Accueil Faculty & Research Centers of Excellence AI & Business Analytics Center of Excellence

AI & Business Analytics
Center of Excellence

Uniting the excellence of TBS Education to inspire tomorrow’s world

This Center of Excellence federates multi-disciplinary expertise to support the digital transformation of organizations through the valorization of data and the use of artificial intelligence.

Its multidisciplinary team develops innovative approaches at the intersection of data analysis, artificial intelligence and management.

Through its academic work and partnerships with companies, the center trains decision-makers in advanced analytical skills, contributing to the digital transformation of organizations.

Mission
objectives
Actions
Partners
Researchers
Contact

“The Center of Excellence in Artificial Intelligence and Business Analytics at TBS Education supports students, researchers, and organizations in the strategic, ethical, and innovative use of data and AI. Given the rapidly evolving themes, particularly in generative AI, one of our main missions is to provide support to ensure strong foundational knowledge for our learners, continuous improvement of teaching methods and tools, and dissemination of our multidisciplinary expertise to actors in the economic and social spheres.

Anchored in a dynamic partnership with business and academia, the Center develops high-impact projects: applied research, events (seminars, hackathons, datathons, Café X Change), training, and support for digital transformations.

A place of synergy and experimentation, it also supports the school’s leadership in integrating generative AI into our professions and our training programs.

Our ambition: to train and inspire the proponents of ethical and responsible AI, serving performance and societal values. Join us to learn, innovate, and collaborate.”

— Dr. Dieudonné TCHUENTE
Director of the Center of Excellence in AI & Business Analytics

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Our mission

The mission of the Centre is to support the digital transformation of organizations by leveraging data and artificial intelligence, based on applied research, academic expertise, and strong collaboration with economic and institutional stakeholders.

Strategic objectives

Program & teaching support

Support

  • • Identify pedagogical needs related to AI and data.

  • • Support the design of new AI-related modules or courses.

  • • Train and sensitize teachers to the use of generative AI for teaching.

Boosting academic research

Boosting

  • • Organize scientific, methodological and outreach seminars.

  • • Provide logistical support for researchers (tools, data access, AI).

  • • Promote synergies with other centers and research chairs.

  • • Coordinate national and European collaborative research projects.

Cross-disciplinary consulting and partnerships

Consulting

  • • Provide expertise to the school’s management via the AI Committee.

  • • Build structuring partnerships with companies and academic institutions.

  • • Organize high-impact events: hackathons, datathons, conferences, prizes.

  • • Support the development of new chairs and the search for funding (ANR, Europe, Region, …).

Actions & achievements

The Center of Excellence in AI & Business Analytics acts as a catalyst for projects, research, and educational initiatives focused on data utilization and AI. It implements a variety of actions across four key formats:

Educational & Awareness Events

Café X Change: a series of sessions focused on the challenges and practices of AI in business, featuring invited experts, students, and educators.
Ex: “The Challenges and Opportunities of AI for Business” (IBM), “Implementing AI Platforms in Large Organizations” (SAS), “Data Science Pioneers” (Dataiku).

Hackathons/Datathons: hands-on practice with real-world problems in teams.
Ex.: Generative AI Hackathon applied to wellness (Microsoft & Pierre Fabre), international Datathon with the University of Galway and TNP Consulting on AI demand forecasting models.

Seminars sharing experiences on the use of generative AIs by educators.

Applied & Collaborative Research

Co-development of projects with companies and academic institutions.
Example: support for the data and AI transformation of the company APEM

Workshops on methods for developing internal collaborations among researchers
Example: Predictive and prescriptive AI approaches for estimating post-renovation energy performance of buildings

Participation in funding applications
Example: ANR project, Region, Europe.

Pedagogical innovation & Living Lab

Experimenting with immersive environments and generative AI tools for teaching and learning.
For example: Using a virtual recruitment agent in human resource management courses, design sprint on the use of extended reality in business.

Price & valuation

Awards organization recognizing the best theses and AI projects by students.
Ex: Award for the best MSc thesis related to the AI theme, in collaboration with the APEM chair.

News & Events

Our partners

Our ecosystem and partners continually drive our educational practices.

Corporate partners

Academic partners

Researchers involved

Each researcher brings a personal perspective to this research area, enriching reflection and contributions through the complementarity of approaches:

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Amélie ABADIE

Amélie Abadie is a marketing professor at TBS Education.

Amélie ABADIE

Her research investigates the adoption of emerging technologies such as AI and social robots, especially in healthcare and management.

She focuses on the human-technology interface and value co-creation.

Academic Career
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Aurore ARCHIMBAUD

Aurore Archimbaud is an Assistant Professor in Statistics at TBS.

Aurore ARCHIMBAUD

After her doctorate within a company, she has previously been a data scientist in Artificial Intelligence for private companies in France and Canada and a researcher in the Netherlands.

