CURRICULUM VITAE

Education

  • 2022 : Master in Research Methodology and Management Sciences IE Business School Madrid
  • 2020 : Master in Management IE Business School Madrid
  • 2017 : Bachelor in Technology Manipal Institute of Technology Manipal

Teaching Experience

  • Since 2025 : Professor in Marketing TBS Education

Management Duties

  • 2022 - 2024 : Lecturer in Marketing IE Business School Madrid
PUBLICATIONS
    • KALE, V., E. SAYIN, "Impressive insults: How do consumers respond to self‐deprecating advertisements?", Psychology and Marketing, 2024, vol. 41, no. 11, pp. 2695-2710 [fnege: 2, abs: 3]

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    • KALE, V., E. SAYIN, S. BENINGER, "Consumers’ response to service functioning-drones: A study of Who Takes The Wheel" in European Marketing Academy Conference (EMAC), 2025, Madrid, Spain

    • KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in American Marketing Association, Consumer Behavior Special Interest Group Conference (AMA CBSIG), 2024, Vienna, Austria

    • KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in Society for Consumer Psychology (SCP), Boutique Conference on Branding, 2024, Leeds, Great Britain

    • KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in European Marketing Academy Conference (EMAC), 2024, Bucharest, Romania

    • KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in Association for Consumer Research (ACR), 2023, Seattle, United States of America

    • KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in European Marketing Academy Conference (EMAC), 2023, Odense, Denmark

    • KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements? [Poster Presentation]" in Society for Consumer Psychology (SCP), 2023, Puerto Rico, United States of America

    • KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in Mediterranean Consumer Behavior Symposium, 2022, Madrid, Spain

EXPERTISE
    • Discovering Marketing
    • Market Intelligence & Consumer Understanding
    • International Marketing
    • Strategic Brand Management for the long term
    • Conducting Marketing Research
    • Marketing Communication and Client Relationships
    • Marketing Communications
    • Advertising
    • Consumer Behavior
    • Self-deprecation
    • Psycholinguistics
      • 2017 - 2018 : Analyst - Risk Management Advisory - KPGM

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