Barcelona
English
Holders of a 3-year bachelor’s degree: 25,650€ for the 2-year track / 18,500€ for the 1-year track
Holders of a 4-year bachelor’s degree: 19,500€
1-year or 2-year track, depending on your academic background
For the 2- year program : 180 ECTS
For the 1-year program : 240 ECTS
Full Time
September 2026

Home Program MSc Fashion & Luxury Marketing

MSc Fashion & Luxury Marketing

A rigorous and industry-driven program designed to develop strategic expertise in global fashion and luxury marketing.

Key information

Campus: Barcelona
Teaching languages: English
Degrees:
For the 2- year program : Master's degree
For the 1-year program : Master of science
Duration: 1-year or 2-year track, depending on your academic background
ECTS:
For the 2- year program : 180 ECTS
For the 1-year program : 240 ECTS
Cost: Holders of a 3-year bachelor’s degree: 25,650€ for the 2-year track / 18,500€ for the 1-year track
Holders of a 4-year bachelor’s degree: 19,500€
Formation pace: Full Time

State-Certified Degree

Graduating with a recognized French Master’s Degree. Triple accredited business school (EQUIS, AMBA, AACSB)

Industry-Integrated Experiential Learning

The program combines real-world projects and industry interaction to ensure students graduate career-ready.

Career Orientation & Employability

One of the objectives of the program is to give students a strong understanding of career paths in the luxury industry.

About this MSc

A Fashion and Luxury marketing master degree is a postgraduate program focused on understanding consumer behaviour, brand positioning, communication strategies, and digital marketing within the fashion and luxury sectors.

The MSc in Fashion & Luxury Marketing at TBS Education Barcelona is designed for students who want to build a successful career in the global fashion and luxury industries.

Based in the heart of Barcelona, one of the world’s top fashion capitals, this course goes beyond theory. Unlike general business courses, our curriculum specializes in Digital Fashion Strategies and Retail Operations, equipping you with the skills to design and execute marketing plans while taking on management positions within top fashion houses.

With a hands-on methodology, the program combines academic rigor with practical projects alongside real companies. Working directly with leading firms—such as LVMH, Inditex, or Puig—will allow you to put what you have learned into practice. Moreover, you will count on leading practitioners and internationally recognized academics that will lead you to a 360º immersion in the fashion & luxury sectors.

This program is ideal for:

• Graduates in marketing, business, communication, or fashion.
• Professionals looking to specialize in the luxury sector.
• International students aiming for a global career.
• Entrepreneurs building fashion or lifestyle brands.

By joining the MSc program, students obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research.

Valerie LAMY

Academic Professors

Philippe Mihailovich ( Luxury Brand strategist & Professor)

Fabien Pécot (Heritage Branding Professor)

Mariana Bassi ( International Marketing and Brand equity Professor)

Practitioners:

Anne-Laure Hennequin (Master Parfums)

Chrystel Decré Depaty (Luxury entrepreneurship Consultancy, ex- Hermès)

Stéphanie Toulemonde ( Project Manager & Coach , ex-Puig)

Olivier Borie ( Retail consultancy)

Juliane Hanke (Senior Digital Marketing Manager, ex- Mytheresa)

Deborah Carrer ( Ex-novo Hospitality consultancy)

S. Santos ( ex- Bulgari, Luxury consultancy)

Pierre Vouard ( Fragance house, ex Chanel & Calvin Klein )

Marjorie Biawa (Second Concept- 2nd hand fashion)

Lucia Horvilleur (Entrepreneurship consultancy )

Steven Guest ( Sales Negotiations Professor)

Master classes :

Andy Tsai, Bata Group

Julie Fabre, Mango

key PROGRAM Features

100% English, Full-Time Program in Barcelona

The program is entirely taught in English and delivered full-time in Barcelona, one of Europe’s most dynamic hubs for fashion, luxury, retail and innovation.
This international environment attracts a highly diverse student cohort and prepares graduates for global careers.

Practitioner-Led Learning (55–60%)

More than half of the modules are delivered by experienced industry professionals, ensuring strong exposure to real business cases, current market challenges, and applied problem-solving.

Marketing + Fashion & Luxury Industry

This MSc combines advanced marketing management expertise with deep sector-specific knowledge of the Fashion & Luxury industries.

Students do not only learn marketing theory — they learn how marketing works specifically in:

• Fashion & accessories
• Watches & jewellery
• Cosmetics & fragrances
• Luxury hospitality
• Fine wines & spirits
• Premium and luxury services

This dual focus makes graduates highly specialized and industry-ready.

