In May 2025, participants in TBS Education’s Global Executive MBA experienced their second residency, marking a new immersive phase in their journey. After a successful first gathering in November 2024 on the Casablanca and Barcelona campuses, the learners flew to Asia for a week rich in discovery, learning and multiculturala encounters.

Reunions and synergies in xiamen

It was at Xiamen University in China that participants from the three partner institutions of the OneMBA programFGV (Brazil), Xiamen University (China) and TBS Education (France) – came together. This reunion rekindled the spirit of promotion that began during the first residency, strengthening ties within the group and fostering an intense collaborative dynamic.

The first part of the week focused on courses in economics and data analysis, and visits to emblematic companies such as Xiamen Airlines, Schneider Electric and Genius Electronic Optical, which produces around a quarter of the world’s smartphone cameras, thanks to cutting-edge automation and robotics processes.

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Technological and cultural immersion in south korea

The second half of the residency took place in Seoul, at KUBS (Korea University Business School), where the students received a warm welcome and continued their exploration of Asia’s economic and technological fabric. The learners took part in modules on artificial intelligence, data analytics and visits to companies in the animated media sector with Naver Webtoon (digital platforms for manga and cartoon creators), as well as cosmetics with Amore Pacific.

a week dedicated to AI and interculturality

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This residency was shaped by a central theme: artificial intelligence, approached through academic, industrial and cultural prisms. Participants also benefited from a strong cultural immersion, discovering the richness of Chinese and Korean cultures through exchanges with local students and multiple visits.

next step: on our way to the Americas with the third residency

After Asia, the next and final residency of the OneMBA 2024-2026 will take participants to Canada and Brazil, for a program conclusion that promises to be as inspiring as it is unique!

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