Article row 3 by Waleed Shleha, Ferran Vendrell-Herrero, Yancy Vaillant
Publised in International Business Reviewe

As the importance of servitization and service-augmented solution delivery grows into a mainstream phenomenon for manufacturers, offering theoretically founded avenues to solve their specific internationalization challenges is necessary.

The study addresses the internationalization paradox faced by servitized manufacturers generated by the specific hybrid nature of their product-service offering. As such, this research is meant to understand the entry mode diversity for the internationalization of advanced servitization providers.

Our primary research deal-level data follows 1885 potential sales negotiations for servitized products closed in 2018 by a Poland-based multinational high-tech optics firm offering product-service systems. The results of the study support the idea that manufacturers of advanced servitization could benefit from the implementation of entry mode diversity.

It is found that the sales deal success when entry mode diversity is implemented in a foreign market is positively moderated when knowledge-intensive advanced servitization is included in the negotiation.

Article row 3 by Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram, Samuel Fosso Wamba
Publised in Technological Forecasting and Social Change

This study’s objective is to investigate how a business can achieve data-driven market effectiveness through the sustained application of a customer analytics capability to its operations.

Despite the abundance of literature on retail technology management, empirical evidence on the effectiveness of a customer analytics capability in promoting sustainable market performance within retail business operations remains scarce.

This study presents a model of a sustained customer analytics capability in the context of competitive, data-rich retail business processes, drawing on grounded market orientation capability theory. The study employs a taxonomy of explanation and prediction from an epistemological perspective, employing predominantly positivist methods, where data analysis validates the conceptual customer analytics capability and its sustained critical outcomes.

In addition, the study discusses the significant contributions of its findings regarding the acceleration of retail business operational performance in a big data environment and also provides future research directions to resolve any limitations of the current study.

On September 11, 2023, the Financial Times published its international ranking of Masters in Management. TBS Education moves up 13 places to rank among the world’s top Management Schools.

We are proud of this progress, which reflects the collective effort made on each of the pillars of our development strategy: pedagogical well-being, international influence, renewal of our 4 campuses in Paris and Barcelona, Casablanca and Toulouse. It also reflects the academic excellence of our Master in Management Program and the high level of expertise of our teaching staff.

— Stéphanie Lavigne, Dean TBS Education

By 2022, our Master in Management Program had already climbed 13 places and entered the Top 50. Once again this year, the prestigious Financial Times ranking, one of the most respected and followed in the field of education, honors the excellence of our training and the strategy led by the School. The strategy focuses on the educational well-being and renewal of the 4 TBS Education campuses: Barcelona, Paris, Casablanca and Toulouse. But also around international influence and the creation of new innovative training models.

On a national level, TBS Education ranks 9th among the best Master in Management programs offering a Master’s degree in Management.

TBS Education stands out in particular on the following criteria:

  • Student support and development;
  • Pedagogical innovation and career guidance;
  • Recognition of the academic excellence of our teaching staff;
  • Commitment to CSR (carbon footprint and parity).

An international ranking that speaks for its graduates

The Financial Times, the UK’s leading business and finance daily, publishes seven rankings a year of programs offered by international business schools, including Executive MBAs, Masters in Finance, Masters in Management and others.

Each year, the Financial Times ranks the world’s best Masters in Management programs. To build this top 100, the British daily relies mainly on the voices of graduates. Alumni are interviewed three years after the end of their studies, on criteria such as professional integration, career development and international mobility, as well as the faculty’s academic level, degree of internationalization and gender balance.

To compile its rankings, the Financial Times uses a wide range of criteria:

  • average salary three years after graduation;
  • employment rate three months after graduation;
  • the ratio between the cost of education and students’ salaries;
  • percentage of international students in the school;
  • international student mobility and number of foreign professors;
  • the percentage of women among both students and teaching staff;
  • the reputation of the Research conducted by the School.

The aim of TBS Education’s Master in Management Program is to train future responsible managers, capable of implementing innovative projects that meet today’s sustainability challenges, with a real sense of collective intelligence.