Comprehensive Coverage of the Entire Marketing Process

The program follows the full marketing journey:

• Market intelligence & consumer insights
• Strategic business and brand management
• Brand equity and heritage management
• Integrated marketing communication (with strong digital focus)
• Retail & omnichannel strategy
• Customer engagement and value creation

Compulsory Internship

A 6-month professional internship provides hands-on international business experience and significantly enhances employability.

International Study Trip

Students participate in a study trip to a major European business hub, including company visits and institutional meetings to strengthen global exposure.

Join a recognized program of excellence

With these accreditations, we ensure not only the international recognition of our diplomas, but also the quality of our programs and the employability of our graduates!

British distinction for management programs

American Reference for Academic Excellence

European stand supported by EFMD

11th

French Business School 2026

9th

French Business School 2026

10th

Grandes Écoles 2025

YOUR MSc JOURNEY

The TBS Education Master of Science programs can be completed in one or two years depending on your academic background and professional experience.
Students with a 3-year Bachelor usually enter the 2-year track (Pre-MSc + MSc), while students with a 4-year Bachelor or equivalent experience can directly join the 1-year MSc program.

Year 1 - International pre-master

This year allows you to study at your own pace and fit your studies* around your professional or personal commitments. You’ll gain a solid foundation in management, finance, marketing, human resources, strategy, business analytics, languages essential to your future career.

This program is a gateway to a Master of Science for students with a Bachelor Degree (180 ECTS).

Semester 1

September to December

A core curriculum semester during which students will follow synchronous and asynchronous online courses.

Semester 2

January to April

An on-campus semester at one of the following two campuses: Toulouse, Barcelona.

Year 2 - Master of science

This year enables you to specialize in a specific sector by choosing one of the 17 MSc programs available. It also allows you to gain valuable professional experience through a compulsory 6-month internship.

This programme enables you to obtain a recognised Master’s degree. It is open to students with a 4 Bachelor’s Degree (240 ECTS) and/or who have completed the first year.

Semester 1 & 2

September to March

The first two semesters consist of specialized courses within the Masters of Science programs.

Professional Expertise
Soft skills certificate
Company Consulting mission

Semester 3

6-month internship

Master dissertation

Program details

Block 1. Understanding the Customer Journey

Focus on how customers behave and make decisions — from motivations and culture to digital interaction and social media engagement. Students learn advanced research techniques and how to interpret customer psychology.

Block 2. Understanding Fashion & Luxury Markets and Customers

Provides deep insight into the dynamics of luxury industries (fashion & accessories, cosmetics, watches & more) and explores how brands create value for demanding, digital-savvy, experience-oriented customers.

Block 3. Branding in the Fashion & Luxury Industry

Teaches how to build, manage and grow strong luxury brands, with a focus on brand strategy, equity, heritage branding and simulated brand challenges.

Block 4. Integrated Marketing Communications

Focuses on creating effective communication strategies that drive customer engagement — including digital communication analytics and managing a full 360° communication plan with a real budget.

Block 5. Marketing in a Contemporary World

Covers key modern marketing topics such as ethics, global marketing considerations, and innovation in marketing practices to prepare students for marketing in current and future landscapes.

Block 6. Implementing Fashion & Luxury Marketing Strategies

Centers on how brands manage their customers profitably — covering CRM, customer experience, marketing mix management and an applied marketing project.

Block 7. Managing Fashion & Luxury Retail and Sales Channels

Focuses on retail strategy and sales management in luxury — teaching negotiation, omni-channel strategy, selective retail networks and how to drive outstanding customer experiences.

Block 8. Master Dissertation: Research Methods in Marketing

Guides students through conceptualizing, conducting, and writing a formal academic dissertation on a current marketing issue within the fashion & luxury sectors.

Keys career outcomes

• Brand Manager
• Product Development Manager
• Digital Marketing Manager
• E-commerce Manager
• Retail Manager
• Business Development Executive
• Customer Experience Manager
• Trade Marketing Manager

Testimonials

Dafne ESCOBEDO

Alumnus of TBS Education

What I have enjoyed the most is the expansive experience of the professors, the opportunity to connect with like-minded peers from all over the world, and above all, exploring new perspectives of the fashion industry while living in a vibrant city like Barcelona

Discover Barcelona: Innovation & Lifestyle

Studying in Barcelona is a unique experience. At the cutting edge of innovation, the city is renowned worldwide as a leading international start-up hub.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to do business internationally. In fact, it is one of the top 10 cities in the world for investment, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona hosts world-renowned international events such as the Mobile World Congress, Alimentaria, Primavera Sound, and Sonar.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population, making it an exciting, vibrant space where you never know what the next big opportunity will come around the corner.

