A future-focused curriculum at the intersection of marketing, data science, and artificial intelligence.
This year is only designed for students with a 2- or 3-year bachelor’s degree and no work experience.
Year 1 is an International Pre-Master year providing the essential academic foundations in management while offering flexibility through a blended format.
The year combines online, self-paced learning from September to December, followed by on-campus courses from January to April. Students study core management subjects, develop soft skills, strengthen data and analytical skills, and take two language courses (English, French, and Spanish).
From May to August, students may complete an optional 1- to 4-month internship in France, Spain, or abroad to gain initial professional experience.
• Management Core Courses
• Soft Skills
• Language Courses 1 & 2*
Academic modules may include:Financial Analysis, Foundation of Finance, HR Management, Strategy, Business Marketing, Operations Management, Data/Excel, Soft Skills, Languages.
*Students learn two languages among English, French, and Spanish.
• Elective Courses*
• 3-week International Seminar** (Business Game & Design Thinking)
• Language Courses 1 & 2***
Academic modules may include:CSR, International Finance, International Marketing, Managing Across Cultures, Business Analytics, International Business, and MSc-coherent electives.
*Electives must align with the chosen MSc track.
**Travel costs for the international seminar are not included.
***Students learn two languages among English, French, and Spanish.
• 1 to 4 months, in France, Spain, or abroad
• Designed to apply skills in a professional context
• Not mandatory
This year is designed for students with a 4-year bachelor’s degree.
Professional expertise
Soft Skills certificate
Optional Language Course
Company consulting Mission
Soft skills certificate
Master’s Dissertation
Curriculum Intership
• Consumer psychology and culture • Advanced market research • Digital marketing and social media
• Marketing ethics and social responsibility • Marketing in a global world • Marketing and innovation
• Digital marketing strategy • UX/UI and No-code Web & App Building • Short video metrics
• Search & Answer Engine Optimization • Digital Ads performance • E-commerce
• Marketing automation • Web and mobile analytics • Data visualization
• Using AI to vibe-code in Python & R
• AI and Machine Learning for Marketing • Causal inference in marketing • Social and ethical implications of emerging technologies
• Research methods in marketing • Conceptualizing marketing research • Conducting marketing research • Writing a dissertation
Finally, in the 3rd term, you will need to work on your Master’s Dissertation, supported by the TBS faculty. Additionally, you will have the chance to undertake a 6-month internship in a renowned national or international company. At TBS Education, both in master’s and bachelor’s degrees, internships teach our students how to face real challenges in well-known companies.
NOTE: All official MSc programs, in both 1-year and 2-year formats, include a required 6-month internship. The private MSc program does not require an internship.
At TBS Education, your personal and professional development is a top priority. The program is designed to help you build both technical expertise and essential soft skills to enhance your employability.
Our Soft Skills Certificate, developed in collaboration with Career Services and leadership experts, enables you to strengthen key competencies such as communication, creative and analytical thinking, and resilience.
Working towards this certificate will allow you to develop your management and leadership skills and improve the relational and behavioral abilities you need to make the most of your career in digital marketing.
This certificate is the result of a collaboration between 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.
• Resilience • Flexibility • Curiosity • Self-awareness
• Social influence • Creative and analytical thinking • Talent management
• Collaboration • Teamwork • Inclusion • Interpersonal communication • Agility
Our Career Services will guide you through your whole journey at TBS Education to unlock your professional potential and align your career path with your aspirations. Through a dynamic blend of lectures, workshops, personalized assessments (using tools such as Careerset and Graduate First), and one-on-one coaching, our experts will help you define your goals, refine your strategy, and secure the ideal internship or job. You’ll also have exclusive access to regular career fairs held on our campuses, connecting you directly with top recruiters and industry leaders to accelerate your transition into high-impact roles.
We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
You will take part in workshops to build your CV and e-portfolio to highlight your experiences and skills to future employers.
You will need to write an individual dissertation on a current digital marketing issue from an academic or professional perspective. By doing so, you will contribute towards the study, analysis, formalization, and abstraction of the issue in question. The dissertation should include the following:
You must submit a master’s thesis in order to graduate
You will have the chance to try out your consulting skills during a two-week, real-life, transversal consultancy assignment!
Your class will receive a letter of engagement on a topical strategic issue from a TBS partner company.
With the help of TBS lecturers, students will work out a strategy to analyze the company’s competition and positioning. After a discussion, they will put forward strategic and operational recommendations to respond to the issues facing the company.
