For the ninth consecutive year, TBS Education has distinguished itself by renewing its Equis and AACSB accreditations. These re-accreditations demonstrate the solidity of TBS Education’s academic and international strategy, as well as the trust and recognition accorded to the school.
The American organisation AACSB International (Association to Advance Collegiate Schools of Business) has renewed TBS Education’s accreditation for the maximum possible period of 6 years, according to the new standards applied since this year. This confirms the school’s status as one of the leading business schools with triple accreditation.
AACSB International is the global accreditation body for business schools. It provides quality assurance, educational intelligence and professional development services to over 900 accredited business schools worldwide.
The AACSB accreditation highlights the progress made by TBS Education in recent years, both strategically and pedagogically. The institution, recognised for the quality of the student experience it offers, was particularly praised for its commitment through the school’s transition to mission 2022, which places societal impact and the well-being of students and staff at the heart of its priorities. AACSB also highlights the significant improvement in its research results.
EQUIS accreditation, awarded by the European Foundation for Management Development (EFMD), evaluates management schools according to the highest international standards of quality. For TBS Education students, this accreditation attests to the academic and pedagogical level offered within the school. It is awarded on the basis of precise criteria relating to the school’s governance and strategy, its training programmes, its research and the quality of its teaching staff, its international dimension and its proximity to businesses.
The EQUIS auditors praised the creation of centres of excellence within TBS Education, in the fields of aeronautics and space, artificial intelligence and business intelligence, CSR and sustainable development, which provide a bridge between research and teaching. These centres of excellence bring real added value to the school’s operations and its programmes, with high levels of student satisfaction, reinforcing the school’s reputation for academic quality.
The school’s commitment to corporate social responsibility has been widely recognised, with the award of Mission Company status in 2022. This status confirms the school’s role as a major player in responsible and sustainable higher education, with the well-being of its students and staff at the heart of its priorities.
TBS Education is a multi-accredited institution. In addition to renewing its AACSB accreditation, the school also renewed its Equis EQUIS accreditation this year. Together with the AMBA accreditation, these three labels enable the school to belong to the select circle of triple-accredited global business schools (currently only 1% of the world’s business schools). They guarantee the excellence of our courses, the relevance of our programmes to the needs of businesses and the international recognition of our diplomas. This triple distinction testifies to TBS Education’s ongoing commitment to offering its students and partners cutting-edge training that meets the highest academic and professional standards
In June 2024, TBS Education launched a spectacular brand campaign. This initiative aims to strengthen and clarify the school’s identity, while leaving a lasting imprint in the minds of its stakeholders. Find out more about this ambitious project and the communication actions planned.
Since its creation, TBS Education has undergone numerous identity transformations. In 2022, the school officially adopted the name “TBS Education”. However, this name failed to establish a lasting identity.
In response, the school is launching a major campaign to remind everyone that its official and permanent name is now “TBS Education”.
Begun in June 2024, the campaign aims to clarify the school’s name and make it memorable. The first phase of this campaign made its mark with an impressive 3D structure mounted on the Pont Saint-Pierre, simulating a giant installation… But fictitious. The initiative was designed to dramatically underline the name “TBS Education”.
To accompany this action, several striking posters were deployed to get the message across: TBS doesn’t exist without Education. These messages were designed to reach all the school’s stakeholders and reinforce the school’s brand identity.
The campaign doesn’t stop there. From September 2024, new communications will be offered. The objective is clear: by displaying the name “TBS Education” in a grandiose and repeated way, the school hopes to anchor this name definitively in everyone’s mind.
The campaign reflects the school’s ambition and determination to position itself clearly and memorably in the world of higher education.
That said, we could have written the brand name even bigger, couldn’t we?
The need or desire for a career change, professional development, or new occupation are just some of the reasons for returning to study for a long period of time. This commitment stems from several types of motivation, explains Stéphane Thion, Program Manager of the Executive Doctorate of Business Administration (DBA) program at TBS Education.
The aim of the program, a professional doctorate, is to equip decision-makers with the knowledge and skills they need to navigate effectively in today’s uncertain and complex business environment. The idea is not to impart the latest fashionable and perhaps ephemeral techniques, but rather to emphasize mastery of the scientific method, a rigorous academic approach that is just as relevant in the economic context. It involves developing analytical thinking, i.e. the ability to conceptualize a problem, collect and analyze data, and evaluate possible solutions, taking into account the many cognitive biases. This skill is now particularly sought after by many recruiters, as highlighted by the latest Future of Jobs Report from the World Economic Forum. It is the number one skill required by today’s managers and offers a definite competitive advantage on the job market.
Classes of around fifteen people include French, bi-national and foreign students from every continent. They are teachers, managers, CEOs or NGO directors, consultants and even politicians. They are between 30 and 50 years old, and a quarter of them are women. We’re working towards greater gender parity!
It’s true that the four-year course is a long one. Candidates must therefore be enthusiastic and resilient. There are different kinds of motivation: intrinsic, meeting the need to acquire new knowledge and skills, or extrinsic, corresponding for example to the need to stay ahead of the competition or to attain a more prestigious position.
This motivation is expressed differently according to age: younger people come to obtain an additional degree, which is particularly true for people from English-speaking or Middle Eastern cultures; older people come to acquire additional knowledge and skills. Motives can also vary according to the student’s profile: teachers need this qualification to establish their legitimacy, consultants to develop their expertise and gain a competitive edge.
Ultimately, intrinsic motivation often proves to be the best driving force: it is this quality that will enable candidates to persevere until they achieve what they set out to do. At the end of the course, learners unanimously agree that they have acquired much more than they had initially anticipated.
TBS Education is strengthening its long-standing partnership with the Indian Institute of Management in Bangalore—one of Asia’s leading management schools. The aim is to deploy a Global Executive MBA delivering excellence in two areas: management and aerospace. Focus on a win-win program.
“It gives me great pleasure and satisfaction to have played a role in creating a pool of talented managers in India and in several Middle Eastern countries, building on our strong collaboration with TBS Education and the support of Airbus over the past ten years,” says Professor S. Raghunath, Dean of the Indian Institute of Management, Bangalore (IIMB). “We were impressed by the quality of the candidates taking part in this program. All of them are highly experienced managers from companies including GE Aviation, Safran, Honeywell, and Collins Aerospace. They have proved to be excellent students. With the launch of the new GEMBA program this year, we will be able to tailor content even more closely to the needs of a fast-changing industry,” adds Professor Raghunath, who is an expert in strategy.
With the difficulties of the COVID pandemic behind us, we can now consolidate our efforts in this area. The objective is to enable students and participants from both campuses to forge even closer ties. The program has been revised to create a shared grid of 500 hours over two years. At the same time, the duration of the joint sessions—first in France and then in India—has been increased from one week to 35 days. “This GEMBA is unique,” explains Laurent Besson, Academic Director of the TBS Education program. “Both Toulouse and Bangalore offer a wealth of strategic collaborations through their aerospace ecosystems. This is a unique opportunity for our students, who become part of a strong professional network after graduation.”
Professor of strategic and digital marketing, G. Shainesh draws attention to the changes taking place in this sector. “Over the past ten years, we have seen a complete transformation of the aerospace landscape in terms of services and technologies, from tourism platforms to the use of drones, for example,” he explains. Professor S. Raghunath takes a similar view: “We share an intercultural commitment with TBS Education to adopt a long term approach, taking into account the diversity of stakeholders and their needs, and pursuing compatibility with sustainable development, a key concern for us all.”
TBS Education believes strongly in the future of this sector and is seeking to set up similar partnerships elsewhere. It has already made contact with schools on other continents; the dialog is already well under way in Australia and North America. This strategy underlines the benefits of collaboration in forming a global network. Watch this space!
ATR partners benefit from preferential access conditions for this high-level training
TBS Education and ATR, the world leader in regional aviation, have renewed their pedagogical partnership for the Global Executive MBA, a TBS Education course featuring among the top 100 programs in the prestigious Financial Times and QS International rankings.
The aim of this partnership is to promote the development of skills among high-potential executives through this top-quality training program.
We are able to offer exceptional preferential conditions to ATR partners wishing to enrol in the Global Executive MBA. This year, 6 successful candidates will have their entire tuition fees (€42,000) covered by the ATR scholarship. The remaining candidates will be offered a 20% reduction in their tuition fees.
TBS Education’s Global Executive MBA is aimed at senior executives and/or high-potential executives wishing to move into a management position.
This 18-month program of excellence delivers 580 hours of courses organized around 4 main pillars: core modules (250 hours), the leadership module (60 hours), specialization courses (120 hours) and thematic seminars (150 hours).
This year, the program is evolving by joining the OneMBA Consortium, giving it a broader international perspective.
The new admissions campaign has been launched for the first class under the OneMBA format, which will start in November 2024 on the TBS Education campuses in Casablanca followed by Barcelona, for a first residencie.
Want to take your career to the next level, change your professional outlook and take on a motivating challenge? Apply now!
Engagement is a recognized management issue. Science can provide valuable insights for companies in understanding the driving forces behind engagement and assessing the impact of motivation on employee performance. In this article, we take a closer look at this issue with research professor Stéphane Thion, head of the Executive DBA (Doctorate of Business Administration) program at TBS Education.
Stéphane Thion recognizes that the academic world and business world often find it hard to understand each other. “People in the field often criticise researchers for the lack of practical relevance and clarity in their work,” he says. Nevertheless, the academic world, and in particular the methods used by researchers in their work, can make a real contribution to objectives. By drawing upon and challenging the latest data in a given field, they help to further develop these data. “Mastering these skills gives us access to a vast body of scientific literature that we can analyze and use. By mastering scientific methods, we can ultimately improve decision-making processes in the business world,” says the research professor.
The director of the Executive DBA (Doctorate of Business Administration) program wants to give managers and executives the opportunity to learn this method, so that they can make informed strategic decisions. “Let’s take the example of sales staff, their motivation, engagement and the results of that engagement. The first step in any scientific method is to clearly set out the issue: In this case, the aim is to assess the impact of the level of engagement of sales representatives on their performance, in order to understand the driving forces behind it,” he explains. The issue can be broken down into two specific questions: To what extent does the motivation of sales representatives contribute to their engagement? To what extent does the engagement of sales representatives contribute to their performance?
When the first stage has been completed, we take a “theoretical framework” and conduct a “literature review” of the current state of knowledge. “Two psychology researchers, Deci and Ryan, have developed a theory explaining the impact of different aspects of motivation on employee engagement. This theory is referred to as ‘the theory of cognitive evaluation’”, continues Stéphane Thion. This theory teaches us that extrinsic motivation, in the form of rewards, for example, can undermine the main driver of engagement, intrinsic motivation.
The second stage is to verify the validity of this theory in a specific context. We submitted a questionnaire to an international sample of 224 managers, sales representatives, business developers, and consultants. The results showed that the main driver among this sample is intrinsic motivation, i.e. an engagement driven by personal enjoyment. Extrinsic motivation, i.e. rewards, and introjected motivation, i.e. engagement in pursuit of recognition (reputation, personal ego), also play a contributory role, but to a lesser extent. This last result is particularly interesting, since it confirms that the most extrinsic of motivations—engaging in work for financial incentives—has no direct significant effect on engagement, although it does have a negative effect on performance. This theory, rarely applied to date in this context, has now been confirmed.
The third stage is to dig deeper in order to answer new questions. For example: Does motivation impact the level of engagement of men and women in different ways? “It would appear not, as the differences are not ‘significant’. In other words, the lower impact of extrinsic motivation observed in this sample for women is not thought to be ‘statistically significant’”.
“The scientific method gives us a clear overview of the study theme in a particular context: in this example, the behaviour of sales representatives from several companies. We can use the powerful model developed in this way for predictive purposes. For example, what results can I expect if I use such and such a lever?,” continues Stéphane Thion.
One of the goals of the TBS Education Executive DBA is to bridge the gap between the worlds of business and research. “By merging scientific knowledge and the benefits of experience, we can create exceptional profiles, able to take on new challenges. These graduates will probably crystallize the key skills of tomorrow,” concludes Stéphane Thion.
TBS Education has joined the OneMBA consortium to provide an immersive international program for Global Executiave MBA students. This unique experience will radically change the managerial vision of our students.
“By joining the OneMBA consortium, we are placing even greater emphasis on the international component of the Global Executive MBA,” says Laurent Besson, Academic Director of the Global Executive MBA at TBS Education. Following a successful trial in 2023, this year will see the official signing of the partnership between the Fundação Getulio Vargas business school in Sao Paulo, Brazil, the Xiamen University School of Management in China and TBS Education, for the Toulouse, Barcelona, and Casablanca campuses.
The principle of the OneMBA program has remained unchanged since its founding in 2002. Each member of the consortium hosts a week-long international seminar as part of its Executive MBA program, taking place in each of the partner schools in turn. During these periods, known as residencies, the participants attend conferences together, meet local business and government leaders, and develop networking activities. This year, three joint themes have been introduced: leadership, strategy, and an approach to artificial intelligence.
“You meet people, swap ideas, share lectures and take part in a collective experience,” explains Olivier Benielli, Director of the TBS Education campus in Barcelona, which will host the school’s first OneMBA session in November. The week is spent in full immersion, with students being able to interact with their peers, build ties, and understand the workings of the economic fabric of their host country, in a highly stimulating environment. Students will then travel to Brazil and China at the end of their course.
The three classes, made up of around 30 managers and senior executives, will be able to meet alumni from the three programs as part of the residencies. “The residencies play a key role in networking in that they give students the opportunity to form strong international ties. This added value is seen as highly positive,” says Laurent Besson.
By joining the consortium, TBS Education is further expanding the international dimension of its Global Executive MBA, making it even more attractive. Membership of OneMBA gives the school a new argument to attract executives and senior managers, who will benefit from an even more robust approach to international management, shaping a new type of leadership through the program’s intercultural dimension. At the end of the course, the students return to their jobs with a totally different perspective, new practices… and an international network!
On Monday 17 June 2024, TBS Education announced strategic partnerships with three major sports clubs in the Toulouse region: Stade Toulousain, Toulouse Football Club and FENIX Toulouse Handball. These partnerships mark a turning point for the school, which is also launching new courses from the start of the 2024 academic year, consolidating its status as a benchmark in the field of sport in France.
From September 2024, TBS Education will be offering a number of new programmes: the Sports Management stream headed by Alexandra Le Mouël, an MSc in Marketing and Management in Sports Organizations under the direction of Reynald Brion in 2025, as well as a Bachelor’s degree for top-level athletes with adapted timetables and an online training project. A retraining course for professional sportspeople is also already available, with qualifications in management and business development.
TBS Education students will benefit from presentations by experts from partner clubs, immersive visits and practical case studies. These initiatives aim to bring sport and learning closer together, offering unique and rewarding opportunities for students.
Stéphanie Lavigne, Dean of TBS Education, says: “We are proud to be working with such iconic clubs as Stade Toulousain, Toulouse Football Club and FENIX Toulouse Handball. Together, we will create unique opportunities for our students.”
Didier Lacroix, President of Stade Toulousain, shares his enthusiasm: “I am particularly proud of this strategic partnership with TBS Education, a school of which I myself am an alumnus.”
Damien Comolli, President of Toulouse Football Club, adds that “thanks to this partnership, we will have the opportunity to take part in the TBS Education courses and produce practical case studies with the students, thus enriching their learning through real-life experience”.
Finally, Philippe Allard, President of FENIX Toulouse Handball, concludes: “The collaboration with TBS Education students will enrich our approach and stimulate our growth.”
These partnerships reinforce TBS Education’s commitment to training the future leaders of sport, while enriching learning through concrete, immersive experiences.
Over the last few days, the streets of Toulouse have been buzzing with whispers. Some have seen it, others have heard about it. One thing is certain: TBS Education has piqued the curiosity of all Toulouse residents. An imposing structure stands proudly on the Pont Saint-Pierre, attracting the attention of passers-by.
It’s an unusual structure that can be seen on this bridge. At 50 metres long and 15 metres high, this architectural feat does not go unnoticed. As elegant as it is imposing, the school has pulled out all the stops. Now there’s no doubt about its name: it’s TBS Education.
At night, this structure offers us yet another spectacle. The lights illuminate the Garonne in pink, proudly reflecting the letters “TBS Education”.
TBS Education has chosen to install its illuminated panels in an emblematic location in the pink city, just a few metres from Place Saint-Pierre where students spend their evenings. Like the school itself, this building is an integral part of life in Toulouse and the Occitanie region.
Have you seen it? For those of you who haven’t yet had the chance to see this work of art inaugurated by our Director General Stéphanie Lavigne, don’t panic: it’s perfectly possible that you might have missed it. Although it measures more than 260,000 px in width and 57,000 px in height, this installation is hardly monumental enough…
Should the neon sign have been bigger or is there no longer any confusion about the name of the school: TBS Education?
THIS YEAR, TBS EDUCATION CLIMBED TO 9TH PLACE IN THE PARISIEN ETUDIANT RANKING OF POST-PRÉPA BUSINESS SCHOOLS, MOVING UP 2 PLACES.
The list ranks schools delivering a Master’s degree according to some fifteen criteria, including attractiveness, international scope, job placement and salaries, and social and gender diversity.
The analysis carried out by Le Parisien’s journalists places particular emphasis on these 4 criteria, which reflect our school’s strategy: becoming a school of educational well-being, making our students more employable, and maximizing our societal impact on our local areas. To achieve these objectives, TBS Education relies on innovative campuses, expert and recognized faculty, new models of training and employability, and a stronger international presence.
To provide the best educational experience for its students, TBS Education is transforming itself into a business for good, building on more than 15 years of successfully integrating environmental, societal, and social criteria into its school model and its research and training programs. TBS Education’s status as a business for good will give it a new dynamic and speed up its development through a strategy built around four central pillars: innovative campuses and educational well-being, an expert and recognized faculty, new training and employability models, and strong international development.
Fifteen criteria are used to rank the schools delivering Master’s degrees. The editors of Le Parisien/Aujourd’hui en France compiled these rankings after sending a questionnaire out to the schools. Here are the elements used to calculate each score:
Prestige: duration of the Master’s degree (1 to 5 years). Number of national and international accreditations.
Power: group budget. School budget per student. Percentage of foreign students paying tuition fees.
Development: growth in student numbers, group budgets, Grande Ecole Program budgets, and group enrolments between 2021 and 2024. Increase in applicants between 2023 and 2024.
Social: percentage of exemptions calculated and scholarships awarded in relation to the cost of the program.
Infrastructure: Campus size per student and its evolution between 2021 and 2024. Proportion of graduates graduating from the school’s international campuses.
Attractiveness: 1/ For prepas-based schools: Sigem ranking (system for assigning prepas students to top business schools). Volume of prepas integrated and AST 2 (“admissions sur titre en 2e année de grande école”) integrated. Percentage of those present at orals over the number of those eligible. Prepa Concours 2024 candidates. 2/For post-baccalaureate students: number of integrated students and AST 2s (2023 competitive admission exams).
Faculty: proportion of research professors to permanent staff. Proportion of international professors. Supervision ratio. The number of different nationalities among teaching staff.
Pedagogy: percentage of hours taught by research professors. Proportion of double degrees obtained from French institutions.
Professionalization: minimum required internship time. Proportion of apprentices and work-study students. Number of professional intervenors per year per student.
International: proportion of students on study trips. Percentage of accredited agreements out of the total number of agreements. Number of double degrees offered. Proportion of students taking double degrees abroad. Number of countries offered for expatriation.
Research: proportion of articles published by professors.
Salary: placement rate of students before graduation, salary at graduation.
Entrepreneurship: number of companies incubated between 2021 and 2024 or created by graduates in the last 3 years. Percentage of graduates from an entrepreneurial program.
Digital strategy: dynamic digital policy. Number of Facebook fans and followers on X, followers on Instagram, and LinkedIn. Percentage of graduates from a digital field.
Pedagogical innovation: the last criterion was rated according to the opinion of the editors of “Le Parisien Étudiant” on the quality of the schools’ work in the field of pedagogical and development projects.