TBS Education is strengthening its long-standing partnership with the Indian Institute of Management in Bangalore—one of Asia’s leading management schools. The aim is to deploy a Global Executive MBA delivering excellence in two areas: management and aerospace. Focus on a win-win program.
“It gives me great pleasure and satisfaction to have played a role in creating a pool of talented managers in India and in several Middle Eastern countries, building on our strong collaboration with TBS Education and the support of Airbus over the past ten years,” says Professor S. Raghunath, Dean of the Indian Institute of Management, Bangalore (IIMB). “We were impressed by the quality of the candidates taking part in this program. All of them are highly experienced managers from companies including GE Aviation, Safran, Honeywell, and Collins Aerospace. They have proved to be excellent students. With the launch of the new GEMBA program this year, we will be able to tailor content even more closely to the needs of a fast-changing industry,” adds Professor Raghunath, who is an expert in strategy.
With the difficulties of the COVID pandemic behind us, we can now consolidate our efforts in this area. The objective is to enable students and participants from both campuses to forge even closer ties. The program has been revised to create a shared grid of 500 hours over two years. At the same time, the duration of the joint sessions—first in France and then in India—has been increased from one week to 35 days. “This GEMBA is unique,” explains Laurent Besson, Academic Director of the TBS Education program. “Both Toulouse and Bangalore offer a wealth of strategic collaborations through their aerospace ecosystems. This is a unique opportunity for our students, who become part of a strong professional network after graduation.”
Professor of strategic and digital marketing, G. Shainesh draws attention to the changes taking place in this sector. “Over the past ten years, we have seen a complete transformation of the aerospace landscape in terms of services and technologies, from tourism platforms to the use of drones, for example,” he explains. Professor S. Raghunath takes a similar view: “We share an intercultural commitment with TBS Education to adopt a long term approach, taking into account the diversity of stakeholders and their needs, and pursuing compatibility with sustainable development, a key concern for us all.”
TBS Education believes strongly in the future of this sector and is seeking to set up similar partnerships elsewhere. It has already made contact with schools on other continents; the dialog is already well under way in Australia and North America. This strategy underlines the benefits of collaboration in forming a global network. Watch this space!
ATR partners benefit from preferential access conditions for this high-level training
TBS Education and ATR, the world leader in regional aviation, have renewed their pedagogical partnership for the Global Executive MBA, a TBS Education course featuring among the top 100 programs in the prestigious Financial Times and QS International rankings.
The aim of this partnership is to promote the development of skills among high-potential executives through this top-quality training program.
We are able to offer exceptional preferential conditions to ATR partners wishing to enrol in the Global Executive MBA. This year, 6 successful candidates will have their entire tuition fees (€42,000) covered by the ATR scholarship. The remaining candidates will be offered a 20% reduction in their tuition fees.
TBS Education’s Global Executive MBA is aimed at senior executives and/or high-potential executives wishing to move into a management position.
This 18-month program of excellence delivers 580 hours of courses organized around 4 main pillars: core modules (250 hours), the leadership module (60 hours), specialization courses (120 hours) and thematic seminars (150 hours).
This year, the program is evolving by joining the OneMBA Consortium, giving it a broader international perspective.
The new admissions campaign has been launched for the first class under the OneMBA format, which will start in November 2024 on the TBS Education campuses in Casablanca followed by Barcelona, for a first residencie.
Want to take your career to the next level, change your professional outlook and take on a motivating challenge? Apply now!
Engagement is a recognized management issue. Science can provide valuable insights for companies in understanding the driving forces behind engagement and assessing the impact of motivation on employee performance. In this article, we take a closer look at this issue with research professor Stéphane Thion, head of the Executive DBA (Doctorate of Business Administration) program at TBS Education.
Stéphane Thion recognizes that the academic world and business world often find it hard to understand each other. “People in the field often criticise researchers for the lack of practical relevance and clarity in their work,” he says. Nevertheless, the academic world, and in particular the methods used by researchers in their work, can make a real contribution to objectives. By drawing upon and challenging the latest data in a given field, they help to further develop these data. “Mastering these skills gives us access to a vast body of scientific literature that we can analyze and use. By mastering scientific methods, we can ultimately improve decision-making processes in the business world,” says the research professor.
The director of the Executive DBA (Doctorate of Business Administration) program wants to give managers and executives the opportunity to learn this method, so that they can make informed strategic decisions. “Let’s take the example of sales staff, their motivation, engagement and the results of that engagement. The first step in any scientific method is to clearly set out the issue: In this case, the aim is to assess the impact of the level of engagement of sales representatives on their performance, in order to understand the driving forces behind it,” he explains. The issue can be broken down into two specific questions: To what extent does the motivation of sales representatives contribute to their engagement? To what extent does the engagement of sales representatives contribute to their performance?