Article row 3 by Oscar Rodríguez-Espíndola, Prasanta Dey, Pavel Albores, Soumyadeb Chowdhury
Publised in Annals of Operations Research

When managing crises and disasters, decision-makers face high uncertainty levels, disrupted supply chains, and damaged infrastructure. This complicates delivering resources that are essential for the survival of the victims. Flexible and adaptable supply networks are needed to ensure a consistent flow of relief to the areas affected by disasters.

Intermodality is a valuable approach when infrastructure is damaged, as it allows the use of different delivery modes to reach demand areas. Nevertheless, involving different transportation modes has an impact on the environment. Looking at the importance of helping victims and considering the environmental impact of humanitarian operations for long-term sustainability, intermodality and carbon emission reduction measures can be an interesting combination.

This area, however, is currently understudied. This article introduces a two-stage stochastic formulation to fill that gap. The model addresses facility location, resource allocation, and intermodal relief distribution considering carbon emission reduction in facilities, intermodal activities, and distribution. The formulation minimises costs and the level of shortage of relief. The model is tested using a case study in Sinaloa, Mexico, to investigate the impact of intermodality and carbon emission reduction measures on costs and shortage of relief for disaster victims.

The findings confirm that the model proposed allows for the diversification of transportation modes and reduces carbon emissions whilst achieving a good level of performance in both metrics. The comparison with a benchmark model without intermodality and carbon reduction measures suggests that the formulation can increase flexibility and reduce the level of CO2 emissions whilst maintaining high satisfaction rates.

Choosing the right institution for higher education is a pivotal decision in one’s academic and professional journey. That is the reason why at TBS Education, we believe that an informed choice comes from understanding the full spectrum of what an institution offers.

From our deeply rooted history and robust academic programs to global exposure and a hands-on learning experience, our school offers a comprehensive and holistic approach to business education.
Furthermore, our vibrant community and campus life, enriched by a vast global alumni network and numerous student clubs, ensures a well-rounded experience that goes beyond the classroom.

In the following article you’ll discover the multitude of reasons that set TBS Education apart and make it the ideal choice for aspiring business professionals.


1. History and heritage of TBS Education

Embarking on a journey through the corridors of TBS Education is like stepping back over a century of academic excellence and innovation.
Established more than 120 years ago, we have witnessed and actively participated in the ebb and flow of the business world. Our resilience is evident: through wars, economic downturns, and significant global shifts, we haven’t merely weathered the storms – we’ve thrived, adapted, and expanded.

From humble beginnings, we have evolved into a global educational french business school. Today, our influence extends beyond our original campus of Toulouse, with multiple locations worldwide and affiliations with some of the most esteemed academic institutions. And it’s not just about numbers, although training over 55,000 alumni, many of whom now hold leadership positions in prominent global companies, is undoubtedly a significant achievement.

Our heritage speaks volumes, but it’s not just about our storied past. It’s about the commitment and passion we’ve shown consistently throughout our history, ensuring that every student receives an education that stands the test of time.
The enduring legacy of TBS Education stands as a testament to our dedication, adaptability, and unwavering drive to shape the future leaders of tomorrow.

2. World-class academic programs

Our school isn’t just defined by its rich heritage; it’s our commitment to the future that truly sets us apart. At the heart of this pledge is our portfolio of world-class academic programs, meticulously designed to meet the needs of a rapidly evolving business landscape.

A triply accredited business school
We have been consistently recognized and accredited by global educational bodies, a reflection of our stringent quality standards. Our faculty, a blend of seasoned academics and industry practitioners, bring to the classroom a potent mix of theoretical wisdom and real-world insights. This ensures that our students receive an education that is both relevant and practical.

Discover our Programs

Moreover, our research centers are continually pushing the boundaries of knowledge, with numerous publications in esteemed journals each year.

Our curriculum isn’t static; it evolves by drawing from these cutting-edge studies, ensuring students are always learning at the frontier of business thought.

Collaboration is key to our teaching methodology
We’ve forged relationships with industry giants, allowing our students to work on live projects, witness business mechanics firsthand, and receive mentorship from industry veterans. Such engagements not only offer our students an unparalleled learning experience but also put them on the radar of potential employers.

3. Global exposure and opportunities

When we speak of global exposure at TBS Education, we mean an immersive, comprehensive, and transformative experience that equips our students with the skills and perspectives they need to navigate and excel in the intricate maze of global business.

