CURRICULUM VITAE

Education

  • 2022 : Doctoral degree in Management Sciences Paris 1 Panthéon-Sorbonne & ESCP Europe Paris
  • 2018 : Master of Science (MSc) in Business Administration Fundação Getulio Vargas - FGV School of Business
  • 2015 : Bachelor of Science (BSc) in Business Administration Federal University of Cariri - UFCA Juazeiro do Norte

Teaching Experience

  • Since 2024 : Professor in Marketing TBS Education
  • From 2021 to 2024 : Adjunct lecturer - NEOMA BS, EMLYON BS, ESCP BS, France, ESCP BS, United Kingdom, and Federal Universiy of Paraíba João Pessoa
  • From 2018 to 2018 : Educational Assistant - Saint Paul Escola de Negо́cios, and Fundação Getulio Vargas - FGV School of Business

Management Duties

  • 2022 : Reseacher - SCORAI Universidade Federal de Ouro Preto - UFOP Ouro Preto
  • 2021 - 2023 : Post-doctoral researcher - Lyfestyle Research Center EMLYON Business School Lyon
  • 2015 : Researcher - NEC (Group for studies in business, strategy and consumption) Universidade Federal do Cariri - UFCA Juazeiro do Norte
PUBLICATIONS
    • RINALLO, D., J. SANTANA, M. C. ZANETTE, S. APPAU, J. COFFIN, G. M. ECKHARDT, C. A. EICHERT, K. C. HUSEMANN, R. KEDZIOR, M. MOUFAHIM, V. RODNER, L. STEVENS, "Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory", Marketing Theory, 2023, vol. 23, no. 4, pp. 725-736 [fnege: 3, abs: 3]

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    • SANTANA, J., R. O. PIMENTEL, H. ADELINO BRANDÃO, A. M. VALDEVINO, "Father Cícero’s water: is it really for drinking?", Qualitative Market Research, 2023, vol. 26, no. 2, pp. 155-172 [fnege: 4, abs: 2]

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    • COFFIN, J., C. A. EICHERT, S. BETTANY, A. LINDRIDGE, G. OAKENFULL, J. OSTBERG, L. PEÑALOZA, D. RINALLO, D. ROWE, J. SANTANA, L. M. VISCONTI, L. WALTHER, "Crossing wires: short-circuiting marketing theory", Marketing Theory, 2022, vol. 22, no. 2, pp. 275-292 [cnrs: 3, fnege: 3, abs: 3]

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    • SANTANA, J., D. BOTELHO, "‘If it comes from Juazeiro, it’s blessed’! Liquid and solid attachment in systems of object itineraries of pilgrimages", Journal of Marketing Management, 2019, vol. 35, no. 5-6, pp. 514-539 [cnrs: 3, fnege: 3, abs: 2]

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    • LOPES, M., K. BRONDINO-POMPEO, J. SANTANA, L. VELLOSO, I. MORAIS, A. ARCURI, "Consumption Injustices" in CCT Conference, June, 2023, Lund, Sweden

    • SANTANA, J., F. CARDOSO , D. SCARABOTO , "Head in the Clouds and Waste All Around" in CCT Conference, June, 2023, Lund, Sweden

    • SANTANA, J., "Iconic Purging" in CCT Conference, June, 2023, Lund, Sweden

    • DIEGO, R., J. SANTANA, K. HUSEMANN, "The marketization of religious institution" in Fifty Years of Consumer Research Conference & Russ Belk's Doctorate Honoris Causa Ceremony, June, 2023, Université de Reims, Champagne, Ardenne, France

    • RODNER, V., D. SCARABOTO , S. APPAU, J. SANTANA, R. KEDZIOR, "Intersectionality in spiritual markets" in Australian & New Zealand Marketing Academy (AnzMac) Conference, December, 2022, Perth, Australia

    • SANTANA, J., K. HUSEMANN, "Consumer Resilience in the Spiritual Market" in Consumer Culture Conference, July, 2022, Oregon University, United States of America

    • SANTANA, J., D. RINALLO, "Mapping Religion, Spirituality, and Sexuality in Consumer Research" in Sexuality in Marketing and Consumption: Queer theory, feminist research, and intersectionality., Athanasia Daskalopoulou, Daniela Pirani, and Jacob Ostberg Eds, Routledge, chap. 2, pp. 13-30, 2024

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    • SANTANA, J., D. RINALLO, "Spirituality and Consumption" in Consumer Culture Theory Handbook, Sage Publications., Arnould, E., Crockett, D., Thompson, C., and Weinberger, M. Eds, SAGE Publications, Inc, 2023

    • SANTANA, J., K. C. HUSEMANN, G. M. ECKHARDT, "Digital Consumer Spirituality" in Routledge Handbook of Digital Consumption 2nd edition., Digital Consumer Spirituality Ed., Routledge, pp. 14, 2022

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    • BRONDINO-POMPEO, K., J. SANTANA, "O mágico e o extraordinário no consumo" in Aspectos culturais do consumo: fundamentos, fronteiras e aplicações., Karin Brondino-Pompeo, Isabela Carvalho de Morais, Carla Caires Abdalla Eds, Pimenta Cultural, pp. 160-176, 2022

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    • SANTANA, J., F. CARDOSO , D. SCARABOTO - "Video-essay : Head in the Clouds and Waste All Around" - 2024, Journal of Customer Behaviour

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    • SANTANA, J. - "Paris Olympics: With 365 Days to Go, Will This Mega-Event Clinch a Sustainability Gold Medal?" - 2023, The Political Anthropologist

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    • SANTANA, J. - "Paris Olympics: with 365 days to go, will this mega-event clinch a sustainability gold medal?" - 2023, The Conversation, France

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    • SANTANA, J., D. SCARABOTO , F. CARDOSO - "In Brazil, the future of environmental sustainability needs a strong ally: collectors of recyclable materials" - 2023, The Conversation, France

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EXPERTISE
    • Consumer culture
    • Consumer behavior
    • Marketing
    • Qualitative research
    • Consumer culture
    • Sustainable production & consumption
    • Tourism
      • 2015 - 2016 : Assistant Manager - NGO Action & Education
      • 2014 - 2015 : Internship - Banco do Brazil
      • 2012 - 2014 : Founder & Director of Human Resources - Full Vision - Cliente Oculto

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