HAON Christophe
Department: Marketing
CURRICULUM VITAE
Education
- 2010 : Qualification to Supervise Research , Management Université Grenoble Alpes Grenoble
- 2000 : PhD in Business Administration Université Grenoble Alpes Grenoble
- 1996 : MPhil. in Business Administration Université Grenoble Alpes Grenoble
- 1995 : Bachelor in Business Administration Université Grenoble Alpes Grenoble
- 1993 : Two-year university degree in Economics Université Toulouse 1 Capitole Toulouse
Teaching Experience
- Since 2022 : Professor in Marketing Toulouse Business School Toulouse
- From 2011 to 2022 : Professor of Marketing Grenoble École de Management Grenoble
- From 2008 to 2011 : Associate Professor en Marketing Grenoble École de Management Grenoble
- From 2000 to 2008 : Assistant Professor of Marketing Institut d’Études Politiques de Grenoble
Management Duties
- 2016 - 2022 : Head of the Marketing Strategy and Innovation research team Grenoble Ecole de Management
- 2013 - 2016 : Head of the Marketing research team Grenoble Ecole de Management
- 2012 - 2022 : Scientific Advisor for the marketing department Grenoble École de Management Grenoble
- 2005 - 2008 : Head of the Finance and Economics section Institut d’Études Politiques de Grenoble
PUBLICATIONS
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LEE, B., S. MISRA, C. HAON, "Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics", Journal of the Academy of Marketing Science, 2024, vol. 52 (3), pp. 859–91 [fnege: 1, ft, abs: 4]
PATEL, C., M. AHMAD HUSAIRI, C. HAON, P. OBEROI, "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs", Technological Forecasting and Social Change, 2023, vol. 191 [fnege: 2, abs: 3]
HAON, C., D. GOTTELAND, R. NELSON, "Creating a market orientation: An empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)", Journal of Business Research, 2023, vol. 168, pp. 114232 [fnege: 2, abs: 3]
MAS-TUR, A., N. ROIG-TIERNO, S. SARIN, C. HAON, T. SEGO, M. BELKHOUJA, A. PORTER, J. M. MERIGÓ, "Co-citation, bibliographic coupling and leading authors, institutions and countries in the 50 years of Technological Forecasting and Social Change", Technological Forecasting and Social Change, 2021, vol. 165, pp. 120487 [cnrs: 2, fnege: 2, abs: 3]
MALEK, S. L., S. SARIN, C. HAON, "Extrinsic Rewards, Intrinsic Motivation, and New Product Development Performance", Journal of Product Innovation Management, 2020, vol. 37, no. 6, pp. 528-551 [cnrs: 1, fnege: 1, abs: 4]
HAON, C., T. SEGO, N. DRAPEAU, S. SARIN, "Disconnect in trade show staffing: A comparison of exhibitor emphasis and attendee preferences", Industrial Marketing Management, 2020, vol. 91, pp. 581-595 [cnrs: 2, fnege: 2, abs: 3]
SARIN, S., C. HAON, M. BELKHOUJA, A. MAS-TUR, N. ROIG-TIERNO, T. SEGO, A. PORTER, J. M. MERIGÓ, S. CARLEY, "Uncovering the knowledge flows and intellectual structures of research in Technological Forecasting and Social Change: A journey through history", Technological Forecasting and Social Change, 2020, vol. 160, pp. 120210 [cnrs: 2, fnege: 2, abs: 3]
WIRTZ, P., C. BONNET, L. COHEN, C. HAON, "Investing Human Capital: Business Angel Cognition and Active Involvement in Business Angel Groups", Revue de l'Entreprenariat, 2020, vol. Vol. 19, no. 1, pp. 43-60 [cnrs: 4, fnege: 2]
DI BENEDETTO, C. A., S. SARIN, M. BELKHOUJA, C. HAON, "Patterns of knowledge outflow from Industrial Marketing Management to major marketing and specialized journals (1999–2013): A citation analysis", Industrial Marketing Management, 2018, vol. 69, pp. 13-17 [cnrs: 2, fnege: 2, abs: 3]
OBEROI, P., C. PATEL, C. HAON, "Technology sourcing for website personalization and social media marketing: A study of e-retailing industry", Journal of Business Research, 2017, vol. 80, pp. 10-23 [cnrs: 2, fnege: 2, abs: 3]
OBEROI, P., C. HAON, I. M. BODAS FREITAS, "Organizing for Open Innovation: Incorporating the Externality of Control with Diversity of Contribution", M@na@gement, 2014, vol. 17, no. 3, pp. 180
PATEL, C., C. HAON, "Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding", European Management Review, 2014, vol. 11, no. 2, pp. 173-186 [cnrs: 2, fnege: 2, abs: 2]
