The fourth annual “Social & Innovation Marketing Lab” Workshop will be held on-site at TBS Education on June 17, 2025. The workshop’s theme is “Marketing for Change: Innovating Products, Shaping Societies.”
We are delighted to announce the 4th edition of the Social & Innovation Marketing (SIM) Lab Workshop, taking place on June 17, 2025, at TBS Education in Toulouse, France.
This year’s theme, “Marketing for Change: Innovating Products, Shaping Societies”, highlights the powerful dual role marketing plays in driving innovation and facilitating meaningful social change. The workshop creates a unique intersection between two vital marketing disciplines. Social marketing focuses on promoting behaviors that benefit individuals and society, while innovation marketing centers on the successful introduction and diffusion of new products and technologies.
By bridging these complementary fields, the SIM Lab Workshop provides a platform to explore how strategic marketing approaches can simultaneously advance technological innovation while addressing pressing societal challenges.
The SIM Lab Workshop features recognized marketing scholars who will share their research, experiences, and perspectives on marketing’s role in driving both product innovation and societal change.
Ayşegül Özsomer TunalıKoç University, Turkey
Ayşegül Özsomer is Professor of Marketing at Koç University in Türkiye. Her research focuses on global marketing, branding, and marketing strategy in emerging markets and during times of economic uncertainty. She investigates how firms navigate dynamic environments and build strong brands across diverse international contexts. Her work has been published in leading journals, including the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and Journal of International Marketing. Professor Özsomer has received several prestigious awards, such as the Gerald Hills Best Paper Award for long-term impact in entrepreneurship research, the AMA S. Tamer Cavusgil Award for advancing international marketing practice, and the 2025 Significant Contributions to Global Marketing Award. She currently serves as Editor-in-Chief of the Journal of International Marketing.
Shintaro OkazakiKing’s College London
Shintaro Okazaki is Chair in Marketing at King’s Business School. He has authored over 100 articles and book chapters on advertising and marketing throughout his career. His research focuses on the intersection of marketing, society, and technology, exploring how marketing communications and digital strategies shape consumer behavior and cultural perceptions. He pays particular attention to social issues such as diversity, sustainability, and media impact. His work also extends to international marketing, examining how global trends and emerging technologies influence branding, consumer engagement, and ethical practices. Shintaro is the former Editor-in-Chief of the Journal of Advertising (2014–2019) and a Past President of the European Advertising Academy. He currently serves as the Research Lead of the Department of Marketing at King’s Business School.
Fabian BartschMBS Business School, France
Fabian Bartsch is Associate Professor of Marketing at the MBS School of Business. His research focuses on cross-cultural consumer behavior, global branding, and global consumer cultures, examining how cultural dynamics influence brand strategies and consumer responses in international markets. His work has been published in leading journals, including the Journal of the Academy of Marketing Science, Journal of International Business Studies, and Journal of Business Ethics. Professor Bartsch has received several prestigious awards, such as the AMA Global Marketing SIG Excellence in Global Marketing Research Award and the Hans B. Thorelli Award for long-term impact in international marketing. He serves as an Associate Editor for International Marketing Review and sits on the Editorial Review Boards of the Journal of the Academy of Marketing Science and the Journal of International Marketing.
Timo Mandler TBS Education, France
Timo Mandler is an Associate Professor of Marketing at TBS Education (formerly Toulouse Business School) in France. His research addresses contemporary marketing challenges in the context of globalization and digitalization and has been published in leading journals, such as the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of International Business Studies. His work has received several awards, including the 2025 AMA Global Marketing SIG Excellence in Global Marketing Research Award and the 2023 AMA S. Tamer Cavusgil Award. He also serves as an Associate Editor for the Journal of International Marketing and International Marketing Review.
The following three hotels are near the campus and offer rooms at different rates:
We invite researchers, doctoral students, students, and practitioners to join this event. Please register before May 23 by selecting one of the two options below:
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For more information, please contact Camilla BARBAROSSA (c.barbarossa@tbs-education.fr).
We are looking forward to welcoming you to Toulouse, la ville rose!
The third annual “Social & Innovation Marketing Lab” Workshop will be held on-site at TBS Education on June 24, 2024. The workshop’s theme is “New Frontiers in Social and Innovation Marketing.”
In the rapidly evolving domain of modern marketing, we find ourselves at the confluence of groundbreaking technological advancements and a renewed commitment to societal welfare. The emergence of the metaverse and artificial intelligence represents a paradigm shift in innovation management, offering unparalleled opportunities for creating deeply immersive and intelligently personalized consumer experiences. Concurrently, the imperative to address key social issues through marketing—exemplified by initiatives in blood donation management and the promotion of cultural industries—demonstrates the critical role of social marketing in fostering community well-being and supporting vital causes. This dual focus encapsulates the vibrant and multifaceted nature of contemporary marketing practices, where the integration of cutting-edge technology and social responsibility paves the way for meaningful engagement and lasting impact.
Prof. Tina M. Lowrey: Tina M. Lowrey is a Professor of Marketing at HEC Paris. Her research interests include children’s understanding of brand symbolism, gift-giving and ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals, such as the Journal of Consumer Research and the Journal of Consumer Psychology.
Prof. Michel Clement: Michel Clement holds the Chair for Marketing & Media at the University of Hamburg. He not only explores entertainment media and new technologies but also extends his impact to social welfare through a strategic partnership with the Red Cross, focusing on the critical area of blood donor management (i.e., recruitment and retention strategies).
Prof. Vera Blazevic: Vera Blazevic is an Associate Professor of Marketing at Radboud University, Nijmegen, and a Visiting Professor at RWTH Aachen University. She specializes in Technology and Innovation Management. Her research tackles the societal challenges of sustainable development and the impact of AI on organizational innovation within stakeholder ecosystems. Her research has appeared in leading journals such as Journal of Marketing and Journal of Product Innovation Management.
Prof. Christophe HAON: Dr. Christophe Haon, Ph.D., is a professor of marketing at TBS Education, France. He conducts research on marketing strategy and new product development. His research has been published in leading journals such as the Journal of the Academy of Marketing Science and the Journal of Product Innovation Management. He has also co-authored several books, including Making Innovation Last: Sustainable Strategies for Long Term Growth, published by Palgrave Macmillan.
We invite researchers, doctoral students, students, and practitioners to join this event. Please register before June 20 by selecting one of the two options below:
For more information, please contact Linda HAMDI-KIDAR (l.hamdi-kidar@tbs-education.fr).
Friday, April, 5th, 2024 – 10am to 12 pm • Room 327 Lascrosses Building
Dmitry Ivanov, Professor for Supply Chain and Operations Management Department of Business and Economics, Berlin School of Economics and Law
In this talk, we discuss practical methods and digital tools to design and manage disruption-resistant supply chain networks to mitigate the ripple effects and shortages. We debate about extensions of supply chain resilience towards viability. We present the Viable Supply Chain model. Finally, we discuss the role of digital supply chain twins and platforms in managing resilience and viability, illustrate practical applications using industry examples, and project the lessons learned on possible future developments in supply chain management.
Prof. Dr. Dr. habil. Dmitry Ivanov is Professor of Supply Chain and Operations Management, director of the Digital-AI Supply Chain Lab (DAI), and faculty director M.A. Global Supply Chain and Operations Management at the Berlin School of Economics and Law. His research spans supply chain resilience and digital supply chain twins. Author of the Viable Supply Chain Model and founder of the ripple effect research in supply chains. He gained Dr., Dr. Sc., and Dr. habil. degrees and won several research excellence awards. His research record counts around 420 publications, with more than 150 papers in prestigious academic journals and the leading books “Global Supply Chain and Operations Management” (three editions), “Introduction to Supply Chain Resilience”, “Structural Dynamics and Resilience in Supply Chain Risk Management“, “Scheduling in Industry 4.0 and Cloud Manufacturing”, “Digital Supply Chain” and „Handbook of Ripple Effects in the Supply Chain“. He delivered invited plenary, keynote, panel and guest talks at the conferences of INFORMS, IFPR, IFIP, IFAC, DSI and POM, and over 30 universities worldwide. He has been Chairman, IPC Chair, and Advisory Board member for over 60 international conferences in supply chain and operations management, industrial engineering, control and information sciences. Recipient of several prestigious academic awards. Principal investigator in several research projects on resilience and digital twins including European projects ACCURATE and CERERE and the DFG Collaborative Research Cluster on Resilience of Global Supply Chains at HWR Berlin. Listed in several rankings as one of the most cited researchers in Business and Management. Chair of IFAC CC 5 “Cyber-Physical Manufacturing Systems”, Editor of International Journal of Integrated Supply Management, Associate Editor of International Journal of Production Research and OMEGA, guest editor and Editorial Board member in over 20 leading international journals including IISE Transactions, IJPE, IJPDLM, ANOR, to name a few.
