The fifth annual “Social & Innovation Marketing Lab” Workshop will be held on-site at TBS Education on June 10, 2026. The workshop’s theme is “Marketing for responsible futures: Emotions, artificial intelligence, and sustainability”
We are delighted to announce the 5th edition of the Social & Innovation Marketing (SIM) Lab Workshop, taking place on June 10, 2026, at TBS Education in Toulouse, France.
This year’s theme, “Marketing for responsible futures: Emotions, artificial intelligence, and sustainability”, explores how marketing contributes to the transformation of social life in a rapidly evolving technological and societal landscape. The workshop brings together research that examines how emotions shape digital engagement, how artificial intelligence raises new questions of morality and responsibility, and how sustainability can be integrated into innovation practices. Together, these perspectives highlight the role of marketing in understanding, guiding, and critically shaping more responsible social futures.
By bridging these complementary fields, the SIM Lab Workshop provides a platform to explore how strategic marketing approaches can simultaneously advance technological innovation while addressing pressing societal challenges.
The SIM Lab Workshop features recognized marketing scholars who will share their research, experiences, and perspectives on marketing’s role in driving both product innovation and societal change.
Mehmet Berk AtamanÖzyeğin University, Turkiye
Berk Ataman is an Associate Professor of Marketing at Özyeğin University, Turkey. He holds a PhD in Marketing from Tilburg University and has previously held positions at Koç University, the Rotterdam School of Management (Erasmus University), and İstanbul Technical University. His research focuses on developing quantitative models to improve marketing decision-making, with a particular emphasis on helping executives design effective marketing programs to enhance brand and firm performance in dynamic market environments. His work has been published in leading journals such as the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing, and has earned multiple awards, including the ISMS Long-term Impact Award and the Emerald/EFMD Outstanding Doctoral Research Award.
Héctor González-JiménezESCP Business School, Madrid
Héctor González-Jiménez is a Full Professor in Marketing at ESCP Business School in Madrid, where he also serves as the research representative of the Madrid campus and acting Co-director of the ESCPTech Institute. He holds a PhD in Marketing from the University of Bradford and an MBA from California State University. Prior to joining ESCP, he was a Senior Lecturer in Marketing at The York Management School, UK. With professional and academic experience spanning Germany, Spain, Japan, South Korea, the United States, and the United Kingdom, Héctor brings a truly global perspective to his research. His current work focuses on interdisciplinary approaches to human-robot and AI interactions.
Finola KERRIGANBirmingham Business School, United Kingdom
Finola Kerrigan is Professor of Marketing at Birmingham Business School, University of Birmingham, where she teaches and researches marketing and consumption. Her work uses qualitative and creative methods to examine branding, digital identity, ethics, new technologies in marketing practice, and their impact on consumers. With a strong focus on the cultural and creative industries, she places the arts at the center of both her research contexts and arts-based methods. She is author of Film Marketing and co-Editor in Chief of Marketing Theory. Finola has held leadership roles in the Academy of Marketing and the International Society of Markets and Development, and previously directed the Fashion Business Research Centre at University of the Arts London.
The following three hotels are near the campus and offer rooms at different rates:
We invite researchers, doctoral students, students, and practitioners to join this event. Please register before June 4 by selecting one of the two options below:
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For more information, please contact Camilla BARBAROSSA ([email protected]) and Sonia LE CARVENNEC ([email protected]).
We are looking forward to welcoming you to Toulouse, la ville rose!