SEZEN Burcu

GÜZEL, Z. M., A. ÖZSOMER, B. SEZEN, "Mind the standardization gap: An emerging market phenomenon", Journal of Business Research, 2025, vol. 191, pp. 115249 [fnege: 2, abs: 3]

SEZEN, B., K. PAUWELS, B. ATAMAN, "How do line extensions impact brand sales? The role of feature similarity and brand architecture", Journal of Marketing Analytics, 2024, vol. 12, no. 3, pp. 537-550 [abs: 1]

SIQUEIRA JUNIOR, J. R., E. TER HORST, G. MOLINA, L. H. GUNN, F. REINOSO-CARVALHO, B. SEZEN, N. PEÑA-GARCÍA, "Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country", Journal of Marketing Analytics, 2023, vol. 11, no. 1, pp. 95-115 [abs: 1]

SEZEN, B., D. HANSSENS, "Financial returns to corporate brand extensions: does typicality matter?", Journal of Marketing Analytics, 2023, vol. 11, no. 3, pp. 287-296 [abs: 1]

MANDLER, T., J. CHEN, A. ÖZSOMER, B. SEZEN, "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda", Journal of Business Research, 2021, vol. 125, pp. 416-435 [cnrs: 2, fnege: 2, abs: 3]

SEZEN, B., C. BAHADIR, R. TABORDA, R. BRITTO, "The impact of country-of-origin effect on listing prices: the moderating role of seller characteristics and product features" in AMA Global Sig, 2024, Verona, Italy

GÜZEL, Z. M., A. ÖZSOMER, B. SEZEN, "Standardization in the Eye of the Beholder: Emerging Market Consumers’ Perception of Standardization and Its Effects on Brand Equity" in AMA Global Sig, 2023, Santiago, Chile

SEZEN, B., A. BARRIOS, T. MANDLER, "Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Equity" in Academy of International Business (AIB), 2022, Miami, Florida, United States of America

SEZEN, B., A. BARRIOS, T. MANDLER, "Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Equity" in AMA Global Sig, 2022, Crete, Greece

SEZEN, B., D. HANSSENS, "Financial Returns to Corporate Brands: The Role of Extension Typicality and Public Interest" in Winter AMA, 2020, Las Vegas, Nevada, United States of America

SEZEN, B., D. HANSSENS, "Do Atypical Brand Extensions have an Impact on Parent Brand Financial Equity?" in IJRM-JCR Paper Development Workshop (PDW), 2020

BARRIOS, A., B. SEZEN, "Colombian Advertising Industry" in Handbook of Research on Global Perspectives on International Advertising., Ipek Krom Ed., IGI Global, pp. 40-49, 2022