In an age of interconnected economies and borderless businesses, we recognize the immense value of global exposure for our students. Our commitment to fostering a truly international perspective goes well beyond mere words.

Our presence in multiple continents is a testament to this commitment. With campuses located in strategic business hubs, our students gain first-hand exposure to various economic ecosystems, enhancing their adaptability and global market understanding.
It’s not just about learning different business practices; it’s about experiencing diverse cultures, thought processes, and ways of life.

In addition, our strategic partnerships with 245 universities worldwide pave the way for numerous exchange programs. Every year, a significant portion of our students embark on these opportunities, immersing themselves in foreign academic environments and gaining a deeper appreciation of global business dynamics.


4. Hands-on learning experience

portrait of proud business people and partner

We firmly believe that knowledge truly comes alive when applied.
The intricacies of the business world aren’t just found in textbooks or lectures; they’re encountered in real-world scenarios and challenges.

Our dedication to providing students with practical, hands-on experiences sets us apart and ensures that they graduate not just with a degree, but with a wealth of applicable skills.

Prepared for real-world business challenges

Each year, TBS Education proudly collaborates with over 100 companies across various sectors. These collaborations or partnerships often culminate in live business projects where students get the chance to tackle actual challenges faced by these organizations.

Whether it’s devising a new marketing strategy for a start-up or analyzing financial data for a multinational corporation, our students are routinely placed in the thick of genuine business dilemmas. Such endeavors not only sharpen their problem-solving skills but also provide them a tangible understanding of theoretical concepts.

Internships and placements

Internships are an integral component of our academic structure. With a dedicated placement cell that maintains strong ties with leading corporations, we ensure that our students have ample opportunities to gain industry experience.

In fact, over 90% of our students secure internships by their penultimate year, a figure we take immense pride in. These internships often transition into full-time job offers, reflecting the high regard employers have for the practical skills and professionalism our students exhibit.


5. Community and campus life

Beyond the classroom walls of TBS Education lies a vibrant community that thrives on collaboration, diversity, and a shared passion for excellence. Our campus life, brimming with activities and opportunities, ensures that our students’ journeys are not just academically enriching but personally fulfilling as well.

Global alumni network

One of the true strengths of TBS Education is our vast and active alumni network, which spans across continents and industries.
Comprising over 55,000 members, our alumni community regularly engages with the school, offering mentorship, workshops, and even recruiting opportunities for current students.

Such a network doesn’t just represent past success; it’s a living, evolving testament to the lasting impact TBS Education has on its graduates. Many of our alumni hold pivotal roles in prestigious organizations worldwide, and their willingness to give back enriches the learning and growth prospects for our current student body.

Student clubs and organizations

Life at TBS Education is dynamic, thanks in large part to our plethora of student-led clubs and organizations. Currently, our campus boasts over 30 such groups, catering to a diverse range of interests – from entrepreneurship and tech to arts and community service. These clubs provide students with platforms to pursue their passions, develop leadership skills, and create lasting memories. For instance, our annual “Business Fest” organized by the student council has grown to attract participants from business schools globally, fostering camaraderie and healthy competition.

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tbs education international programs 2023 2024 en

The importance of Big Data in shaping the landscape of global businesses is undeniable. From streamlining operations to understanding intricate consumer behaviors, Big Data has become the linchpin of modern decision-making. 

While many institutions worldwide offer courses in this domain, there’s a distinctive flavor that French business schools bring to the table. 


Picture this: an amalgamation of deep-rooted academic traditions combined with cutting-edge modern insights, all delivered within the rich tapestry of French culture. It is in such a setting that schools like TBS Education carve a niche for themselves.

Renowned for its innovative curriculum and forward-thinking approach, TBS Education subtly stands as a beacon, illustrating the very essence of what French business education can offer to the discerning student. 


As we delve deeper into the myriad advantages of pursuing Big Data in a French environment, let’s keep in mind the exemplary standards set by institutions such as TBS Education, which elegantly bridge the gap between tradition and modernity.



The unique merits of french business education

tbs education lascrosses entree etudiants 1

French business education is often hailed for its distinctive blend of tradition and innovation. This unique duality offers students an unparalleled experience:


  • Tradition Meets Modernity: At the heart of French business education lies a deep-rooted respect for traditional academic rigor. Schools like TBS Education have, over the years, seamlessly woven this legacy with the demands of the modern business world.


  • Holistic Approach: French institutions are celebrated for their comprehensive curriculums. They not only focus on technical prowess but also prioritize soft skills and cross-cultural competencies, preparing graduates for a global marketplace.


  • Global Perspective: Many French business schools boast strong international networks. Collaborative programs and exchanges ensure students gain exposure to diverse business environments and practices.


  • Innovative Pedagogy: With a keen eye on the future, schools constantly reinvent their teaching methods. Real-world case studies, interactive sessions, and experiential learning modules keep students at the forefront of business innovation.


In essence, French business education, characterized by its balance of age-old wisdom and progressive insights, equips students for both present challenges and future endeavors.


Why is Big Data a game changer in today's business landscape?

As vast volumes of data flood the business landscape, understanding this deluge has become paramount. Enter Big Data.
It’s more than just numbers; it’s the key to unlocking previously unseen patterns and insights


With Big Data, businesses can make informed decisions at an unprecedented pace.
They can predict market trends, understand customer preferences, and streamline operations with a precision that was once thought impossible. But it doesn’t stop there.
As the sheer scale of data grows, so does its transformative potential. It influences not just the strategies businesses adopt, but also how they engage with customers and competitors.

Couple this with marketing and management notions and you have the program offered by TBS Education.

Role of Big Data in modern business

In this dynamic ecosystem, Big Data has swiftly ascended to become the cornerstone of modern business. It’s more than just vast amounts of data; it’s a transformative force, reshaping the very fabric of enterprise operations. 


Starting with decision-making, Big Data enables leaders to harness a reservoir of insights, making choices not on gut feeling but on hard, empirical evidence. As we move to marketing, tailored strategies are no longer a luxury but a necessity.
Thanks to Big Data, businesses can now craft personalized campaigns that resonate with individual preferences and behaviors


Additionally, supply chains, often the backbone of enterprises, have witnessed a revolution. Predictive analytics, a Big Data offspring, ensures streamlined operations, forecasting potential hitches before they escalate.
As industries evolve, so does the significance of Big Data. From enhancing customer experiences to optimizing operational efficiencies, its role is pivotal, steering businesses towards a future replete with endless possibilities.


Market demand for Big Data expertise

Every industry, from healthcare to finance, seeks to harness the immense potential of vast data reservoirs. As businesses grapple with this overwhelming influx of information, they realize one thing: mere data acquisition isn’t enough. They need professionals adept at interpreting and leveraging this data.


Enter the rising demand for Big Data specialists. These are individuals who can transform raw data into actionable insights, driving informed decision-making.
This expertise is particularly prized in a world where real-time analysis can be the difference between market leadership and obsolescence. As organizations venture into uncharted territories, such as artificial intelligence and machine learning, the role of a data expert becomes even more crucial.


Yet, despite the soaring demand, a talent gap persists. This shortfall underscores not just the importance of Big Data training but also the opportunities awaiting those who master it. Thus, for prospective students and professionals, diving into Big Data isn’t just about acquiring a skill—it’s about securing a promising future in a data-driven world.


Benefits of studying Big Data in a french business school

msc big data marketing and management 790554211

The environment that business schools provide is characterized by a blend of rigorous academic training and real-world exposure. Here’s why : 


To begin with, you are presented with a curriculum that encapsulates both the foundational theories of data analytics and the latest industry trends. The emphasis on hands-on experience ensures that, by the time you graduate, you are not only well-versed in theoretical knowledge but also adept at applying this knowledge in practical scenarios.


Furthermore, the international reputation of French business schools, such as TBS Education, guarantees access to a global network of professionals, industry experts, and alumni. This network plays a crucial role in facilitating internships, collaborative projects, and employment opportunities.


In addition, the culturally rich backdrop of France provides a unique lens through which to view data and its broader implications. As business strategies increasingly hinge on cross-cultural understanding, the multicultural atmosphere of these institutions ensures that you develop a global mindset, a trait highly sought after in today’s interconnected business world.


