The third annual “Social & Innovation Marketing Lab” Workshop will be held on-site at TBS Education on June 24, 2024. The workshop’s theme is “New Frontiers in Social and Innovation Marketing.”
In the rapidly evolving domain of modern marketing, we find ourselves at the confluence of groundbreaking technological advancements and a renewed commitment to societal welfare. The emergence of the metaverse and artificial intelligence represents a paradigm shift in innovation management, offering unparalleled opportunities for creating deeply immersive and intelligently personalized consumer experiences. Concurrently, the imperative to address key social issues through marketing—exemplified by initiatives in blood donation management and the promotion of cultural industries—demonstrates the critical role of social marketing in fostering community well-being and supporting vital causes. This dual focus encapsulates the vibrant and multifaceted nature of contemporary marketing practices, where the integration of cutting-edge technology and social responsibility paves the way for meaningful engagement and lasting impact.
Our Esteemed Speakers
Prof. Vera Blazevic: Vera Blazevic is an Associate Professor of Marketing at Radboud University, Nijmegen, and a Visiting Professor at RWTH Aachen University. She specializes in Technology and Innovation Management. Her research tackles the societal challenges of sustainable development and the impact of AI on organizational innovation within stakeholder ecosystems.
Prof. Tina M. Lowrey: Tina M. Lowrey is a Professor of Marketing at HEC Paris. Her research interests include children’s understanding of brand symbolism, gift-giving and ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising.
Prof. Michel Clement: Michel Clement holds the Chair for Marketing & Media at the University of Hamburg. He not only explores entertainment media and new technologies but also extends his impact to social welfare through a strategic partnership with the Red Cross, focusing on the critical area of blood donor management (i.e., recruitment and retention strategies).
Event Agenda
- Morning Session (8:30 AM – 12:30 PM)
- New Frontiers in Innovation Marketing
- Location: Alaric Building, Room 202/203 (6 Place Alphonse Jourdain, 31000 Toulouse)
- Lunch (12:30 PM – 2:00 PM)
- Location: Alaric Terrace
- Afternoon Session (2:00 PM – 4:00 PM)
- New Frontiers in Social Marketing
- Location: Alaric Building, Room 202/203 (6 Place Alphonse Jourdain, 31000 Toulouse)
- Dinner (7:00 PM – 9:00 PM)
- Location: Aux Pieds Sous la Table (4 rue Arnaud Bernard, 31000 Toulouse)
Accommodation
The following three hotels are near the campus and offer rooms at different rates:
- Novotel Compans Caffarelli: https://all.accor.com/hotel/0906/index.fr.shtml
- The Social Hub: https://www.thesocialhub.co/Toulouse
- Mercure Toulouse Centre Compans Hotel: https://all.accor.com/hotel/1585/index.en.shtml
Registration
We invite researchers, doctoral students, students, and practitioners to join this event. Please register before June 20 by selecting one of the two options below:
- Research day with lunch: 50 €
- Research day with lunch and dinner: 90 €
"*" indicates required fields
For more information, please contact Linda HAMDI-KIDAR (l.hamdi-kidar@tbs-education.fr).
We are looking forward to welcoming you to Toulouse, la ville rose!
Friday, April, 5th, 2024 – 10am to 12 pm • Room 327 Lascrosses Building
Dmitry Ivanov, Professor for Supply Chain and Operations Management
Department of Business and Economics, Berlin School of Economics and Law
Resilience, Viability, and Digital Twins in Supply Chain Management
In this talk, we discuss practical methods and digital tools to design and manage disruption-resistant supply chain networks to mitigate the ripple effects and shortages. We debate about extensions of supply chain resilience towards viability. We present the Viable Supply Chain model. Finally, we discuss the role of digital supply chain twins and platforms in managing resilience and viability, illustrate practical applications using industry examples, and project the lessons learned on possible future developments in supply chain management.
Prof. Dr. Dr. habil. Dmitry Ivanov is Professor of Supply Chain and Operations Management, director of the Digital-AI Supply Chain Lab (DAI), and faculty director M.A. Global Supply Chain and Operations Management at the Berlin School of Economics and Law. His research spans supply chain resilience and digital supply chain twins. Author of the Viable Supply Chain Model and founder of the ripple effect research in supply chains. He gained Dr., Dr. Sc., and Dr. habil. degrees and won several research excellence awards. His research record counts around 420 publications, with more than 150 papers in prestigious academic journals and the leading books “Global Supply Chain and Operations Management” (three editions), “Introduction to Supply Chain Resilience”, “Structural Dynamics and Resilience in Supply Chain Risk Management“, “Scheduling in Industry 4.0 and Cloud Manufacturing”, “Digital Supply Chain” and „Handbook of Ripple Effects in the Supply Chain“. He delivered invited plenary, keynote, panel and guest talks at the conferences of INFORMS, IFPR, IFIP, IFAC, DSI and POM, and over 30 universities worldwide. He has been Chairman, IPC Chair, and Advisory Board member for over 60 international conferences in supply chain and operations management, industrial engineering, control and information sciences. Recipient of several prestigious academic awards. Principal investigator in several research projects on resilience and digital twins including European projects ACCURATE and CERERE and the DFG Collaborative Research Cluster on Resilience of Global Supply Chains at HWR Berlin. Listed in several rankings as one of the most cited researchers in Business and Management. Chair of IFAC CC 5 “Cyber-Physical Manufacturing Systems”, Editor of International Journal of Integrated Supply Management, Associate Editor of International Journal of Production Research and OMEGA, guest editor and Editorial Board member in over 20 leading international journals including IISE Transactions, IJPE, IJPDLM, ANOR, to name a few.
