EL ALAMI Yasmine
Department: Marketing
CURRICULUM VITAE
Program
- 2021 : Doctorat in Marketing IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
- 2017 : Master in Research in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
- 2015 : Master of Science in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
Teaching Experience
- Since 2022 : Assistant Professor in Marketing Toulouse Business School Toulouse
- From 2021 to 2022 : Teaching and Research Assistant IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
- From 2020 to 2021 : Teaching and Research Assistant IUT Marseille, Aix Marseille Université
- From 2018 to 2020 : Lecturer in Consumer Culture IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
- From 2018 to 2019 : Substitute lecturer in Marketing IMPGT - Aix-Marseille Université Aix-en-Provence
- From 2018 to 2021 : Lecturer in Consumer Culture KEDGE Business School Talence
Management Duties
- 2021 - 2022 : Head of MS/MSC program in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
PUBLICATIONS
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EL ALAMI, Y. - "Thèse Doctorat : The Internet of Things’ consumption: an assemblage theory approach; La consommation des objets connectés : une approche par la théorie de l'assemblage" - 2021, Aix-Marseille
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EL ALAMI, Y., J. DENEGRI-KNOTT, "Ethics of marketing persuasive technology: a research agenda" in 45 th Annual Macromarketing Conference, Bogota, Colombia, 2020
EL ALAMI, Y., "The role of wearable activity tracking devices in servicescapes", 2020
EL ALAMI, Y., V. COVA, "The Internet of Things and the transformation of consumption practices: a conceptual framework" in Interpretive Consumer Research Conference (ICR), Lyon, 2019
EL ALAMI, Y., V. COVA, "Digimorphosis and sports activities: the role of wearable technology on practice’s harmonious unfolding" in Journées Normandes de la Recherche sur la Consommation (JNRC), Rouen, 2018
EXPERTISE
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- Consumer Culture Theory
- Digital consumer culture
- Marketing
- Qualitative Research
- Consumer Behavior
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- Connected objects consumption
- Practice theory
- Algorithmic consumer culture
- Embodiment
- IoT assemblages and networks
- Algorithms’ ethical considerations
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- 2015 - 2016 : Sales Assistant Peruvian-French Chamber of Commerce and Industry Miraflores
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