BRION Reynald | TBS Education

Assistant Professor

[email protected]

CURRICULUM VITAE
PUBLICATIONS
EXPERTISE

CURRICULUM VITAE

Education

2022 : Doctoral degree in Marketing Université de Bordeaux Bordeaux
2018 : Master in Management KEDGE Business School Talence
2015 : Bachelor of Arts in International Business Management Cardiff Metropolitan University
2015 : Bachelor in Business Management ESC Bretagne Brest

Teaching Experience

Since 2022 : Professor in Marketing TBS Education
From 2019 to 2022 : Reaserch Assistant in Marketing KEDGE Business School Talence
From 2018 to 2019 : Adjunct Lecturer KEDGE Business School Talence

PUBLICATIONS

- BRION, R., P. W. RENAN, M. BASSI SUTER, "ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH", Global Fashion Management Conference, 2025, vol. 2025, pp. 828-828
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- BRION, R., R. LUNARDO, "Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification", Journal of Marketing Management, 2025, pp. 1-28 [fnege: 3, abs: 2]
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- BOMPAR, L., R. LUNARDO, C. SAINTIVES, R. BRION, "Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes", Journal of Business & Industrial Marketing, 2023 [fnege: 3, abs: 2]
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- BRION, R., R. PETERSEN-WAGNER, M. BASSI SUTER, "Corporate social irresponsibility in sports mega-events: A systematic literature review and avenues" in Academy of Management (AOM), July, 2025, Copenhague, Denmark
- BRION, R., R. PETERSEN-WAGNER, M. BASSI SUTER, "Corporate social irresponsibility in sports mega-events: A systematic literature review and avenues" in MacroMarketing Conference, June, 2025, Rio de Janeiro, Brazil
- MALMY, P., M. ALEMANY OLIVER, R. BRION, "The personality of live music venues: developing a measurement scale" in GAMMA Global Marketing Conference, 24–27 Juillet, 2025, Hong Kong, China (PRC)
- BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "How to build lasting relationships with consumers through experiential brand events – Example from a real-life application" in EMAC, 2023, Odense, Denmark
- BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Is That a sport? : Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity" in Conference of the Academy of Marketing Science, California, May 25th-27th, 2022
- BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Make It Sporty: Conceptualization, Measurement and Consumer- and Brand -Related Effects of Perceived Sportivity" in Advances in Consumer Research, October 28th-30th, Seattle, USA (Online), 2021
- BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "The Sporty Framing Effect: How Framing An Activity As Sporty Affects Consumer Engagement Through Competitive Mindset And Social Value" in Conference of the Academy of Marketing Science, June 3rd-5th (Online), 2021