As part of the Humanities Week, TBS Education has unveiled a new dimension of its brand: its sound identity.
This identity was revealed to students on November 5, 2025, during a conference dedicated to sensory identity and experiential marketing, led by Michael Petit, sensory marketing expert at TBS Education, and Maxime Tisné-Versailles, composer of the school’s anthem.
Nearly 400 students from the Toulouse and Barcelona campuses, joined by staff members, attended this hybrid event dedicated to exploring the power of sound in brand building.
The session, structured in three parts, allowed participants to:
The result of a collaborative effort between TBS Education and Maxime Tisné-Versailles, the sound signature reflects the school’s humanistic, innovative, and international values.It stems from extensive research into students’ feelings, musical preferences, and the emotions and values the school wishes to convey.
From now on, this unique sound will accompany TBS Education’s communications, videos, events, and institutional messages — reinforcing the brand through a coherent and distinctive sensory experience.
🎧 Listen to TBS Education’s sound identity now:
TBS Education is pleased to announce the appointment of Éric Ducournau, CEO of Pierre Fabre Laboratories, as the new President of the school. He succeeds Pierre Hurstel, who held the position since 2021, and officially took office on November 4, 2025.
With campuses in Toulouse, Paris, Barcelona, and Casablanca, TBS Education is entering a new phase of its development under the leadership of a prominent business executive with deep roots in the Occitanie region.The unanimous election of Éric Ducournau by the School’s Board of Directors, with the support of the Toulouse Haute-Garonne Chamber of Commerce and Industry, reflects the school’s ambition to strengthen its international presence while remaining firmly anchored in its home territory.
For Stéphanie Lavigne, Managing Director of TBS Education, this appointment marks a key milestone:
“I am delighted to welcome Éric Ducournau as the new President of TBS Education. His extensive leadership experience, his recognized vision as a CEO, and his commitment to education will contribute to the school’s growth and excellence.”
A graduate of the Institut d’Études Politiques de Bordeaux and holder of a Master’s degree in Public Law, Éric Ducournau began his career in the public sector and consulting before joining Pierre Fabre Laboratories in 2000.Over more than twenty-five years, he has held key positions within the group — from General Secretary to Deputy CEO, then CEO of Pierre Fabre Dermo-Cosmétique, where he was appointed President in 2013.Since 2018, he has served as CEO of Pierre Fabre Laboratories, a global group operating in over 120 countries, with more than 10,000 employees and annual revenues of €3.1 billion. In July 2025, he was awarded the title of Chevalier of the French National Order of the Legion of Honour, recognizing his contribution to the health and pharmaceutical industries.
This remarkable journey, combining local commitment and international expansion, deeply resonates with TBS Education’s mission and values.
“Pierre Fabre has long been one of TBS Education’s key partners, with many of its executives trained at the school and now holding leadership positions in France and abroad,” explains Éric Ducournau. “TBS Education was founded to meet the needs of local businesses. I am deeply honored that the Board of the Toulouse Chamber of Commerce and Industry has entrusted me with this role at one of France’s leading business schools, which enjoys a strong international reputation.”
The appointment of Éric Ducournau comes as TBS Education prepares to launch its new 2026–2031 strategic plan. His experience as a major industry leader and his understanding of both economic and social issues will be key assets in guiding the school through this next phase.Stéphanie Lavigne adds:
“Under his presidency, TBS Education will continue to grow and stand out for its academic excellence, ensuring that our students develop the skills they need for successful and meaningful careers.”
As he passes the torch, outgoing President Pierre Hurstel expressed his confidence in the school’s future:
“It is with pride and confidence that I conclude this 1,600-day mandate serving a school in full momentum. I want to acknowledge the remarkable work of the management team, staff, and all stakeholders. I am delighted to hand over the presidency to Éric Ducournau, whose vision and experience will allow TBS Education to continue its development in service of the student experience.”
Patrick Piedrafita, President of the Toulouse Haute-Garonne Chamber of Commerce and Industry, also welcomed the appointment:
“The arrival of Éric Ducournau as the new President of TBS Education demonstrates the continuity of our ambition for the school and opens a new chapter in its development.”
TBS Education proudly celebrated the inauguration of its new campus in Casablanca on october 16th, marking a major milestone in the school’s international expansion.Located in Casablanca Finance City, this new site reflects TBS Education’s commitment to being firmly embedded in Morocco’s higher education landscape and strengthening its ties with Africa and the global business community.
