• 2011 : PhD in Business Administration and Management - Sapienza Università di Roma Rome
  • 2008 : Master of Science in Management, Innovation and Internationalization of Firms - Sapienza Università di Roma -
  • 2006 : Bachelor Degree in Economics, Finance and Firm Management Law - Sapienza Università di Roma -

Teaching Experience

  • 2017 : Associate Professor of Marketing - Toulouse Business School Toulouse
  • 2015 : Adjunct Professor of Marketing - Università degli Studi di Roma Tor Vergata -
  • 2014 : Assistant Professor of Management and Organization - LUMSA Università -
    • BORAU, S., L.ELGAAIED-GAMBIER, C.BARBAROSSA, "The green mate appeal: Men’s pro-environmental consumption is an honest signal of commitment to their partner", Psychology and Marketing, 2020 [cnrs: 3, fnege: 2]

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    • SCHILL, M., D.GODEFROIT-WINKEL, M. F.DIALLO, C.BARBAROSSA, "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?", Ecological Economics, 2019, vol. 161, pp. 176-185 [cnrs: 1]

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    • BARBAROSSA, C., P.DE PELSMACKER, I.MOONS, "Effects of country-of-origin stereotypes on consumer responses to product-harm crises", International Marketing Review, 2018, vol. 35(3), pp. 362-389 [cnrs: 3, fnege: 2]

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    • MOONS, I., C.BARBAROSSA, P.DE PELSMACKER, "The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments", Ecological Economics, 2018, vol. 151, pp. 151-161 [cnrs: 1]

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    • BARBAROSSA, C., P.DE PELSMACKER, I.MOONS, "Personal Values, Green Self-identity and Electric Car Adoption", Ecological Economics, 2017, vol. 140, pp. 190-200 [cnrs: 1]

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    • GRAPPI, S., S.ROMANI, C.BARBAROSSA, "Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry", Journal of Cleaner Production, 2017, vol. 149, pp. 1164-1173 [fnege: 3]

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    • BARBAROSSA, C., P.DE PELSMACKER, I.MOONS, A.MARCATI, "The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration", Food Quality and Preference, 2016, vol. 53, pp. 71-83

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    • BARBAROSSA, C., P.DE PELSMACKER, "Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers", Journal of Business Ethics, 2016, vol. 134, no. 2, pp. 229-247 [cnrs: 2, fnege: 2]

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    • BARBAROSSA, C., S. C.BECKMANN, P.DE PELSMACKER, I.MOONS, W.GWOZDZ, "A self-identity based model of electric car adoption intention: A cross-cultural comparative study", Journal of Environmental Psychology, 2015, vol. 42, pp. 149-160

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    • BARBAROSSA, C., A.PASTORE, "Why environmentally conscious consumers do not purchase green products", Qualitative Market Research, 2015, vol. 18, no. 2, pp. 188-209 [cnrs: 4, fnege: 4]

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    • VERNUCCIO, M., M.PAGANI, C.BARBAROSSA, A.PASTORE, "Antecedents of brand love in online network-based communities. A social identity perspective", Journal of Product and Brand Management, 2015, vol. 24, no. 7, pp. 706-719 [cnrs: 4, fnege: 4]

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    • VERNUCCIO, M., C.BARBAROSSA, A.GIRALDI, F.CECCOTTI, "Determinants of e-brand attitude: A structural modeling approach", Journal of Brand Management, 2012, vol. 19, no. 6, pp. 500-512 [fnege: 4]

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    • BARBAROSSA, C., P.MURPHY , "The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective" in Rethinking Business Responsibility in a Global Context., Bodo B. Schlegelmilch, Ilona Sz'cs Eds, Springer Berlin Heidelberg, chap. 16, 2020

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    • BARBAROSSA, C., "Consumer reactions to food safety scandals: A research model and moderationg effects" in A Handbook of Food Crime: Immoral and Illegal Practices in the Food Industry and What to Do about Them., Allison Gray and Ronald Hinch Ed., Policy Press, chap. Section VIII, pp. 385-402, 2018

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    • BARBAROSSA, C. - "Promouvoir l’adoption de produits respectueux de l’environnement auprès de différents segments de consommateurs" - 2019, TBSearch

    • BARBAROSSA, C. - "Cómo incentivar la compra de productos ecológicos - Promoting the adoption of eco-friendly products across different consumer segments" - 2019, ARAL Revista Del Gran Consumo

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    • 2016 Emerald Literati Network Awards for Excellence for the highly commended paper entitled "Why environmentally conscious consumers do not purchase green products: a cognitive mapping approach" (Qualitative Market Research: An International Journal) Emerald
    • 2020 Winner of the ENEL Competition "Energy for Research" CRUI and ENEL Company
    • Business Communication
    • Marketing
    • Marketing Research
    • Effects of Stereotypes on Intergroup Judgments
    • Country-of-Origin Effects and National Stereotypes
    • Ethical and Pro-Environmental Consumption
    • Quantitative Methods (i.e., Multivariate Analysis, Structural Equation Modeling Technique) and Survey Based Experimental Research
    • Consumer Responses to Corporate Social Responsibility (CSR) and Irresponsibility (CSI)
      • Organization member for European Marketing Academy (EMAC) and Academy of Marketing Science (AMS)
      • 2013 - 2014 : Post-doctoral Fellow in Marketing LUISS Business School

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