EL ALAMI Yasmine | TBS Education

Assistant Professor

2021 : Doctorat in Marketing IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
2017 : Master in Research in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
2015 : Master of Science in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence

Since 2022 : Assistant Professor in Marketing Toulouse Business School Toulouse
From 2021 to 2022 : Teaching and Research Assistant IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
From 2020 to 2021 : Teaching and Research Assistant IUT Marseille, Aix Marseille Université
From 2018 to 2020 : Lecturer in Consumer Culture IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
From 2018 to 2019 : Substitute lecturer in Marketing IMPGT - Aix-Marseille Université Aix-en-Provence
From 2018 to 2021 : Lecturer in Consumer Culture KEDGE Business School Talence

2021 - 2022 : Head of MS/MSC program in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence

- EL ALAMI, Y. - "Thèse Doctorat : The Internet of Things’ consumption: an assemblage theory approach; La consommation des objets connectés : une approche par la théorie de l'assemblage" - 2021, Aix-Marseille
- EL ALAMI, Y., J. DENEGRI-KNOTT, "Ethics of marketing persuasive technology: a research agenda" in 45 th Annual Macromarketing Conference, Bogota, Colombia, 2020
- EL ALAMI, Y., "The role of wearable activity tracking devices in servicescapes", 2020
- EL ALAMI, Y., V. COVA, "The Internet of Things and the transformation of consumption practices: a conceptual framework" in Interpretive Consumer Research Conference (ICR), Lyon, 2019
- EL ALAMI, Y., V. COVA, "Digimorphosis and sports activities: the role of wearable technology on practice’s harmonious unfolding" in Journées Normandes de la Recherche sur la Consommation (JNRC), Rouen, 2018

- Consumer Culture Theory
- Digital consumer culture
- Marketing
- Qualitative Research
- Consumer Behavior