Master of Science programs are designed for students who’d like to add highly specific skills and cutting-edge professional expertise to their resume before entering the corporate world.
The program equips students with specialized knowledge and practical skills in marketing, communication, and brand content management, aiming to enhance their competencies for professional roles in these fields reflecting the latest industry trends and practices.
It provides a strategic framework for communication, encompassing crisis management and advertising campaign execution, with a focus on both strategic planning and tactical implementation across various media channels.
The curriculum offers analytical tools for detailed performance analysis and develops managerial abilities for cross-departmental collaboration, enabling graduates to liaise effectively with finance, distribution, and product development teams within an organizational setting.
This program has received the CGE quality label, a national accreditation reserved for top business schools in France. The CGE label guarantees the high quality standards of the program and allows international students to continue to work on French territory after their studies to further fine-tune their expertise.
This MSc obtained the MSc label from CGE
Live the TBS Education experience & stand out on the job market!
Among the prestigious 1% of business schools with the “triple crown”
of international accreditations
Ranked #46 Best European Business School
by the Financial Times (2023)
The program also prepares students to design, produce and manage communication tools and brand content campaigns for a brand. The manager has to be cross-functional: the manager masters the main strategies and tools needed to communicate an effective and clear positioning to the brand audience(s).
In addition, the program provides the knowledge on strategic marketing thinking, while integrating a sustainability-driven mindset.
At the end of the year students will be able to:
• Define and manage a brand’s digital strategy
• Define and manage a brand’s development strategy
• Communicate the brand via multi-channel communication campaigns
• Manage brand design and visual identity
• Understand the importance of competitive intelligence, consumer behavior and market analysis
• Implement and supervise marketing communication actions
• Develop partnerships (media, influencers, advertisers, distributors…)
• Develop a differentiating “customer experience” policy (experiential marketing)
Reasons to choose this MSc:
• For those with a foundation in marketing, management, or social sciences, this program is an excellent opportunity to enhance their expertise with specialized skills in brand content creation, brand identity and editorial strategy, while simultaneously deepening their understanding of digital communications and marketing.
• This program is ideal for individuals eager to stay ahead of the curve by mastering emerging market trends and gaining proficiency in the latest communication techniques and software.
• The program is particularly suited for those aiming to learn how to amplify a company’s media’s online influence and visibility, manage content production efficiently, or aspire to lead brand-journalism initiatives.
This Master of Science prepares you for the following job categories:
To know more about our discounts & scholarships please click here.
1. Go to the application website and complete the rest of the online application form
2. Upload supporting documents and test scores
3. Take the online interview
4. Admission results will be available within 15 days
For any further questions, don’t hesitate to contact our international admissions team.
Objective: At the end of this unit course, students will be able to analyze consumer behavior, conduct comprehensive market research, and utilize customer insights for strategic business decisions. The course unit is designed to enhance students’ ability to interpret diverse consumer data and develop informed, adaptive marketing strategies.
Objective: At the end of this unit, students will have learned the essential skills for ethical decision-making, global marketing, and digital strategy execution. The course fosters proficiency in ethical practices, cultural competence, and digital engagement to navigate the complexities of modern marketing landscapes.
Objective: At the end of this unit, students will know how to develop and implement marketing strategies and manage product life cycles from inception to commercialization. They will also be equipped to identify and capitalize on retail and business development opportunities, creating integrated commercial plans that align internal stakeholders and external customers globally.
Objective: At the end of this unit, students will have learned to proactively develop and apply strategic marketing tactics and reactively formulate crisis communication responses.
Objective: At the end of this unit students will be trained in marketing planning in a B2B context. They will also learn how digital is changing marketing strategy. They will approach the monitoring of marketing strategy performance through web and social media analytics.
Objective: The overall objective of this course unit is to provide students with a holistic understanding of modern communication strategies, focusing on digital platforms, media planning, and ethical advertising practices within the framework of a resource-constrained world, fostering a responsible and sustainable approach to marketing and media.
Objective: The objective of this course unit is to equip students with skills to create, manage, and communicate a brand’s identity through strategic management, persuasive copywriting, innovative storytelling, and cohesive visual design.
Objective: At the end of this course, students will be able to conceptualize and conduct marketing research effectively and articulate their findings in a well-structured dissertation.
Certificate designed by 26 professors & leadership and management professionals in collaboration with the Career Services. “Soft Skills” are intrapersonal and interpersonal skills that create the conditions for a successful and sustainable team and allow to effectively manage your career.
1. Management and leadership skills
Objective: Acquire nine key competencies to lead teams and manage your professional career.
Personal Strengths:
1. Knowing yourself
2. Communicating effectively
3. Long life learning skills
Leadership & Management:
4. Building an inspiring vision
5. Leading teams
6. Responsible decision-making
Relational impact:
7. Managing interpersonal relationships
8. Building trust and well-being at work
9. Influencing effectively
2. Career agility
Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.
The Career Services is a support center that helps students define and develop their career project. Through several lectures, workshops, individual tests and coaching sessions, a specialist will support each student from their first questions to looking for the right internship or job.
Coaching
We support you in your reflection on your skills, strengths and areas for improvement. Through personality tests and individual coaching, we link this self-knowledge to your ambitions and career choices.
Personal Branding
You will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for your future employers.
A unique exercise that is a major asset in your program!
For the account of prestigious TBS Education partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.
Examples of partner companies:
Aerospace Valley, AIRBUS, Cap Gemini, Comtesse du Barry, Continental Automotive, EY, Hilti, Mars Petfoods, Motorola, Thalès, Rockwell & Collins.
Objective: Increase your brain agility to anticipate and solve complex business issues in your field of expertise.
Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.
The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.
Students may carry out an internship in the company of their choice for a period of 4 months minimum. This internship is not mandatory for the validation of the diploma.
