The fourth annual “Social & Innovation Marketing Lab” Workshop will be held on-site at TBS Education on June 17, 2025. The workshop’s theme is “Marketing for Change: Innovating Products, Shaping Societies.”
We are delighted to announce the 4th edition of the Social & Innovation Marketing (SIM) Lab Workshop, taking place on June 17, 2025, at TBS Education in Toulouse, France.
This year’s theme, “Marketing for Change: Innovating Products, Shaping Societies”, highlights the powerful dual role marketing plays in driving innovation and facilitating meaningful social change. The workshop creates a unique intersection between two vital marketing disciplines. Social marketing focuses on promoting behaviors that benefit individuals and society, while innovation marketing centers on the successful introduction and diffusion of new products and technologies.
By bridging these complementary fields, the SIM Lab Workshop provides a platform to explore how strategic marketing approaches can simultaneously advance technological innovation while addressing pressing societal challenges.
The SIM Lab Workshop features recognized marketing scholars who will share their research, experiences, and perspectives on marketing’s role in driving both product innovation and societal change.
Ayşegül Özsomer TunalıKoç University, Turkey
Ayşegül Özsomer is Professor of Marketing at Koç University in Türkiye. Her research focuses on global marketing, branding, and marketing strategy in emerging markets and during times of economic uncertainty. She investigates how firms navigate dynamic environments and build strong brands across diverse international contexts. Her work has been published in leading journals, including the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and Journal of International Marketing. Professor Özsomer has received several prestigious awards, such as the Gerald Hills Best Paper Award for long-term impact in entrepreneurship research, the AMA S. Tamer Cavusgil Award for advancing international marketing practice, and the 2025 Significant Contributions to Global Marketing Award. She currently serves as Editor-in-Chief of the Journal of International Marketing.
Shintaro OkazakiKing’s College London
Shintaro Okazaki is Chair in Marketing at King’s Business School. He has authored over 100 articles and book chapters on advertising and marketing throughout his career. His research focuses on the intersection of marketing, society, and technology, exploring how marketing communications and digital strategies shape consumer behavior and cultural perceptions. He pays particular attention to social issues such as diversity, sustainability, and media impact. His work also extends to international marketing, examining how global trends and emerging technologies influence branding, consumer engagement, and ethical practices. Shintaro is the former Editor-in-Chief of the Journal of Advertising (2014–2019) and a Past President of the European Advertising Academy. He currently serves as the Research Lead of the Department of Marketing at King’s Business School.
Fabian BartschMBS Business School, France
Fabian Bartsch is Associate Professor of Marketing at the MBS School of Business. His research focuses on cross-cultural consumer behavior, global branding, and global consumer cultures, examining how cultural dynamics influence brand strategies and consumer responses in international markets. His work has been published in leading journals, including the Journal of the Academy of Marketing Science, Journal of International Business Studies, and Journal of Business Ethics. Professor Bartsch has received several prestigious awards, such as the AMA Global Marketing SIG Excellence in Global Marketing Research Award and the Hans B. Thorelli Award for long-term impact in international marketing. He serves as an Associate Editor for International Marketing Review and sits on the Editorial Review Boards of the Journal of the Academy of Marketing Science and the Journal of International Marketing.
Timo Mandler TBS Education, France
Timo Mandler is an Associate Professor of Marketing at TBS Education (formerly Toulouse Business School) in France. His research addresses contemporary marketing challenges in the context of globalization and digitalization and has been published in leading journals, such as the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of International Business Studies. His work has received several awards, including the 2025 AMA Global Marketing SIG Excellence in Global Marketing Research Award and the 2023 AMA S. Tamer Cavusgil Award. He also serves as an Associate Editor for the Journal of International Marketing and International Marketing Review.
The following three hotels are near the campus and offer rooms at different rates:
We invite researchers, doctoral students, students, and practitioners to join this event. Please register before May 23 by selecting one of the two options below:
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For more information, please contact Camilla BARBAROSSA (c.barbarossa@tbs-education.fr).
We are looking forward to welcoming you to Toulouse, la ville rose!
The sports sector is experiencing a significant boom. The sector has been topping the news with physical activity and sport being named France’s Great National Cause 2024 (GCN2024). This initiative reflects the need to place sport and its benefits at the heart of society as essential elements of individual and collective well-being.
With this in mind, TBS Education’s Bachelor’s degree program has announced the opening of a new 3rd-year sports management program on the Toulouse campus. Designed to respond to the needs of the market, the Sports Management program is designed to introduce students to a range of professions linked to sports management, open up the sector’s possibilities, help them build a network and enable them to work in a sector they are passionate about.
“Sport has the ability to unite, bring people together, nurture their dreams and inspire them… By drawing on its values, its social impact and its power, we will be offering students the chance to immerse themselves in the world of sport by meeting professionals from the sector, learning the fundamentals of management through innovative and inspiring experiences, visits and role-playing,” explains Alexandra Le Mouel, Head of the Sports Management program.
Enhance student skills in the 3rd year and obtain a Bachelor’s degree in Management (Diploma Bac+3 / Grade de licence) with a specialization in sports management.
“We have chosen to launch a new sports management program to respond to the needs of this booming sector. As in all our courses, the program will be based on the acquisition of a solid knowledge base and real-life, immersive experiences. Using a teaching approach directly inspired by the world of sport, the keys to its success and its fundamental values, students will be fully immersed in this environment which prepares them to become enlightened experts, aware of the challenges facing the sector,” explains Patricia Bournet, Director of the Bachelor’s program at TBS Education.
Following the Bachelor’s degree, students can choose to continue their studies at a Grande Ecole, including TBS Education, or at a university in France or abroad.
This program will be available on the Toulouse campus, in French, in September 2024.
To apply, students must be under 28 years of age on September 1, 2024, and hold, or be likely to hold, a B+2 diploma or 120 ECTS in Management Studies at a French university.
Students studying outside France are eligible for the international distance-learning competitive entrance exam.
Application deadline: May 31, 2024
40 places available for Bachelor students and students recruited through parallel admission.
The third annual “Social & Innovation Marketing Lab” Workshop will be held on-site at TBS Education on June 24, 2024. The workshop’s theme is “New Frontiers in Social and Innovation Marketing.”
In the rapidly evolving domain of modern marketing, we find ourselves at the confluence of groundbreaking technological advancements and a renewed commitment to societal welfare. The emergence of the metaverse and artificial intelligence represents a paradigm shift in innovation management, offering unparalleled opportunities for creating deeply immersive and intelligently personalized consumer experiences. Concurrently, the imperative to address key social issues through marketing—exemplified by initiatives in blood donation management and the promotion of cultural industries—demonstrates the critical role of social marketing in fostering community well-being and supporting vital causes. This dual focus encapsulates the vibrant and multifaceted nature of contemporary marketing practices, where the integration of cutting-edge technology and social responsibility paves the way for meaningful engagement and lasting impact.
Prof. Tina M. Lowrey: Tina M. Lowrey is a Professor of Marketing at HEC Paris. Her research interests include children’s understanding of brand symbolism, gift-giving and ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals, such as the Journal of Consumer Research and the Journal of Consumer Psychology.
Prof. Michel Clement: Michel Clement holds the Chair for Marketing & Media at the University of Hamburg. He not only explores entertainment media and new technologies but also extends his impact to social welfare through a strategic partnership with the Red Cross, focusing on the critical area of blood donor management (i.e., recruitment and retention strategies).
Prof. Vera Blazevic: Vera Blazevic is an Associate Professor of Marketing at Radboud University, Nijmegen, and a Visiting Professor at RWTH Aachen University. She specializes in Technology and Innovation Management. Her research tackles the societal challenges of sustainable development and the impact of AI on organizational innovation within stakeholder ecosystems. Her research has appeared in leading journals such as Journal of Marketing and Journal of Product Innovation Management.
Prof. Christophe HAON: Dr. Christophe Haon, Ph.D., is a professor of marketing at TBS Education, France. He conducts research on marketing strategy and new product development. His research has been published in leading journals such as the Journal of the Academy of Marketing Science and the Journal of Product Innovation Management. He has also co-authored several books, including Making Innovation Last: Sustainable Strategies for Long Term Growth, published by Palgrave Macmillan.
We invite researchers, doctoral students, students, and practitioners to join this event. Please register before June 20 by selecting one of the two options below:
For more information, please contact Linda HAMDI-KIDAR (l.hamdi-kidar@tbs-education.fr).
Friday, April, 5th, 2024 – 10am to 12 pm • Room 327 Lascrosses Building
Dmitry Ivanov, Professor for Supply Chain and Operations Management Department of Business and Economics, Berlin School of Economics and Law
In this talk, we discuss practical methods and digital tools to design and manage disruption-resistant supply chain networks to mitigate the ripple effects and shortages. We debate about extensions of supply chain resilience towards viability. We present the Viable Supply Chain model. Finally, we discuss the role of digital supply chain twins and platforms in managing resilience and viability, illustrate practical applications using industry examples, and project the lessons learned on possible future developments in supply chain management.
