MSc MARKETING & MANAGEMENT IN SPORT ORGANIZATIONS

TBS Education Master of Science programs are designed for students who’d like to add highly specific skills and cutting-edge professional expertise to their resume before entering the corporate world.

1 %

of graduates employed within 4 months

FRENCH

Toulouse

About MSc Marketing & Management in Sport Organizations

This Master of Science is designed for students who want to develop careers in marketing and management of sports organizations, whether clubs, companies, or institutions.  
This program provides students with the skills they need to develop their careers in the field of sport, enabling them to become key players in the sector.   
By joining the MSc program, students obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research.

Live the TBS Education experience & stand out on the job market!

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Picture of Reynald Brion

Reynald Brion

Head of the program
Professor in Marketing

Read his articles

Accreditations & ranking

3 major accreditations, validated by independent bodies

With these accreditations, we ensure not only the international recognition of our diplomas, but also the quality of our programs and the employability of our graduates!

amba
British distinction for management programs
aacsb
American Reference for Academic Excellence
equis
European standard supported by EFMD

rankings

French Business School (Eduniversal 2025)
0 th
Best French Masters (Le Parisien 2024)
0 th
Business School MiM Ranking Financial Times 2024
0 th

Year 1 - international pre-master

You’ll gain a solid foundation in management, finance, marketing, human resources, strategy, business analytics, languages essential to your future career.
This program is a gateway to a Master of Science for students with a Bachelor Degree (180 ECTS).

Semester 1

September to December

A core curriculum semester during which students will follow synchronous and asynchronous online courses. 

Semester 2

January to April

An on-campus semester at one of the following two campuses: Toulouse, Barcelona.

SEMEStER 3

May to August

A not compulsory internship in France, Spain, or abroad for over a 1-to-4-month period.

Year 2 - master of science

This programme enables you to obtain a recognised Master’s degree. It is open to students with a 4 Bachelor’s Degree (240 ECTS) and/or who have completed the first year. 

Semester 1 & 2

September to March

Professional Expertise
Soft skills certificate
Company Consulting mission

Semester 3

6-Month internship
master dissertation

Discover Toulouse

You will study in the campus of Toulouse, a city with a strong reputation in the world of sport, especially for rugby (Stade Toulousain), soccer (Toulouse Football Club) and all the other sports-related infrastructures, to become an expert in sport organizations. 

Courses

8 course units

    • Block 1: The world of sport: market and trends.
      Introduction to the world of sport and tis stakeholders, global economy of sport, the cultural importance of sport.
    •  
    • Block 2: The international impact of sport.

      Event management, project management, managing a stadium, sport rights and events. 

      Block 3: Sports events and strategy.
      Event management, project management, managing a stadium, sport rights and events. 

      Block 4: Sports Marketing and Sports Consumers. 
      Values of sports, marketing and commercial strategies in sports, sports and lifestyle, relationships between spectators and clubs/institutions. 

      Block 5: 360° communication in sport. 
      Behavior of sport consumers, digital marketing and social media, agencies and event activations.

    • Block 6: Sport and CSR: challenges in the world of sport. 
      Sports and inequalities, the environmental impact of sport, sport outside the stadium. 

      Block 7: Sport and innovation.
      Innovation in sports, sports and new media, sports and esport.

    • Block 8: Master dissertation. 
      Conceptualizing marketing research, conducting market research, writing a dissertation. 

In-field experience.
Gain insight from club presidents at rugby’s and football’s clubs such as Stade Toulousain and Toulouse Football Club. 

Soft Skills certificate

  • Certificate designed by 26 professors & leadership and management professionals in collaboration with the Career Services. “Soft Skills” are intrapersonal and interpersonal skills that create the conditions for a successful and sustainable team and allow to effectively manage your career.

Career Opportunities after the MSc marketing & management in sport organizations

  • Marketing Manager 
  • Sales Manager
  • Partnership Manager
  • Events Project Manager
  • Hospitality Manager
  • Fan Experience Manager
  • Press Relations and Sponsorship Manager
  • Communications Manager
  • Merchandising Manager
  • Brand Manager 
  • Stadium Manager

our students work at

Application & fees

Requirements

For the 2-year program :
3 year Bachelor
degree (180 ECTS) OR 120 ECTS and
3 year professional experience

For the 1 year program (Master of Science) :
4 year Bachelor degree (240 ECTS) OR
180 ECTS and 4 year professional experience
Candidates aged under 32 on the 1st September of the year of application

Language requirements:
For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / CAMBRIDGE B2 / FCE / CAT 165
For programs taught in French: French mother tongue OR DELF B2 OR equivalent

Required Documents
  • – CV
  • – Cover/Motivation letter/Statement of Purpose
  • – Passport copy
  • – Transcript of grades of your latest degree
  • – Enrollment certificate or diploma
  • – For the English MSc: B2 English test (IELTS, TOIEC, TOEFL, CAMBRIDGE or DUOLINGO), if your studies were not 100% in English or if you are not a native English speaker
  • – For the bilingual (French & English) MSc: B2 French test (DELF or TCF) if your studies were not 100% in French or if you are not a native French speaker & B2 English test (IELTS, TOIEC, TOEFL, CAMBRIDGE or DUOLINGO), if your studies were not 100% in English or if you are not a native English speaker
  • – Letter of recommendation (not mandatory)

Financing

  • Application fee: 100€*
  • Tuition fee for the entire 2-year program: 28,500€.
  • 19,500€ for the 1-year program.
    To know more about our discounts & scholarships please click here.
    * Application fees are non-refundable.

Degrees

  • At the end of the 1-year and the 2-year programs, you will obtain a “Postgraduate Diploma in International Strategic Management”, a diploma accredited by the French Ministry of Higher Education, Research and Innovation. 
    If you do a 1-year program with de 6 month preparatory program, you will obtain the Master of Science degree. 

4 Steps to Join TBS Education

1.

Go to the application website and complete the rest of the online application form

2.

Upload supporting documents and test scores

3.

Take the online interview

4.

Admission results will be available within 15 days

The international student office

Any question? A dedicated team is here to help you, providing practical assistance to international students so they can save time and get the most from their stay in France!

A truly International Experience

Campuses: Toulouse, Paris, Barcelona & Casablanca
1
International Students
1 %+
Nationalities
0 +
Language : French
0

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