For more information, please contact Samuel FOSSO WAMBA: s.fosso-wamba@tbs-education.fr
Registration is now closed.
This special issue focuses on the effects and possible solutions to gender disparities caused by the Gender Data Gap. Analysing this data gap with its effects and possible solutions in detail will deepen our knowledge of gender-based discrepancies and their origins and implications. Below, we present a number of lines of inquiry that seem particularly fruitful in stimulating novel theoretical insights.
The following are possible questions that contributors might address:
Possible questions include, but are not limited to:
Accordingly, we encourage questions such as (but not exclusive to):
In sum, we encourage contributions that address any of the above issues. We propose that the development and facilitation of the data gap, as well as its effects on women’s careers and wellbeing, should be approached from a multi-phenomenal and multi-level perspective that comprises leadership, values, norms and goals at the managerial and organisational levels.
Every manuscript submitted to this special issue must provide both theoretical/conceptual and practical contributions. Conceptual, review and empirical papers will all be considered.
All submissions are subject to the European Management Journal’s double-blind peer review process, should respect the journal’s general publication guidelines and should be submitted through https://www.editorialmanager.com/eumj/default1.aspx between 1st August and 18th September, 2023. The special issue will be published in 2025.
To ensure that all manuscripts are correctly identified for consideration for this special issue, it is important that authors select ‘SI: Gender Data Gap’ as the paper type. Please direct any questions about the special issue to Dr Sonja Sperber (sonja.sperber@wu.ac.at).
Self-initiated expatriation has attracted a growing interest since the classical articles by Inkson, Arthur, Pringle and Barry (1997) and Suutari and Brewster (2000). By now, we have gained a general understanding of the phenomenon. However, looking at the samples underlying publications on self-initiated expatriates (SIEs) shows that the term SIE has been employed to cover a large variety of distinct populations that differ in a number of key contextual factors such as educational level, profession, gender and family status, country of origin and destination country as well as employing organizations.
But context matters: expatriates in and from different places, at different times and in different kinds of organizations present different challenges for SIEs which impacts the extent of required personal initiative, their work experiences and career trajectories (Andresen, Pattie, & Hippler, 2020). For instance, diverse dangers in physically (COVID-19 pandemic, terrorism) or psychological environments have a substantial impact on SIEs’ behaviors, attitudes and careers (Bader, Schuster, & Dickmann, 2019). In most of SIE research samples are mixed, allowing us to draw only limited conclusions about the relevance and influence of contextual factors. This impedes the systematic comparison and integration of SIE knowledge. Thus, the role of context and its impact on SIEs’ career-related decisions and behaviours needs further exploration.
Submissions to the Special Issue are open to participants attending the 2nd International Conference on Self-Initiated Expatriation and all other authors. Submissions to CDI open 30th April 2022 and the submission due date is 30th July 2022.
Please submit enquiries to Maike.Andresen@uni-bamberg.de.
Submissions should be made through ScholarOne Manuscripts: https://mc.manuscriptcentral.com/cdevi
Specific details on the format for submitted manuscripts can be found at the journal’s website https://www.emeraldgrouppublishing.com/journal/cdi
Please direct any general questions about the journal or any administrative matters to the Editor, Professor Jim Jawahar (jimoham@ilstu.edu).
Exemplary research questions within the intended scope of this Special Issue include, but are not limited to, the following:
1. Contextual influences of space on SIEs
2. Contextual influence of time on SIEs
3. Contextual influence of institutions on SIEs