Prof. Dr. Dr. habil. Dmitry Ivanov is Professor of Supply Chain and Operations Management, director of the Digital-AI Supply Chain Lab (DAI), and faculty director M.A. Global Supply Chain and Operations Management at the Berlin School of Economics and Law. His research spans supply chain resilience and digital supply chain twins. Author of the Viable Supply Chain Model and founder of the ripple effect research in supply chains. He gained Dr., Dr. Sc., and Dr. habil. degrees and won several research excellence awards. His research record counts around 420 publications, with more than 150 papers in prestigious academic journals and the leading books “Global Supply Chain and Operations Management” (three editions), “Introduction to Supply Chain Resilience”, “Structural Dynamics and Resilience in Supply Chain Risk Management“, “Scheduling in Industry 4.0 and Cloud Manufacturing”, “Digital Supply Chain” and „Handbook of Ripple Effects in the Supply Chain“. He delivered invited plenary, keynote, panel and guest talks at the conferences of INFORMS, IFPR, IFIP, IFAC, DSI and POM, and over 30 universities worldwide. He has been Chairman, IPC Chair, and Advisory Board member for over 60 international conferences in supply chain and operations management, industrial engineering, control and information sciences. Recipient of several prestigious academic awards. Principal investigator in several research projects on resilience and digital twins including European projects ACCURATE and CERERE and the DFG Collaborative Research Cluster on Resilience of Global Supply Chains at HWR Berlin. Listed in several rankings as one of the most cited researchers in Business and Management. Chair of IFAC CC 5 “Cyber-Physical Manufacturing Systems”, Editor of International Journal of Integrated Supply Management, Associate Editor of International Journal of Production Research and OMEGA, guest editor and Editorial Board member in over 20 leading international journals including IISE Transactions, IJPE, IJPDLM, ANOR, to name a few.
For more information, please contact Samuel FOSSO WAMBA: s.fosso-wamba@tbs-education.fr
Registration is now closed.
Conference: Wednesday, December 6th, 202317:00 – 18:30 – Room 123 Lascrosses Building
Abstract: In this conference, Michaël Bikard, Professor of Strategy & Innovation at INSEAD and Editor in charge of the innovation area in Organization Science (an FT50 Journal), will engage in discussion with the audience about the stakes and methods for publishing in top management journals. Drawing on his own experience as an author and reviewer for journals such as ASQ, Management Science, SMJ, and Organization Science, as well as his work as Editor of Organization Science, he will share insights on the “dos and don’ts” of publication, how to navigate the publication process, and the different stages involved in proposing papers suitable for such journals. He will also discuss emerging research topics and promising areas for ongoing research in the fields of strategy and innovation.
This conference will be followed by a cocktail at the cafeteria.
Michaël Bikard researches how individuals and firms use new knowledge as a source of competitive advantage. For example, what are the drivers of scientific advances? Under which conditions are firms and individuals able to exploit opportunities emerging from those advances? To find answers to those questions, he takes advantage of “natural experiments.” For example, he developed a new method that uses simultaneous discoveries in science in order to conduct the first “twin studies” of new knowledge.His work has been published in leading management journals including the Administrative Science Quarterly, Management Science, Strategic Management Journal and Organization Science. His research has also received a number of awards, including first place in the MIT Sloan Doctoral Research Forum, the MIT Energy Fellowship, the Kauffman Dissertation Fellowship, the J Robert Beyster Fellowship and an NSF SBE Doctoral Dissertation Research Improvement Grant.Before joining INSEAD, Professor Bikard was on the faculty of the London Business School. He completed his PhD at MIT Sloan in the Technological Innovation, Entrepreneurship and Strategic Management group.
Article by L. HERWEYERS, I. MOONS, C. BARBAROSSA, P. DE PELSMACKER, E. DU BOISPublised in Journal of Cleaner Production
The production and consumption of single-use plastics (SUP) has disastrous consequences for the natural environment. Understanding which consumers are more likely to avoid SUP and why is crucial. Building on a comprehensive action determination model of ecological behavior, this study aims to specify the most relevant drivers and barriers to consumers’ intentions to avoid SUP. The results of a qualitative study (N = 32) and a quantitative study (N = 3,000), conducted across multiple countries (United States, Russia, and Belgium), reveal that positive attitudes and subjective norms regarding SUP alternatives enhance consumers’ intentions to avoid SUP. Our analysis also shows the existence of four consumer segments—SUP addicts, SUP avoiders, the apathetic, and situation-driven SUP users—who differ in their intentions to avoid SUP and their motivations. While habits in using SUP, and situational constraints and hygienic concerns regarding SUP alternatives do not play a significant role in the whole cross-national sample, they represent crucial barriers for specific segments such as SUP addicts and situation-driven SUP users. The study concludes with several marketing and design recommendations for promoting and developing reusable alternatives for single-use plastics.
