ARDITTI-SIRY Rébecca
Department: Marketing
CURRICULUM VITAE
Program
- 2012 : PhD in Communication Science - Université Toulouse 2 Jean Jaurès -
- 2002 : Master of Research in Management - Toulouse School of Management -
- 1991 : Professional Master of Marketing - Toulouse School of Management -
- 1984 : Master of Management - Toulouse Business School -
Teaching Experience
- Since 1998 : Professor of Marketing Toulouse Business School Toulouse
Management Duties
- 2020 - 2021 : Co Head of MSc Arts and Cultural Management Toulouse Business School Toulouse
- 2012 - 2020 : Head of the PO "Arts and Cultural Management" Toulouse Business School Toulouse
PUBLICATIONS
-
ARDITTI-SIRY, R. - "Thèse : Pourquoi lisent-ils? portraits de jeunes lecteurs de presse quotidienne nationale" - 2012, Université Toulouse 2 Le Mirail, France
GIL, M., R. ARDITTI-SIRY - "La lecture de la presse quotidienne régionale en Midi-Pyrénées : regard sur des pratiques rituelles singulières" - 2010, Le Conseil Régional, Midi-Pyrénées
-
ARDITTI-SIRY, R., I. ASSASSI, L. BUNDY, N. GALY, "Why don’t cultural fundraisers consider themselves as salespeople while they are using business development techniques?" in Conférence AIMAC (15e Conférence internationale sur la gestion des arts et de la culture ), Venise, 23-26 juin, 2019
-
ARDITTI-SIRY, R., "La communication des activités culturelles et créatives" in Pentacom Communication marketing b-to-c et b-to-b, corporate, digitale et responsable (4ème édition)., Philippe Malaval, Jean-Marc Décaudin, Guillaume Devianne Eds, Pearson, vol. Partie 3, chap. 12, pp. 423-444, 2016
-
ARDITTI-SIRY, R., "Comment mesurer les retombées des initiatives culturelles sur le développement économique local" Forum Entreprendre dans la Culture en Occitanie organisé à la Direction Régionale des Affaires Culturelles. November 2016, Toulouse, France
ARDITTI-SIRY, R., N. GALY, "Le mécénat d’entreprise Midi-Pyrénées/Languedoc-Roussillon" Conférence annuelle organisée par l’AFF (Association Française des Fundraisers). April 2016, Toulouse
EXPERTISE
-
- Marketing
- Sales and Negotiation Techniques
-
- Press Marketing
- Corporate Philanthropy
-
-
- Muse#3 – Study day around music between the university and the economic scene "Artists and music audiences : the digital at the heart of transactions" co-organized with Jean Jaurès University and Avant-Mardi
- Muse#2 – Study day around music between the university and the economic scene "Musical listening : what is the point of meta data" co-organized with Jean Jaurès University and Avant-Mardi
- Muse#1 – Study day around music between the university and the economic scene "What does digital do to current musics?" co-organized with Jean Jaurès University and Avant-Mardi
-
- 1996 - 1998 : Marketing Director - Editions Ici&Là
- 1995 - 1996 : Sales Director - Editions Privat
- 1985 - 1995 : Deputy Director and then Managing Director - Média Sud Communication
- 1984 - 1985 : Administrative Manager - People & Culture Association
-