MSc AI Driven-Digital Marketing & Analytics

  • Barcelona
  • English
  • Holders of a 3-year bachelor’s degree: 25,650€ for the 2-year track / 18,500€ for the 1-year track
    Holders of a 4-year bachelor’s degree: 19,500€
  • 1-year or 2-year track, depending on your academic background

  • For the 2- year program : 180 ECTS
    For the 1-year program : 240 ECTS
  • Full Time
  • September 2026
Home Program MSc AI Driven-Digital Marketing & Analytics
Master of science

MSc AI-Driven Digital Marketing & Analytics

Master marketing in the age of AI.
The MSc AI-Driven Digital Marketing & Analytics combines strategy, data science, and artificial intelligence to train the next generation of data-driven marketing leaders.

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Key information

  • Next meeting:
  • Campus: Barcelona
  • Teaching languages: English
  • Degrees:
    For the 2- year program : Master's degree
    For the 1-year program : Master of science
  • Duration: 1-year or 2-year track, depending on your academic background
  • ECTS:
    For the 2- year program : 180 ECTS
    For the 1-year program : 240 ECTS
  • Cost: Holders of a 3-year bachelor’s degree: 25,650€ for the 2-year track / 18,500€ for the 1-year track
    Holders of a 4-year bachelor’s degree: 19,500€
  • Formation pace: Full Time
msc digital marketing and analyics barcelona
Objectives
Program
Career opportunities
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Admission & fees
Meet us

JOIN ONE OF THE LEADING BUSINESS SCHOOLS IN EUROPE

Advanced & Applied Learning

Develop high-level skills through practical modules in digital and AI Marketing

Strong Career Opportunities

Graduate with the hybrid profile companies are looking for: digital strategist + marketing analyst + AI-enabled marketer.

About this MSc

Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to apply data-driven insights to develop effective marketing strategies in the digital landscape.

In this MSc program, students will learn how to use the newest AI tools: prompting, image generation, text to video, social network analysis, natural language processing, etc… and how to apply them to create successful digital marketing campaigns. Then to put things into practice, the course will also allow you to get hands-on experience during a curricular 6-month internship with a top national or international company.

From day one, you’ll step into the role of a creator and strategist, producing real ads, social campaigns, and videos while tackling live business challenges with agency professionals. At the same time, you’ll unlock the power of AI-driven marketing and analytics, learning how to turn data into insights, automate campaigns, and predict consumer behavior.

 
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Olivier BUIGUES

LinkedIn
  •  • Yasmine El Alami: Digital Marketing and Social Media
  •  • Carlota Porta Valero: UX/UI, No-coding Web & App Building
  •  • Long Li Xue: Short video metrics
  •  • Natalia Witczyk: SEO
  •  • Arthur de Perthuis: Digital Ads and Web and Mobile Analytics
  •  • Fela Hughes: Marketing Automation
  •  • Carlos Carrasco: Python, R, Casual Inference in Marketing, AI and Machine Learning for Marketing
  •  • Fabien Pecot: Conceptualizing Marketing Research, Conducting Marketing Research, Writing a Dissertation
master degree
AI Marketing focus

Go beyond theory and learn how to use AI tools, machine learning, prompting, and automation in real marketing scenarios. Prepare for the future of AI-driven digital marketing.

Master Python and R for marketing analytics and gain hands-on experience in data analysis, visualization, and performance optimization.

The program offers a comprehensive curriculum that integrates digital marketing and marketing analytics. Students gain proficiency in areas such as data analytics, machine learning, marketing metrics, digital marketing, and marketing technology. The cross-disciplinary approach, combining core marketing courses with marketing analytics courses, produces well-rounded graduates.

 

From SEO and digital advertising to e-commerce, content strategy, UX/UI, and marketing automation, develop a complete digital marketing skill set.

 

Students will receive preparation to acquire the listed certifications, which are included as an extra benefit of their program:

  • • Google Analytics
  • • Google Ads
  • • Hubspot
  • • Data Visualization with Tableau Desktop Specialist
  • • Cloud Computing with Microsoft Azure Fundamentals

TBS Education will fund the access to the learning platform and the examination fees.

Additionally, students will have access to Mammouth AI, providing them with a single platform to use multiple leading AI models for text, image, and web search tasks.

 

A 6-month internship provides hands-on international business experience and significantly enhances employability.

The program features instruction from our leading marketing and analytics faculty, as well as guest lectures from successful digital marketing and analytics professionals. 