Article by Abhishek Behl, Vijay Pereira, Achint Nigam, Samuel FOSSO WAMBA (TBS Education), Rahul SindhwaniPublised in Journal of Knowledge Management
The purpose of this paper is to investigate the potential of NFTs in revolutionizing innovation management and information systems. Innovations done by firms are blatantly used by other firms to develop cheap knock-off. This leads to huge economic loses to the firm investing in research and development activities. Firms are in need of trusted, immutable and verifiable means of storing information which cannot be used by others, even if publically available without their consent. Non-fungible tokens (NFTs) appear to be one such solution to this problem that has recently attracted a lot of investor interest. Using NFTs the information is tokenized and is stored in a secure manner.
Through this scoping review, the authors investigate the influence of NFTs towards the innovation management from the dual aspects of management and information systems. This scoping review is underpinned by the five-stage framework by Arksey and O’Malley. The five stages of Arksey and O’Malley’s framework were used in this analysis to classify the literature through five stages of identifying the initial research questions; locating relevant studies; study selection; charting the data; and compiling, summarizing and reporting the results.
This study suggests that NFTs on the blockchain have significant potential to revolutionize innovation management and information systems. Theoretical frameworks used in investigating the role of digital tokens in blockchain management are mainly based on contracts, diversity theory, portfolio theory and faking likelihood theory. The study reveals gaps in the literature, particularly in the under-researched areas of behavioural psychology and social psychology theories. The appropriate regulation and regulation authority for different types of digital tokens are required. The study also presents archetypes that represent patterns in the current landscape of blockchain tokens, which have significant potential for future research and practical applications.
This study is unique in its approach to assessing the future of NFTs in the field of innovation and information management. While many existing reviews have focused on describing the progress and development of NFTs in the past, this study takes a forward-looking perspective and projects the future potential of NFTs. This innovative approach allows for a deeper understanding of the potential impact of NFTs in various fields such as entrepreneurship, innovation management and tokenomics. Therefore, this study contributes to the literature on NFTs by providing insights and recommendations for future research and practical applications.
Article by Timo MandlerPublised in Journal of Business Research
This paper examines the influence of stakeholder orientation on the design of managerial incentives. Our tests exploit the quasi-natural experiment provided by the staggered adoption of directors’ duties laws (i.e., state-level laws that explicitly expand board members’ duties to act in the best interests of all stakeholders).
We find that the enactment of these laws results in a significant decrease in the sensitivity of CEO wealth to the stock price. This decrease is mostly driven by firms most exposed to pressures to maximize short-term stock price. Our results suggest that the decrease in the sensitivity of CEO compensation to the stock price is an important channel boards use to internalize stakeholder orientation.
Article by Samuel FOSSO WAMBA (TBS Education), Muriel Fotso, Elaine Mosconi & Junwu ChaiPublised in Annals of Operations Research
Plastic waste management represents a fundamental challenge in terms of environmental pollution and health in many emerging countries. Yet, some firms believe improved plastic waste management could lead to value creation and capture, especially from a circular economy perspective.
This study draws on a longitudinal research approach that involved 12 organizations in assessing plastic waste management’s contribution to Cameroon’s circular economy. Our findings suggest that plastic waste management for value creation is still embryonic in Cameroon. Moving to the full value creation and capture stage will require overcoming various challenges identified and presented in the paper. We then discuss our findings and put forward several future research avenues.
Article de Christophe BERNARD (TBS Education) et Sébastien MITRAILLE (TBS Education)Publié dans la revue : International Journal of Industrial Organization
This article delves into the intriguing dynamics of how information asymmetry impacts task allocation between a manufacturer and its supplier.
The authors specifically focus on scenarios where tasks exhibit horizontal differentiation, and the comparative edge in terms of marginal costs fluctuates throughout the production process. Our findings illustrate that the manufacturer tends to excessively outsource tasks to a generalist supplier, while not leveraging enough from a specialist supplier based on the efficiency spectrum.
The underlying driver of these patterns lies in the presence of balancing incentives. Interestingly, when the manufacturer’s internal costs are acceptably low, it opts to offload some of its high-performing tasks while keeping the underperforming ones in-house. These dual distortions occur simultaneously, thereby influencing the contract offered to the generalist supplier.