Department: Marketing
Assistant Professor
[email protected]
EL ALAMI, Y. - "Thèse Doctorat : The Internet of Things’ consumption: an assemblage theory approach; La consommation des objets connectés : une approche par la théorie de l'assemblage" - 2021, Aix-Marseille
PINZON, Y., M. ALEMANY OLIVER, "Connected Running And The Politics Of Assemblage; Proceedings: The 54th Annual Conference of the Association for Consumer Research (ACR), Seattle, Washington, October 26-28, 2023", Advances in Consumer Research, 2023, vol. 51, pp. 97-100 [abs: 2]
EL ALAMI - PINZON, Y., G. FUSCHILLO, D. SCARABOTO , "How marginalized consumers’ respond to egalitarian market practices" in CCT Conference, June, 2025, Londres, Great Britain
EL ALAMI - PINZON, Y., A. DASKALOPOULOU, F. GARCIA-BAENA, "Unpacking the lived, fleshy, and gendered experiences of self-tracking" in CCT Conference, June, 2025, Londres, Great Britain
EL ALAMI - PINZON, Y., G. FUSCHILLO, D. SCARABOTO , "‘Unpacking marginalized consumers’ responses to intended-egalitarian market practices" in Association for Consumer Research Conference, October 09-11, 2025, Washington D.C., United States of America
EL ALAMI - PINZON, Y., A. DASKALOPOULOU, "Unpacking the materiality of self-tracking devices interacting with gendered bodies" in Association for Consumer Research Conference. 9–11 October, 2025, Washington, United States of America
PINZON, Y., J. ROKKA, "Extending consumer-algorithm relations: How consumers negociate algorithms." in Proceedings of the Consumer Culture Theory (CCT) Conference, 9 juillet, 2024, United States of America
PINZON, Y., J. DENEGRI-KNOTT, "A Technological-Mediation Approach To Changes In Consumption Practices" in Proceedings of the Interpretive Consumer Research (ICR) Workshop, avril, 2024, Malaga, Spain
EL ALAMI - PINZON, Y., J. ROKKA, "Me, my body and my smartwatch: How consumers negotiate algorithms in algorithmic consumer culture" in Proceedings of the Association for Consumer Research (ACR) Conference, Septembre, 2024, Paris, France
EL ALAMI, Y., J. DENEGRI-KNOTT, "Ethics of marketing persuasive technology: a research agenda" in 45 th Annual Macromarketing Conference, Bogota, Colombia, 2020
EL ALAMI, Y., "The role of wearable activity tracking devices in servicescapes" in Proceedings of the 16th International Research Conference in Service Management, Juin, 2020, La Londe-les-Maures, France
EL ALAMI, Y., V. COVA, "The Internet of Things and the transformation of consumption practices: a conceptual framework" in Interpretive Consumer Research Conference (ICR), Lyon, 2019
EL ALAMI, Y., V. COVA, "Digimorphosis and sports activities: the role of wearable technology on practice’s harmonious unfolding" in Journées Normandes de la Recherche sur la Consommation (JNRC), Rouen, 2018
EL ALAMI, Y., "La consommation des objets connectés : une approche par la théorie de l’assemblage" in Sarabande des Hots Topics en Marketing., Ed., Presses Universitaires de Provence, pp. 133-144, 2023
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