CURRICULUM VITAE

Program

  • 2020 : PhD in Marketing - Université Paris Dauphine - PSL - Paris
  • 2016 : Master’s degree in Management - NEOMA Business School - Mont-Saint-Aignan (Rouen)

Teaching Experience

  • Since 2020 : Professor of Marketing Toulouse Business School Toulouse
  • From 2017 to 2019 : Lecturer in Marketing - Université Paris Dauphine - PSL - Paris
PUBLICATIONS
    • LOUPIAC, P., A. GOUDEY, "How website browsing impacts expectations of store features", International Journal of Retail and Distribution Management, 2020, vol. 48, no. 1, pp. 92-108 [cnrs: 3, fnege: 3, abs: 2]

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    • LOUPIAC, P., A. GOUDEY, "Effet de la confiance en la marque sur les intentions e l’IA : le cas des assistants virtuelsde comportements à l’égard d" in AFM, Mai, 2023, Vannes, France

    • LOUPIAC, P., A. GOUDEY, "Effect of Brand Trust on Behavioral Intentions Toward AI-based Virtual Agents" in AMS, Mai, 2023, New Orleans

    • LOUPIAC, P., E. LE NAGARD, "Intégrer les essais virtuels dans les processus d'achat de produits physiques : quelle perception par les consommateurs ?" in Conférence AFM 2022, Tunis, Tunisie, 18-20 mai, 2022

    • LOUPIAC, P., A. CREPIN, L. BUSCA, "With a little help from my friends: the role of marketing assets for project launched by influencers" in EMAC Annual Conference, Madrid, Espagne, 26-28 Mai, 2021

    • LOUPIAC, P., A. CREPIN, L. BUSCA, "Je ne suis riche que de mes amis : le rôle des actifs marketing lors d’un lancement de projet par un influenceur" in 37ème congrès de l’AFM, Angers, France, 19-21 mai, 2021

    • LOUPIAC, P., "The influence of product try-on on consumers: a conceptualization" in International Marketing Trends Conference, Venice, Italy, January, 2019

    • LASRI, S., A. CREPIN, P. LOUPIAC, "Pirate vs Princess: what transmission of male domination to children in Disney movies?" in 17th Research Days on Consumption (JNRC), Rouen, France, November 22-23, 2018

    • LOUPIAC, P., "The influence of product try-on in the consumption process" in Loupiac Ph. (2018), “The influence of product try-on in the consumption process”, Doctoral Colloquium of the French Marketing Association (AFM), Strasbourg, France, May 15-16, 2018

    • LOUPIAC, P., A. GOUDEY, "The impact of Internet shopping value on consumer expectations towards their future experience in store" in 33rd International Congress of the French Marketing Association (AFM), Tours, France, May 17-19, 2017

    • LOUPIAC, P., "L’environnement marketing" in Principes de Marketing., Gary Armstrong, Philip Kotler Eds, Pearson, vol. Partie II, chap. 3, pp. 71-99, 2023

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    • LOUPIAC, P., "La publicité et les relations publiques" in Principes de Marketing., Gary Armstrong, Philip Kotler Eds, Pearson, vol. Partie IV, chap. 12, pp. 391-426, 2023

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    • LOUPIAC, P., "La vente et la promotion des ventes" in Principes de Marketing., Gary Armstrong, Philip Kotler Eds, Pearson, vol. Partie IV, chap. 13, pp. 457-456, 2023

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    • LOUPIAC, P., ""Le marketing direct, digital, social et mobile"" in Principes de Marketing., Gary Armstrong, Philip Kotler Eds, Pearson, vol. Partie IV, chap. 14, pp. 459-487, 2023

    • LOUPIAC, P., C. BLUNTZ, "“Au croisement du Marketing et de la Comptabilité : l’essor des activités d’évaluation et de contrôle par le consommateur" in L’Etat du Management 2020., Ed., La Découverte, pp. 18-27, 2020

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    • LOUPIAC, P., S. LASRI, D. DARPY - "Icicle: international development of a Chinese eco-friendly fashion brand; CCMP" - 2019

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EXPERTISE
    • Digital Marketing
    • Consumer Behavior
    • Introduction to Marketing
    • Omnichannel Marketing
    • Digital Marketing
    • New Technologies & Marketing
    • Shopping Journey
      • 2016 - 2017 : Project manager AtooMedia Paris
      • 2014 - 2015 : E-commerce and Acquisition Assistant Baron Philippe de Rothschild Paris
Philippine Loupiac 400x400 1

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