Barcelona has established itself as a prominent digital hub, known for its innovative ecosystem and vibrant technology scene. The city has become a magnet for startups, tech companies, and digital nomads, attracted by its entrepreneurial spirit, advanced digital infrastructure, and supportive business environment.

Join a recognized program of excellence

With these accreditations, we ensure not only the international recognition of our diplomas, but also the quality of our programs and the employability of our graduates!

amba

British distinction for management programs

aacsb

American Reference for Academic Excellence

Efmd Global Equis Accredited

European stand supported by EFMD

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11th

French Business School 2026

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9th

French Business School 2026

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10th

Grandes Écoles 2025

YOUR MSc JOURNEY

The TBS Education Master of Science programs can be completed in one or two years, depending on your academic background and professional experience.
Students with a 3-year bachelor’s degree usually enter the 2-year track (International Pre-Master + MSc program), while students with a 4-year bachelor’s degree or equivalent experience can join the 1-year MSc program directly.

The International Pre-Master is a gateway to a Master of Science for students with a 3-year bachelor’s degree (180 ECTS).

 

This year allows you to fit your studies around your professional or personal commitments. You’ll gain a solid foundation in management, finance, marketing, human resources, strategy, business analytics, and languages essential to your future career.

 

TERM 1

September to December

A core curriculum semester during which students will follow synchronous and asynchronous online courses.

TERM 2

January to April

An on-campus term that includes elective courses and an International Seminar.

More about the first year

Year 2 enables you to obtain a recognized master’s degree. It is open to students with a 4-year bachelor’s degree (240 ECTS) and/or who have completed Year 1.

 

This year enables you to specialize in a specific sector by choosing one of the 17 MSc programs available. It also allows you to gain valuable professional experience through a curricular 6-month internship. 

 

 

Term 1 & 2

October to April

The first two terms consist of specialized courses within the MSc program you chose.

Professional Expertise
Soft Skills Certificate
Company Consulting Mission

Term 3

6-month internship
Master dissertation

Program details

This unit focuses on understanding consumer behavior and the digital customer journey. It combines consumer psychology, advanced market research, and digital marketing to analyze how customers interact with brands across omnichannel environments.

This unit provides the strategic and contextual foundations of modern marketing. It covers marketing ethics and social responsibility, global marketing strategies, and innovation, preparing students to operate in complex and international business environments.

This block develops core digital marketing capabilities. It includes digital strategy, branding, UX/UI and no-code web/app development, as well as short video metrics and algorithm analysis to understand content performance.

Focused on execution, this unit teaches students how to design, launch, and optimize digital campaigns. It covers SEO, digital advertising, and e-commerce with an emphasis on measurable performance and ROI.

  • This unit centers on measurement and optimization. Students learn marketing automation, web and mobile analytics, and data visualization to transform raw data into actionable insights and strategic decisions.

This technical block introduces students to Python and R, the two most widely used programming languages in data analysis and marketing analytics. It provides the foundation for data collection, cleaning, analysis, and visualization.

An advanced unit focused on AI and data-driven decision-making. It includes AI and machine learning for marketing, causal inference, and the social and ethical implications of emerging technologies.

This unit guides students through the full research process, from defining a research question and designing a methodology to conducting analysis and writing the final master’s dissertation.

Discover the program
career 1

Keys career outcomes

This MSc opens doors to diverse, high-demand leadership roles across global supply chain, procurement, and operations. Graduates secure positions such as:

 

• Supply Chain Manager  

• Digital Marketing Manager

• Marketing Data Analyst

• AI Marketing Specialist

• Growth Marketing Manager

• Marketing Automation Manager

• Performance Marketing Manager

• E-Commerce Manager

• Digital Strategy Consultant

• Customer Insights Analyst

• Business Intelligence Analyst

Check all the career opportunities

Testimonials

Discover Barcelona: Innovation & Lifestyle

Studying in Barcelona is a unique experience. At the cutting edge of innovation, the city is renowned worldwide as a leading international start-up hub.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to do business internationally. In fact, it is one of the top 10 cities in the world for investment, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona hosts world-renowned international events such as the Mobile World Congress, Alimentaria, Primavera Sound, and Sonar.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population, making it an exciting, vibrant space where you never know what the next big opportunity will come around the corner.

More about this campus

A truly international experience

languages (english & french)
1
campus
1
International students
1 %+
nationalities
1 +

Application & fees

How to apply
APPLY NOW

Applicants must hold

2-year MSc program (official degree)

3-year bachelor's degree (180 ECTS) OR
2-year degree (120 ECTS)
with 3 years of professional experience.

