Discover our Sound Identity!

As part of the Humanities Week, TBS Education has unveiled a new dimension of its brand: its sound identity.

This identity was revealed to students on November 5, 2025, during a conference dedicated to sensory identity and experiential marketing, led by Michael Petit, sensory marketing expert at TBS Education, and Maxime Tisné-Versailles, composer of the school’s anthem.

A conference where sound meets meaning and emotion

Nearly 400 students from the Toulouse and Barcelona campuses, joined by staff members, attended this hybrid event dedicated to exploring the power of sound in brand building.

The session, structured in three parts, allowed participants to:

  • Explore the foundations of experiential and sensory marketing through the five senses;
  • Understand the strategic role of a sound identity, illustrated with iconic examples from McDonald’s to TBS Education
  • Discuss the practical implications of developing a sound identity for brand coherence and differentiation.

A sound identity that embodies TBS Education

The result of a collaborative effort between TBS Education and Maxime Tisné-Versailles, the sound signature reflects the school’s humanistic, innovative, and international values.

It stems from extensive research into students’ feelings, musical preferences, and the emotions and values the school wishes to convey.

From now on, this unique sound will accompany TBS Education’s communications, videos, events, and institutional messages — reinforcing the brand through a coherent and distinctive sensory experience.

🎧 Listen to TBS Education’s sound identity now: