This Master of Science in B2C marketing is designed for students who aim to become marketing experts in products and services for mass consumption and fast moving consumer goods.

You’ll learn all about consumer behavior, data collection and treatment, customer communication as well as the strategies, tools and methods for real-life and digital marketing. Students will master strategic situational analysis and be able to provide highly effective solutions to make sure their brand succeeds in the B2C market.

  • Toulouse
  • English, French
  • 12 months
  • Part Time
  • 13 September 2021