When the first stage has been completed, we take a “theoretical framework” and conduct a “literature review” of the current state of knowledge. “Two psychology researchers, Deci and Ryan, have developed a theory explaining the impact of different aspects of motivation on employee engagement. This theory is referred to as ‘the theory of cognitive evaluation’”, continues Stéphane Thion. This theory teaches us that extrinsic motivation, in the form of rewards, for example, can undermine the main driver of engagement, intrinsic motivation.
The second stage is to verify the validity of this theory in a specific context. We submitted a questionnaire to an international sample of 224 managers, sales representatives, business developers, and consultants. The results showed that the main driver among this sample is intrinsic motivation, i.e. an engagement driven by personal enjoyment. Extrinsic motivation, i.e. rewards, and introjected motivation, i.e. engagement in pursuit of recognition (reputation, personal ego), also play a contributory role, but to a lesser extent. This last result is particularly interesting, since it confirms that the most extrinsic of motivations—engaging in work for financial incentives—has no direct significant effect on engagement, although it does have a negative effect on performance. This theory, rarely applied to date in this context, has now been confirmed.
The third stage is to dig deeper in order to answer new questions. For example: Does motivation impact the level of engagement of men and women in different ways? “It would appear not, as the differences are not ‘significant’. In other words, the lower impact of extrinsic motivation observed in this sample for women is not thought to be ‘statistically significant’”.
“The scientific method gives us a clear overview of the study theme in a particular context: in this example, the behaviour of sales representatives from several companies. We can use the powerful model developed in this way for predictive purposes. For example, what results can I expect if I use such and such a lever?,” continues Stéphane Thion.
One of the goals of the TBS Education Executive DBA is to bridge the gap between the worlds of business and research. “By merging scientific knowledge and the benefits of experience, we can create exceptional profiles, able to take on new challenges. These graduates will probably crystallize the key skills of tomorrow,” concludes Stéphane Thion.
TBS Education has joined the OneMBA consortium to provide an immersive international program for Global Executiave MBA students. This unique experience will radically change the managerial vision of our students.
“By joining the OneMBA consortium, we are placing even greater emphasis on the international component of the Global Executive MBA,” says Laurent Besson, Academic Director of the Global Executive MBA at TBS Education. Following a successful trial in 2023, this year will see the official signing of the partnership between the Fundação Getulio Vargas business school in Sao Paulo, Brazil, the Xiamen University School of Management in China and TBS Education, for the Toulouse, Barcelona, and Casablanca campuses.
The principle of the OneMBA program has remained unchanged since its founding in 2002. Each member of the consortium hosts a week-long international seminar as part of its Executive MBA program, taking place in each of the partner schools in turn. During these periods, known as residencies, the participants attend conferences together, meet local business and government leaders, and develop networking activities. This year, three joint themes have been introduced: leadership, strategy, and an approach to artificial intelligence.
“You meet people, swap ideas, share lectures and take part in a collective experience,” explains Olivier Benielli, Director of the TBS Education campus in Barcelona, which will host the school’s first OneMBA session in November. The week is spent in full immersion, with students being able to interact with their peers, build ties, and understand the workings of the economic fabric of their host country, in a highly stimulating environment. Students will then travel to Brazil and China at the end of their course.
The three classes, made up of around 30 managers and senior executives, will be able to meet alumni from the three programs as part of the residencies. “The residencies play a key role in networking in that they give students the opportunity to form strong international ties. This added value is seen as highly positive,” says Laurent Besson.
By joining the consortium, TBS Education is further expanding the international dimension of its Global Executive MBA, making it even more attractive. Membership of OneMBA gives the school a new argument to attract executives and senior managers, who will benefit from an even more robust approach to international management, shaping a new type of leadership through the program’s intercultural dimension. At the end of the course, the students return to their jobs with a totally different perspective, new practices… and an international network!
On Monday 17 June 2024, TBS Education announced strategic partnerships with three major sports clubs in the Toulouse region: Stade Toulousain, Toulouse Football Club and FENIX Toulouse Handball. These partnerships mark a turning point for the school, which is also launching new courses from the start of the 2024 academic year, consolidating its status as a benchmark in the field of sport in France.
From September 2024, TBS Education will be offering a number of new programmes: the Sports Management stream headed by Alexandra Le Mouël, an MSc in Marketing and Management in Sports Organizations under the direction of Reynald Brion in 2025, as well as a Bachelor’s degree for top-level athletes with adapted timetables and an online training project. A retraining course for professional sportspeople is also already available, with qualifications in management and business development.
