CURRICULUM VITAE

Qualification

  • 2013 : PhD in Marketing Management - Université Toulouse 1 Capitole - Toulouse
  • 2008 : Master of Research - Université Toulouse 1 Capitole - Toulouse
  • 2000 : Master of Management - Toulouse Business School - Toulouse

Teaching Experience

  • 2013 : Associate Professor of Marketing - Toulouse Business School - Toulouse
  • 2011 : Lecturer - Toulouse School of Management - Toulouse
  • 2008 : External Lecturer - Toulouse Business School Toulouse

Management Duties

  • 2017 : Head of Laboratory "Social & Innovation Marketing" - Toulouse Business School Toulouse
PUBLICATIONS
    • BORAU, S. - "Thèse : "Les femmes et les images de la beauté féminine : bien-être et efficacité publicitaire"" - 2013

    • BORAU, S., L.ELGAAIED-GAMBIER, C.BARBAROSSA, "The green mate appeal: Men’s pro-environmental consumption is an honest signal of commitment to their partner", Psychology and Marketing, 2020 [cnrs: 3, fnege: 2]

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    • BORAU, S., M. V.NEPOMUCENO, "The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers", Journal of Business Ethics, 2019, vol. 154, no. 2, pp. 325-340 [cnrs: 2, fnege: 2]

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    • BORAU, S., J.-F.BONNEFON, "The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression", Journal of Business Ethics, 2019, vol. 157, no. 1, pp. 45–63 [cnrs: 2, fnege: 2]

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    • BORAU, S., J.-F.BONNEFON, "Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability", Journal of Business Research, 2019 [cnrs: 2, fnege: 2]

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    • BORAU, S., J.BONNEFON, "The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways", International Journal of Advertising, February 2017, vol. 36, no. 3, pp. 457-476 [cnrs: 3, fnege: 3]

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    • BORAU, S., A.EL AKREMI, L.ELGAAIED-GAMBIER, L.HAMDI-KIDAR, C.RANCHOUX, "L'analyse des effets de médiation modérée: applications en marketing", Recherche et Application en Marketing, October 2015, vol. 30, no. 4, pp. 95-138 [cnrs: 2, fnege: 2]

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    • BORAU, S. - "Beauté idéale ou naturelle dans la publicité : et si les mannequins naturels étaient répulsifs ?" - 2017, TBSearch

    • BORAU, S. - "Les femmes, des consommatrices très prisées" - 2017, Le Parisien

    • BORAU, S. - "Quand les marques prêchent le bien : le marketing à la recherche du bien-être collectif" - 2014, Harvard Business Review France

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    • BORAU, S. - "Le marketing genré à l’épreuve de Noël" - 2014, Harvard Business Review France

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    • BORAU, S. - "Quand les marques prêchent le bien : le marketing à la recherche du bien-être collectif" - 2014, TBSearch

    • BORAU, S. - "Le marketing genré à l’épreuve de Noël" - 2014, TBSearch

    • BORAU, S., "Le consommateur, un animal irrationnel ?" Les Matinales de la recherche. November 2016

    • 2015 Best PhD Award Sphinx FNEGE
    • 2014 Finalist Best PhD Award Association Française du Marketing (AFM)/FNEGE
    • 2012 Best Paper Young Author Award Association Française du Marketing (AFM)/FNEGE
    • 2012 Young Author Award Novela
EXPERTISE
    • Communication
    • Consumer Behavior
    • Ethical Marketing
    • Marketing Research
    • Consumer Behavior & Evolutionary Psychology
    • Advertising Efficacy
    • Ethics in Marketing & Consumer Well-Being
    • Women in advertising
    • Gendered Marketing
    • Gendered Artificial Intelligence
      • 2006 - 2007 : Senior Research Manager
      • 2003 - 2006 : Project Director
      • 2001 - 2003 : Senior Research Analyst
      • 2000 - 2001 : Research Analyst
Sylvie Borau

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