The third annual “Social & Innovation Marketing Lab” Workshop will be held on-site at TBS Education on June 24, 2024. The workshop’s theme is “New Frontiers in Social and Innovation Marketing.” 

In the rapidly evolving domain of modern marketing, we find ourselves at the confluence of groundbreaking technological advancements and a renewed commitment to societal welfare. The emergence of the metaverse and artificial intelligence represents a paradigm shift in innovation management, offering unparalleled opportunities for creating deeply immersive and intelligently personalized consumer experiences. Concurrently, the imperative to address key social issues through marketing—exemplified by initiatives in blood donation management and the promotion of cultural industries—demonstrates the critical role of social marketing in fostering community well-being and supporting vital causes. This dual focus encapsulates the vibrant and multifaceted nature of contemporary marketing practices, where the integration of cutting-edge technology and social responsibility paves the way for meaningful engagement and lasting impact.  

Our Esteemed Speakers 

Prof. Tina M. Lowrey: Tina M. Lowrey is a Professor of Marketing at HEC Paris. Her research interests include children’s understanding of brand symbolism, gift-giving and ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals, such as the Journal of Consumer Research and the Journal of Consumer Psychology.

tina m lowrey

Prof. Michel Clement: Michel Clement holds the Chair for Marketing & Media at the University of Hamburg. He not only explores entertainment media and new technologies but also extends his impact to social welfare through a strategic partnership with the Red Cross, focusing on the critical area of blood donor management (i.e., recruitment and retention strategies). 

michel clement

Prof. Vera Blazevic: Vera Blazevic is an Associate Professor of Marketing at Radboud University, Nijmegen, and a Visiting Professor at RWTH Aachen University. She specializes in Technology and Innovation Management. Her research tackles the societal challenges of sustainable development and the impact of AI on organizational innovation within stakeholder ecosystems. Her research has appeared in leading journals such as Journal of Marketing and Journal of Product Innovation Management.

vera blazevic

Prof. Christophe HAON: Dr. Christophe Haon, Ph.D., is a professor of marketing at TBS Education, France. He conducts research on marketing strategy and new product development. His research has been published in leading journals such as the Journal of the Academy of Marketing Science and the Journal of Product Innovation Management. He has also co-authored several books, including Making Innovation Last: Sustainable Strategies for Long Term Growth, published by Palgrave Macmillan.

christophe haon sim

Event Agenda 

  • Morning Session (8:30 AM – 12:30 PM) 
    • New Frontiers in Social Marketing
    • Location: Alaric Building, Room 202/203 (6 Place Alphonse Jourdain, 31000 Toulouse)  
  • Lunch (12:30 PM – 2:00 PM)  
    • Location: Alaric Terrace 
  • Afternoon Session (2:00 PM – 4:00 PM) 
    • New Frontiers in Innovation Marketing 
    • Location: Alaric Building, Room 202/203 (6 Place Alphonse Jourdain, 31000 Toulouse)  
  • Networking (4:00 PM – 5:00 PM)
    • Location: Alaric Terrace
  • Dinner (7:00 PM – 9:00 PM)  
    • Location: Aux Pieds Sous la Table (4 rue Arnaud Bernard, 31000 Toulouse) 

Accommodation  

The following three hotels are near the campus and offer rooms at different rates:  

Registration 

We invite researchers, doctoral students, students, and practitioners to join this event. Please register before June 20 by selecting one of the two options below: 

  • Research day with lunch: 50 €
  • Research day with lunch and dinner: 90 € 

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For more information, please contact Linda HAMDI-KIDAR (l.hamdi-kidar@tbs-education.fr).  

We are looking forward to welcoming you to Toulouse, la ville rose! 

The second annual “Social & Innovation Marketing lab” workshop will be held on site, at Toulouse Business School, on June 23rd. The workshop’s theme is “Marketing in turbulent times”.

We are experiencing unprecedented challenges due to several critical events. Whether environmental, geopolitical, technological, economic, or social, these critical occurrences dramatically affect our daily life, including business decisions and consumption choices. Marketing scholars and practitioners need to better understand the major changes in consumption to face such turbulent times.

We will talk about Marketing in turbulent times with two key speakers: Professor Aimee Drolet from University of California Los Angeles (UCLA) and Professor Andrea Ordanini from Bocconi University Milan. 

We invite researchers, doctoral students, students, and practitioners to join this event. Do not hesitate to register by selecting one of the two options below:

  • Research day with lunch: €40
  • Research day with lunch and dinner: €80.

We are looking forward to welcoming you to Toulouse, la ville rose !

See the program

Registration

Before June, 20th, 2022

More informations : Linda HAMDI-KIDAR, l.hamdi-kidar@tbs-education.fr