Associate Professor since 2013

CURRICULUM VITAE

Qualification

  • 2007 : PhD in Business Administration - Universitat Politècnica de Catalunya - Barcelone
  • 1987 : Master of Business Administration (MBA) - Universidad de Navarra (UNAV) - Navarra
  • 1983 : Bachelor's degree in Industrial Engineering - Université Polytechnique de Madrid - Madrid

Teaching Experience

  • 2013 : Associate Professor of Marketing - Toulouse Business School - Toulouse
  • 2011 : Adjunct Professor of Marketing - Universitat Pompeu Fabra (UPF) - Barcelone
  • 2000 : Professor of Marketing - EADA Business School - Barcelone

Management Duties

  • 2010 - 2011 : Managing Director - Universitat Pompeu Fabra (UPF) - Barcelone
  • 2007 - 2010 : Associate Dean of Faculty - EADA Business School - Barcelone
  • 2004 - 2007 : Head of the Marketing Group - EADA Business School - Barcelone
PUBLICATIONS
    • CAMBRA-FIERRO, J., J. M.MARTÍN-FLORES, L.PEREZ, G.VALERA-BLANES, "CSR and branding in emerging economies: The effect of incomes and education", Corporate Social Responsibility and Environmental Management, 2020 [fnege: 3]

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    • GROTT, E. M., L.PEREZ, J.CAMBRA-FIERRO, M.YANI-DE-SORIANO, "How cross-culture affects the outcomes of co-creation", European Business Review, 2019, vol. 31, no. 4, pp. 544-566 [cnrs: 3, fnege: 3]

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    • PEREZ, L., J. J.CAMBRA FIERRO , "Value creation and appropriation in asymmetric alliances: the case of tech startups", M@n@gement, 2018, vol. 21(1), pp. 534-573 [fnege: 2]

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    • CAMBRA-FIERRO, J., L.PEREZ, E.GROTT, "“Towards a co-creation framework in the retail banking services industry: Do demographics influence?”", Journal of Retailing and Consumer Services, 2017, vol. 34, pp. 219-228 [cnrs: 3, fnege: 3]

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    • PEREZ, L., V.DOS SANTOS PAULINO, J.CAMBRA-FIERRO, "Taking advantage of disruptive innovation through changes in value networks: insights from the space industry", Supply Chain Management: An International Journal, 2017, vol. 22, no. 2, pp. 97-106 [cnrs: 3, fnege: 2]

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    • PEREZ, L., J.CAMBRA-FIERRO, "Value generation in B2B contexts the SMEs’ perspective", European Business Review, June 2015, vol. 27, no. 3, pp. 297-317 [cnrs: 3, fnege: 3]

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    • PEREZ, L., J.CAMBRA-FIERRO, "Learning to work in asymmetric relationships: insights from the computer software industry", Supply Chain Management: An International Journal, January 2015, vol. 20, no. 1 [cnrs: 3, fnege: 3]

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    • PEREZ, L., J.CAMBRA-FIERRO, "Uneven partners: managing the power balance", Journal of Business Strategy, November 2015, vol. 36, no. 6, pp. 13-21 [cnrs: 3, fnege: 3]

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    • PEREZ, L., J.WHITELOCK, J.CAMBRA-FIERRO, "Learning about customers managing B2B alliances between small technology startups and industry leaders", European Journal of Marketing, 2013, vol. 47, no. 3/4 [cnrs: 3, fnege: 3]

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    • PEREZ, L., J.FLORIN, J.WHITELOCK, "Dancing with elephants: The challenges of managing asymmetric technology alliances", Journal of High Technology Management Research, 2012, vol. 23, no. 2, pp. 142-154 [cnrs: 4, fnege: 4]

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    • CAMBRA-FIERRO, J., J.FLORIN, L.PEREZ, J.WHITELOCK, "Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks", Management Decision, 2011, vol. 49, no. 3-4, pp. 444-467

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    • PEREZ, L., "Bodega Pirineos: A Sustainable and Collaborative Business Model in a Spanish Winery" in Crafting Sustainable Wine Businesses: concepts and cases., pp. 23-37, 2015

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    • PEREZ, L., "Insights in research and development, and innovation in Europe and Spain in particular: Practitioner perspectives" in Rethinking Innovation - Global Perspectives., Routledge, chap. chapitre 7, pp. 192-215, 2014

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    • PEREZ, L. - "Les clés d’un partenariat gagnant-gagnant entre PME et grandes entreprises" - 2016, TBSearch

    • PEREZ, L. - "Swing Maniacs Case Study: Lindy Hopping in Barcelona" - 2019, Case Centre Clearing House , Spain

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    • PEREZ, L. - "Lizarran tabernas selectas : The Taylorism of tapas" - 2005, ECCH

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EXPERTISE
      • 2002 - 2020 : Member of the company advisory board Catalan Pitch and Putt Association (ACPP)
      • 2000 - 2020 : Process Improvement Consultant Fincas Anzizu
      • 1999 - 2020 : Solution Provider Program Manager Hewlett Packard
      • 1998 - 2020 : International Marketing Consultant Nubiola S.A.
      • 1995 - 2020 : Market Development Manager Hewlett Packard
      • 1987 - 2020 : Account Manager Hewlett Packard
      • 1984 - 2020 : Project Engineer Procter & Gamble

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