HANINE Salwa
Department: Marketing
CURRICULUM VITAE
Education
- 2017 : PhD in Management Sciences, specialization in Marketing - Université Côte d'Azur - Laboratory CREDEG - CRNS Nice
- 2011 : Master in Management Science - Université de Nice Sophia-Antipolis
- 2008 : Bachelor degree in marketing - Ecole Nationale de Commerce et de Gestion (ENCG) Settat
Teaching Experience
- Since 2020 : Professor of Marketing Toulouse Business School Toulouse
- From 2015 to 2020 : Part time professor in Marketing École Nationale de Commerce et de Gestion Financière Casablanca
Management Duties
- 2022 : Vocational Section supervisor International Business Management Toulouse Business School Toulouse
- 2020 : Responsible for the coordination of the TBS Soft Skills program for the TBS Casablanca campus Toulouse Business School Toulouse
PUBLICATIONS
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STEILS, N., S. HANINE, "The use of crowdsourcing mechanisms in management learning", Innovations in Education and Teaching International, 2023, pp. 1-18 [abs: 2]
STEILS, N., S. HANINE, "Effective creative crowdsourcing: A multi‐dimensional evaluation framework", Creativity and Innovation Management, 2022 [cnrs: 3, fnege: 3, abs: 2]
STEILS, N., S. HANINE, H. ROCHDANE, S. HAMDANI, "Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects", Industrial Marketing Management, 2021, vol. 94, pp. 164-173 [cnrs: 2, fnege: 2, abs: 3]
STEILS, N., S. HANINE, "Recruiting valuable participants in online IDEA generation: The role of brief instructions", Journal of Business Research, 2019, vol. 96, pp. 14-25 [cnrs: 2, fnege: 2, abs: 3]
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HANINE, S., N. STEILS, "Crowdsourcing vs AI-powered open innovation for companies" in Frontiers in Services Maastricht, June, 2023, Maastricht
STEILS, N., S. HANINE, "Post-crowdsourcing success: Bridging the “crowd-to-market” gap and evaluating crowdsourcing performance" in 2nd Innovation and Product Development Management Conference, Antwerp, Belgium (scheduled for June 7-9, 2020,, 2020
ROCHDANE, H., S. HAMDANI, S. HANINE, N. STEILS, "Smart citizen, vecteur de développement de Casablanca – Smart city » Smart city Africa 2019" in CreaCasa2019 : Le 3ème Creathon sur l’intelligence artificielle au service de défis bien réels. April 18, 2019
ROCHDANE, H., S. HAMDANI, S. HANINE, N. STEILS, "Urban crowdsourcing: Exploring the role of citizens in co-creating smart cities" in International Symposium on Digital Transformation. ENCG- El Jadida, June 13 and 14, 2019
HANINE, S., R. FAULLANT, "Attracting participants in crowdsourcing contests: the relative importance of brand attachment vs. extrinsic and intrinsic motivations" in 24th Innovation and Product Development Management Conference. Reykjavik, 11-13 juin, 2017
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HANINE, S., N. STEILS, "Creative crowdsourcing: A marketing strategy for innovative companies" in Handbook of Digital and Social Media Marketing., Annmarie Hanlon; Tracy L. Tuten Ed., Sage, vol. 1, chap. 17, pp. 295-309, 2022
EXPERTISE
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- Services Marketing
- Marketing & Innovation
- Digital Marketing
- Brand management
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- Crowdsourcing
- Innovation contests
- Consumer creativity
- Consumer behaviour
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- 2013 - 2020 : Senior Product Manager Wana Corporate Casablanca
- 2010 - 2013 : Loyalty Program Manager Wana Corporate Casablanca
- 2009 - 2010 : Marketing Project Manager Maximiles Group Casablanca
- 2008 - 2008 : Junior Product Manager Sanofi Casablanca
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