CURRICULUM VITAE

Qualification

  • 2017 : PhD in Management Sciences, specialization in Marketing - Université Côte d'Azur - Laboratory CREDEG - CRNS Nice
  • 2011 : Master in Management Science - Université de Nice Sophia-Antipolis
  • 2008 : Bachelor degree in marketing - Ecole Nationale de Commerce et de Gestion (ENCG) Settat

Teaching Experience

  • 2020 : Assistant Professor in Marketing - Toulouse Business School Toulouse
  • 2015 : Part time professpr in Marketing - École Nationale de Commerce et de Gestion Financière Casablanca

Management Duties

  • 2020 : Responsible for the coordination of the TBS Soft Skills program for the TBS Casablanca campus Toulouse Business School Toulouse
PUBLICATIONS
    • STEILS, N., S. HANINE, H. ROCHDANE, S. HAMDANI, "Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects", Industrial Marketing Management, 2021, vol. 94, pp. 164-173 [cnrs: 2, fnege: 2]

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    • STEILS, N., S. HANINE, "Recruiting valuable participants in online IDEA generation: The role of brief instructions", Journal of Business Research, 2019, vol. 96, pp. 14-25 [cnrs: 2, fnege: 2]

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    • HANINE, S., N. STEILS, "Ideation contests: Crowd management and valorization to avoid negative feelings of participants", Creativity and Innovation Management, 2019, vol. 28, no. 4, pp. 425-435 [cnrs: 3, fnege: 3]

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    • STEILS, N., S. HANINE, "Creative contests: knowledge generation and underlying learning dynamics for idea generation", Journal of Marketing Management, 2016, vol. 32, no. 17-18, pp. 1647-1669 [cnrs: 3, fnege: 3]

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    • STEILS, N., S. HANINE, "Post-crowdsourcing success: Bridging the “crowd-to-market” gap and evaluating crowdsourcing performance" in 2nd Innovation and Product Development Management Conference, Antwerp, Belgium (scheduled for June 7-9, 2020,, 2020

    • ROCHDANE, H., S. HAMDANI, S. HANINE, N. STEILS, "Smart citizen, vecteur de développement de Casablanca – Smart city » Smart city Africa 2019" in CreaCasa2019 : Le 3ème Creathon sur l’intelligence artificielle au service de défis bien réels. April 18, 2019

    • ROCHDANE, H., S. HAMDANI, S. HANINE, N. STEILS, "Urban crowdsourcing: Exploring the role of citizens in co-creating smart cities" in International Symposium on Digital Transformation. ENCG- El Jadida, June 13 and 14, 2019

    • HANINE, S., R. FAULLANT, "Attracting participants in crowdsourcing contests: the relative importance of brand attachment vs. extrinsic and intrinsic motivations" in 24th Innovation and Product Development Management Conference. Reykjavik, 11-13 juin, 2017

    • STEILS, N., S. HANINE, "Value-Added Crowdsourcing" in Managing Diversity, Innovation, and Infrastructure in Digital Business., Nilanjan Ray Ed., IGI Global, pp. 160-178, 2019

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    • HANINE, S., N. STEILS, "Crowdsourcing: A Double-Edged Sword Outsourcing Strategy" in Positive and Negative Aspects of Outsourcing., Mário Franco Ed., InTech, chap. 3, pp. 522-665, 2018

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EXPERTISE
    • Services Marketing
    • Marketing & Innovation
    • Digital Marketing
    • Brand management
    • Crowdsourcing
    • Innovation contests
    • Consumer creativity
    • Consumer behaviour

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