CURRICULUM VITAE

Program

  • 2017 : PhD in Management Science - Marketing - Paris 1 Panthéon-Sorbonne & ESCP Europe Paris
  • 2012 : European MSc in Management - City University of London - London
  • 2012 : Master's degree in Eonomics and Management - Università degli Studi di Torino - Torino
  • 2009 : Bachelor of Science (BSc) in Economics and Management for Arts, Culture and Communication - Bocconi University - Milano

Teaching Experience

  • Since 2019 : Professor of Marketing Toulouse Business School Toulouse
  • From 2018 to 2019 : Professor in Marketing - ISC Paris - Paris
  • From 2018 to 2019 : Visiting Lecturer in Marketing - Université Paris-Dauphine - Paris
  • From 2014 to 2016 : Visiting lecturer in Marketing - Centre Franco-Vietnamien de formation à la Gestion (CFVG) - Hanoi
  • From 2012 to 2017 : Lecturer in Marketing - École supérieure de Commerce de Paris (ESCP Europe) - Paris
PUBLICATIONS
    • PARGUEL, B., A. FRACCARO, S. MACÉ, "Compromise pricing in luxury", Journal of Product and Brand Management, 2022, vol. 31, no. 3, pp. 506-517 [cnrs: 4, fnege: 3]

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    • VAN BAVEL, J. J., A. CICHOCKA, V. CAPRARO, H. SJÅSTAD, J. B. NEZLEK, T. OTTERBRING, S. BORAU, ET AL, "National identity predicts public health support during a global pandemic", Nature Communications, 2022, vol. 13, no. 1

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    • BOURJADE, S., A. FRACCARO, D. MELOSO, R. SKRIPNIK, D. STOLIN, "Non-proportional thinking in IPOs", Applied Economics, 2022, pp. 1-9 [cnrs: 2]

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    • FRACCARO, A., S. MACÉ, B. PARGUEL, "The not-so-odd couple: Odd pricing in a luxury context", Journal of Business Research, 2021, vol. 136, pp. 356-365 [cnrs: 2, fnege: 2]

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    • FRACCARO, A., S. MACÉ, "Never too rich to care about prices: Effects of price endings on customer perceptions of luxury / Trop riche pour se soucier des prix ? Effets des terminaisons de prix sur la perception de luxe par le consommateur", Recherche et Application en Marketing, 2020, vol. 35, no. 3 [cnrs: 2, fnege: 2]

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    • FRACCARO, A., "Price endings of luxury handbags: managerial practices, customers’ perceptions, and preferences" in International Marketing Trends, Elyette Roux Best Thesis in Luxury Management Award, janvier, 2019, Venise

    • FRACCARO, A., S. MACÉ, "Odd and even pricing applied to luxury goods: effects on brand image" in Monaco Symposium on Luxury, 07-08 avril, 2016, Monaco

    • FRACCARO, A., S. MACÉ, "Odd and even pricing applied to luxury goods: effects on brand image" in 5th AFM Research Day on "Prix, gratuité, don et Valeur »,, 2015, Tours

    • FRACCARO, A., S. MACÉ, "Odd pricing and even pricing in luxury goods – Managerial Practices" in Shopper Marketing & Pricing Conference, 8-10 mai, 2014, Stockholm

    • FRACCARO, A., S. MACÉ, "Odd pricing and even pricing in luxury goods – Managerial Practices" in Monaco Symposium on Luxury , avril, 2014, Monaco

    • FRACCARO, A., "Price endings of luxury handbags: managerial practices, customers’ perceptions, and preferences" in EMAC Doctoral colloquium , juin, 2014, Valencia

    • FRACCARO, A., "Price endings of luxury handbags: managerial practices, customers’ perceptions, and preferences" in AFM Doctoral colloquium , juin, 2014, Montpellier

    • FRACCARO, A., B. PARGUEL, S. MACÉ, "Terminaison du prix dans le luxe : du mythe à la réalité" in L'état du management 2022., Ed., La Découverte, chap. 6, pp. 64-74, 2022

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    • STOLIN, D., L. CURRAN, A. FRACCARO, J. GRANDHOMME, E. GRAY, G. PRASEUTH, K. SANTRISSE, R. SKRIPNIK, M. ZAGONOV, "Injecting Humor into Educational Videos: How a Business School Collaborated with a Stand-up Comedian" in 6th e-Learning Excellence Awards 2020: An Anthology of Case Histories., Ed., Academic Bookshop, 2020

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EXPERTISE
    • Marketing Research
    • Principles of Marketing
    • Strategic Marketing
    • Consumer Behavior
    • Pricing
    • Luxury
    • Sustainable Consumption
      • 2017 - 2018 : Management Consultant Accenture
      • 2012 - 2012 : Junior Product Manager Amazon
A.fraccaro

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