Her research interests include the analysis of multivariate data, outlier detection, dimension reduction, robust analysis of scale data and forecasting.

The main applications are in predictive maintenance, quality control and psychometrics for high-dimensional or functional data.

Academic Career
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Farah Diba ABRANTES-BRAGA

Farah Diba Abrantes-Braga is an Assistant Professor of Marketing at TBS Education. She received her Ph.D. from Fundação Getulio Vargas (FGV) in 2018.

Farah Diba ABRANTES-BRAGA

Her research is grounded in the Transformative Consumer Research approach, with a focus on consumer financial well-being (FWB) and consumer financial vulnerability (CFV).

She explores how companies and policymakers can develop strategies to enhance FWB while reducing CFV.

Academic Career
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Secil BAYRAKTAR

Secil Bayraktar is a professor of Human Resource Management and Organizational Behavior at TBS Education.

Secil BAYRAKTAR

Her research interests include leadership, organizational change, human resources and AI, cross cultural management and international dynamics.

She investigates people-related matters in organizations with the aim of enhancing well-being of employees in today’s business context characterized by complexity, digitalization, change, and global focus.

To do that she focuses on the employee and the leader perspectives, as well as the organizational and international factors that constrain or enable positive organizational and individual outcomes.

Academic Career
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Simon ALCOUFFE

Simon Alcouffe is a professor of management at TBS Education.

Simon ALCOUFFE

His research focuses on management control and how sustainability is embedded into organizational steering tools.

He investigates how control systems shape global performance and support strong sustainability in practice.

Academic Career
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Christophe BENAROYA

Christophe Bénaroya is a Professor of Marketing at TBS Education. A specialist in B2B and aerospace marketing, he leads the MSc Aerospace Management program. 

Christophe BENAROYA

His publications focus on the aerospace sector, and his recent research explores the transformations in the space industry, particularly through the lens of New Space.

Academic Career
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Laurent BERTRANDIAS

Laurent Bertrandias is Professor of Marketing at TBS Education.

Laurent BERTRANDIAS

His research focuses on the psychological effects and well-being impacts of delegating tasks and decisions to intelligent technologies, such as autonomous cars, social robots, or parental control software.

He investigates how these tools can enhance individual well-being.

Academic Career
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Sylvie BORAU

Sylvie Borau is a Professor of Marketing at TBS Education.

Sylvie BORAU

In her research, she applies the insights of consumer psychology to better understand the deep roots of our gendered consumption choices and our relationship with technology, particularly the ethical issues related to the feminization of artificial intelligence.

Academic Career
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Caner CANYAKMAZ

Caner Canyakmaz is Associate Professor in Decision Sciences at TBS Education.

Caner CANYAKMAZ

His research focuses on risk management in supply chains and human-AI interaction.

He explores how financial instruments support operational decisions and how AI explainability shapes effective human-machine collaboration.

Academic Career
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Kevin CARILLO

Kévin Carillo is Professor of Information Systems at TBS Education.

Kevin CARILLO

His research explores the social and organizational implications of digital and data-driven technologies, with a particular focus on artificial intelligence, open source ecosystems, digital work, data culture transformation, along with the societal impact of technology.

He develops conceptual frameworks to help shape AI for social good.

Academic Career
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Carlos CARRASCO

Carlos Carrasco-Farré is Professor of Information Systems at TBS Education.

Carlos CARRASCO

He uses big data, computational social science, and natural language processing to investigate complex collective phenomena such as social polarization, the psychology of AI, and innovation ecosystems.

His research explores how technology can support decision-making in organizations, as well as the social and ethical implications of emerging technologies.

Academic Career
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Kim CEULEMANS

Kim Ceulemans is Professor of Management Control and Sustainability at TBS Education.

Kim CEULEMANS

Her research focuses on responsible management education, sustainability assessment and reporting, and stakeholder management.

Academic Career
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Neha CHAUDHURI

Neha Chaudhuri is Professor of Information Systems at TBS Education.

Neha CHAUDHURI

Her research focuses on online consumer behavior, AI-driven purchase prediction, and misinformation governance on digital platforms.

She blends deep learning, machine learning, and social science methods to analyze complex datasets.

Academic Career
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Soumyadeb CHOWDHURY

Soumyadeb Chowdhury is Professor of Information Systems at TBS Education.

Soumyadeb CHOWDHURY

His research focuses on disruptive technologies such as generative AI, especially ChatGPT, and their implications for organizations, talent management, and ethical decision-making.

He is an active voice in global discussions on the societal impact of AI.

Academic Career
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Louise CURRAN

Louise Curran is Professor of International Business at TBS Education.

