8 Course Units:
1. Luxury markets and customers
Objective: Gain an in-depth knowledge of Luxury markets, customer behaviours (cultural & business insights) and related company strategies.
2. Marketing & Communication strategy in Luxury Industries
Objective: Having understood the specifics of Luxury industries, students will learn practical techniques to conceive specific and innovative marketing and communication strategies.
3. International business development
Objective: To develop students’ capacity to identify and assess appropriate sales markets and sourcing locations in a variety of organizational and environmental contexts.
4. Managing business operations globally
Objective: To develop students’ understanding of specialist business functions and how they are performed in different international contexts.
5. Managing people globally
Objective: To help students appreciate the strategic choices that firms face when developing their HR policies and practices whilst developing appropriate knowledge and skills to undertake country studies which allows for comparative analysis of employment systems in different parts of the world.
6. Creating a Luxury experience through retail
Objective: This module taught by practitioners will introduce students to Luxury retailing which heavily contributes to consumers’ anticipation of what the Luxury brands will deliver to them and strongly relies on experiential marketing. Fostering high consumer loyalty will also require adequately activating CRM drivers.
7. Luxury 2.0 and Data-driven marketing
Objective: Marketing is increasingly digital and data-driven to anticipate consumers’ reaction and predict them through algorithms or to analyse their actual behaviours. This module taught by top-level researchers and practitioners introduces students to the main techniques of various types of data as well as online communication for luxury brands.
8. Research methods and dynamics on consumer behaviour
Objective: This module is taught by high-level researchers and has two main objectives:
- 1) introduce students to academic research in marketing: its general philosophy, how it is produced, to help students relate field practices with the underlying theories to give more depth to their managerial decisions.
- 2) improve their understanding of consumer behaviour especially online through the study of seminal papers.
Certificate designed by 26 professors & leadership and management professionals in collaboration with the Career Services. “Soft Skills” are intrapersonal and interpersonal skills that create the conditions for a successful and sustainable team and allow to effectively manage your career.
2 Courses units:
1. Management and leadership skills
Objective: Acquire nine key competencies to lead teams and manage your professional career.
Personal Strengths:
1. Knowing yourself
2. Communicating effectively
3. Long life learning skills
Leadership & Management:
4. Building an inspiring vision
5. Leading teams
6. Responsible decision-making
Relational impact:
7. Managing interpersonal relationships
8. Building trust and well-being at work
9. Influencing effectively
2. Career agility
Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.
The Career Services is a support center that helps students define and develop their career project. Through several lectures, workshops, individual tests and coaching sessions, a specialist will support each student from their first questions to looking for the right internship or job.
Coaching
We support you in your reflection on your skills, strengths and areas for improvement. Through personality tests and individual coaching, we link this self-knowledge to your ambitions and career choices.
Personal Branding
You will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for your future employers.
A unique exercise that is a major asset in your program!
For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.
Examples of partner companies:
Aerospace Valley, AIRBUS, Cap Gemini, Comtesse du Barry, Continental Automotive, EY, Hilti, Mars Petfoods, Motorola, Thalès, Rockwell & Collins.
Objective: Increase your brain agility to anticipate and solve complex business issues in your field of expertise.
Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.
The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.