“The inauguration of our new campus is a decisive milestone in our shared history with Morocco,” says Stéphanie Lavigne, Dean and CEO of TBS Education. “This project demonstrates our commitment to educating future leaders who will drive economic and social transformation on an international scale.”
Covering 3,338 m², the Casablanca campus offers a learning environment that is both modern and welcoming. It features 11 classrooms equipped with interactive technology, a flexible lecture hall, a 143 m² library, and coworking and innovation spaces, along with a 376 m² outdoor terrace overlooking Casa Anfa. Relaxation areas, a friendly cafeteria, and dedicated spaces for student associations enhance campus life and community spirit. Every detail has been designed to foster creativity, collaboration, and well-being.
Nearly 400 students are already studying there across programs such as the Bachelor in Management, various Master of Science degrees, and the Global Executive MBA, all combining academic excellence with local relevance.
Present in Morocco since 1987, TBS Education confirms its position as a key player in the country’s higher education sector with this new campus. Through strong partnerships with companies such as L’Oréal Maroc, Attijariwafa Bank, and Foundever, the Casablanca campus offers students valuable professional pathways in one of Africa’s most dynamic business environments.
“Our teaching approach blends international academic standards with local relevance, addressing key topics such as sustainability, digital transformation, and alternative finance,” explains Sami El Omari, Director of the Casablanca campus.
A proud holder of the AACSB, EQUIS, and AMBA triple accreditation, TBS Education continues to implement its strategic plan “Inspiring TBS 2021–2026,” focused on innovative campuses, global outreach, and a pedagogy that promotes responsibility and agility.
With this new campus, TBS Education reaffirms its mission: to educate responsible, collaborative, and open-minded leaders, ready to contribute to a sustainable and inclusive global economy.
As part of its ongoing commitment to innovation and academic excellence, TBS Education is taking a major step forward by integrating generative AI into its learning environment. Starting in October 2025, the school will roll out 2,000 Mistral licenses to students, faculty, and staff.
The initiative is designed to support the needs of TBS Education’s entire community:
The first phase of the rollout will include teaching and administrative teams across all campuses, as well as final-year Bachelor, Grande École, and MSc students. This large-scale pilot project will allow the school to test, evaluate, and refine practices before considering a broader deployment.
To ensure effective adoption, dedicated training programs, expert advisors, and practical case studies will be provided. After twelve months, a comprehensive review will determine whether to expand the initiative further.
“We are proud to partner with TBS Education and contribute to training future AI talent. By making our cutting-edge generative AI solutions available to students, faculty, and staff, we hope to promote an open and transparent approach to technology and accelerate TBS Education’s innovation strategy,” concludes Audrey Herblin-Stoop, VP, Global Public Affairs & Communications at Mistral AI.
This partnership with Mistral builds on TBS Education’s responsible AI strategy. Back in 2023, the school was among the first higher education institutions to adopt a charter for the educational use of large language models. It also relies on its AI & Business Analytics Center of Excellence, where researchers work on cutting-edge projects with real-world impact.
According to Stéphanie Lavigne, Dean of TBS Education:“AI does not replace critical thinking or academic rigor — it amplifies them. Through this large-scale pilot, we are making responsible AI use a defining element of our pedagogy and of our mission to serve a more sustainable economy.”
In May 2025, participants in TBS Education’s Global Executive MBA experienced their second residency, marking a new immersive phase in their journey. After a successful first gathering in November 2024 on the Casablanca and Barcelona campuses, the learners flew to Asia for a week rich in discovery, learning and multiculturala encounters.
It was at Xiamen University in China that participants from the three partner institutions of the OneMBA program – FGV (Brazil), Xiamen University (China) and TBS Education (France) – came together. This reunion rekindled the spirit of promotion that began during the first residency, strengthening ties within the group and fostering an intense collaborative dynamic.
The first part of the week focused on courses in economics and data analysis, and visits to emblematic companies such as Xiamen Airlines, Schneider Electric and Genius Electronic Optical, which produces around a quarter of the world’s smartphone cameras, thanks to cutting-edge automation and robotics processes.
The second half of the residency took place in Seoul, at KUBS (Korea University Business School), where the students received a warm welcome and continued their exploration of Asia’s economic and technological fabric. The learners took part in modules on artificial intelligence, data analytics and visits to companies in the animated media sector with Naver Webtoon (digital platforms for manga and cartoon creators), as well as cosmetics with Amore Pacific.