Louise CURRAN

Her research focuses on EU trade policy, sustainability, and multinational firms’ nonmarket strategies.

She is particularly interested in global trade governance, the impact of EU sustainable trade measures like the Carbon Border Adjustment Mechanism (CBAM) and Due Diligence regulation on trade, and investor-state dispute settlement.

Academic Career
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Caroline DIARD

Caroline Diard is Professor of Human Resource Management at TBS Education.

Caroline DIARD

She specializes in the transformation of work, focusing on telework, psychosocial risks, gender equality, and employer branding.

Her research bridges organizational innovation and human dynamics in hybrid work environments, such as integration of AI in HR procedures.

Academic Career
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Victor DOS SANTOS PAULINO

Victor Dos Santos Paulino is Professor of innovation and strategic management at TBS Business (France).

Victor DOS SANTOS PAULINO

His current research interests focus on disruptions, technology strategies and sustainability.

He has developed a recognized expertise in complex products and systems such as aerospace products.

Since 2013, he is the Co-Director of the SIRIUS Chair which aims at conducting business research applied to the space economy.

Academic Career
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Christophe FAVOREU

Christophe Favoreu is Professor of Public Management at TBS Education.

Christophe FAVOREU

His research focuses on public sector performance and innovation, including organizational ambidexterity, public innovation labs (i-labs), and territorial management dynamics.

He investigates how local innovations reshape public governance and enhance policy effectiveness.

Academic Career
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Samuel FOSSO-WAMBA

Samuel Fosso Wamba is a full professor of information systems and data science, as well as the Associate Dean for Research at TBS Education, France.

Samuel FOSSO-WAMBA

He earned his Ph.D. in industrial engineering from the Polytechnic School of Montreal, Canada.

His research focuses on the business value of information technology, the adoption of inter-organizational systems, their use, and their effects at the individual, organizational, and societal levels.

He has explored various cutting-edge technologies, including radio frequency identification (RFID), business analytics, big data, blockchain, the metaverse, artificial intelligence (AI), and generative AI.

Academic Career
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Shirah FOY

Shirah Foy is a Professor of Entrepreneurship, Strategy and Innovation at TBS Education.

Shirah FOY

Her research examines how individual and collective perceptions — of self, culture, and technologies such as generative AI — influence value creation behaviors.

She investigates how the definition of what is considered valuable shapes the future trajectories of society.

Academic Career
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Annalisa FRACCARO

Annalisa Fraccaro is a marketing professor at TBS Education.

Annalisa FRACCARO

After examining the impact of price endings on brand image in the luxury sector and in IPOs, her current research explores emerging topics such as the metaverse, NFTs, virtual influencers, as well as issues related to mobility and customer experience, including airport lounge occupancy and multimodal transport.

Academic Career
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Nadine GALY

Nadine Galy is a Professor in Information, Operations, and Decision Sciences at TBS Education.

Nadine GALY

Her research is multidisciplinary and focuses on topics such as corporate governance, social responsibility, and the teaching of statistics, to which she brings her expertise in data processing and analysis,

Academic Career
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Christian GNEKPE

Christian Gnekpe is Professor of Strategy, Entrepreneurship, and Innovation at TBS Education.

Christian GNEKPE

His research focuses on sustainable innovation dynamics in the circular economy and energy efficiency, technological trajectories, and technology acquisition strategies in sectors such as construction, space, and biopharma.

He uses interdisciplinary approaches and quantitative methodologies (including machine learning) to shed light on innovation and sustainability governance.

Academic Career
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Delphine GODEFROIT-WINKEL

Delphine Godefroit-Winkel is Professor of Marketing at TBS Education.

Delphine GODEFROIT-WINKEL

Her research explores sustainable consumption, subsistence marketplaces, intergenerational dynamics, and the social dimensions of freedom in market contexts.

She uses quantitative and qualitative approaches to investigate consumption practices through cultural, social, and ethical lenses.

Academic Career
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Gaël GUEGUEN

Gaël Gueguen is Professor of Strategy and Entrepreneurship at TBS Education.

Gaël GUEGUEN

His research focuses on the dynamics of business ecosystems (IT sector), entrepreneurial ecosystems (high-growth startups) and entrepreneurialism.

In terms of methods, he uses lexicometric analysis techniques on large volumes of data.

Academic Career
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Cameron GUTHRIE

Cameron Guthrie is Professor of Information Systems at TBS Education.

Cameron GUTHRIE

His research focuses on complex problem solving, decision support systems, and the adoption of emerging technologies. His teaching and research aims to improve the way we understand and work on wicked social and business problems.

He draws on systems thinking and complexity theory and finds inspiration in economic history and everyday chaos.

Academic Career
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Linda HAMDI-KIDAR

Linda Hamdi-Kidar is Professor of Marketing at TBS Education.

