CURRICULUM VITAE

Program

  • 2015 : PhD in Marketing-Consumer Behavior - IAE Aix en Provence - Aix-Marseille Université -
  • 2011 : Master of Research in Management - IAE Aix en Provence - Aix-Marseille Université -
  • 2010 : Master of Science (MSc) in Management - KEDGE Business School -

Teaching Experience

  • Since 2017 : Professor of Marketing Toulouse Business School Toulouse
  • From 2015 to 2016 : Lecturer in Marketing - IÉSEG School of Management -
  • From 2014 to 2016 : Lecturer in Marketing - Université de la Méditerranée - Université Aix-Marseille II
  • From 2014 to 2016 : Lecturer in Marketing - ESC Troyes Troyes
  • From 2014 to 2016 : Lecturer in Marketing – KEDGE Business School - Talence
  • From 2012 to 2014 : Teaching Assistant - Université Aix-Marseille II -

Management Duties

  • 2016 - 2017 : Head of MS/MSc Internationl Business - IAE - Aix en Provence - Aix-Marseille Université - Aix en Provence
PUBLICATIONS
    • ALEMANY OLIVER, M., "Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs)", Journal of Business Ethics, 2022, vol. 175, no. Issue 2, pp. 265-288 [cnrs: 2, fnege: 1]

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    • KRAMARCZYK, J., M. ALEMANY OLIVER, "Accumulative vs. Appreciative Expressions of Materialism: Revising Materialism in Light of Polish Simplifiers and New Materialism", Journal of Business Ethics, 2022, vol. 175, no. 4, pp. 701–719 [cnrs: 2, fnege: 1]

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    • ALEMANY OLIVER, M., "L’enfant intérieur, un concept marketing universel ? Exploration du concept aux Etats-Unis et en France", Management International, 2018, vol. 23, no. 1, pp. 56-67 [cnrs: 3, fnege: 2]

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    • ALEMANY OLIVER, M., "Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society", Evolutionary Psychology, 2016, vol. 14, no. 3, pp. 147470491666182

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    • ALEMANY OLIVER, M., J. S. VAYRE, "Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning", Journal of Marketing Analytics, 2015, vol. 3, no. 1, pp. 5-13

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    • PEYRAUD, A., L. BERTRANDIAS, M. ALEMANY OLIVER, "Covid 19 as an eye-opener: tensions among the work of classical music actors to respond to an" in 2022 AMA Winter Academic Conference Las Vegas, USA, 2021

    • ALEMANY OLIVER, M., "Insitutional crisis on the spotlight: How COVID-19 reveals the tensions in the classical music market?" in Congrès AFM 2021 (visio), France, 19-21 mai, 2021

    • ELGAAIED-GAMBIER, L., L. HAMDI-KIDAR, M. ALEMANY OLIVER, "What is environmental anxiety and why should marketers pay closer attention to it?" in Congrès AFM 2021 (visio), France, 19-21 mai, 2021

    • ELGAAIED-GAMBIER, L., L. HAMDI-KIDAR, M. ALEMANY OLIVER, "Environmental anxiety: Towards a better understanding of the concept and its implications for marketing" in 49th Annual EMAC Conference (virtuel), 26-29 mai, 2020

    • ALEMANY OLIVER, M., J. KRAMARCZYK, A. MICKIEWICZ , "An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity" in Conférence ACR, Dallas USA, 10-14/10/18, 2018

    • ALEMANY OLIVER, M., "Consumer-Brand relationships in Conspiratorial narratives" in Association for Consumer Research North American Conference (ACR), San Diego, CA, 26-29/10/2017, ACR, 2017

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    • ALEMANY OLIVER, M., "Consumer-Brand Relationships in Conspiratorial Digital Narratives" in GSOM Emerging Markets Conference, St Petersburg, Russia, 5-7/10/2017, Graduate School of Management (GSOM), 2017

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    • ALEMANY OLIVER, M., "An exploration of the Neotenous Characteristics of Childlike Consumer Behavior" in Society for Marketing Advances Annual Conference, Atlanta, 2-5/11/2016, Society for Marketing Advances Annual Conference, 2016, Atlanta

    • ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" in Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4/10/2015, Advances in Consumer Research, vol. 43, pp. 654-655, 2015

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    • ALEMANY OLIVER, M., "Is Play the Work of Consumers? The Inner Child’s Influence on Adult Consumers" in 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA, AMA Educators Proceedings, vol. 26, no. C-29, 2015, Chicago

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    • ALEMANY OLIVER, M., J.-S. VAYRE, "Is ‘The Bigger the Better’ Always True? Big Data and Knowledge Production in Marketing" in 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA, AMA Educators Proceedings, vol. 26, no. C-17, 2015, Chiccago

    • ALEMANY OLIVER, M., A. VENKATESH, E. ROUX, "Redefining Adulthood in Consumer Research" in 8th Workshop on Interpretive Consumer Research, Edinburgh, UK, 16-17/04/2015, 2015

    • ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" in Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4./10/2015, Association for Consumer Research North American Conference (ACR), 2015

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    • ALEMANY OLIVER, M., "A tale of two faces: A story of the Inner Child's Influence on Adult Consumer Behavior" in 5th International Research Meeting in Business and Management, Nice 7-8/07/14, 2014, Nice

    • ALEMANY OLIVER, M., "Behind the Mask: The Inner Child's Influence on the Construction of a Fantasy Map - or How Consumption makes Cosplayers give up any Search of the Territory" in Consumer Culture Theory Conference (CCT), Helsinki, 26-29/06/2014, 2014, Helsinki

    • ALEMANY OLIVER, M., "Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland" in Advances in Consumer Resarch, North American Conference (ACR), Chicago, 3-6/10/2013, vol. 41, pp. 441-42, 2013

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    • ALEMANY OLIVER, M., "Il était une fois...L'avènement de l'Homo Puer dans la société de consommation postmoderne" in 12èmes Journées Normandes de Recherche sur consommation (JNRC), Caen, 28-29/11/2013, Journées Normandes de Recherche sur consommation, 2013, Caen

    • ALEMANY OLIVER, M., M. CAMBEFORT, J. KHENFER, L. NICOD, "La Consommation Postmoderne et ses Paradoxes" in Les Rencontres du Cercle des Economistes, Aix-en-Provence, France, 6-8/07/2012, 2012, Aix-en-Provence

    • ALEMANY OLIVER, M., R. BELK, Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, Universitas Press, 2021

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    • ALEMANY OLIVER, M., R. BELK, "Consumer Childlikeness" in Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies., Ed., Universitas Press, pp. 145-176, 2021

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    • ALEMANY OLIVER, M., R. BELK, "Childlikeness in adults" in Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies., Ed., Universitas Press, chap. Introductory Chapter, pp. 7-20, 2021

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    • ALEMANY OLIVER, M., L. WILKINSON, "The Figure of the Trickster in Literature and Consumer Society Narratives: Liminality and Potentialitie", Ed., Universitas Press, pp. 71-92, 2021

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    • ALEMANY OLIVER, M., "Conducting Ethical Research in Marketing" in The SAGE Handbook of Marketing Ethics., Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor Eds, SAGE Publications, Inc., chap. 5, 2020

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    • RINALLO, D., M. ALEMANY OLIVER, "The marketing and consumption of spirituality and religion", Journal of Management, Spirituality & Religion, 2019, vol. 16, no. 1, pp. 1-5

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    • ALEMANY OLIVER, M. - "« Hold-up » : les huit personnages clés qui font une bonne théorie du complot" - 2020, The Conversation, France

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EXPERTISE
    • Consumer Behavior
    • Product Development
    • Consumer Culture Theory
    • Brand Management
    • Marketing
    • Qualitative Research
    • Adult Consumer Childlikeness
    • Transgressive Behaviors
    • Epistemology
    • Hyperreality, Technology and Media
    • Consumer Identity Projects
    • Voluntary Simplicity
    • Conspiracy Theory
    • Adulthood
    • Eco-anxiety
    • Business Ethics
    • Spirituality and Religion
      • Member of the editorial board - Journal of Management, Spirituality and Religion
      • Guest Editor "special issue on marketing and consumption" Journal of Management, Spirituality, and Religion (with D. Rinallo)
      • 2012 : Consulting activities -

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