CURRICULUM VITAE

Qualification

  • 2017 : PhD in Management Science - Marketing - Paris 1 Panthéon-Sorbonne & ESCP Europe Paris
  • 2012 : European MSc in Management - City University of London - London
  • 2012 : Master's degree in Eonomics and Management - Università degli Studi di Torino - Torino
  • 2009 : Bachelor of Science (BSc) in Economics and Management for Arts, Culture and Communication - Bocconi University - Milano

Teaching Experience

  • 2019 : Assistant Professor in Marketing - Toulouse Business School - Toulouse
  • 2018 : Professor in Marketing - ISC Paris - Paris
  • 2018 : Visiting Lecturer in Marketing - Université Paris-Dauphine - Paris
  • 2014 : Visiting lecturer in Marketing - Centre Franco-Vietnamien de formation à la Gestion (CFVG) - Hanoi
  • 2012 : Lecturer in Marketing - École supérieure de Commerce de Paris (ESCP Europe) - Paris
PUBLICATIONS
    • FRACCARO, A., S.MACÉ, "Trop riche pour se soucier des prix ? Effets des terminaisons de prix sur la perception de luxe par le consommateur", Recherche et Application en Marketing, 2020 [cnrs: 2, fnege: 2]

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    • FRACCARO, A., S.MACÉ, "Never too rich to care about prices: Effects of price endings on customer perceptions of luxury / Trop riche pour se soucier des prix ? Effets des terminaisons de prix sur la perception de luxe par le consommateur", Recherche et Applications en Marketing (English Edition), 2020

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EXPERTISE
    • Marketing Research
    • Principles of Marketing
    • Strategic Marketing
    • Consumer Behavior
    • Pricing
    • Luxury
    • Sustainable Consumption
      • 2017 - 2020 : Management Consultant Accenture
      • 2012 - 2012 : Junior Product Manager Amazon
A.fraccaro

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