• 2013 : PHD in Management Sciences - Université Lille 2 Droit et Santé - Lille

Teaching Experience

  • 2017 : Associate Professor of Marketing - Toulouse Business School - Casablanca
  • 1998 : Independent Lecturer - Université Lille 2, Université Hassan II, Ecole Supérieure Algérienne des Affaires, Ghana Institute of Management - France, Maroc, Algérie, Ghana

Management Duties

  • 2017 : Associate Professor of Marketing Toulouse Business School Toulouse
    • SCHILL, M., D.GODEFROIT-WINKEL, M. K.HOGG, "Young children’s consumer agency: The case of French children and recycling", Journal of Business Research, 2020, vol. 110, pp. 292-305 [cnrs: 2, fnege: 2]

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    • GODEFROIT-WINKEL, D., M.SCHILL, M. K.HOGG, "The interplay of emotions and consumption in the relational identity trajectories of grandmothers with their grandchildren", European Journal of Marketing, 2019, vol. 53, no. 2, pp. 164-194 [cnrs: 3, fnege: 3]

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    • GODEFROIT-WINKEL, D., M.SCHILL, "Consumer segments in the smart environmental objects market", Journal of Consumer Marketing, 2019, vol. 36, no. 2, pp. 317-327 [cnrs: 4, fnege: 4]

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    • SCHILL, M., D.GODEFROIT-WINKEL, M. F.DIALLO, C.BARBAROSSA, "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?", Ecological Economics, 2019, vol. 161, pp. 176-185 [cnrs: 1]

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    • DIALLO, M. F., F.DIOP-SALL, S.DJELASSI, D.GODEFROIT-WINKEL, "How Shopping Mall Service Quality Affects Customer Loyalty across Developing Countries: The Moderation of the Cultural Context", Journal of International Marketing, 2018, vol. 26(4), pp. 69-84 [cnrs: 2, fnege: 2]

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    • SCHILL, M., D.GODEFROIT-WINKEL, L.LETHIELLEUX, M.COMBES-JORET, "Action de l’entreprise dans la lutte contre le réchauffement climatique : effets sur l’identification organisationnelle et l’engagement organisationnel des salariés", Revue de Gestion des Ressources Humaines, 2018, vol. 108, no. 2, pp. 3-18 [cnrs: 2, fnege: 2]

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    • GODEFROIT-WINKEL, D., "Developing Shopping Abilities to Empower: An Ethnography of Moroccan Women in Supermarkets", Markets, Globalization and Development Review, 2018, vol. 3, no. 2, art. 2, pp. 1-32

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    • DJELASSI, S., D.GODEFROIT-WINKEL, M. F.DIALLO, "Does culture affect the relationships among utilitarian and non-utilitarian values, satisfaction and loyalty to shopping centres? Evidence from two Maghreb countries", International Journal of Retail and Distribution Management, 2018, vol. 46 Issue, no. 11/12, pp. 1153-1169 [cnrs: 3, fnege: 3]

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    • GODEFROIT-WINKEL, D., M.SCHILL, "Shared Happiness and Relational Identities among French Grandmothers and Grandchildren", Advances in Consumer Research, 2016, vol. 44, pp. 458-459

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    • FIGUEIREDO, B., J.CHELEKIS, B.DEBERRY-SPENCE, A. F.FIRAT, D.GODEFROIT-WINKEL, G.GER, O.KRAVETS, J.MOISANDER, K.NUTTAVUTHISIT, L.PEÑALOZA, M.TADAJEWSKI, "Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)", Journal of MacroMarketing, 2015, vol. 35, no. 2, pp. 257-271 [cnrs: 4, fnege: 3]

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    • GODEFROIT-WINKEL, D., S. K.BONSU, "Conceptualizing Consumer Freedom: Liberating Shopping Practices Among Moroccan Women", Advances in Consumer Research, 2015, vol. 11, pp. 140-141

    • GODEFROIT-WINKEL, D., M.-H.FOSSE-GOMEZ, "The Changes of Meanings over Life Stages: Caftans as Expressions of Moroccan Women’s Identities", Advances in Consumer Research, 2014, vol. 42, pp. 493

    • GODEFROIT-WINKEL, D., M.-H.FOSSE-GOMEZ, N.ÖZÇAGLAR-TOULOUSE, "Globalization in the Less Affluent World: Moroccan Consumers' Acculturation to Global Consumer Culture in Their Homeland", Advances in Consumer Research, 2012, vol. 40, pp. 454-461

    • GODEFROIT-WINKEL, D., M.-H.FOSSE-GOMEZ, N.ÖZÇLGAR-TOULOUSE, "Acculturated in Homeland: Consumer Culture in Morocco", European Advances in Consumer Research, 2012, vol. 9, pp. 581-582

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    • GODEFROIT-WINKEL, D., M. E.WINKEL, "Rethinking Industrial Marketing from a Cultural Perspective: Spanish Steel Mill Strategies in Morocco after the 2008 Crisis" in In Times of Crisis: Perspectives and Challenges of the 21st Century., mbaye fall diallo et joseph kaswengi Ed., Nova Science Publishers, 2018

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    • BONSU, S. K., D.GODEFROIT-WINKEL, "Guinness in Africa : Contemporary Branding at the Base of the Pyramid" in The Routledge Companion to Contemporary Brand Management., Dall'omo Riley F., Singh J., Blankson Ch. Eds, Routledge, chap. Part IV, pp. 341-404, 2016

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    • GODEFROIT-WINKEL, D., S. K.BONSU, "Repenser les Stratégies Globales dans une Perspective Culturelle" in Repenser le Commerce, Vers une Perspective Socio-Culturelle de la Distribution., Isabelle Collin-Lachaud Ed., Editions EMS, 2014

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    • GODEFROIT-WINKEL, D., S.SÉNÉCHAL, A.MOQADDEM SENECHAL - "La Vache Qui Rit 4.0 : marketing international et RSE; CCMP - M2093" - 2020

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    • International Marketing
    • B2B Marketing
    • Marketing Research
    • Organizational Behavior
    • Operational Marketing
    • Cross-Cultural Marketing
    • Gender
    • Emotions
    • Consumer Culture Theory
    • Environnement/Climate Change
    • Consumer Identity
Delphine Godefroit Winkel

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