BONNET, C., P. WIRTZ, C. HAON, "Liftoff: when strong growth is predicted by angels and fuelled by professional venture funds", Revue de l'Entreprenariat, 2014, vol. Vol. 12, no. 4, pp. 59-78 [cnrs: 4, fnege: 3]
GUIDRY, B. N., P. P. CARSON, C. HAON, "Economic implications of FTTH networks: A cross-sectional analysis", Journal of Economic and Social Policy, 2012, vol. 15 (1), no. Article 5
HAON, C., C. PATEL, "Création de trafic, expérience de navigation et performance commerciale : que nous apprennent les 500 plus importants sites marchands américains ?", Systèmes d'Information et Management, 2011, vol. Volume 16, no. 4, pp. 9-36 [cnrs: 2, fnege: 2]
GOTTELAND, D., C. HAON, "La relation orientation marché - performance d'un nouveau produit : le rôle oublié de la diversité des équipes de développement", M@na@gement, 2010, vol. 13, no. 5, pp. 366
HAON, C., D. GOTTELAND, M. FORNERINO, "Familiarity and competence diversity in new product development teams: Effects on new product performance", Marketing Letters, 2009, vol. 20, no. 1, pp. 75-89 [cnrs: 2, abs: 3]
HAON, C., D. GOTTELAND, A. JOLIBERT, "Orientation marché : comment l’aborder et que peut-on réellement en attendre ?", Finance Contrôle Stratégie, 2009, vol. 12 (2), pp. 204-223 [cnrs: 3]
GOTTELAND, D., C. HAON, A. JOLIBERT, "L'orientation marché affecte-t-elle la performance des produits nouveaux ? une approche méta-analytique", M@na@gement, 2009, vol. 12, no. 3, pp. 204
GOTTELAND, D., C. HAON, D. RAY, J.-M. BOULÉ, "La perception de l’environnement : Quels effets sur la performance de l’entreprise ?", Finance Contrôle Stratégie, 2008, vol. 11(1), pp. 155–183 [cnrs: 3]
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LESAGE, K., C. HAON, S. MISRA, "Effect of Green Products on Brand Performance: Evidence from Organic Products in the Ready-to-Eat Cereal Category" in EMAC Annual conferenceEMAC Annual conference, 2023, Odense, Denmark
CAYROL, A., T. GILLIER, C. HAON, "How do emotions impact creativity ? A meta-analysis of dual pathway creativity model" in AoM Annual Meeting, 2023, Boston, United States of America
LESAGE, K., C. HAON, S. MISRA, "Red, blue, or green? CEOs political orientation and sustainable innovation" in European Marketing Academy (EMAC) Conference, 2022, Budapest, Hungary
CHEN, Y., C. HAON, G. HERVET, "Crowdfunding and new product survival" in International Society for Professional Innovation Management (ISPIM) Innovation Conference, 2019, Florence, Italy
HAON, C., D. GOTTELAND, R. NELSON, "How firms create market orientation: An empirical confirmation of Gebhardt et al.’s (2006) path-dependent process" in European Marketing Academy (EMAC) Conference, 2018, Glasgow, Great Britain
MALEK, S. L., S. SARIN, D. GOTTELAND, C. HAON, "Extrinsic rewards, intrinsic motivation, and new product development performance," in American Marketing Association (AMA) Summer Marketing Academic Conference, 2017, San Francisco, United States of America
OBEROI, P., C. HAON, C. PATEL, I. M. BODAS FREITAS, "Enhancing outcome in crowdsourcing contests: Leveraging motivation, opportunity, and ability framework" in American Marketing Association (AMA) Winter Marketing Academic Conference, 2016, Las Vegas, United States of America
OBEROI, P., C. PATEL, C. HAON, "Technology sourcing for website personalization: A supply and demand side perspective" in Academy of Marketing Science (AMS) Annual Conference, 2015, Denver, United States of America
OBEROI, P., I. M. BODAS FREITAS, C. HAON, "Solving Achilles' heel problem in open innovation: Role of diversity of contribution & locus of selection" in Strategic Management Society Annual International Conference, 2013, Atlanta, United States of America
HAON, C., D. GOTTELAND, "Getting the customer involved in the innovation process" in Customer Strategies for Sustained Growth, 2012, Fontainebleau, France
HAON, C., "New product development team composition, absorptive capacity and new product performance" in New Interdisciplinary Innovation Research Conference, 2012, Fontainebleau, France
BONNET, C., P. WIRTZ, C. HAON, "Liftoff: When strong growth is predicted by angels and fueled by professional venture funds" in Academy of Entrepreneurial Finance Conference, 2012, New York, United States of America
