The sports sector is experiencing a significant boom. The sector has been topping the news with physical activity and sport being named France’s Great National Cause 2024 (GCN2024). This initiative reflects the need to place sport and its benefits at the heart of society as essential elements of individual and collective well-being.

With this in mind, TBS Education’s Bachelor’s degree program has announced the opening of a new 3rd-year sports management program on the Toulouse campus. Designed to respond to the needs of the market, the Sports Management program is designed to introduce students to a range of professions linked to sports management, open up the sector’s possibilities, help them build a network and enable them to work in a sector they are passionate about.

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“Sport has the ability to unite, bring people together, nurture their dreams and inspire them… By drawing on its values, its social impact and its power, we will be offering students the chance to immerse themselves in the world of sport by meeting professionals from the sector, learning the fundamentals of management through innovative and inspiring experiences, visits and role-playing,” explains Alexandra Le Mouel, Head of the Sports Management program.

The objective of the program:

Enhance student skills in the 3rd year and obtain a Bachelor’s degree in Management (Diploma Bac+3 / Grade de licence) with a specialization in sports management.

Program:

  • Develop basic skills in economics, law, marketing, etc., to work in sports management, sports marketing or events.
  • Manage real-life projects with prestigious sports stakeholders
  • Meet inspiring personalities from the sector
  • Understand sport not only as a business sector, but also as a set of values and tools that provide solutions to societal challenges.
  • Build a responsible career path and become a stakeholder in tomorrow’s sport, thanks to the strong CSR focus of the modules offered by the sector
  • Discover other cultures and working methods by studying international sports management

“We have chosen to launch a new sports management program to respond to the needs of this booming sector. As in all our courses, the program will be based on the acquisition of a solid knowledge base and real-life, immersive experiences. Using a teaching approach directly inspired by the world of sport, the keys to its success and its fundamental values, students will be fully immersed in this environment which prepares them to become enlightened experts, aware of the challenges facing the sector,” explains Patricia Bournet, Director of the Bachelor’s program at TBS Education.

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Career opportunities:

  • Sports Event Manager
  • Product Manager
  • Project Manager
  • Business Developer
  • Fan experience manager
  • Hospitality Manager, etc.

Following the Bachelor’s degree, students can choose to continue their studies at a Grande Ecole, including TBS Education, or at a university in France or abroad.

This program will be available on the Toulouse campus, in French, in September 2024.

Admission requirements

To apply, students must be under 28 years of age on September 1, 2024, and hold, or be likely to hold, a B+2 diploma or 120 ECTS in Management Studies at a French university.

Students studying outside France are eligible for the international distance-learning competitive entrance exam.

Application deadline: May 31, 2024 

40 places available for Bachelor students and students recruited through parallel admission.

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