CURRICULUM VITAE

Qualification

  • 2016 : PhD in Business Studies Universidade de São Paulo São Paulo
  • 2013 : MSc in Business Studies Universidade de São Paulo São Paulo
  • 2009 : MA in Fashion Business Senac University

Teaching Experience

  • 2021 : Professor of Marketing Toulouse Business School Toulouse
  • 2018 : Assistant Professor in International Marketing and Strategy University of Leeds - School of Design Leeds
  • 2016 : Assistant Professor in Marketing University of Leeds - York Management School York
  • 2015 : Part time Lecturer in Marketing Escola Superior de Propaganda e Marketing (ESPM) São Paulo
  • 2013 : Part time Lecturer in Management Senac University
PUBLICATIONS
    • BASSI SUTER, M., S. MUNJAL, F. M. BORINI, D. FLORIANI, "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective", Journal of Business Research, 2021, vol. 134, pp. 415-427 [cnrs: 2, fnege: 2]

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    • BASSI SUTER, M., F. M. BORINI, D. B. COELHO, M. M. DE OLIVEIRA JUNIOR, M. C. C. MACHADO, "Leveraging the Country-of-Origin Image by managing it at different levels", Place Branding and Public Diplomacy, 2020, vol. 16, no. 3, pp. 224-237

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    • BASSI SUTER, M., F. M. BORINI, D. E. FLORIANI, D. DA SILVA, E. POLO, "Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective", Journal of Business Research, 2018, vol. 84, pp. 46-58 [cnrs: 2, fnege: 2]

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    • BASSI SUTER, M., J. DE MOURA ENGRACIA GIRALDI, F. M. BORINI, M. L. F. MACLENNAN, E. CRESCITELLI, E. F. POLO, "In search of tools for the use of country image (CI) in the brand", Journal of Brand Management, 2018, vol. 25, no. 2, pp. 119-132 [cnrs: 4, fnege: 4]

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    • SUTTER, M. B., B. GALLELI, M. L. F. MACLENNAN, E. F. POLO, H. L. CORREA, "Brazil's fashion and clothing industry: sustainability, competitiveness and differentiation", Latin American J. of Management for Sustainable Development, 2015, vol. 2, no. 3/4, pp. 280

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    • SUTTER, M. B., M. L. F. MACLENNAN, C. C. FERNANDES, M. M. D. OLIVEIRA JR., "Country of Origin Image and Foreign Markets Strategy: Analysis of the Brazilian Cosmetics Company Natura", Revista Brasileira de Marketing, 2015, vol. 14, no. 3, pp. 393-406

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    • SUTTER, M. B., M. L. F. MACLENNAN, E. F. POLO, V. I. STREHLAU, "Diferenciação e competitividade da oferta de moda brasileira no mercado internacional" in XVII SEMEAD Research Seminars in Business Management, São Paulo, 2014

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    • SÓ, B., R. GUIMARÃES, M. B. SUTTER, V. P. K. PIRES, C. L. PONTES, "A INFLUÊNCIA DO TRAJE EXECUTIVO NA QUALIDADE DE VIDA NO TRABALHO" in QUALIDADE DE VIDA NO TRABALHO: estudos e metodologias brasileiras., Izabela Maria Rezende TAVEIRA, A.C. LIMONGI-FRANÇA, Mário César Ferreira Eds, EDITORA CRV, pp. 93-106, 2015

    • 2015 Best paper in Strategy - SemeAd conference, FEA USP Faculté d'économie, de gestion et de comptabilité de l'Université de Sao Paulo
    • 2014 Best conference paper of international marketing stream Escola Superior de Propaganda e Marketing (ESPM)
EXPERTISE
    • International Marketing
    • Essentials of Marketing
    • B2B Marketing
    • Services Marketing
    • Research Methods
    • Internationalisation in the fashion industry context
    • Marketing International
    • Strategic Marketing
    • Branding
    • Ethical Fashion
      • 2021 - 2021 : Responsible for the development of a new research group in Fashion Marketing and Management University of Leeds - School of Design Leeds
      • 2021 - 2021 : Responsible for the development of the Master's programme in International Fashion Marketing and Design University of Leeds - School of Design Leeds
      • 2020 - 2021 : Member of the Internationalisation Committee - Coordinator of International Activities University of Leeds - School of Design Leeds
      • 2008 - 2011 : Independent consultant on strategic business management projects in the fashion industry
      • 2006 - 2007 : Operations manager Knitwear factory - MAGGIORE MALHAS Manhente - Barcelos
      • 2006 - 2006 : Trainee (store operations management). C&A

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