For more information, please contact Samuel FOSSO WAMBA: s.fosso-wamba@tbs-education.fr
Registration before 25th March 2024
Registration is now closed.
Conference: Wednesday, December 6th, 2023
17:00 – 18:30 – Room 123 Lascrosses Building
Title: How to publish in top Journals / Organization Science
Abstract: In this conference, Michaël Bikard, Professor of Strategy & Innovation at INSEAD and Editor in charge of the innovation area in Organization Science (an FT50 Journal), will engage in discussion with the audience about the stakes and methods for publishing in top management journals. Drawing on his own experience as an author and reviewer for journals such as ASQ, Management Science, SMJ, and Organization Science, as well as his work as Editor of Organization Science, he will share insights on the “dos and don’ts” of publication, how to navigate the publication process, and the different stages involved in proposing papers suitable for such journals. He will also discuss emerging research topics and promising areas for ongoing research in the fields of strategy and innovation.
This conference will be followed by a cocktail at the cafeteria.
Registration
Biography
Michaël Bikard researches how individuals and firms use new knowledge as a source of competitive advantage. For example, what are the drivers of scientific advances? Under which conditions are firms and individuals able to exploit opportunities emerging from those advances? To find answers to those questions, he takes advantage of “natural experiments.” For example, he developed a new method that uses simultaneous discoveries in science in order to conduct the first “twin studies” of new knowledge.
His work has been published in leading management journals including the Administrative Science Quarterly, Management Science, Strategic Management Journal and Organization Science. His research has also received a number of awards, including first place in the MIT Sloan Doctoral Research Forum, the MIT Energy Fellowship, the Kauffman Dissertation Fellowship, the J Robert Beyster Fellowship and an NSF SBE Doctoral Dissertation Research Improvement Grant.
Before joining INSEAD, Professor Bikard was on the faculty of the London Business School. He completed his PhD at MIT Sloan in the Technological Innovation, Entrepreneurship and Strategic Management group.
Article by L. HERWEYERS, I. MOONS, C. BARBAROSSA, P. DE PELSMACKER, E. DU BOIS
Publised in Journal of Cleaner Production
The production and consumption of single-use plastics (SUP) has disastrous consequences for the natural environment. Understanding which consumers are more likely to avoid SUP and why is crucial. Building on a comprehensive action determination model of ecological behavior, this study aims to specify the most relevant drivers and barriers to consumers’ intentions to avoid SUP. The results of a qualitative study (N = 32) and a quantitative study (N = 3,000), conducted across multiple countries (United States, Russia, and Belgium), reveal that positive attitudes and subjective norms regarding SUP alternatives enhance consumers’ intentions to avoid SUP. Our analysis also shows the existence of four consumer segments—SUP addicts, SUP avoiders, the apathetic, and situation-driven SUP users—who differ in their intentions to avoid SUP and their motivations. While habits in using SUP, and situational constraints and hygienic concerns regarding SUP alternatives do not play a significant role in the whole cross-national sample, they represent crucial barriers for specific segments such as SUP addicts and situation-driven SUP users. The study concludes with several marketing and design recommendations for promoting and developing reusable alternatives for single-use plastics.
Article by Abhishek Behl, Vijay Pereira, Achint Nigam, Samuel FOSSO WAMBA (TBS Education), Rahul Sindhwani
Publised in Journal of Knowledge Management
Purpose
The purpose of this paper is to investigate the potential of NFTs in revolutionizing innovation management and information systems. Innovations done by firms are blatantly used by other firms to develop cheap knock-off. This leads to huge economic loses to the firm investing in research and development activities. Firms are in need of trusted, immutable and verifiable means of storing information which cannot be used by others, even if publically available without their consent. Non-fungible tokens (NFTs) appear to be one such solution to this problem that has recently attracted a lot of investor interest. Using NFTs the information is tokenized and is stored in a secure manner.
Design/methodology/approach
Through this scoping review, the authors investigate the influence of NFTs towards the innovation management from the dual aspects of management and information systems. This scoping review is underpinned by the five-stage framework by Arksey and O’Malley. The five stages of Arksey and O’Malley’s framework were used in this analysis to classify the literature through five stages of identifying the initial research questions; locating relevant studies; study selection; charting the data; and compiling, summarizing and reporting the results.
