EL ALAMI Yasmine

Department: Marketing

Assistant Professor

CURRICULUM VITAE

Program

  • 2021 : Doctorat in Marketing IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
  • 2017 : Master in Research in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
  • 2015 : Master of Science in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence

Teaching Experience

  • Since 2022 : Assistant Professor in Marketing Toulouse Business School Toulouse
  • From 2021 to 2022 : Teaching and Research Assistant IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
  • From 2020 to 2021 : Teaching and Research Assistant IUT Marseille, Aix Marseille Université
  • From 2018 to 2020 : Lecturer in Consumer Culture IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
  • From 2018 to 2019 : Substitute lecturer in Marketing IMPGT - Aix-Marseille Université Aix-en-Provence
  • From 2018 to 2021 : Lecturer in Consumer Culture KEDGE Business School Talence

Management Duties

  • 2021 - 2022 : Head of MS/MSC program in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
PUBLICATIONS

    • EL ALAMI, Y. - "Thèse Doctorat : The Internet of Things’ consumption: an assemblage theory approach; La consommation des objets connectés : une approche par la théorie de l'assemblage" - 2021, Aix-Marseille

    • EL ALAMI, Y., J. DENEGRI-KNOTT, "Ethics of marketing persuasive technology: a research agenda" in 45 th Annual Macromarketing Conference, Bogota, Colombia, 2020

    • EL ALAMI, Y., "The role of wearable activity tracking devices in servicescapes", 2020

    • EL ALAMI, Y., V. COVA, "The Internet of Things and the transformation of consumption practices: a conceptual framework" in Interpretive Consumer Research Conference (ICR), Lyon, 2019

    • EL ALAMI, Y., V. COVA, "Digimorphosis and sports activities: the role of wearable technology on practice’s harmonious unfolding" in Journées Normandes de la Recherche sur la Consommation (JNRC), Rouen, 2018

    • EL ALAMI, Y., "La consommation des objets connectés : une approche par la théorie de l’assemblage" in Sarabande des Hots Topics en Marketing., Ed., Presses Universitaires de Provence, pp. 133-144, 2023

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EXPERTISE
    • Consumer Culture Theory
    • Digital consumer culture
    • Marketing
    • Qualitative Research
    • Consumer Behavior
    • Connected objects consumption
    • Practice theory
    • Algorithmic consumer culture
    • Embodiment
    • IoT assemblages and networks
    • Algorithms’ ethical considerations
      • 2015 - 2016 : Sales Assistant Peruvian-French Chamber of Commerce and Industry Miraflores
yasmine el alami

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