PETIT Michaël | TBS Education

Assistant Professor

2016 : Doctoral degree in Management Université Toulouse Capitole, Toulouse
2008 : Research Master in Marketing Université Toulouse Capitole, Toulouse
2006 : Master degreee in Innovation Management Université Toulouse Capitole, Toulouse

Since 2024 : Professor in Marketing TBS Education
From 2019 to 2024 : Lecturer in Marketing IONIS Group Toulouse
From 2019 to 2024 : Lecturer in Marketing IGENCIA Education Toulouse
From 2017 to 2019 : Professor in Marketing Sud Business School Agen
From 2014 to 2017 : Professor in Marketing ICD International Business School Toulouse Blagnac
From 2012 to 2014 : Lecturer Toulouse School of Management (TSM) – Toulouse Capitole University Toulouse

2017 - 2019 : Head of Research Department Sud Business School Agen
2015 - 2017 : MBA Digital Marketing Supervisor ICD International Business School Toulouse Blagnac

- PETIT, M., "Temporalités de la personnalité de marque : caractérisation t₀ et protocole de dérive t₀-t₁ à 10 ans" in 42e Congrès International de l’Association Française du Marketing (AFM), 20-22 mai, 2026, Angers, France
- LOUPIAC, P., M. PETIT - "GEEV : Une croissance responsable dans l'économie du don" - 2026, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris
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- LOUPIAC, P., M. PETIT - "GEEV : De l'orientation stratégique au nudge marketing" - 2026, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris
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- Goods and services Marketing
- Perception and consumption behaviors
- Phygital communication
- Research methods

- Theories and theologies of the senses
- Cognitive biases, heuristics and nudge marketing
- Information processing and interaction with technology : NICT, AI
- Sensory resonance and emotional exchange mechanisms

- 2012 : Consultant in B2C/B2B experiential marketing and nudge communication
  
  2009 - 2012 : Strategic Marketing Manager - Innovi Laboratory