The MSc Fashion & Luxury Marketing program is structured to provide a comprehensive understanding of the fashion and luxury markets. Our curriculum is divided into modules that cover everything from brand management to digital marketing and retail strategies.
This year is only designed for students with a 2- or 3-year bachelor’s degree and no work experience.
Year 1 is an International Pre-Master year providing the essential academic foundations in management while offering flexibility through a blended format.
The year combines online, self-paced learning from September to December, followed by on-campus courses from January to April. Students study core management subjects, develop soft skills, strengthen data and analytical skills, and take two language courses (English, French, and Spanish).
From May to August, students may complete an optional 1- to 4-month internship in France, Spain, or abroad to gain initial professional experience.
• Management Core Courses
• Soft Skills
• Language Courses 1 & 2*
Academic modules may include:Financial Analysis, Foundation of Finance, HR Management, Strategy, Business Marketing, Operations Management, Data/Excel, Soft Skills, Languages.
*Students learn two languages among English, French, and Spanish.
• Elective Courses*
• 3-week International Seminar** (Business Game & Design Thinking)
• Language Courses 1 & 2***
Academic modules may include:CSR, International Finance, International Marketing, Managing Across Cultures, Business Analytics, International Business, and MSc-coherent electives.
*Electives must align with the chosen MSc track.
**Travel costs for the international seminar are not included.
***Students learn two languages among English, French, and Spanish.
• 1 to 4 months, in France, Spain, or abroad
• Designed to apply skills in a professional context
• Not mandatory
This year is designed for students with a 4-year bachelor’s degree.
Professional expertise
fashion & marketing luxury project
Soft Skills certificate
Optional Language Course
Company consulting Mission
Soft skills certificate
study trip
Master’s Dissertation
Curriculum Intership
This academic block is divided into 8 modules, designed to provide you with sound fundamentals in luxury marketing, fashion marketing, and both the Fashion & Luxury industries.
You will be able to design effective global marketing strategies by integrating ethical marketing principles, cross-cultural awareness, and sustainable innovation practices. • Consumer psychology and culture • Advanced market research • Digital marketing and social media
You will be able to analyze consumer behavior, apply advanced market research methods, and develop data-driven digital marketing strategies to solve real-world marketing challenges. • Fashion & luxury communication strategy • Digital communication • Managing a 360° communication plan and budget
Build an in-depth knowledge of international Fashion & Luxury markets (fashion & accessories, cosmetics, fragrances, watches & jewellery, fine wines & spirits, cars, hospitality…) and will better understand Luxury customers’ motivations and behaviours. You will gain insights into how companies are adapting their business strategies to create value for this new generation of global customers, who are definitely more demanding, digital-savvy, and experience-oriented. • History of luxury • Business models and strategies in the fashion & luxury industry • Creating value for fashion & luxury consumers
This module will provide you with a comprehensive understanding of how to build strong Fashion & Luxury brands, nurture them, and grow the brand’s equity. This module prepares you to address the challenges of tomorrow in the increasingly competitive and global Luxury industry. • Brand strategy and brand equity • Heritage branding • Brand challenge • Brand simulation
This module will help you to learn to communicate strong value propositions and drive customer affinity & engagement. • Fashion & Luxury communication strategy • Digital Communication & analytics • Managing a 360º communication plan and budget
Understand the key loyalty drivers and the issues at stake for the company’s performance. You will learn how Fashion & Luxury brands can successfully manage their customers’ portfolio, engage with their target customers, build strong relationships, and create uplifting customer experiences along the customer journey. • CRM & customer experience management • Fashion & luxury brand and marketing mix management • Fashion & luxury marketing project
In this module you will get an overview of the various selective retail networks. You will understand the pillars to leverage retail network performances, manage sales teams, and deliver outstanding omni-channel customer experience. • Business negotiations & purchasing • Sales management in the luxury industry • Selective retail management
You will be able to design and conduct rigorous marketing research, develop clear research questions and theoretical frameworks, apply appropriate research methodologies, and produce a well-structured master’s dissertation. • Conceptualizing marketing research • Conducting marketing research • Writing a dissertation
Additionally, you will have the chance to undertake a 6-month curricular internship in a renowned national or international company.
During this module of the MSc Fashion & Luxury Marketing program, you will develop your management and leadership abilities in terms of people and behavioral skills that will help you effectively manage your career in the fashion and luxury industry. This certificate related to the luxury and fashion master’s was designed by 26 professors together with leadership and management professionals, in collaboration with TBS Career Services.
