CURRICULUM VITAE

Program

  • 2019 : Post Graduate Certificate in Academic Practice - University of York - York
  • 2016 : PhD in Management - Université Aix-Marseille - Aix en Provence
  • 2013 : MSc Research in Marketing - Université Aix-Marseille - Aix en Provence
  • 2010 : MSc Communication - NEOMA Business School - Mont-Saint-Aignan (Rouen)
  • 2005 : BA in History - Université Aix-Marseille - Aix en Provence

Teaching Experience

  • Since 2020 : Professor of Marketing Toulouse Business School Toulouse
  • From 2017 to 2020 : Professor of Marketing - University of York - York
PUBLICATIONS
    • PECOT, F., A. MERCHANT, "Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity", Journal of Business Research, 2022, vol. 140, pp. 533-545 [cnrs: 2, fnege: 2]

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    • PECOT, F., F. CELHAY, M. KACHA, G. LOMBARD, "Expressions of the past: A practice-based approach of brand longevity visual translation in advertising", Journal of Business Research, 2022, vol. 150, pp. 121-133 [cnrs: 2, fnege: 2]

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    • PECOT, F., S. VASILOPOULOU, M. CAVALLARO, "How political ideology drives anti-consumption manifestations", Journal of Business Research, 2021, vol. 128, pp. 61-69 [cnrs: 2, fnege: 2]

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    • BUTCHER, J., F. PECOT, "Visually communicating brand heritage on social media: champagne on Instagram", Journal of Product and Brand Management, 2021 [cnrs: 4, fnege: 3]

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    • CAMBEFORT, M., F. PECOT, "Theorizing rightist anti-consumption", Marketing Theory, 2020, vol. 20, no. 3, pp. 385-407 [cnrs: 3, fnege: 3]

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    • PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Brand heritage as a temporal perception: conceptualisation, measure and consequences", Journal of Marketing Management, 2019, vol. 35, no. 17-18, pp. 1624-1643 [cnrs: 3, fnege: 3]

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    • PECOT, F., A. MERCHANT, P. VALETTE-FLORENCE, V. DE BARNIER, "Cognitive outcomes of brand heritage: A signaling perspective", Journal of Business Research, 2018, vol. 85, pp. 304-316 [cnrs: 2, fnege: 2]

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    • PECOT, F., V. DE BARNIER, "Brands using historical references: a consumers’ perspective", Journal of Brand Management, 2018, vol. 25, no. 2, pp. 171-184 [cnrs: 4, fnege: 4]

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    • PECOT, F., V. DE BARNIER, "Brand heritage: The past in the service of brand management", Recherche et Application en Marketing, 2017, vol. 32, no. 4, pp. 72-90 [cnrs: 2, fnege: 2]

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    • PECOT, F., V. DE BARNIER, "Stratégies de marques de ville basées sur le patrimoine de marque : le rôle des symboles", Management & Avenir, 2015, vol. 78, no. 4, pp. 143 [cnrs: 4, fnege: 4]

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    • PECOT, F., "World of Origin: The Secret Ingredient of Monastic Marketing" in Association for Consumer Research Conference, 2020

    • PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Balancing perceptions of change and continuity" in The 46th International Research Conference in Marketing, 2019

    • PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Since when? Brand Heritage’s Signaling Effects" in Academy of Marketing Science Annual Conference, New Orleans, 2018

    • CAMBEFORT, M., F. PECOT, "Rightist resistance to the market" in Advances in Consumer Research, eds. Ayelet Gneezy, vol. 45, 2017

    • PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Brand Heritage: a multidimensional measurement scale to assess consumers' perception" in 46th European Marketing Academy Conference EMAC, Gröningen, 2017

    • PECOT, F., "Cross-fertilization of heritage between product and corporate branding" in The Routledge Companion to Corporate Branding., Oriol Iglesias, Nicholas Ind, Majken Schultz Eds, Routledge, chap. E. The Temporality of Corporate Branding: Balancing the Past and Future, 2022

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    • PECOT, F., V. DE BARNIER, "Corporate heritage or corporate inheritance: a French perspective" in Foundations of Corporate Heritage., Balmer, JM Eds, Routledge, chap. Section 5, 2017

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    • PECOT, F., "Le Patrimoine de marque en publicité" in De la stratégie marketing à la création publicitaire., De Barnier, V. Eds, Dunod, 2016

    • PECOT, F., A. KAPETANAKI - "Can the Victorian tram find its way into the 21st century? Case Center N° 521-0045-1" - 2021

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    • PECOT, F., V. DE BARNIER - "The Roy René Confectionery is 100 years: Celebrating Brand Heritage to Sustain a New Strategy - The Case Center, N° 520-0036-1" - 2020

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    • 2021 Outstanding New Case Writer - The Roy René Confectionery is 100 years: Celebrating Brand Heritage to Sustain a New Strategy The Case Centre
    • 2019 Case writing Scholarship - The Roy Rene Confectionery is 100 years: Celebrating Brand Heritage to Sustain a New Strategy The Case Centre
    • 2018 AMS-AFM grant for feature presentation at AMS North American Conference
    • 2017 Best Dissertation Award - Université Aix-Marseille -
    • 2015 CEFAG Award - FNEGE
EXPERTISE
    • Principles of Marketing
    • Brand Management
    • Marketing Communications
    • Brand Management (brand heritage)
    • Political Anti-Consumption
      • 2008 - 2011 : Consultant - Aspect Consulting - Paris, Londres, Bruxelles
fabien pecot tbs education

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