This residency was shaped by a central theme: artificial intelligence, approached through academic, industrial and cultural prisms. Participants also benefited from a strong cultural immersion, discovering the richness of Chinese and Korean cultures through exchanges with local students and multiple visits.
After Asia, the next and final residency of the OneMBA 2024-2026 will take participants to Canada and Brazil, for a program conclusion that promises to be as inspiring as it is unique!
On June 6, 2025, the Executive DBA program organized its very first conference day on the Barcelona campus. A landmark event that brought together all current classes – from 1st to 4th year – including participants from the China-based program. Alongside them were several alumni and teacher-researchers from TBS-Education or visiting Catalonia. Last but not least, a number of chief or associate editors of academic journals had accepted the invitation, enriching the exchanges with their expert insights. Among the academic publications represented were the British Journal of Management, Technological Forecasting and Social Change, Technology in Society, Journal of Small Business Management, International Journal of Entrepreneurship & Small Business, Management Decision, Strategic Change and Review of Accounting and Finance.
The day was filled with thematic presentations covering topics at the core of today’s business and management challenges:
These presentations were led by third- and fourth-year candidates or beyond. Each session was followed by structured discussions, encouraging participants and experts to engage, ask questions, share feedback, and fuel further debate. This approach supports both the ability to present research projects and the development of critical thinking skills—offering and receiving feedback, and asking the right questions.
Meanwhile, first- and second-year learners presented their work in the form of posters. Each of them set out their research questions, anchored in a specific context and managerial issue, as well as the methodology envisaged to answer them. This pedagogical exercise enables students to lay the foundations for their thinking, while practicing the popularization of complex content and encouraging peer exchange around the posters.
As a reminder, the Executive DBA thesis program is divided into three main stages:
1. The theoretical part: this consists of establishing the current state of scientific knowledge on the issue in question. In particular, this involves answering the following questions: what do we know and what do we not yet know about the phenomenon under study? Are there any gaps in current knowledge? What are the central concepts making up the phenomenon under study? How are they defined and measured? What is the theoretical framework, if any?
2. The empirical part: the aim here is either to verify the theory empirically, or to develop a new theory. This stage involves drawing up a research plan, choosing a method, collecting empirical data (interviews, surveys, case studies, register data, etc.) and finally analyzing the data once it has been collected and formatted.
3. Confrontation: Finally, learners will compare current knowledge (theory) with observations made in the field, in a specific context. This discussion between theory and practice enables theoretical and managerial implications to emerge, and then, based on these contributions, to propose new perspectives or recommendations.
This first Executive DBA conference illustrated the richness and diversity of the work being carried out by doctoral students and future doctoral students. In addition to presenting research of the highest standard, it was also an excellent opportunity for the community to interact, share experiences and build a collective dynamic around applied research.
On June 19, 2025, the prestigious Forbes France magazine released its latest ranking of the best Executive MBA programs, placing TBS Education’s Global Executive MBA (GEMBA) among the most reliable options in the landscape of executive education.
Forbes uses a robust methodology, analyzing several key dimensions:
Beyond the numbers and accreditations, the 2025 Forbes ranking recognizes the TBS Education GEMBA for offering a demanding, international, and purpose-driven program that resonates with the evolution of contemporary leadership.
This success is rooted in the school’s very DNA. In 2022, TBS Education became a mission-driven company, joining the small group of global business schools holding triple accreditation (AACSB, EQUIS, AMBA). A member of the Conférence des Grandes Écoles in France, TBS trains over 6,000 learners each year across its campuses in Toulouse, Paris, Barcelona, and Casablanca, in an educational environment that emphasizes well-being and cultural diversity (with over 120 nationalities represented).
The GEMBA reflects this international openness. Thanks to its integration into the prestigious OneMBA consortium, participants benefit from in-person residencies not only in France, Morocco, and Spain, but also in China, South Korea, Brazil, the United States, and optionally in Canada and India. This rare intercultural experience gives a truly global dimension to their skill development.
This international reach is also supported by a curriculum centered on key challenges in the professional world: ethical leadership, artificial intelligence, responsible innovation, and digital transformation. These components prepare future leaders to act with clarity, agility, and impact in an ever-changing global environment.