A truly international experience

languages (english & french)

campus

International students

1 %+

nationalities

1 +

Application & fees

Applicants must hold

2-year MSc program (official degree)

3-year bachelor's degree (180 ECTS) OR
2-year degree (120 ECTS)
with 3 years of professional experience.

1-year MSc program (official degree)

4-year bachelor's degree (240 ECTS) OR
3-year bachelor's degree (180 ECTS)
with 3 years of professional Experience.

1-year MSc program (private degree)

3-year bachelor's degree (180 ECTS)

English Language requirements

Applicants who are native English speakers or have completed their bachelor's degree entirely in English are exempt from language testing. All others must submit one of the following:

• TBS English Test: B2 (free of charge)
• IELTS: 6
• TOEIC: 750
• TOEFL: 70
• Cambridge English First or Preliminary (160)
• Duolingo: 110

Application documents

• University degree certificate
• Academic transcript
• Curriculum vitae
• Motivation letter
• Recommendation letter (optional)
• Official English certificate*
• Passport scanned copy
• Passport-size photo

*if you didn’t complete your bachelor’s degree 100% in English or if you are not a native English speaker.

Access the online application form.

Upload the required application documents.

Pay the application fee.

Have an admission interview.

Wait for the resolution & pay your place reservation fee.

Application fee: 100€ (non-refundable)

Tuition fee:

For holders of a 3-year bachelor’s degree:

• 25,650€ for the 2-year track (official degree)

• 18,500€ for the 1-year track (private degree with Online Preparatory Program)

For holders of a 4-year bachelor’s degree:

• 19,500€ for the 1-year track (official degree)

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate into the country.

We work alongside the academic programs, providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquiries and alleviates the administrative burden and stress for our students. Any international student can benefit from our services, including full-time students and those joining our program as part of a university exchange.

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FAQ

What background do I need to apply for the MSc Fashion & Luxury Marketing?

No background in fashion is mandatory to apply. A foundation in marketing, business, or management is recommended, but the MSc Fashion & Luxury Marketing in Barcelona is designed for both students already familiar with marketing principles and those looking to specialize specifically in fashion and luxury industries. The curriculum builds essential marketing knowledge before applying it to sector-specific challenges such as brand heritage, retail experience, and digital luxury strategy, making the program accessible to motivated candidates from diverse academic and professional backgrounds.

What makes this MSc different from other fashion and luxury marketing programs?

The MSc Fashion & Luxury Marketing stands out through its strong industry connections in Barcelona, a recognized fashion and design city, combined with TBS Education’s triple accreditation. The program focuses on real case studies from luxury houses and fashion retailers, supported by guest lectures from industry professionals. Unlike more generic marketing degrees, every module is tailored to fashion and luxury contexts, covering brand positioning, retail innovation, and consumer behavior specific to high-end markets, ensuring graduates are immediately operational in this highly specialized sector.

Is the MSc Fashion & Luxury Marketing more strategic or operational in focus?

The program balances strategic thinking with operational skills relevant to the fashion and luxury sector. Students learn to design brand strategies, positioning, and marketing plans, while also gaining practical skills in retail management, digital marketing, and merchandising. This dual approach prepares graduates for both strategic marketing roles and more hands-on positions within luxury houses, fashion retailers, or marketing agencies, reflecting the real demands of an industry that values creative vision as much as flawless execution at every level of the business.

How practical is the MSc Fashion & Luxury Marketing program?

Practical learning is central to the MSc Fashion & Luxury Marketing, with case studies, live briefs from fashion and luxury brands, and projects developed in collaboration with companies based in Barcelona. Students also benefit from internships that allow them to apply classroom knowledge directly within real fashion and luxury businesses. This combination of theory and hands-on experience ensures graduates leave the program with a strong professional portfolio and the practical confidence needed to succeed in fast-paced fashion marketing roles from day one.

Is there a strong digital component in the MSc Fashion & Luxury Marketing?

Yes, digital marketing is a core pillar of the MSc Fashion & Luxury Marketing curriculum. Students explore e-commerce strategy, social media marketing, influencer collaborations, and digital storytelling techniques specifically tailored to fashion and luxury brands. As digital channels increasingly drive purchasing decisions in this sector, the program ensures graduates master tools and strategies needed to manage online brand presence, digital campaigns, and customer engagement, preparing them for the digital transformation reshaping the fashion and luxury industry worldwide.

What student life and support services are available for this program in Barcelona?

Studying the MSc Fashion & Luxury Marketing in Barcelona means being part of a city renowned for design, retail, and lifestyle culture. TBS Education’s Barcelona campus offers dedicated support for accommodation, visas, and student integration, alongside fashion-related student clubs and networking events. This vibrant environment complements academic learning with real exposure to the fashion scene. Explore housing options and student community details on our Student Life and Student Services pages.

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