Article row 4 by Pawan Budhwar, Soumyadeb Chowdhury, Geoffrey Wood, Herman Aguinis, Greg J. Bamber, Jose R. Beltran, Paul Boselie, Fang Lee Cooke, Stephanie Decker, Angelo DeNisi, Prasanta Kumar Dey, David Guest, Andrew J. Knoblich, Ashish Malik, Jaap Paauwe, Savvas Papagiannidis, Charmi Patel, Vijay Pereira, Shuang Ren, Steven Rogelberg, Mark N. K. Saunders, Rosalie L. Tung, Arup Varma
Publised in Human Resource Management Journal

ChatGPT and its variants that use generative artificial intelligence (AI) models have rapidly become a focal point in academic and media discussions about their potential benefits and drawbacks across various sectors of the economy, democracy, society, and environment. It remains unclear whether these technologies result in job displacement or creation, or if they merely shift human labour by generating new, potentially trivial or practically irrelevant, information and decisions.

According to the CEO of ChatGPT, the potential impact of this new family of AI technology could be as big as “the printing press”, with significant implications for employment, stakeholder relationships, business models, and academic research, and its full consequences are largely undiscovered and uncertain. The introduction of more advanced and potent generative AI tools in the AI market, following the launch of ChatGPT, has ramped up the “AI arms race”, creating continuing uncertainty for workers, expanding their business applications, while heightening risks related to well-being, bias, misinformation, context insensitivity, privacy issues, ethical dilemmas, and security.

Given these developments, this perspectives editorial offers a collection of perspectives and research pathways to extend HRM scholarship in the realm of generative AI. In doing so, the discussion synthesizes the literature on AI and generative AI, connecting it to various aspects of HRM processes, practices, relationships, and outcomes, thereby contributing to shaping the future of HRM research.

Article row 4 by Maciel M. Queiroz, Samuel Fosso Wamba, Rakesh D. Raut, Ilias O. Pappas
Publised in British Journal of Management

Business models for sustainability (BMfS) enable organizations to create social and environmental value for a wide variety of stakeholders. As BMfS are new for well-established industries, their implementation requires deep organizational change to overcome path dependencies of existing business models. In this article, we present a framework which outlines the organizational change process involved in BMfS development. The framework shows that organizations can experiment with novel configurations of value, resources, and transactions, and follow discursive and cognitive pathways to enable BMfS legitimization and implementation. Although the value, resources, and transactions levers can be used either separately or in concert, discursive and cognitive pathways are most powerful when pursued together. We use our framework to highlight the contributions of the articles in the special issue and to propose new directions for BMfS research. We argue that future research should investigate the impacts of BMfS on the sustainability challenges they seek to address.

Publised in Review of Entrepreneurship

Over the past 15 years the literature on entrepreneurial ecosystems has emerged as important and compelling. This article reviews the literature at the intersection of entrepreneurial ecosystems and place in order to identify what is known and what is not known about the role of place in entrepreneurial ecosystems. This article sheds light on the definitions, methodologies, typologies, challenging and crisis contexts prevalent in the entrepreneurial ecosystem literature. It then introduces the six papers selected for the special issue and synthesizes their contribution with regards to future directions of entrepreneurial ecosystem research. This article concludes by highlighting the advances, gaps, and research directions towards a better understanding of the importance of research linking entrepreneurial ecosystems to place.

Publised in Organization and Environment

Business models for sustainability (BMfS) enable organizations to create social and environmental value for a wide variety of stakeholders. As BMfS are new for well-established industries, their implementation requires deep organizational change to overcome path dependencies of existing business models. In this article, we present a framework which outlines the organizational change process involved in BMfS development. The framework shows that organizations can experiment with novel configurations of value, resources, and transactions, and follow discursive and cognitive pathways to enable BMfS legitimization and implementation. Although the value, resources, and transactions levers can be used either separately or in concert, discursive and cognitive pathways are most powerful when pursued together. We use our framework to highlight the contributions of the articles in the special issue and to propose new directions for BMfS research. We argue that future research should investigate the impacts of BMfS on the sustainability challenges they seek to address.