PECOT Fabien

PECOT, F., A. MERCHANT, "Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity", Journal of Business Research, 2022, vol. 140, pp. 533-545 [cnrs: 2, fnege: 2]

PECOT, F., F. CELHAY, M. KACHA, G. LOMBARD, "Expressions of the past: A practice-based approach of brand longevity visual translation in advertising", Journal of Business Research, 2022, vol. 150, pp. 121-133 [cnrs: 2, fnege: 2]

PECOT, F., S. VASILOPOULOU, M. CAVALLARO, "How political ideology drives anti-consumption manifestations", Journal of Business Research, 2021, vol. 128, pp. 61-69 [cnrs: 2, fnege: 2]

BUTCHER, J., F. PECOT, "Visually communicating brand heritage on social media: champagne on Instagram", Journal of Product and Brand Management, 2021 [cnrs: 4, fnege: 3]

CAMBEFORT, M., F. PECOT, "Theorizing rightist anti-consumption", Marketing Theory, 2020, vol. 20, no. 3, pp. 385-407 [cnrs: 3, fnege: 3]

PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Brand heritage as a temporal perception: conceptualisation, measure and consequences", Journal of Marketing Management, 2019, vol. 35, no. 17-18, pp. 1624-1643 [cnrs: 3, fnege: 3]

PECOT, F., A. MERCHANT, P. VALETTE-FLORENCE, V. DE BARNIER, "Cognitive outcomes of brand heritage: A signaling perspective", Journal of Business Research, 2018, vol. 85, pp. 304-316 [cnrs: 2, fnege: 2]

PECOT, F., V. DE BARNIER, "Brands using historical references: a consumers’ perspective", Journal of Brand Management, 2018, vol. 25, no. 2, pp. 171-184 [cnrs: 4, fnege: 4]

PECOT, F., V. DE BARNIER, "Brand heritage: The past in the service of brand management", Recherche et Application en Marketing, 2017, vol. 32, no. 4, pp. 72-90 [cnrs: 2, fnege: 2]

PECOT, F., V. DE BARNIER, "Stratégies de marques de ville basées sur le patrimoine de marque : le rôle des symboles", Management & Avenir, 2015, vol. 78, no. 4, pp. 143 [cnrs: 4, fnege: 4]

PECOT, F., "World of Origin: The Secret Ingredient of Monastic Marketing" in Association for Consumer Research Conference, 2020

PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Balancing perceptions of change and continuity" in The 46th International Research Conference in Marketing, 2019

PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Since when? Brand Heritage’s Signaling Effects" in Academy of Marketing Science Annual Conference, New Orleans, 2018

CAMBEFORT, M., F. PECOT, "Rightist resistance to the market" in Advances in Consumer Research, eds. Ayelet Gneezy, vol. 45, 2017

PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Brand Heritage: a multidimensional measurement scale to assess consumers' perception" in 46th European Marketing Academy Conference EMAC, Gröningen, 2017

PECOT, F., "Cross-fertilization of heritage between product and corporate branding" in The Routledge Companion to Corporate Branding., Oriol Iglesias, Nicholas Ind, Majken Schultz Eds, Routledge, chap. E. The Temporality of Corporate Branding: Balancing the Past and Future, 2022

PECOT, F., V. DE BARNIER, "Corporate heritage or corporate inheritance: a French perspective" in Foundations of Corporate Heritage., Balmer, JM Eds, Routledge, chap. Section 5, 2017

PECOT, F., "Le Patrimoine de marque en publicité" in De la stratégie marketing à la création publicitaire., De Barnier, V. Eds, Dunod, 2016

PECOT, F., A. KAPETANAKI - "Can the Victorian tram find its way into the 21st century? Case Center N° 521-0045-1" - 2021

PECOT, F., V. DE BARNIER - "The Roy René Confectionery is 100 years: Celebrating Brand Heritage to Sustain a New Strategy - The Case Center, N° 520-0036-1" - 2020