TBS Education students will benefit from presentations by experts from partner clubs, immersive visits and practical case studies. These initiatives aim to bring sport and learning closer together, offering unique and rewarding opportunities for students.
Stéphanie Lavigne, Dean of TBS Education, says: “We are proud to be working with such iconic clubs as Stade Toulousain, Toulouse Football Club and FENIX Toulouse Handball. Together, we will create unique opportunities for our students.”
Didier Lacroix, President of Stade Toulousain, shares his enthusiasm: “I am particularly proud of this strategic partnership with TBS Education, a school of which I myself am an alumnus.”
Damien Comolli, President of Toulouse Football Club, adds that “thanks to this partnership, we will have the opportunity to take part in the TBS Education courses and produce practical case studies with the students, thus enriching their learning through real-life experience”.
Finally, Philippe Allard, President of FENIX Toulouse Handball, concludes: “The collaboration with TBS Education students will enrich our approach and stimulate our growth.”
These partnerships reinforce TBS Education’s commitment to training the future leaders of sport, while enriching learning through concrete, immersive experiences.
Over the last few days, the streets of Toulouse have been buzzing with whispers. Some have seen it, others have heard about it. One thing is certain: TBS Education has piqued the curiosity of all Toulouse residents. An imposing structure stands proudly on the Pont Saint-Pierre, attracting the attention of passers-by.
It’s an unusual structure that can be seen on this bridge. At 50 metres long and 15 metres high, this architectural feat does not go unnoticed. As elegant as it is imposing, the school has pulled out all the stops. Now there’s no doubt about its name: it’s TBS Education.
At night, this structure offers us yet another spectacle. The lights illuminate the Garonne in pink, proudly reflecting the letters “TBS Education”.
TBS Education has chosen to install its illuminated panels in an emblematic location in the pink city, just a few metres from Place Saint-Pierre where students spend their evenings. Like the school itself, this building is an integral part of life in Toulouse and the Occitanie region.
Have you seen it? For those of you who haven’t yet had the chance to see this work of art inaugurated by our Director General Stéphanie Lavigne, don’t panic: it’s perfectly possible that you might have missed it. Although it measures more than 260,000 px in width and 57,000 px in height, this installation is hardly monumental enough…
Should the neon sign have been bigger or is there no longer any confusion about the name of the school: TBS Education?
THIS YEAR, TBS EDUCATION CLIMBED TO 9TH PLACE IN THE PARISIEN ETUDIANT RANKING OF POST-PRÉPA BUSINESS SCHOOLS, MOVING UP 2 PLACES.
The list ranks schools delivering a Master’s degree according to some fifteen criteria, including attractiveness, international scope, job placement and salaries, and social and gender diversity.
The analysis carried out by Le Parisien’s journalists places particular emphasis on these 4 criteria, which reflect our school’s strategy: becoming a school of educational well-being, making our students more employable, and maximizing our societal impact on our local areas. To achieve these objectives, TBS Education relies on innovative campuses, expert and recognized faculty, new models of training and employability, and a stronger international presence.
To provide the best educational experience for its students, TBS Education is transforming itself into a business for good, building on more than 15 years of successfully integrating environmental, societal, and social criteria into its school model and its research and training programs. TBS Education’s status as a business for good will give it a new dynamic and speed up its development through a strategy built around four central pillars: innovative campuses and educational well-being, an expert and recognized faculty, new training and employability models, and strong international development.
Fifteen criteria are used to rank the schools delivering Master’s degrees. The editors of Le Parisien/Aujourd’hui en France compiled these rankings after sending a questionnaire out to the schools. Here are the elements used to calculate each score:
Prestige: duration of the Master’s degree (1 to 5 years). Number of national and international accreditations.
Power: group budget. School budget per student. Percentage of foreign students paying tuition fees.
Development: growth in student numbers, group budgets, Grande Ecole Program budgets, and group enrolments between 2021 and 2024. Increase in applicants between 2023 and 2024.
Social: percentage of exemptions calculated and scholarships awarded in relation to the cost of the program.
Infrastructure: Campus size per student and its evolution between 2021 and 2024. Proportion of graduates graduating from the school’s international campuses.
Attractiveness: 1/ For prepas-based schools: Sigem ranking (system for assigning prepas students to top business schools). Volume of prepas integrated and AST 2 (“admissions sur titre en 2e année de grande école”) integrated. Percentage of those present at orals over the number of those eligible. Prepa Concours 2024 candidates. 2/For post-baccalaureate students: number of integrated students and AST 2s (2023 competitive admission exams).
Faculty: proportion of research professors to permanent staff. Proportion of international professors. Supervision ratio. The number of different nationalities among teaching staff.
Pedagogy: percentage of hours taught by research professors. Proportion of double degrees obtained from French institutions.
Professionalization: minimum required internship time. Proportion of apprentices and work-study students. Number of professional intervenors per year per student.
International: proportion of students on study trips. Percentage of accredited agreements out of the total number of agreements. Number of double degrees offered. Proportion of students taking double degrees abroad. Number of countries offered for expatriation.
Research: proportion of articles published by professors.
Salary: placement rate of students before graduation, salary at graduation.
Entrepreneurship: number of companies incubated between 2021 and 2024 or created by graduates in the last 3 years. Percentage of graduates from an entrepreneurial program.
Digital strategy: dynamic digital policy. Number of Facebook fans and followers on X, followers on Instagram, and LinkedIn. Percentage of graduates from a digital field.
Pedagogical innovation: the last criterion was rated according to the opinion of the editors of “Le Parisien Étudiant” on the quality of the schools’ work in the field of pedagogical and development projects.
The sports sector is experiencing a significant boom. The sector has been topping the news with physical activity and sport being named France’s Great National Cause 2024 (GCN2024). This initiative reflects the need to place sport and its benefits at the heart of society as essential elements of individual and collective well-being.
With this in mind, TBS Education’s Bachelor’s degree program has announced the opening of a new 3rd-year sports management program on the Toulouse campus. Designed to respond to the needs of the market, the Sports Management program is designed to introduce students to a range of professions linked to sports management, open up the sector’s possibilities, help them build a network and enable them to work in a sector they are passionate about.
“Sport has the ability to unite, bring people together, nurture their dreams and inspire them… By drawing on its values, its social impact and its power, we will be offering students the chance to immerse themselves in the world of sport by meeting professionals from the sector, learning the fundamentals of management through innovative and inspiring experiences, visits and role-playing,” explains Alexandra Le Mouel, Head of the Sports Management program.
Enhance student skills in the 3rd year and obtain a Bachelor’s degree in Management (Diploma Bac+3 / Grade de licence) with a specialization in sports management.
“We have chosen to launch a new sports management program to respond to the needs of this booming sector. As in all our courses, the program will be based on the acquisition of a solid knowledge base and real-life, immersive experiences. Using a teaching approach directly inspired by the world of sport, the keys to its success and its fundamental values, students will be fully immersed in this environment which prepares them to become enlightened experts, aware of the challenges facing the sector,” explains Patricia Bournet, Director of the Bachelor’s program at TBS Education.
Following the Bachelor’s degree, students can choose to continue their studies at a Grande Ecole, including TBS Education, or at a university in France or abroad.
This program will be available on the Toulouse campus, in French, in September 2024.
To apply, students must be under 28 years of age on September 1, 2024, and hold, or be likely to hold, a B+2 diploma or 120 ECTS in Management Studies at a French university.
Students studying outside France are eligible for the international distance-learning competitive entrance exam.
Application deadline: May 31, 2024
40 places available for Bachelor students and students recruited through parallel admission.
The two-day contest saw students from schools in France, Norway and Ireland rise to the challenge of solving a business problem posed by partner company, TNP consultants. The contest, organized by TBS Education teaching staff and the Centre for Excellence in Artificial Intelligence, involved students from TBS Education’s MSc Data Science and Artificial Intelligence and the MSc Artificial Intelligence and Business Analytics, the Norwegian University of Science and Technology’s MSc in Informatics, and students on the University of Galway’s MSc Business Analytics program. Dataiku, a well-known provider of top notch data science platforms was also a partner of the event.
The expert business consulting firm TNP Consultants came up with the following challenge: implement a “credit scoring” tool to enable a company called “Prêt à dépenser” (“Ready to Spend”) to approve or reject a loan to a client.
The students also had to produce a video describing and explaining Artificial Intelligence.
This multi-country competition in English gave students a chance to develop their international network while working on a professional challenge that involved interacting with leading companies in the world of Data Analytics and Artificial Intelligence.
“The Datathon is the perfect example of all the synergies that are happening in the perimeter of analytics and AI because it connects professors who are experts in analytics and AI, our two MSc programs in Analytics and AI, and it also connects with the industry.” Kevin Carillo.
On the first day of the competition, students met on the TBS Education campus for a presentation of the competition and the business problem, then got working on their projects. The aim was to develop the best machine learning algorithm to make the most accurate predictions. Students also had the chance to take part in a Q&A session with Datathon partners and professors. Participants had until midnight to send in their pitch videos.
On the second day, after a debriefing by the teams, participants were able to continue working on their projects, and the 3 best projects then presented a pitch of their work.
The competition ended with an awards ceremony where the students shared social time with the professors and partners.
“What’s really important about Datathon is the development of students’ skills and the exponential learning component.” Jessica Chagnard.
The Datathon includes 3 challenges, and therefore 3 awards:
This year, the Datathon welcomed two well-known partners in the Artificial Intelligence industry:
TNP Digital Factory, experts in digital transformation, providing complete and personalized solutions for businesses.
“What’s interesting for us with TBS Education is that we can have a partnership with a renowned school with such a high academic level.” Riyad Lounissi from TNP Digital Factory.
Dataiku, a French company specializing in Data Sciences, which develops platforms to analyze data and predict movements in the Big Data environment.
The winner in the Best Presentation and Best AI Model categories are the PowerPuff Data group, composed of students from the MSc Data Science & Artificial Intelligence (formerly Big Data, Marketing & Management) of TBS Education .
And the winner of the AI Master Challenge category is TBS Education’s MSc Data Science & Artificial Intelligence.
Congratulations to all the students for their hard work and investment in this competition!
“I think it’s a great experience for all students to participate in an international event” Patrick Makalif.
This intense 2-day experience enabled all participating students to confront the challenges of professional life by working and interacting, in English, with international students, professors and industry professionals.
“I think that this Datathon what actually does is gives you not only the technical capacity but also the business skills required.” Anastasia Griva
The TBS Education Center of Excellence in Artificial Intelligence & Business Analytics aims to become a leading research center in France on all topics linked to artificial intelligence and data analytics. As such, the center is internationally oriented mainstreaming pedagogical innovation into the classroom, fostering academic research, and building European collaborations to maintain a transverse living lab.
Industry connections are evident during events such as the AI Day conference, ERASMUS Days* and the annual Datathon. During these events TBS Education works alongside high-profile institutions and industrial players such as the University of Johannesburg (South Africa), University of Technology Sydney (Australia), University of Bradford (United Kingdom), University of Galway (Ireland) and the Norwegian University of Science and Technology, Institute of Data-Driven Decisions of Esade Airbus, MIT, APEM, IBM, PwC, and Pierre Fabre, Microsoft, SAP, SAS, and CGI.
During the annual ERASMUS Days 2023 campaign, a panel of experts discussed diversity and European values as drivers towards a code of corporate ethics as AI and generative technologies take on new business functions. The ecosystem that drives the Center of Excellence came to life as academics, industry experts, regulators, and watchdogs took the stage to debate the challenges that surround AI. The theme chosen by TBS Education was centered on a European approach to the AI technology which is revolutionizing the field of education, employment, work, and even legal and ethical rules right down to their development. This revolution is equal to or perhaps greater than the arrival of the internet.
The round table brought together Martin Ulbrich, economist, expert within the European Commission in the “Development and coordination of AI policies” unit, Kevin Carillo, Head of the Artificial Intelligence & Business Analytics Center of Excellence at TBS Education, Aiad Outemsaa, project manager for IBM, Blockchain expert, specialized in the financial sector and Yann Ferguson, Doctor in sociology, associate researcher at the CERTOP laboratory at Jean Jaurès University, member of GPAI, global partnership for an AI respectful of human rights and democracy, today director of Labor IA, a joint laboratory between the Ministry of Labor and INRIA to identify the effects of AI on work.
As AI continues to grow, academic institutions and many companies are choosing to adopt codes of conduct regarding AI. We now must ask the questions: How can we harmonize AI policies for all EU countries? What is the AI Act based on and how can we describe it? What are its main principles? Are generative AIs of the same nature and scope as other AIs, and do we end up with the same regulations? What place for women in the AI sector? These topics are just some of the questions that the speakers shed light on throughout the debate, which was moderated by Valérie Ravinet, journalist specializing in AI.
As TBS Education continues to foster and build awareness with decision makers and industry experts on regulatory measures for the future AI, the Centre of Excellence will develop its expertise in this field highlighting the impact of AI on higher education and the impact of generative artificial intelligence on students’ study paths, skills and chosen professions.
*The ERASMUS Days campaign is a week-long celebration of the Erasmus+ program in Europe and all over the world. At TBS Education we show our support of international education, training youth and sport by organizing corporate events, student-led social gatherings, and staff workshops.
During the ERASMUS Days the EU’s flagship program provides the ideal environment to promote mobility, reinforce the importance of inclusive international education models, bring together the entire student body and showcase strong European collaborations such as partnerships with the Center of Excellence and our engagement in other projects such as the UNIVERSEH project, European Space University for Earth, and Humanity.