisition Manager
- Digital Brand Manager
- Content Marketing Manager
- Marketing Data Analyst
- Community Manager
- Digital Strategy Consultant
- E-mail Marketing Specialist
- E-commerce Marketing Specialist
- Online Product Manager
- Digital Marketer
- SEO/SEA/SEM Specialist
- UI/UX Designer
- Web Designer/Developer
Fees : 18 000 €
The cost of this training includes:
- All academic fees, including business visits.
- Access to our virtual campus and all online educational resources.
- Access to career starter services (CV workshop, business forum, etc.)
- Access to the network of 49,000 alumni.
- SCHOLARSHIP: TBS is entitled to receive higher education scholarship students: mobility grants, state scholarships, merit scholarships (Eiffel, Marie Curie), TBS Foundation scholarships. (contact the school)
- PERSONALIZED SCHEDULE: TBS welcomes students who wish to discuss their personal situation. TBS grants payment schedules from 1 to 6 instalments, or by monthly instalments during the course.
- STUDENT JOBS: our student associations offer paid assignments on behalf of companies or individuals throughout the year.
Discounts and scholarships
To assist our students financially, we offer the following scholarships and discounts for our Master of Science programs. Please bear in mind that discounts and offers of financial support are exclusive and cannot be combined together.
Early Bird Discount
You can get a 10% discount on your tuition fees if you apply and pay before December 31st. Please note that this is the only discount which may be cumulated with others.
If you have a brother or sister who is currently enrolled in a TBS program, you will receive a 15% discount on your tuition fees.
You can get this 10% discount based on your grades and overall profile.
Partner University Discount
Students from TBS partner universities and/or students having spent one semester at a TBS campus as part of an exchange program receive a 10% discount on their tuition fee.
If you’re married/have a child together and both apply for a TBS program for the same year, you will receive a 20% discount on the tuition fees of one of the programs.
A number of French associations also award scholarships to international students studying in France:
The Eiffel Excellence Scholarship Program is managed by the French Ministry of Europe and Foreign Affairs to enable French higher education establishments to attract top foreign students to enroll in French Master’s and PhD courses.
The application process for the Eiffel scholarship is extremely selective. Candidate students must be non-French and be less than 25 years old while they must prove excellent academic results. This scholarship can award up to €1,000 per month to successful candidates.
Campus France Scholarship Information
International students wishing to study in France can also apply for a choice of national scholarships. For more information contact Campus France.
International Student Office Info Sessions
From 21.11.22 to 24.11.22
Incoming international students
Healthcare devices Hackathon
European Higher Education Fair 2021 (EHEF 2021) (Japan)
From 29.10.21 to 30.10.21
Meet us at European Higher Education Fair 2021 in Japan
Best Of France – Education Event (Canada)
From 05.10.21 to 06.10.21
Meet us at Best Of France Education Event (Canada)
2021 EEFT European Study Talk (Taïwan)
Meet us at EEFT European Study Talk (Taïwan)
Back to school 2021
Looking for the start dates of your program at TBS? Here you'll find all the information you need
TBS International Business Programs in MOCI TOP 10
From 08.07.21 to 08.07.21
French international business magazine Le Moniteur du Commerce International (MOCI) puts the spotlight on some of TBS's most popular international business programs in their 2021 guide.
Why companies need experts more than ever
Today’s economic context pushes companies to explore new strategies to keep their business moving forward. Now’s the time to step out of your comfort zone and become an expert to stand out on tomorrow’s job market and make an impact on the future.
From 25.03.21 to 26.03.21
The Challenge is on! From 25 to 26 March, 2021, students of the MSc Big Data, Marketing & Management face their fellow students of the MSc Artificial Intelligence & Business Analytics for the 3rd edition of the TBS Datathon. They will develop, in record time, a predictive algorithm for online advertising for our partner, Criteo.
Crisis? What Crisis?
Join us for an Industry Expert Webinar focusing on the Finance Industry on Monday, February 08, 2021, from 2pm to 4pm CET. This webinar takes a hindsight perspective and addresses events following COVID-19: are they truly unprecedented or just another crisis as usual? Hold on tight, it's time to take a ride on the rollercoaster of financial markets!
Smart Tracker Hackathon
From 01.02.21 to 05.02.21
The 2021 TBS Hackathon is all about airport safety and efficiency! From February 1st to 5th, 2021, 89 TBS students will create 3 applications from scratch to help increase airport safety and efficiency for vehicles, staff, luggage and aircraft.
Smart Cities in Times of Pandemics
Amateurs of artificial intelligence, blockchain and big data across the world, this is your event! Discover how new technologies are used to make our cities and the world a better place and meet the world's leading experts in smart cities and artificial intelligence. Discover how exciting the future can be. Don't miss out!
Become a high-flyer in the aerospace industry
The aerospace industry remains a dynamic and promising industry for today’s graduates – particularly for those with the management expertise and specialized business knowledge to work across the industry’s value chain and come up with new solutions. TBS offers programs to help.
TBS Workshop Voted Best Session at AOM Teaching and Learning Conference
At the annual meeting of the Academy of Management in Vancouver, TBS won the vote for Best Teaching and Learning Conference with a workshop on humor in management education.
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