Linda HAMDI-KIDAR

Her research investigates consumer empowerment, user entrepreneurship, and participative strategies in digital environments.

She focuses on how creative consumers become entrepreneurs and on the psychological impact of online co-creation mechanisms.

Academic Career
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Philippine LOUPIAC

Philippine Loupiac is Associate Professor of Marketing at TBS Education.

Philippine LOUPIAC

Her research focuses on the impact of immersive technologies (AR, VR, AI) on consumer journeys, particularly in online or omnichannel retail contexts.

She is interested in how consumers engage with these tools and incorporate them into their decision-making processes.

Academic Career
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Andrea MANTOVANI

Andrea Mantovani is Professor of Economics at TBS Education.

Andrea MANTOVANI

His research focuses on applied industrial organization, especially digital platform strategies, competition in two-sided markets, and environmental challenges linked to technology choices.

He combines theoretical modeling with public policy insights on innovation and regulation.

Academic Career
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Serge NYAWA

Serge Nyawa is Professor of Decision Sciences at TBS Education.

Serge NYAWA

He designs explainable AI models for forecasting in complex fields such as real estate, finance, and energy transition.

His research blends quantitative methods, algorithmic transparency, and decision support for public policy and risk management.

Academic Career
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Jean-Charles PILLET

Jean-Charles Pillet is Professor of Management Information Systems at TBS Education.

Jean-Charles PILLET

Before joining academia, he has worked as a consultant for a renown IT firm.

His research focuses on the adoption, use, and impact of emerging technologies.

He also investigates socio-organizational issues related to workplace digitalisation and transformation.

From a methodology perspective, Jean-Charles is an expert in questionnaire design and psychometric scales development.

Academic Career
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Quentin PLANTEC

Quentin Plantec is a professor of strategy and innovation management at TBS Education.

Quentin PLANTEC

His research focuses on the dynamics of collaborative research between universities and companies, the management of Research & Development (R&D) in industry, academic entrepreneurship, patent management, and the development of science-driven innovation (e.g., integration of AI into innovation processes, development of CRISPR-Cas9).

Academic Career
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Diego RAVENDA

Diego Ravenda is Professor of Accounting at TBS Education.

Diego RAVENDA

His research focuses on the responsible application of artificial intelligence (AI) to foster sustainability and social progress. By integrating natural language processing, machine learning, and text mining into accounting and financial analysis, his work bridges technology and humanity.

His interdisciplinary and ethical approach underscores a forward-thinking vision of AI as a driver of inclusive and sustainable development within business practices.

Academic Career
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Mélanie ROUX

Mélanie Roux is Associate Professor of Strategy at TBS Education.

Mélanie ROUX

Her research investigates the role of SMEs in transforming sustainable business ecosystems, with a focus on AI adoption, circular economy, and resilience.

She also explores distributed governance and the human–technology interface in supply chains.

Academic Career
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Dieudonné TCHUENTE

Dieudonné Tchuente is Associate Professor of Data Science and Information Systems at TBS Education.
 
He heads the Center of Excellence in Artificial Intelligence and Business Analytics.

Dieudonné TCHUENTE

His research focuses on machine learning methods combined with explainable AI (XAI) techniques to enhance decision-making processes based on predictive or prescriptive analytics.

His work spans various application fields, including intelligent transportation systems (connected and autonomous driving, aeronautics), real estate valuation, and social network analysis.

Academic Career
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Caroline TILLOU

Caroline Tillou is a professor of human resources management at TBS Education.

Caroline TILLOU

Her research focuses on the factors of retention and the multiple forms of employee engagement, the role of HR practices, interpersonal relationships and working conditions on employee behaviour and health.

More specifically, Caroline Tillou is interested in the integration of AI in recruitment practices, but also in the effects of the growing use of AI on employee behaviour.

Academic Career
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Anne VANHEMS

Anne Vanhems is a Professor of Decision Sciences at TBS Education.

Anne VANHEMS

Her research draws on nonparametric econometrics and inverse problems in econometrics (density deconvolution, instrumental‐variable regression, random‐coefficient regression) as well as operations research (nonparametric estimation of production frontiers and efficiency measures).

Academic Career
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Gregory VOSS

Gregory Voss is Professor of Business Law at TBS Education.

Gregory VOSS

A recognized expert in data protection law, he investigates the extraterritorial reach of the GDPR, cross-border data flows, and digital governance in an international context.

His work highlights tensions between digital sovereignty, innovation, and global regulation of personal data and artificial intelligence.

Academic Career

The Pedagogy and Innovation team supports you

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Guilain PRASEUTH

Pedagogical Innovation Project Manager

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Katia SANTISSE

Instructional Designer

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Eric PEREIRA

Instructional Designer

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Dorothée THIBAUT

Instructional Designer

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