In this subject, you will acquire 9 key skills to lead teams and manage your professional career:
• Self-awareness • Communicating effectively • Lifelong learning
• Building an inspiring vision • Leading teams • Responsible decision-making
• Managing interpersonal relationships • Building trust and well-being at work • Influencing effectively
This subject, run by TBS Career Services, will help you reveal your talent and make choices in line with your deep aspirations.
Over the course of several lectures, workshops, individual tests, and coaching sessions, a specialist will support you from the start and help you find the right internship or job.
We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
You will take part in workshops to build your CV and e-portfolio to highlight your experiences and skills to future employers.
You will be asked to write an individual dissertation on a current marketing issue in the fashion & luxury industries from an academic or professional perspective. You will be making a contribution to the study, analysis, formalization, and abstraction of the identified issue. The write-up should reflect the following:
Motivation: Justifying the choice of the research problem or issue
Resourcefulness: Ability to start and conceptualize a piece of research
Creativity & common sense: Demonstration of a structured and logical methodology
Cross-functionality: Demonstration of a multidimensional approach to problem-solving
Submitting a suitable master’s thesis is a compulsory requirement for graduation.
Put your consultancy skills to the test for two weeks during a hands-on, transversal, and strategic assignment. This project is designed for students from all master’s programs, allowing you to collaborate with peers from diverse academic backgrounds.
You will receive a letter of engagement from a TBS Education partner company representative about a current strategic challenge, not necessarily linked to your field of study. This project allows you to work on any area of the company, regardless of your specialization, offering a truly cross-functional experience.
With support from TBS professors, students will work on a strategic diagnosis to analyze the company’s competitive position. Finally, they will propose strategic and operational recommendations to meet the challenges faced by the company.
Below are some examples of TBS partner companies that have collaborated with students in previous years:
Moreover, you will have some complementary activities that will help towards better professional integration:
Put your skills into action with a real team project from the MSc Fashion & Luxury Marketing. You will create a 360º strategy for a partner brand, analyzing its brand DNA, customer touchpoints and building a plan to boost customer engagement and brand loyalty.
Experience a 3-day Study Trip to a top fashion & luxury hub — Paris, Milan or London. Explore the luxury industry firsthand through guided visits, workshops and talks with industry executives from the world's most iconic luxury brands.
Flights and accommodation are included in the tuition fee — a unique opportunity to experience real global fashion business and discover the collections of the greatest designers.
Make the most of your time in Barcelona with a 40-hour Spanish language course for beginners, fully included in the master's tuition fee.
Speaking Spanish is a key asset — especially if you plan to complete your internship in Spain. The course fits seamlessly into your MSc Fashion & Luxury Marketing timetable, with no impact on your academic schedule.
No ECTS credits. Minimum 8 students required to run the course.
Bring the fashion and luxury industry directly into the classroom. Sector professionals share their experience, career paths, day-to-day reality and salary insights — giving you a real window into job opportunities in the luxury sector.
Past profiles have included:
*Profiles and companies may vary each year based on student interests and professional availability.
Discover how the fashion and luxury industry works firsthand through field visits to leading retail concept stores. Explore real omnichannel strategies and customer experience models applied by top brands — turning classroom knowledge into real-world insight.
As part of all TBS Education MSc programs, students complete a professional internship that provides essential real-world experience and strengthens their employability. Whether carried out in France or abroad, these internships offer the opportunity to apply the knowledge gained in class, develop industry-specific skills, and build an international professional network.
Thanks to TBS Education’s strong corporate partnerships and global reputation, students can access a wide range of placements across sectors, from large multinationals to innovative startups.
During this master’s degree in Fashion & Luxury marketing you will be given the chance to complete an internship at a company in Spain or abroad for over 6 months during Year 2 of the program.
For students entering the two-year track, an optional 1- to 4-month internship can be undertaken at the end of Year 1 (May to August). This shorter placement is not compulsory but offers an opportunity to gain early professional exposure before starting the MSc year.
TBS Career Services will help you develop your skills and provide you with the professional tools you need to find the best internship to fit your career goals. You will also receive personalized coaching to get the most out of your internship experience.
Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.
During previous academic years, MSc students have completed internships with some of the following companies and organizations in the field of marketing:
Examples of companies where our students completed their internships last year :
For holders of a 3-year bachelor’s degree:
You will obtain a double degree, Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
For holders of a 4-year bachelor’s degree:You will obtain a double degree: a Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation).
For holders of a 3-year bachelor’s degree:If enrolled in the 1-year private MSc program, you will receive a Master of Science degree issued by TBS Education, which includes the completion of an Online Preparatory Program.
The academic regulations outline the rules and requirements students must follow to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.
The program covers a range of modules, including:
TBS Education provides comprehensive career support, including: