CURRICULUM VITAE

Program

  • 2010 : Qualification to Supervise Research , Management Université Grenoble Alpes Grenoble
  • 2000 : Doctorat in Business Administration Université Grenoble Alpes Grenoble
  • 1996 : MPhil. in Business Administration Université Grenoble Alpes Grenoble
  • 1995 : Bachelor in Business Administration Université Grenoble Alpes Grenoble
  • 1993 : Two-year university degree in Economics Université Toulouse 1 Capitole Toulouse

Teaching Experience

  • Since 2022 : Professor in Marketing Toulouse Business School Toulouse
  • From 2016 to 2022 : Head of the Marketing Strategy and Innovation research team Grenoble École de Management Grenoble
  • From 2013 to 2016 : Head of the Marketing research team Grenoble École de Management Grenoble
  • From 2012 to 2022 : Scientific Advisor for the marketing department Grenoble École de Management Grenoble
  • From 2011 to 2022 : Professor of Marketing Grenoble École de Management Grenoble
  • From 2008 to 2011 : Associate Professor en Marketing Grenoble École de Management Grenoble
  • From 2005 to 2008 : Head of the Finance and Economics section Institut d’Études Politiques de Grenoble
  • From 2000 to 2008 : Assistant Professor of Marketing Institut d’Études Politiques de Grenoble

Management Duties

  • 2012 - 2022 : Scientific Advisor for the marketing department Grenoble École de Management Grenoble
PUBLICATIONS
    • PATEL, C., M. AHMAD HUSAIRI, C. HAON, P. OBEROI, "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs", Technological Forecasting and Social Change, 2023, vol. 191 [fnege: 2, abs: 3]

      Get more info
    • LEE, B., S. MISRA, C. HAON, "Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics", Journal of the Academy of Marketing Science, 2023 [fnege: 1, ft, abs: 4]

      Get more info
    • HAON, C., D. GOTTELAND, R. NELSON, "Creating a market orientation: An empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)", Journal of Business Research, 2023, vol. 168, pp. 114232 [fnege: 2, abs: 3]

      Get more info
    • MAS-TUR, A., N. ROIG-TIERNO, S. SARIN, C. HAON, T. SEGO, M. BELKHOUJA, A. PORTER, J. M. MERIGÓ, "Co-citation, bibliographic coupling and leading authors, institutions and countries in the 50 years of Technological Forecasting and Social Change", Technological Forecasting and Social Change, 2021, vol. 165, pp. 120487 [cnrs: 2, fnege: 2, abs: 3]

      Get more info
    • MALEK, S. L., S. SARIN, C. HAON, "Extrinsic Rewards, Intrinsic Motivation, and New Product Development Performance", Journal of Product Innovation Management, 2020, vol. 37, no. 6, pp. 528-551 [cnrs: 1, fnege: 1, abs: 4]

      Get more info
    • HAON, C., T. SEGO, N. DRAPEAU, S. SARIN, "Disconnect in trade show staffing: A comparison of exhibitor emphasis and attendee preferences", Industrial Marketing Management, 2020, vol. 91, pp. 581-595 [cnrs: 2, fnege: 2, abs: 3]

      Get more info
    • SARIN, S., C. HAON, M. BELKHOUJA, A. MAS-TUR, N. ROIG-TIERNO, T. SEGO, A. PORTER, J. M. MERIGÓ, S. CARLEY, "Uncovering the knowledge flows and intellectual structures of research in Technological Forecasting and Social Change: A journey through history", Technological Forecasting and Social Change, 2020, vol. 160, pp. 120210 [cnrs: 2, fnege: 2, abs: 3]

      Get more info
    • WIRTZ, P., C. BONNET, L. COHEN, C. HAON, "Investing Human Capital: Business Angel Cognition and Active Involvement in Business Angel Groups", Revue de l'Entreprenariat, 2020, vol. Vol. 19, no. 1, pp. 43-60 [cnrs: 4, fnege: 2]

      Get more info
    • DI BENEDETTO, C. A., S. SARIN, M. BELKHOUJA, C. HAON, "Patterns of knowledge outflow from Industrial Marketing Management to major marketing and specialized journals (1999–2013): A citation analysis", Industrial Marketing Management, 2018, vol. 69, pp. 13-17 [cnrs: 2, fnege: 2, abs: 3]

      Get more info
    • OBEROI, P., C. PATEL, C. HAON, "Technology sourcing for website personalization and social media marketing: A study of e-retailing industry", Journal of Business Research, 2017, vol. 80, pp. 10-23 [cnrs: 2, fnege: 2, abs: 3]

      Get more info
    • OBEROI, P., C. HAON, I. M. BODAS FREITAS, "Organizing for Open Innovation: Incorporating the Externality of Control with Diversity of Contribution", M@na@gement, 2014, vol. 17, no. 3, pp. 180

      Get more info
    • PATEL, C., C. HAON, "Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding", European Management Review, 2014, vol. 11, no. 2, pp. 173-186 [cnrs: 2, fnege: 2, abs: 2]

      Get more info
    • BONNET, C., P. WIRTZ, C. HAON, "Liftoff: when strong growth is predicted by angels and fuelled by professional venture funds", Revue de l'Entreprenariat, 2014, vol. Vol. 12, no. 4, pp. 59-78 [cnrs: 4, fnege: 3]

      Get more info
    • GUIDRY, B. N., P. P. CARSON, C. HAON, "Economic implications of FTTH networks: A cross-sectional analysis", Journal of Economic and Social Policy, 2012, vol. 15 (1), no. Article 5

    • HAON, C., C. PATEL, "Création de trafic, expérience de navigation et performance commerciale : que nous apprennent les 500 plus importants sites marchands américains ?", Systèmes d'Information et Management, 2011, vol. Volume 16, no. 4, pp. 9-36 [cnrs: 2, fnege: 2]

      Get more info
    • GOTTELAND, D., C. HAON, "La relation orientation marché - performance d'un nouveau produit : le rôle oublié de la diversité des équipes de développement", M@na@gement, 2010, vol. 13, no. 5, pp. 366

      Get more info
    • HAON, C., D. GOTTELAND, M. FORNERINO, "Familiarity and competence diversity in new product development teams: Effects on new product performance", Marketing Letters, 2009, vol. 20, no. 1, pp. 75-89 [cnrs: 2, abs: 3]

      Get more info
    • HAON, C., D. GOTTELAND, A. JOLIBERT, "Orientation marché : comment l’aborder et que peut-on réellement en attendre ?", Finance Contrôle Stratégie, 2009, vol. 12 (2), pp. 204-223 [cnrs: 3]

      Get more info
    • GOTTELAND, D., C. HAON, A. JOLIBERT, "L'orientation marché affecte-t-elle la performance des produits nouveaux ? une approche méta-analytique", M@na@gement, 2009, vol. 12, no. 3, pp. 204

      Get more info
    • GOTTELAND, D., C. HAON, D. RAY, J.-M. BOULÉ, "La perception de l’environnement : Quels effets sur la performance de l’entreprise ?", Finance Contrôle Stratégie, 2008, vol. 11(1), pp. 155–183 [cnrs: 3]

      Get more info
    • GOTTELAND, D., C. HAON, C. GAUTHIER, "L'orientation marché: Synthèse et nouvelles directions théoriques", Recherche et Application en Marketing, 2007, vol. 22, no. 1, pp. 45-59

      Get more info
    • GOTTELAND, D., C. HAON, M. FORNERINO, L. COUILLOUD, "L’inter-fonctionnalité et la familiarité des équipes de développement de produits nouveaux comme facteurs de performance", Décisions Marketing, 2007, no. 48, pp. 35-46 [cnrs: 3]

      Get more info
    • LESAGE, K., C. HAON, S. MISRA, "Effect of Green Products on Brand Performance: Evidence from Organic Products in the Ready-to-Eat Cereal Category" in EMAC Annual conferenceEMAC Annual conference, 2023, Odense, Denmark

    • CAYROL, A., T. GILLIER, C. HAON, "How do emotions impact creativity ? A meta-analysis of dual pathway creativity model" in AoM Annual Meeting, 2023, Boston, United States of America

    • LESAGE, K., C. HAON, S. MISRA, "Red, blue, or green? CEOs political orientation and sustainable innovation" in European Marketing Academy (EMAC) Conference, 2022, Budapest, Hungary

    • CHEN, Y., C. HAON, G. HERVET, "Crowdfunding and new product survival" in International Society for Professional Innovation Management (ISPIM) Innovation Conference, 2019, Florence, Italy

    • HAON, C., D. GOTTELAND, R. NELSON, "How firms create market orientation: An empirical confirmation of Gebhardt et al.’s (2006) path-dependent process" in European Marketing Academy (EMAC) Conference, 2018, Glasgow, Great Britain

    • MALEK, S. L., S. SARIN, D. GOTTELAND, C. HAON, "Extrinsic rewards, intrinsic motivation, and new product development performance," in American Marketing Association (AMA) Summer Marketing Academic Conference, 2017, San Francisco, United States of America

    • OBEROI, P., C. HAON, C. PATEL, I. M. BODAS FREITAS, "Enhancing outcome in crowdsourcing contests: Leveraging motivation, opportunity, and ability framework" in American Marketing Association (AMA) Winter Marketing Academic Conference, 2016, Las Vegas, United States of America

    • OBEROI, P., C. PATEL, C. HAON, "Technology sourcing for website personalization: A supply and demand side perspective" in Academy of Marketing Science (AMS) Annual Conference, 2015, Denver, United States of America

    • OBEROI, P., I. M. BODAS FREITAS, C. HAON, "Solving Achilles' heel problem in open innovation: Role of diversity of contribution & locus of selection" in Strategic Management Society Annual International Conference, 2013, Atlanta, United States of America

    • HAON, C., D. GOTTELAND, "Getting the customer involved in the innovation process" in Customer Strategies for Sustained Growth, 2012, Fontainebleau, France

    • HAON, C., "New product development team composition, absorptive capacity and new product performance" in New Interdisciplinary Innovation Research Conference, 2012, Fontainebleau, France

    • BONNET, C., P. WIRTZ, C. HAON, "Liftoff: When strong growth is predicted by angels and fueled by professional venture funds" in Academy of Entrepreneurial Finance Conference, 2012, New York, United States of America

    • BOEGERSHAUSEN, J., C. HAON, D. RAY, "Shortcuts to glory? Exploring when and why attribute performance can directly drive loyalty" in INFORMS Marketing Science Conference, 2011, Houston, United States of America

    • OBEROI, P., C. PATEL, C. HAON, "Firm openness and performance: A supply and demand side perspective" in European Network on the Economics of the Firm Conference, 2011, Strasbourg, France

    • OBEROI, P., C. PATEL, C. HAON, "Firm openness and performance" in British Academy of Management (BAM) Annual Conference, 2010, Sheffield, Great Britain

    • PATEL, C., C. HAON, "Business models and radical innovation" in INFORMS Marketing Science Conference, 2009, Ann Arbor, United States of America

    • GOTTELAND, D., C. HAON, A. JOLIBERT, "L’orientation marché affecte-t-elle la performance des produits nouveaux ? Une approche méta analytique" in Congrès international de l'Association Française du Marketing (AFM), 2007, Aix-les-Bains, France., France

    • RAY, D., C. HAON, D. GOTTELAND, "Effets médiateurs et modérateurs au sein de la relation satisfaction-fidélité : Vers une meilleure compréhension du rôle de l’image" in Congrès international de l'Association Française du Marketing (AFM), 2007, Aix-les-Bains, France

    • HAON, C., M.-L. GAVARD-PERRET, D. GOTTELAND, A. JOLIBERT, Méthodologie de la recherche en sciences de gestion - 3ème édition, Pearson, 2018

    • GOTTELAND, D., C. HAON, J.-M. BOULÉ, L'innovation : de l'idée au lancement - Créer et développer un produit ou service nouveau, Dunod, 2017

    • GATIGNON, H., D. GOTTELAND, C. HAON, Making innovation last: Sustainable strategies for long term growth (2 volumes), Palgrave McMillan, 2016

    • GOTTELAND, D., C. HAON, Développer un nouveau produit : Méthodes et outils, Pearson, 2005

    • GAVARD-PERRET, M.-L., D. GOTTELAND, C. HAON, A. HELME-GUIZON, M. HERBERT, D. RAY, O. TRENDEL, "Collecter les données par l’enquête" in Méthodologie de la recherche en sciences de gestion., Ed., Pearson, vol. (3rd ed), chap. 4, pp. 85-138, 2018

    • HAON, C., A. JOLIBERT, "Choisir parmi les méthodes quantitatives explicatives. In" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, vol. 3rd ed.,, pp. 275–302, 2018

    • HAON, C., A. JOLIBERT, "Choisir parmi les méthodes exploratoires" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, vol. 3rd ed., pp. 215–240, 2018

    • GATIGNON, H., D. GOTTELAND, C. HAON, "Thomas S. (Tom) Robertson : Articuler théorie et pratique" in Les grands auteurs en marketing., A. Jolibert (Ed.), EMS Management et Société, pp. 321–340, 2016

    • GAVARD-PERRET, M.-L., D. GOTTELAND, C. HAON, A. HELME-GUIZON, M. HERBERT, D. RAY, "Collecter les données : L’enquête" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, vol. 2nd ed., pp. 107–164, 2012

    • HAON, C., A. JOLIBERT, D. GOTTELAND, "Choisir parmi les méthodes quantitatives explicatives" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, pp. 309–344, 2012

    • HAON, C., A. JOLIBERT, "Choisir parmi les méthodes exploratoires" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, vol. 2nd ed., pp. 245–273, 2012

    • HAON, C., A. JOLIBERT, "Choisir parmi les méthodes quantitatives explicatives" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, pp. 281–312, 2008

    • JOLIBERT, A., C. HAON, "Choisir parmi les méthodes exploratoires" in Méthodologie de la recherche en sciences de gestion., M.-L. Gavard-Perret, D. Gotteland, C. Haon, & A. Jolibert Eds, Pearson, pp. 217–246, 2008

    • SARIN, S., C. HAON, M. BELKHOUJA, "Guest Editorial: A Twenty-Year Citation Analysis of the Knowledge Outflow and Inflow Patterns from the", Journal of Product Innovation Management, 2018, vol. 35, no. 6, pp. 854-863 [cnrs: 1, fnege: 1, abs: 4]

      Get more info
    • SARIN, S., C. HAON, M. BELKHOUJA, "Guest editorial: A Bibliometric Analysis of the Knowledge Exchange Patterns Between Major Technology and Innovation Management Journals (1999-2013)", Journal of Product Innovation Management, 2018, vol. 35, no. 1, pp. 2-8 [cnrs: 1, fnege: 1, abs: 4]

      Get more info
    • GATIGNON, H., D. GOTTELAND, C. HAON, "Stratégies d’innovation et marketing", Recherche et Application en Marketing, 2016, vol. 31, no. 3, pp. 3-6 [cnrs: 2, fnege: 2]

      Get more info
EXPERTISE
    • Quantitative methods
    • Innovation Management
    • Marketing management
    • Digital Marketing
    • New product development teams
    • Market orientation
    • Innovation crowdsourcing
    • Multi-channel marketing
      • 2016 - 2022 : Head of the Marketing Strategy and Innovation research team Grenoble Ecole de Management
      • 2013 - 2016 : Head of the Marketing research team Grenoble Ecole de Management
      • 2005 - 2008 : Head of the Finance and Economics section Institut d’Études Politiques de Grenoble
christophe haon tbs education teacher

‹ Previous teacher Next teacher ›