PECOT Fabien | TBS Business School

Associate Professor since 2020

2019 : Post Graduate Certificate in Academic Practice - University of York - York
2016 : PhD in Management - Université Aix-Marseille - Aix en Provence
2013 : MSc Research in Marketing - Université Aix-Marseille - Aix en Provence
2010 : MSc Communication - NEOMA Business School - Mont-Saint-Aignan (Rouen)
2005 : BA in History - Université Aix-Marseille - Aix en Provence

- CAMBEFORT, M., F.PECOT, "Theorizing rightist anti-consumption", Marketing Theory, 2020, vol. 20, no. 3, pp. 385-407 [cnrs: 3, fnege: 3]
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- PECOT, F., P.VALETTE-FLORENCE, V.DE BARNIER, "Brand heritage as a temporal perception: conceptualisation, measure and consequences", Journal of Marketing Management, 2019, vol. 35, no. 17-18, pp. 1624-1643 [cnrs: 3, fnege: 3]
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- PECOT, F., A.MERCHANT, P.VALETTE-FLORENCE, V.DE BARNIER, "Cognitive outcomes of brand heritage: A signaling perspective", Journal of Business Research, 2018, vol. 85, pp. 304-316 [cnrs: 2, fnege: 2]
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- PECOT, F., V.DE BARNIER, "Brands using historical references: a consumers’ perspective", Journal of Brand Management, 2018, vol. 25, no. 2, pp. 171-184 [cnrs: 4, fnege: 4]
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- PECOT, F., V.DE BARNIER, "Brand heritage: The past in the service of brand management", Recherche et Application en Marketing, 2017, vol. 32, no. 4, pp. 72-90 [cnrs: 2, fnege: 2]
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- PECOT, F., V.DE BARNIER, "Stratégies de marques de ville basées sur le patrimoine de marque : le rôle des symboles", Management & Avenir, 2015, vol. 78, no. 4, pp. 143 [cnrs: 4, fnege: 4]
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- 2017 Best Dissertation Award - Université Aix-Marseille -
- 2015 CEFAG Award - FNEGE