1-year MSc program (official degree)

4-year bachelor's degree (240 ECTS) OR
3-year bachelor's degree (180 ECTS)
with 4 years of professional Experience.

1-year MSc program (private degree)

3-year bachelor's degree (180 ECTS)

English Language requirements

Applicants who are native English speakers or have completed their bachelor's degree entirely in English are exempt from language testing. All others must submit one of the following:

• TBS English Test: B2 (free of charge)
• IELTS: 6
• TOEIC: 750
• TOEFL: 70
• Cambridge English First or Preliminary (160)
• Duolingo: 110

Application documents

• University degree certificate
• Academic transcript
• Curriculum vitae
• Motivation letter
• Recommendation letter (optional)
• Official English certificate*
• Passport scanned copy
• Passport-size photo

*if you didn’t complete your bachelor’s degree 100% in English or if you are not a native English speaker.

Access the online application form.

Upload the required application documents.

Pay the application fee.

Have an admission interview.

Wait for the resolution & pay your place reservation fee.

Application fee: 100€ (non-refundable)

 

Tuition fee:

For holders of a 3-year bachelor’s degree:

• 25,650€ for the 2-year track (official degree)

• 18,500€ for the 1-year track (private degree with Online Preparatory Program)

 

For holders of a 4-year bachelor’s degree:

• 19,500€ for the 1-year track (official degree)

 

More about fees & funding

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate into the country.


We work alongside the academic programs, providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquiries and alleviates the administrative burden and stress for our students. Any international student can benefit from our services, including full-time students and those joining our program as part of a university exchange.

 

More about the ISO

Meet us

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FAQ

Graduates pursue roles such as digital marketing manager, marketing analyst, growth manager, or AI marketing specialist across industries that increasingly rely on data-driven decision-making. The MSc AI-Driven Digital Marketing & Analytics equips students with skills in AI tools, marketing automation, and data analytics, making them highly competitive in a job market where companies seek professionals capable of combining marketing strategy with technical expertise. TBS Education’s network in Barcelona connects students with companies actively recruiting for these emerging, technology-driven marketing roles across multiple sectors.

Check all the career opportunities

A strong technical background is not required to apply for the MSc AI-Driven Digital Marketing & Analytics. The program is designed for students with an interest in marketing who want to develop data and AI skills, regardless of prior coding experience. Courses progressively introduce analytics tools, AI applications, and data interpretation techniques, ensuring all students reach the necessary competency level. Curiosity, analytical thinking, and motivation to work with data are more important than prior technical training when applying to this innovative program.

Students in the MSc AI-Driven Digital Marketing & Analytics learn to use AI-powered tools for campaign optimization, customer segmentation, predictive analytics, and content generation. The curriculum covers marketing automation platforms, data visualization, and machine learning fundamentals applied to marketing contexts. This hands-on exposure to cutting-edge AI technology ensures graduates can immediately apply these skills in real business environments, addressing the growing demand from companies for marketers who understand both strategic communication and the technical tools shaping modern digital marketing campaigns.

Unlike traditional digital marketing programs, the MSc AI-Driven Digital Marketing & Analytics places artificial intelligence and data analytics at the core of every module. Students don’t just learn marketing theory; they apply AI-driven approaches to real campaigns, learning to interpret data, automate processes, and personalize customer experiences at scale. This focus reflects how the marketing industry is evolving, positioning graduates ahead of the curve in a job market increasingly shaped by automation, big data, and AI-powered decision-making across all business functions.

 

Graduates are recruited by e-commerce companies, tech startups, consulting firms, advertising agencies, and traditional businesses undergoing digital transformation. The combination of marketing and AI skills is in high demand across virtually every sector, from retail to finance to education. TBS Education’s Companies & Partnerships office supports students with internships and recruitment events in Barcelona and internationally, helping graduates land roles such as marketing data analyst, digital strategist, or AI marketing consultant shortly after completing this future-oriented and highly employable program.

Students in the MSc AI-Driven Digital Marketing & Analytics join Barcelona’s growing tech and innovation ecosystem, with access to startups, tech meetups, and digital marketing communities throughout the city. TBS Education provides support for accommodation, visas, and integration, plus student clubs focused on technology and entrepreneurship. This environment allows students to apply their AI and data skills beyond the classroom. Find out more about housing and student community life on our Student Life and Student Services pages.

Student Life
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5 Reasons to choose TBS Education

#1

A certified French Master’s Degree

#2

Toulouse: hub of innovation and industry

#3

A network of over 55,000 alumni

#4

Unique professional opportunities

#5

Visits to industry leaders such as Carrefour and Decathlon
Master of science
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