This practical task will allow you to put the skills and knowledge you have learned during your program into action.
Some of the TBS partner companies that have worked with students in previous years include
Examples of past TBS Education partner companies include:• Allianz• Delloitte• EY• HSBC• ING•KPMG
These activities are intended to give you additional tools to improve your professional skills for better integration into the world of purchasing & supply chain management.
Connect with digital marketing and analytics industry leaders to gain real insight into digital marketing careers — including day-to-day tasks, salary benchmarks and the latest market trends. A unique networking opportunity to engage directly with top professionals in a hands-on environment.
Gain hands-on experience through masterclasses led by industry experts in digital marketing, data analytics and AI applications. Topics include data-driven marketing, AI in campaigns, social network analysis and marketing automation — plus direct networking opportunities with professionals from top companies.
Make the most of your time in Barcelona with a 40-hour Spanish language course for beginners, fully included in the master's tuition fee. A key asset if you plan to complete your internship in Spain, where Spanish fluency is highly valued by employers.
No ECTS credits. Minimum 8 students required to run the course.
Students participate in a comprehensive, hands-on project where they create a digital marketing agency from scratch. Working in teams of 5-6, they integrate knowledge from all seven program modules to develop strategies for real startups or companies. While direct company presentations were part of the first year, the agency project remains a cornerstone, offering students the opportunity to apply their skills in a realistic setting and deliver actionable recommendations.
Boost your profile with industry-recognised digital marketing certifications, fully covered by TBS Education:
Students also get access to Mammouth AI — a single platform to work with multiple leading AI models for text, image and web search tasks.
Learn through real-world case studies tackling actual business challenges — from low website traffic and ineffective digital advertising to poor social media engagement. A practical, hands-on approach that builds real problem-solving skills for the digital marketing industry.
Apply your knowledge in the real world through a professional internship in France, Spain or abroad. A key step to develop industry-specific skills, build your international professional network and strengthen your employability.
Thanks to TBS Education’s global corporate partnerships, students access placements across top multinationals and innovative startups worldwide.
During this master’s degree in Digital Marketing & Analytics, you will be given the chance to complete an internship at a company in Spain or abroad for over 6 months during Year 2 of the program.
For students entering the two-year track, an optional 1- to 4-month internship can be undertaken at the end of Year 1 (May to August). This shorter placement is not compulsory but offers an opportunity to gain early professional exposure before starting the MSc year.
TBS Career Services will help you develop your skills and provide you with the professional tools you need to find the best internship to fit your career goals. You will also receive personalized coaching to get the most out of your internship experience.
Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.
During previous academic years, MSc students have completed internships with some of the following companies and organizations in the field of marketing:
Examples of companies where our students completed their internships last year :
At TBS Education, we believe in learning by doing. Our MSc in AI-Driven Digital Marketing & Analytics ensures students gain direct, hands-on exposure to real business challenges through innovative and immersive methodologies:
By focusing on applied learning—rather than passive observation—our students graduate with the confidence, skills, and professional network needed to thrive in the digital marketing and analytics industry.
For holders of a 3-year bachelor’s degree:
You will obtain a double degree, Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
For holders of a 4-year bachelor’s degree:You will obtain a double degree: a Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation).
For holders of a 3-year bachelor’s degree:If enrolled in the 1-year private MSc program, you will receive a Master of Science degree issued by TBS Education, which includes the completion of an Online Preparatory Program.
The academic regulations outline the rules and requirements students must follow to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.
Yes. AI and machine learning are core components of the curriculum. Students learn how to apply machine learning models, prompting techniques, social network analysis, and AI tools to real marketing scenarios.
The program emphasizes AI-driven marketing tools and techniques, including automation, data analysis, and predictive modeling. Students learn to leverage AI for tasks like customer segmentation, personalized marketing, and campaign optimization.
The MSc emphasizes hands-on learning. Students work with real datasets, marketing platforms, AI tools, and analytics software while developing practical projects and applied case studies.
Yes. Dedicated modules focus on SEO, paid digital advertising, campaign optimization, and e-commerce strategy, ensuring full coverage of the digital marketing ecosystem.
The program is a full-time, 2-semester master’s (90 ECTS credits) with 345 contact hours. It includes 7 core modules (e.g., Customer Journey, Advanced Market Research, Digital Marketing & Social Media, Marketing Ethics & AI) and a capstone digital marketing agency project. The curriculum blends theory with hands-on practice, ensuring students gain both strategic and technical skills.