Department: Marketing
Assistant Professor
v.kale@tbs-education.es
KALE, V., E. SAYIN, "Impressive insults: How do consumers respond to self‐deprecating advertisements?", Psychology and Marketing, 2024, vol. 41, no. 11, pp. 2695-2710 [fnege: 2, abs: 3]
KALE, V., E. SAYIN, S. BENINGER, "Consumers’ response to service functioning-drones: A study of Who Takes The Wheel" in European Marketing Academy Conference (EMAC), 2025, Madrid, Spain
KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in American Marketing Association, Consumer Behavior Special Interest Group Conference (AMA CBSIG), 2024, Vienna, Austria
KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in Society for Consumer Psychology (SCP), Boutique Conference on Branding, 2024, Leeds, Great Britain
KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in European Marketing Academy Conference (EMAC), 2024, Bucharest, Romania
KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in Association for Consumer Research (ACR), 2023, Seattle, United States of America
KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in European Marketing Academy Conference (EMAC), 2023, Odense, Denmark
KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements? [Poster Presentation]" in Society for Consumer Psychology (SCP), 2023, Puerto Rico, United States of America
KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" in Mediterranean Consumer Behavior Symposium, 2022, Madrid, Spain
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