Findings
This study suggests that NFTs on the blockchain have significant potential to revolutionize innovation management and information systems. Theoretical frameworks used in investigating the role of digital tokens in blockchain management are mainly based on contracts, diversity theory, portfolio theory and faking likelihood theory. The study reveals gaps in the literature, particularly in the under-researched areas of behavioural psychology and social psychology theories. The appropriate regulation and regulation authority for different types of digital tokens are required. The study also presents archetypes that represent patterns in the current landscape of blockchain tokens, which have significant potential for future research and practical applications.
Originality/value
This study is unique in its approach to assessing the future of NFTs in the field of innovation and information management. While many existing reviews have focused on describing the progress and development of NFTs in the past, this study takes a forward-looking perspective and projects the future potential of NFTs. This innovative approach allows for a deeper understanding of the potential impact of NFTs in various fields such as entrepreneurship, innovation management and tokenomics. Therefore, this study contributes to the literature on NFTs by providing insights and recommendations for future research and practical applications.
Article by Timo Mandler
Publised in Journal of Business Research
This paper examines the influence of stakeholder orientation on the design of managerial incentives. Our tests exploit the quasi-natural experiment provided by the staggered adoption of directors’ duties laws (i.e., state-level laws that explicitly expand board members’ duties to act in the best interests of all stakeholders).
We find that the enactment of these laws results in a significant decrease in the sensitivity of CEO wealth to the stock price. This decrease is mostly driven by firms most exposed to pressures to maximize short-term stock price. Our results suggest that the decrease in the sensitivity of CEO compensation to the stock price is an important channel boards use to internalize stakeholder orientation.
Article by Samuel FOSSO WAMBA (TBS Education), Muriel Fotso, Elaine Mosconi & Junwu Chai
Publised in Annals of Operations Research
Plastic waste management represents a fundamental challenge in terms of environmental pollution and health in many emerging countries. Yet, some firms believe improved plastic waste management could lead to value creation and capture, especially from a circular economy perspective.
This study draws on a longitudinal research approach that involved 12 organizations in assessing plastic waste management’s contribution to Cameroon’s circular economy. Our findings suggest that plastic waste management for value creation is still embryonic in Cameroon. Moving to the full value creation and capture stage will require overcoming various challenges identified and presented in the paper. We then discuss our findings and put forward several future research avenues.
Article de Christophe BERNARD (TBS Education) et Sébastien MITRAILLE (TBS Education)
Publié dans la revue : International Journal of Industrial Organization
This article delves into the intriguing dynamics of how information asymmetry impacts task allocation between a manufacturer and its supplier.
The authors specifically focus on scenarios where tasks exhibit horizontal differentiation, and the comparative edge in terms of marginal costs fluctuates throughout the production process. Our findings illustrate that the manufacturer tends to excessively outsource tasks to a generalist supplier, while not leveraging enough from a specialist supplier based on the efficiency spectrum.
The underlying driver of these patterns lies in the presence of balancing incentives. Interestingly, when the manufacturer’s internal costs are acceptably low, it opts to offload some of its high-performing tasks while keeping the underperforming ones in-house. These dual distortions occur simultaneously, thereby influencing the contract offered to the generalist supplier.
Article by David LE BRIS (TBS Education) and Alain ALCOUFFE (Université Toulouse Capitole)
Published in : European Journal of the History of Economic Thought
At the end of the 19th, Georges d’Avenel produced a highly original work in various fields. Unsatisfied with the usual way to write history, he turned his attention to quantitative data to understand the past. In particular, he built series of prices of multiples goods and services from 1200 onwards.
He proposed a documented analysis of long-term changes in prices as a result of the technical progress, in income and wealth inequalities as captured by the top 1%, as well as in the evolution of mentalities.
His approaches were criticized both by both new professional “Republican” historians than by Conservative analysts. However, his data used by Pareto, Fisher, Frisch or Marshall are still used in current economic history and his analysis fertilized various fields in particular the Ecole des Annales.
Samuel FOSSO WAMBA, Head of Research and professor of Information Systems and Data Science at TBS Education has been named one of the world’s most influential researchers by Clarivate™ in its 2022 ranking.
This is the third consecutive year that Professor FOSSO WAMBA has been listed as a “Highly Cited Researcher™” by Clarivate. In 2020, 2021 and 2022 our school’s Head of Research was recognized for his outstanding influence in the field.
Professor FOSSO WAMBA had 37 publications in Web of Science™ and was cited 2,220 times.
Each year, Clarivate™ identifies the world’s most influential researchers: “the true pioneers in their fields over the last decade, demonstrated by the production of multiple highly-cited papers that rank in the top 1% by citations for field and year in the Web of Science™.”
For this year’s edition, Clarivate™ identified 6,938 most cited researchers in the world. The results covered the activity of researchers in 22 areas of expertise (agriculture, biology, chemistry etc).