TBS Education wins prestigious Best Innovation Strategy Award 2022/23 in the AMBA & BGA Excellence Awards for the project ‘The Blind Search’ developed by Dr. Soumyadeb Chowdhury, Dr. Cameron Guthrie, Guilain Praseuth and Dorothee Thibaut.

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The AMBA & BGA Excellence Awards 2022/23, which were held on December 9, 2022 in London, brought together leading lights from the global business education community to celebrate excellence and commend achievement among business schools, MBA students and graduates, suppliers and employers.

Congratulations to the entire team that made this project possible: Dr Soumyadeb Chowdhury, Dr Cameron Guthrie, Guilain Praseuth, Dorothée Thibaut, Candice Rolland, Damien Biau, Emeric Le Meur, Céline Rodriguez, Sébastien Noguès, Anis Abdmeziem, Katia Santrisse.

The starting point

‘The Blind Search’ was inspired by the reality singing competition The Voice to engage, motivate, surprise and entertain students, as well as to celebrate their return to classrooms amid Covid-19 pandemic restrictions in France. The aim was to introduce educational entertainment (edutainment) and consider educational wellbeing in the teaching pedagogy for a research methods course (and similar theoretical courses) and make it truly student centric.

Such unconventional and unique pedagogical innovation opens new paradigms for designing and delivering courses post pandemic, creating the right balance between using digital tools and inspiration from the entertainment industry to enhance students’ classroom face-to-face learning interactions and experiences.

The team believes the spirit of this resolutely ‘Low tech’, focussing on human-interactions in the digital world, simple and transferable innovation has attracted attention. ‘The Blind Search’ project represents our schools’ pedagogical strategy: Educational Well-Being, Inclusiveness, Collaborativeness and Mission-driven Innovation for our beneficiaries.

What’s next

‘The Blind Search’ team will continue to develop and refine the project for students beyond MSc Digital Marketing and Ecommerce, in other contexts and courses beyond research methods.

The next version of ‘The Blind Search’ will have some new surprise elements (watch the space), focus on sustainability development goals, and enhance cross-departmental and programme collaboration.

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