Department: Marketing
Assistant Professor
r.brion@tbs-education.fr
BOMPAR, L., R. LUNARDO, C. SAINTIVES, R. BRION, "Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes", Journal of Business & Industrial Marketing, 2023 [fnege: 3, abs: 2]
BRION, R., R. PETERSEN-WAGNER, M. BASSI SUTER, "Corporate social irresponsibility in sports mega-events: A systematic literature review and avenues" in Academy of Management (AOM), July, 2025, Copenhague, Denmark
BRION, R., R. PETERSEN-WAGNER, M. BASSI SUTER, "Corporate social irresponsibility in sports mega-events: A systematic literature review and avenues" in MacroMarketing Conference, June, 2025, Rio de Janeiro, Brazil
BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "How to build lasting relationships with consumers through experiential brand events – Example from a real-life application" in EMAC, 2023, Odense, Denmark
BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Is That a sport? : Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity" in Conference of the Academy of Marketing Science, California, May 25th-27th, 2022
BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Make It Sporty: Conceptualization, Measurement and Consumer- and Brand -Related Effects of Perceived Sportivity" in Advances in Consumer Research, October 28th-30th, Seattle, USA (Online), 2021
BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "The Sporty Framing Effect: How Framing An Activity As Sporty Affects Consumer Engagement Through Competitive Mindset And Social Value" in Conference of the Academy of Marketing Science, June 3rd-5th (Online), 2021
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