In addition to Forbes, the Global Executive MBA continues to gain international visibility:
The excellence of the GEMBA is a full expression of TBS Education’s strategic vision: to train 360° leaders capable of driving digital, technological, and sustainable transformations. With triple accreditation, global networking opportunities, and an intensive pedagogical approach, the program meets the current needs of executives—particularly in high-stakes sectors such as aerospace and space industries.
TBS Education has teamed up with Maison Caffarelli, a leading student association, to launch a limited-edition t-shirt collection. Designed to reflect the school’s multi-campus identity – Toulouse, Paris, Barcelona, and Casablanca – this initiative celebrates student creativity while fostering a strong sense of community and belonging.
Driven by the student association Maison Caffarelli, this collection was co-designed in close collaboration with TBS Education’s teams. The ambition? To create a product that’s both stylish and meaningful : a visual tribute to the school’s DNA.
The result: a unique design inspired by iconic architecture from each campus, blending clean lines with a modern aesthetic. A subtle yet striking way to unite the TBS Education’s community around its international identity.
The capsule includes two distinct models to suit different styles:
Both t-shirts proudly carry the Maison Caffarelli x TBS Education signature – a nod to the union of academic tradition and student-led innovation.
The collection will be available from May 22 on the official online store:
TBS Education’s Global Executive MBA (GEMBA) program confirms its commitment to excellence by moving up two places in the QS Executive MBA 2025 world ranking. It is now ranked 83rd in the world and 29th in Europe, reinforcing its recognition as one of the world’s leading executive education programs.
Alongside the most prestigious institutions, TBS Education’s Global Executive MBA confirms its international positioning.Thanks to a demanding pedagogical approach, a differentiated sector specialization – notably in aerospace management – and a strong focus on global issues, TBS Education’s Global Executive MBA is the perfect choice. – and a strong focus on global issues, the GEMBA is attracting an increasing number of talented individuals seeking a career with an international dimension.
The QS Executive MBA ranking is based on criteria such as :
This progression reflects the program’s ability to support executives in their professional transformation, by combining academic excellence, strategic skills development and concrete career impact.
This new recognition reinforces TBS Education’s strategy of high-level continuing education, focused on innovation, sustainability and transversality. It represents an important step in the school’s ambition to become a benchmark in the training of tomorrow’s responsible leaders.
TBS Education Bachelor in Management program is announcing the launch of its new Finance and Banking track starting next academic year. This program, accessible in the third year, is designed to train future experts in the financial sector. It will be taught in English in Paris and offers exceptional opportunities, both in terms of further studies and professional placement. The specialization will focus in particular on financial analysis, credit analysis, and bank risk management.
To specialize in the third year and obtain a Bachelor’s degree in Management (equivalent to a 3-year university degree / Bachelor’s level) with a focus on finance and banking.
This third-year specialization guarantees immediate employability after the Bachelor’s degree by equipping students with essential skills to excel in the financial and banking sectors. Inspired by the content of the Chartered Financial Analyst (CFA) Level 1, the program is aligned with international standards, providing a strong foundation for a successful career in finance.
For students wishing to deepen their knowledge and enhance their expertise, the Finance and Banking track will also serve as a gateway to specialized graduate studies. It is an ideal preparation for Master’s programs in finance, risk management, financial analysis, or fintech. Moreover, the solid foundations acquired through this training will support the preparation for professional certifications such as the CFA, a benchmark in the financial industry.
The Finance and Banking track at TBS Education will offer coursework tailored to industry demands, including the following modules:
As responsible finance becomes increasingly important, a dedicated module on professional ethics has been included. Students will learn how to handle common ethical dilemmas in finance and adopt a responsible approach to environmental, social, and governance (ESG) challenges.
“Finance and banking careers offer some of the fastest salary progressions in the business world. With this training, graduates will be fully prepared to continue their studies in top Master’s programs or take on strategic roles in banks, asset management firms, financial consulting companies, or fintechs. With the Finance and Banking track, TBS Education offers a program of excellence, paving the way for an ambitious and promising career in the world of finance,” says Patricia Bournet, Director of the TBS Education Bachelor in Management program.
To apply, students must be under 28 years old as of September 1, 2025, and hold—or be expected to hold—a Bac+2 diploma (equivalent to two years of higher education) or 120 ECTS in the field of Management, from a French institution.
Students studying outside of France can apply through our international remote admissions process.
Application deadline: June 1, 2025
40 places available, including both current Bachelor students and those entering via lateral admissions.