CURRICULUM VITAE

Qualification

  • 2011 : PhD in Business Administration and Management - Sapienza Università di Roma Rome
  • 2008 : Master of Science in Management, Innovation and Internationalization of Firms - Sapienza Università di Roma -
  • 2006 : Bachelor Degree in Economics, Finance and Firm Management Law - Sapienza Università di Roma -

Teaching Experience

  • 2017 : Associate Professor of Marketing - Toulouse Business School Toulouse
  • 2015 : Adjunct Professor of Marketing - Università degli Studi di Roma Tor Vergata -
  • 2014 : Assistant Professor of Management and Organization - LUMSA Università -
PUBLICATIONS
    • BORAU, S., L. ELGAAIED-GAMBIER, C. BARBAROSSA, "The green mate appeal: Men’s pro-environmental consumption is an honest signal of commitment to their partner", Psychology and Marketing, 2021, vol. 38, no. 2, pp. 266-285 [cnrs: 3, fnege: 2]

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    • BARBAROSSA, C., T. MANDLER, "EXPRESS: Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises", Journal of International Marketing, 2021, vol. 29, Issue 2, no. 2, pp. 26-44 [cnrs: 2, fnege: 2]

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    • NOSI, C., A. D’AGOSTINO, C. A. PRATESI, C. BARBAROSSA, "Evaluating a social marketing campaign on healthy nutrition and lifestyle among primary-school children: A mixed-method research design", Evaluation and Program Planning, 2021, vol. 89, pp. 101965

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    • MOONS, I., P. DE PELSMACKER, C. BARBAROSSA, "Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium", Journal of Cleaner Production, 2020, vol. 272, pp. 1-13 [fnege: 3]

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    • SCHILL, M., D. GODEFROIT-WINKEL, M. F. DIALLO, C. BARBAROSSA, "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?", Ecological Economics, 2019, vol. 161, pp. 176-185 [cnrs: 1]

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    • BARBAROSSA, C., P. DE PELSMACKER, I. MOONS, "Effects of country-of-origin stereotypes on consumer responses to product-harm crises", International Marketing Review, 2018, vol. 35(3), pp. 362-389 [cnrs: 3, fnege: 2]

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    • MOONS, I., C. BARBAROSSA, P. DE PELSMACKER, "The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments", Ecological Economics, 2018, vol. 151, pp. 151-161 [cnrs: 1]

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    • BARBAROSSA, C., P. DE PELSMACKER, I. MOONS, "Personal Values, Green Self-identity and Electric Car Adoption", Ecological Economics, 2017, vol. 140, pp. 190-200 [cnrs: 1]

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    • GRAPPI, S., S. ROMANI, C. BARBAROSSA, "Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry", Journal of Cleaner Production, 2017, vol. 149, pp. 1164-1173 [fnege: 3]

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    • BARBAROSSA, C., P. DE PELSMACKER, I. MOONS, A. MARCATI, "The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration", Food Quality and Preference, 2016, vol. 53, pp. 71-83

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    • BARBAROSSA, C., P. DE PELSMACKER, "Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers", Journal of Business Ethics, 2016, vol. 134, no. 2, pp. 229-247 [cnrs: 2, fnege: 2]

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    • BARBAROSSA, C., S. C. BECKMANN, P. DE PELSMACKER, I. MOONS, W. GWOZDZ, "A self-identity based model of electric car adoption intention: A cross-cultural comparative study", Journal of Environmental Psychology, 2015, vol. 42, pp. 149-160

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    • BARBAROSSA, C., A. PASTORE, "Why environmentally conscious consumers do not purchase green products", Qualitative Market Research, 2015, vol. 18, no. 2, pp. 188-209 [cnrs: 4, fnege: 4]

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    • VERNUCCIO, M., M. PAGANI, C. BARBAROSSA, A. PASTORE, "Antecedents of brand love in online network-based communities. A social identity perspective", Journal of Product and Brand Management, 2015, vol. 24, no. 7, pp. 706-719 [cnrs: 4, fnege: 4]

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    • VERNUCCIO, M., C. BARBAROSSA, A. GIRALDI, F. CECCOTTI, "Determinants of e-brand attitude: A structural modeling approach", Journal of Brand Management, 2012, vol. 19, no. 6, pp. 500-512 [fnege: 4]

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    • BARBAROSSA, C., "Against the IoT: a multi-method examination of the barriers to the adoption of smart objects" in 48th European Marketing Academy Conference (EMAC), Hambourg, 28-31 mai, 2019

    • BARBAROSSA, C., S. ROMANI, F. PETRARCA,, "Consumer reactions to mass market retailers’ CSR activities: The moderating role of moral foundations" in 6th Symposium on Marketing Ethics & CSR, 22-24 avril, 2018, Nottingham

    • BARBAROSSA, C., "Consumer reactions to mass market retailers' CSR activities: the moderating role of consumer moral foundations" in 6th Symposium on Marketing Ethics & CSR, 22-24 avril, 2018, Nottingham

    • BARBAROSSA, C., "The effects of consumer ethnocentrism, animosity, cosmopolitanism, and affinity on consumer responses to foreign wrongdoers: The moderating role of country-of-origin stereotypes" in I PERCORSI IDENTITARI NEL MARKETING, XV SIM Conference, Bari, 18-19/10/2018, 2018

    • MOONS, I., P. DE PELSMACKER , C. BARBAROSSA, "National stereotypes and corporate social irresponsibility: the effects of country-of-origin competence and warmth on consumer responses to company misconduct" in 2017 AMA Winter Conference, February 17-19, Orlando, Florida, 2017

    • MOONS, I., P. DE PELSMACKER , C. BARBAROSSA, "The drivers of the usage intention of Spirulina algae in food in different market segments" in 16th International Marketing Trends Congress, January 26-28, Madrid, 2017

    • BARBAROSSA, C., P. DE PELSMACKER , I. MOONS, "National stereotypes and corporate social irresponsibility: the effects of country-of-origin competence and warmth on consumer responses to company misconduct" in 5th Symposium on Marketing Ethics and CSR, April 2-4, Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana, United States, 2017

    • DE PELSMACKER , P., I. MOONS, C. BARBAROSSA, "Self-identity and electric cars adoption. The moderating role of personal values" in ", 45th European Marketing Academy Conference (EMAC), 24-27 May, Oslo, 2016

    • DE PELSMACKER, P., I. MOONS, C. BARBAROSSA, "A self-identity driven model of electric car adoption and the moderating role of personal values" in 15th International Marketing Trends Conference, 26-28 January, Venice, 2016

    • GRAPPI , S., S. ROMANI , C. BARBAROSSA, "Luxury without pollution: How consumers evaluate luxury brands after an NGO campaign" in 2015 Global Fashion Management Conference, June 25-28, Florence, Italy, 2015

    • BARBAROSSA, C., A. MARCATI , "Consumer reactions to a product-harm crisis: the role of perceived country of origin's competence and warmth" in 44th European Marketing Academy Conference (EMAC), 26-29 May, Leuven, 2015

    • BARBAROSSA, C., P. DE PELSMACKER , I. MOONS, A. MARCATI, "Consumer reactions to the 2013 horsemeat adulteration scandal: The role of country of origin" in 3rd Symposium on Marketing Ethics and CSR, April 19-21, Notre Dame Rome Global Gateway, Rome, Italy, 2015

    • BARBAROSSA, C., S. BECKMANN , I. MOONS, P. DE PELSMACKER , "Cross-cultural differences in the formation of attitudes and usage intention of electric cars: A comparative study of Denmark, Belgium and Italy" in 43rd European Marketing Academy (EMAC) Conference, 3-6 June, Valencia, 2014

    • DALLI, D., C. BARBAROSSA, "Individual motives and collective experiences of ethical consumption. The case of Ethical Purchasing Groups in Italy" in 43rd European Marketing Academy (EMAC) Conference, 3-6 June, Valencia., 2014

    • VERNUCCIO , M., M. PAGANI, C. BARBAROSSA, A. PASTORE, "The effects of social-interactive engagement and social identity on brand love in online network-based communities" in The effects of social-interactive engagement and social identity on brand love in online network-based communities", 43rd European Marketing Academy (EMAC) Conference, 3-6 June, Valencia, 2014

    • BARBAROSSA, C., P. DE PELSMACKER , S. BECKMANN, I. MOONS, "Electric car adoption: A cross-cultural comparison" in 2nd Symposium on Marketing Ethics and CSR, 10-11 April, University College Cork, Ireland, 2014

    • DE PELSMACKER , P., I. MOONS, C. BARBAROSSA, "Sustainable consumer behaviour: How to convince consumers to behave more eco-friendly?" in Critical Contributions To Economics and Beyond., Van Puyvelde S. and Buts C. Ed., Lexxion Publisher, chap. 17, 2021

    • BARBAROSSA, C., P. MURPHY , "The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective" in Rethinking Business Responsibility in a Global Context., Bodo B. Schlegelmilch, Ilona Sz'cs Eds, Springer Berlin Heidelberg, chap. 16, 2020

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    • BARBAROSSA, C., "Consumer reactions to food safety scandals: A research model and moderationg effects" in A Handbook of Food Crime: Immoral and Illegal Practices in the Food Industry and What to Do about Them., Allison Gray and Ronald Hinch Ed., Policy Press, chap. Section VIII, pp. 385-402, 2018

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    • BORAU, S., C. BARBAROSSA, L. ELGAAIED-GAMBIER - "Les hommes écoresponsables sont aussi de meilleurs partenaires" - 2020, The Conversation, France

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    • BARBAROSSA, C. - "Promouvoir l’adoption de produits respectueux de l’environnement auprès de différents segments de consommateurs" - 2019, TBSearch

    • BARBAROSSA, C. - "Cómo incentivar la compra de productos ecológicos - Promoting the adoption of eco-friendly products across different consumer segments" - 2019, ARAL Revista Del Gran Consumo

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    • 2016 Emerald Literati Network Awards for Excellence for the highly commended paper entitled "Why environmentally conscious consumers do not purchase green products: a cognitive mapping approach" (Qualitative Market Research: An International Journal) Emerald
    • 2021 Winner of the ENEL Competition "Energy for Research" CRUI and ENEL Company
EXPERTISE
    • Business Communication
    • Marketing
    • Marketing Research
    • Effects of Stereotypes on Intergroup Judgments
    • Country-of-Origin Effects and National Stereotypes
    • Ethical and Pro-Environmental Consumption
    • Quantitative Methods (i.e., Multivariate Analysis, Structural Equation Modeling Technique) and Survey Based Experimental Research
    • Consumer Responses to Corporate Social Responsibility (CSR) and Irresponsibility (CSI)
      • Organization member for European Marketing Academy (EMAC) and Academy of Marketing Science (AMS)
      • 2013 - 2014 : Post-doctoral Fellow in Marketing LUISS Business School

Latest mainstream press articles

Promoting the adoption of eco-friendly products across different consumer segments

[su_pullquote align=”right”]By Camilla BARBAROSSA[/su_pullquote] In recent years, international environmental policy debates have increasingly identified household consumption in industrial countries as one of the main causes of environmental problems. In most countries, household consumption over the lifecycle of products accounts for more than 60% of all environmental impacts of consumption. In this context, the role of…

Continue Reading u203a Promoting the adoption of eco-friendly products across different consumer segments

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