• Toulouse
  • English
  • €32 000
  • 4 year program

Professors from TBS

Jacques DIGOUT

  • Functions
    • Academic Director of the DBA
    • TBS Permanent Professor in the Marketing, Information Systems Department
  • Qualifications
    • Accredited to lead research in Marketing
    • PhD in Informatics
  • Recent Publications
    • DIGOUT, Jacques et DECAUDIN, Jean-Marc (2011) “e-Publicité, les fondamentaux”, Dunod, pp 448, [9782100563081]
    • DIGOUT, Jacques in BERGADAA Michelle et BENGHOZI, Pierre JEAN (2011) « Web : enjeux de confiance » [978-2-8041-6296-2] pages 147-172
    • DIGOUT, Jacques, DECAUDIN, Jean-Marc, LAMARIE, Gérard, FUEYO, Céline(2011) « Crédibilité des blogs comme média publicitaire » Congrès AFM – Paris La Sorbonne
  • Research Topics
    • e-Marketing ; Social networks ; Digital identity and e-Reputation

Dominique COLOMB

  • Functions
    • Professor of Communication Sciences at Paris Sorbonne Nouvelle.
  • Qualifications :
    • Accredited to lead a research in Information sciences and Communications
    • PhD in Information sciences and Communications
  • Recent Publications:
    • COLOMB Dominique (2011), “Comment appréhender la communication médiatique en Chine ?” in Médias& Pouvoir en Chine, Revue Monde chinois, Paris, n°24, pp.10-15.
    • COLOMB Dominique (2008), “Médias et communication en Chine, Au-delà des paradoxes”, Collection Logiques Sociales, L’Harmattan (2ème ouvrage), Paris, 272p.
    • COLOMB Dominique (2008), “Les informations lointaines’ et les fausses proximités : le cas de la compréhension d’Internet en Chine”, in (s/dir.) L’information mondialisée, Aubert Aurélie, Palmer Michael, L’Harmattan, Paris, pp.261-272.
  • Research Topics
    • Intercultural & thought – socio-cultural values & Internet – Communication in China – Media and Globalization – False proximity and development

Anne DUVAL

  • Function
    • Affiliate Professor at Toulouse Business School
  • Qualifications
    • Diplôme Supérieur Communication and Marketing ISCOM
    • Professional Certification MBTI (Myers Briggs Type Indicator)
    • Professional certification Situational Leadership # 2
  • Recent Publications
    • Leadership and cognition (in production)
  • Research Topic
    • Leadership and training evaluation

Pierre TCHOUKAVOF

  • Function
    • Strategy Professor
  • Qualifications
    • MBA Aerospace Toulouse Business School (2002)
    • Masters in Finance (1993)
  • Research Topics
    • Business Strategy, Management of organizations

Jean Marc DECAUDIN

  • Function
    • TBS Permanent Professor in the Marketing Department
  • Qualifications
    • Aggregation of Management Sciences
    • Accreditation to supervise research
    • PhD in Management Science
    • Master of Economics
    • HEC Paris
  • Recent Publications
    • DECAUDIN, Jean-Marc et BOUGUERRA, Afifa (2011) “La Communication Marketing Intégrée – 4ème édition”, Economica, pp 431, mars. [978-2-7178-5985-0]
    • DECAUDIN, Jean-Marc et MALAVAL, Philippe (2009) “Pentacom Communication: théorie et pratique (2ème édition)”, Pearson education, pp 637, mai. [978-2-7440-7398-4]
    • DECAUDIN, Jean-Marc et IGALENS, Jacques (2009) “La Communication interne : stratégie et techniques”, Paris : DUNOD, pp 192, juin. [978-2-10-052898-1]
  • Research Topics
    • Communication, Marketing ; International Marketing ; Services Marketing.

Philippe MALAVAL

  • Function
    • TBS Permanent Professor in the Marketing Department
  • Qualifications
    • PhD in Management
    • Accredited to supervise research
  • Three recent publications
    • MALAVAL, Philippe et BENAROYA, Christophe (2010) “MARQUES B to B Une politique de marque pour prospérer dans la chaîne de la valeur”, Pearson Education France, juillet. [978-2-7440-7472-1]
    • MALAVAL, Philippe et BENAROYA, Christophe (2009) “Marketing Business to Business (4ème édition)”, Pearson Education, août. [978-2-7440-7413-4]
    • MALAVAL, Philippe et DECAUDIN, Jean-Marc (2009) “Pentacom Communication: théorie et pratique (2ème édition)”, Pearson Education, pp 637, mai. [978-2-7440-7398-4]
  • Research Topics
    • Strategic Communication; Marketing Business to Business ; Brand Management; Aeronautical and Space Marketing; Marketing dedicated to developing countries