BOEGERSHAUSEN, J., C. HAON, D. RAY, "Shortcuts to glory? Exploring when and why attribute performance can directly drive loyalty" in INFORMS Marketing Science Conference, 2011, Houston, United States of America
OBEROI, P., C. PATEL, C. HAON, "Firm openness and performance: A supply and demand side perspective" in European Network on the Economics of the Firm Conference, 2011, Strasbourg, France
OBEROI, P., C. PATEL, C. HAON, "Firm openness and performance" in British Academy of Management (BAM) Annual Conference, 2010, Sheffield, Great Britain
PATEL, C., C. HAON, "Business models and radical innovation" in INFORMS Marketing Science Conference, 2009, Ann Arbor, United States of America
GOTTELAND, D., C. HAON, A. JOLIBERT, "L’orientation marché affecte-t-elle la performance des produits nouveaux ? Une approche méta analytique" in Congrès international de l'Association Française du Marketing (AFM), 2007, Aix-les-Bains, France., France
RAY, D., C. HAON, D. GOTTELAND, "Effets médiateurs et modérateurs au sein de la relation satisfaction-fidélité : Vers une meilleure compréhension du rôle de l’image" in Congrès international de l'Association Française du Marketing (AFM), 2007, Aix-les-Bains, France
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HAON, C., M.-L. GAVARD-PERRET, D. GOTTELAND, A. JOLIBERT, Méthodologie de la recherche en sciences de gestion - 3ème édition, Pearson, 2018
GOTTELAND, D., C. HAON, J.-M. BOULÉ, L'innovation : de l'idée au lancement - Créer et développer un produit ou service nouveau, Dunod, 2017
GATIGNON, H., D. GOTTELAND, C. HAON, Making innovation last: Sustainable strategies for long term growth (2 volumes), Palgrave McMillan, 2016
GOTTELAND, D., C. HAON, Développer un nouveau produit : Méthodes et outils, Pearson, 2005
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GAVARD-PERRET, M.-L., D. GOTTELAND, C. HAON, A. HELME-GUIZON, M. HERBERT, D. RAY, O. TRENDEL, "Collecter les données par l’enquête" in Méthodologie de la recherche en sciences de gestion., Ed., Pearson, vol. (3rd ed), chap. 4, pp. 85-138, 2018
HAON, C., A. JOLIBERT, "Choisir parmi les méthodes quantitatives explicatives. In" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, vol. 3rd ed.,, pp. 275–302, 2018
HAON, C., A. JOLIBERT, "Choisir parmi les méthodes exploratoires" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, vol. 3rd ed., pp. 215–240, 2018
GATIGNON, H., D. GOTTELAND, C. HAON, "Thomas S. (Tom) Robertson : Articuler théorie et pratique" in Les grands auteurs en marketing., A. Jolibert (Ed.), EMS Management et Société, pp. 321–340, 2016
GAVARD-PERRET, M.-L., D. GOTTELAND, C. HAON, A. HELME-GUIZON, M. HERBERT, D. RAY, "Collecter les données : L’enquête" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, vol. 2nd ed., pp. 107–164, 2012
HAON, C., A. JOLIBERT, D. GOTTELAND, "Choisir parmi les méthodes quantitatives explicatives" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, pp. 309–344, 2012
HAON, C., A. JOLIBERT, "Choisir parmi les méthodes exploratoires" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, vol. 2nd ed., pp. 245–273, 2012
HAON, C., A. JOLIBERT, "Choisir parmi les méthodes quantitatives explicatives" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, pp. 281–312, 2008
JOLIBERT, A., C. HAON, "Choisir parmi les méthodes exploratoires" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, pp. 217–246, 2008
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LEE, B., S. MISRA, C. HAON, "To Foster Innovation, Add a Marketer to the Board", Harvard Business Review, 2024, vol. 102, no. 1-2, pp. 28-29
SARIN, S., C. HAON, M. BELKHOUJA, "Guest Editorial: A Twenty-Year Citation Analysis of the Knowledge Outflow and Inflow Patterns from the", Journal of Product Innovation Management, 2018, vol. 35, no. 6, pp. 854-863 [cnrs: 1, fnege: 1, abs: 4]
EXPERTISE
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- Quantitative methods
- Innovation Management
- Marketing management
- Digital Marketing
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- New product development teams
- Market orientation
- Innovation crowdsourcing
- Multi-channel marketing