Department: Marketing
Assistant Professor
[email protected]
SANTANA, J., A. GUEDES ARCURI, L. VELLOSO, M. MAGALHÃES LOPES, K. BRONDINO-POMPEO, I. CARVALHO DE MORAIS, S. N. N. CROSS, B. FIGUEIREDO, G. GER, W. HEIN, D. PIRANI, P. ROJAS-GAVIRIA, E. VERESIU, J. WAVERLEY, "“The house is burning, and we are looking elsewhere:” the urgency of researching consumption injustices", Consumption Markets & Culture, 2026, pp. 1-19
RINALLO, D., J. SANTANA, M. C. ZANETTE, S. APPAU, J. COFFIN, G. M. ECKHARDT, C. A. EICHERT, K. C. HUSEMANN, R. KEDZIOR, M. MOUFAHIM, V. RODNER, L. STEVENS, "Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory", Marketing Theory, 2023, vol. 23, no. 4, pp. 725-736 [fnege: 3, abs: 3]
SANTANA, J., R. O. PIMENTEL, H. ADELINO BRANDÃO, A. M. VALDEVINO, "Father Cícero’s water: is it really for drinking?", Qualitative Market Research, 2023, vol. 26, no. 2, pp. 155-172 [fnege: 4, abs: 2]
COFFIN, J., C. A. EICHERT, S. BETTANY, A. LINDRIDGE, G. OAKENFULL, J. OSTBERG, L. PEÑALOZA, D. RINALLO, D. ROWE, J. SANTANA, L. M. VISCONTI, L. WALTHER, "Crossing wires: short-circuiting marketing theory", Marketing Theory, 2022, vol. 22, no. 2, pp. 275-292 [cnrs: 3, fnege: 3, abs: 3]
SANTANA, J., D. BOTELHO, "‘If it comes from Juazeiro, it’s blessed’! Liquid and solid attachment in systems of object itineraries of pilgrimages", Journal of Marketing Management, 2019, vol. 35, no. 5-6, pp. 514-539 [cnrs: 3, fnege: 3, abs: 2]
ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA, "Person-brand as brand activism: The case of Bad Bunny's Debí Tirar Más Fotos" in Consumer Culture Theory Conference, , 30 June–3 July, 2026, Kyoto, Japan
SANTANA, J., F. CARDOSO , D. SCARABOTO , "Value dynamics in collective consumer experience" in Consumer Culture Theory Conference, 30 June–3 July, 2026, Kyoto, Japan
LOPES, M., K. BRONDINO-POMPEO, J. SANTANA, L. VELLOSO, I. MORAIS, A. ARCURI, "Consumption Injustices" in CCT Conference, June, 2023, Lund, Sweden
SANTANA, J., F. CARDOSO , D. SCARABOTO , "Head in the Clouds and Waste All Around" in CCT Conference, June, 2023, Lund, Sweden
SANTANA, J., "Iconic Purging" in CCT Conference, June, 2023, Lund, Sweden
DIEGO, R., J. SANTANA, K. HUSEMANN, "The marketization of religious institution" in Fifty Years of Consumer Research Conference & Russ Belk's Doctorate Honoris Causa Ceremony, June, 2023, Université de Reims, Champagne, Ardenne, France
RODNER, V., D. SCARABOTO , S. APPAU, J. SANTANA, R. KEDZIOR, "Intersectionality in spiritual markets" in Australian & New Zealand Marketing Academy (AnzMac) Conference, December, 2022, Perth, Australia
SANTANA, J., K. HUSEMANN, "Consumer Resilience in the Spiritual Market" in Consumer Culture Conference, July, 2022, Oregon University, United States of America
SANTANA, J., D. RINALLO, "Mapping Religion, Spirituality, and Sexuality in Consumer Research" in Sexuality in Marketing and Consumption: Queer theory, feminist research, and intersectionality., Athanasia Daskalopoulou, Daniela Pirani, and Jacob Ostberg Eds, Routledge, chap. 2, pp. 13-30, 2024
SANTANA, J., D. RINALLO, "Spirituality and Consumption" in Consumer Culture Theory Handbook, Sage Publications., Arnould, E., Crockett, D., Thompson, C., and Weinberger, M. Eds, SAGE Publications, Inc, 2023
SANTANA, J., K. C. HUSEMANN, G. M. ECKHARDT, "Digital Consumer Spirituality" in Routledge Handbook of Digital Consumption 2nd edition., Digital Consumer Spirituality Ed., Routledge, pp. 14, 2022
BRONDINO-POMPEO, K., J. SANTANA, "O mágico e o extraordinário no consumo" in Aspectos culturais do consumo: fundamentos, fronteiras e aplicações., Karin Brondino-Pompeo, Isabela Carvalho de Morais, Carla Caires Abdalla Eds, Pimenta Cultural, pp. 160-176, 2022
ELF, P., J. SANTANA, S. ALFINITO, K. HAMZA, "Novel approaches to sustainable consumption and production in the Global South: From challenging dominant assumptions to setting future debates (Editorial)", Journal of Tropical Futures: Sustainable Business, Governance & Development, 2025, vol. 2, no. 2, pp. 93-96
ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA - "Bad Bunny is a controversial pick for the Super Bowl – and that’s the point, 5 february" - 2026, The Conversation, France
ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA - "How Bad Bunny brought activism to the Super Bowl stage, 11 february" - 2026, The Conversation, France
ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA - "Autenticidade em três dimensões: como Bad Bunny levou ativismo anticolonial ao coração da cultura dos EUA., 29 January" - 2026, The Conversation, France
ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA - "Comment Bad Bunny a porté l’activisme sur la scène du Super Bowl, 13 février" - 2026, The Conversation, France
SANTANA, J., F. CARDOSO , D. SCARABOTO - "Video-essay : Head in the Clouds and Waste All Around" - 2024, Journal of Customer Behaviour
SANTANA, J. - "Paris Olympics: With 365 Days to Go, Will This Mega-Event Clinch a Sustainability Gold Medal?" - 2023, The Political Anthropologist
SANTANA, J. - "Paris Olympics: with 365 days to go, will this mega-event clinch a sustainability gold medal?" - 2023, The Conversation, France
SANTANA, J., D. SCARABOTO , F. CARDOSO - "In Brazil, the future of environmental sustainability needs a strong ally: collectors of recyclable materials" - 2023, The Conversation, France
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