CURRICULUM VITAE

Program

  • 2022 : PhD in Marketing Université de Bordeaux Bordeaux
  • 2018 : Master in Management KEDGE Business School Talence
  • 2015 : Bachelor of Arts in International Business Management Cardiff Metropolitan University
  • 2015 : Bachelor in Business Management ESC Bretagne Brest Brest

Teaching Experience

  • Since 2022 : Assistant Professor in Marketing Toulouse Business School Toulouse
  • From 2019 to 2022 : Reaserch Assistant in Marketing KEDGE Business School Talence
  • From 2018 to 2019 : Lecturer KEDGE Business School Talence
PUBLICATIONS
    • BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Is That a sport? : Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity" in Conference of the Academy of Marketing Science, California, May 25th-27th, 2022

    • BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Make It Sporty: Conceptualization, Measurement and Consumer- and Brand -Related Effects of Perceived Sportivity" in Advances in Consumer Research, October 28th-30th, Seattle, USA (Online), 2021

    • BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "The Sporty Framing Effect: How Framing An Activity As Sporty Affects Consumer Engagement Through Competitive Mindset And Social Value" in Conference of the Academy of Marketing Science, June 3rd-5th (Online), 2021

EXPERTISE
    • Introduction to Marketing
    • Operational Marketing
    • Services Marketing
    • Brand Management
    • Quantative and Qualitative Analyses
    • Sport Marketing
    • Brand Image
    • Experiential Marketing / Consumer Experience
    • Quantative Analysis
    • Structural Equation Modelling

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