LOUPIAC Philippine

LOUPIAC, P., A. GOUDEY, "How website browsing impacts expectations of store features", International Journal of Retail and Distribution Management, 2020, vol. 48, no. 1, pp. 92-108 [cnrs: 3, fnege: 3, abs: 2]

LOUPIAC, P., "Exploring users' perceptions of Web 3.0: an analysis of motivations and expectations (co-auteur A.L. Fraccaro)" in Conférence AFM, 06/06/2024, Paris, 2024

LOUPIAC, P., "The perceived value of virtual products: overview and research perspectives" in Conférence EMAC, 29/05/2024, Bucarest, 2024

LOUPIAC, P., A. GOUDEY, "Effet de la confiance en la marque sur les intentions e l’IA : le cas des assistants virtuelsde comportements à l’égard d" in AFM, Mai, 2023, Vannes, France

LOUPIAC, P., A. GOUDEY, "Effect of Brand Trust on Behavioral Intentions Toward AI-based Virtual Agents" in AMS, Mai, 2023, New Orleans

LOUPIAC, P., E. LE NAGARD, "Intégrer les essais virtuels dans les processus d'achat de produits physiques : quelle perception par les consommateurs ?" in Conférence AFM 2022, Tunis, Tunisie, 18-20 mai, 2022

LOUPIAC, P., A. CREPIN, L. BUSCA, "With a little help from my friends: the role of marketing assets for project launched by influencers" in EMAC Annual Conference, Madrid, Espagne, 26-28 Mai, 2021

LOUPIAC, P., A. CREPIN, L. BUSCA, "Je ne suis riche que de mes amis : le rôle des actifs marketing lors d’un lancement de projet par un influenceur" in 37ème congrès de l’AFM, Angers, France, 19-21 mai, 2021

LOUPIAC, P., "The influence of product try-on on consumers: a conceptualization" in International Marketing Trends Conference, Venice, Italy, January, 2019

LASRI, S., A. CREPIN, P. LOUPIAC, "Pirate vs Princess: what transmission of male domination to children in Disney movies?" in 17th Research Days on Consumption (JNRC), Rouen, France, November 22-23, 2018

LOUPIAC, P., "The influence of product try-on in the consumption process" in Loupiac Ph. (2018), “The influence of product try-on in the consumption process”, Doctoral Colloquium of the French Marketing Association (AFM), Strasbourg, France, May 15-16, 2018

LOUPIAC, P., A. GOUDEY, "The impact of Internet shopping value on consumer expectations towards their future experience in store" in 33rd International Congress of the French Marketing Association (AFM), Tours, France, May 17-19, 2017

LOUPIAC, P., "L’environnement marketing" in Principes de Marketing., Gary Armstrong, Philip Kotler Eds, Pearson, vol. Partie II, chap. 3, pp. 71-99, 2023

LOUPIAC, P., "La publicité et les relations publiques" in Principes de Marketing., Gary Armstrong, Philip Kotler Eds, Pearson, vol. Partie IV, chap. 12, pp. 391-426, 2023

LOUPIAC, P., "La vente et la promotion des ventes" in Principes de Marketing., Gary Armstrong, Philip Kotler Eds, Pearson, vol. Partie IV, chap. 13, pp. 457-456, 2023

LOUPIAC, P., ""Le marketing direct, digital, social et mobile"" in Principes de Marketing., Gary Armstrong, Philip Kotler Eds, Pearson, vol. Partie IV, chap. 14, pp. 459-487, 2023

LOUPIAC, P., C. BLUNTZ, "“Au croisement du Marketing et de la Comptabilité : l’essor des activités d’évaluation et de contrôle par le consommateur" in L’Etat du Management 2020., Ed., La Découverte, pp. 18-27, 2020

LOUPIAC, P., S. LASRI, D. DARPY - "Icicle: international development of a Chinese eco-friendly fashion brand; CCMP" - 2019