This MSc equips you with specialized knowledge and key skills in marketing, digital communication, and brand content management, designed to meet the demands of today’s fast-evolving industry. From brand storytelling and crisis communication to data-driven campaign execution: this program goes beyond theory, immersing you in real-world challenges.
This year is only designed for students with a 2- or 3-year bachelor’s degree and no work experience.
Year 1 is an International Pre-Master year providing the essential academic foundations in management while offering flexibility through a blended format.
The year combines online, self-paced learning from September to December, followed by on-campus courses from January to April. Students study core management subjects, develop soft skills, strengthen data and analytical skills, and take two language courses: English (compulsory), French, and Spanish.
From May to August, students may complete an optional 1- to 4-month internship in France, Spain, or abroad to gain initial professional experience.
• Management Core Courses
• Soft Skills
• Language Courses 1 & 2*
Academic modules may include:Financial Analysis, Foundation of Finance, HR Management, Strategy, Business Marketing, Operations Management, Data/Excel, Soft Skills, Languages.
*Students will learn two languages: English (compulsory) and French or Spanish.
• Elective Courses*
• 3-week International Seminar** (Business Game & Design Thinking)
• Language Courses 1 & 2***
Academic modules may include:CSR, International Finance, International Marketing, Managing Across Cultures, Business Analytics, International Business, and MSc-coherent electives.
*Electives must align with the chosen MSc track.
**Travel costs for the international seminar are not included.
***Students will learn two languages: English (compulsory) and French or Spanish.
• 1 to 4 months, in France, Spain, or abroad
• Designed to apply skills in a professional context
• Not mandatory
This year is designed for students with a 4-year bachelor’s degree.
Professional expertise
Soft Skills certificate
Optional Language Course
Soft skills certificate
Company consulting Mission
Master’s Dissertation
Curricular Internship
This academic block of the master’s in Brand Management and Creativity is divided into 8 modules designed to provide a solid foundation in this area.
You will be able to design effective global marketing strategies by integrating ethical marketing principles, cross-cultural awareness, and sustainable innovation practices. • Consumer psychology and culture • Advanced market research • Digital marketing and social media
You will be able to analyze consumer behavior, apply advanced market research methods, and develop data-driven digital marketing strategies to solve real-world marketing challenges. • Marketing ethics and social responsibility • Marketing in a global world • Marketing and innovation
You will know how to design strategies and manage brands at every stage of their development. • Strategy for brand management • Managing the brand lifecycle • Brand portfolio and performance management • Brand management in practice
You will have learned how to think creatively, critically, and innovatively about marketing and brand management. You will also acquire methods to enhance your creativity. • Creativity seminar • Innovation and product development • Research-based insights • Brand innovation in practice
You will have gained design literacy to manage a project such as an advertising campaign. • Design thinking for branding – the visual brand system • Arts, Graphic design and advertising • Managing a creative project • Designing a creative advertising campaign
You will have learned how to craft and analyze narratives, and how to tell efficient stories. • Copywriting and narratives • Operational branding – implementing stories • Storytelling challenge
You will have learned to extract relevant information from large and fuzzy sources. • Navigating quantitative data • Web scraping • Decoding cultures for branding • Extracting information from our surroundings
You will be able to design and conduct rigorous academic research in marketing, including developing research questions, building theoretical frameworks, applying appropriate research methodologies, and producing a well-structured master’s dissertation.
· Conceptualizing Marketing Research
· Conducting Marketing Research
· Writing a Dissertation
Additionally, you will have the chance to undertake a 6-month curricular internship in a renowned national or international company.
Throughout the brand management and creativity master’s program, you will also benefit from the Soft Skills Certificate.
This certificate, embedded in the brand management master’s program, was put together by 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.
In this part of the course, you will acquire 9 key skills to lead teams and manage your professional career:
• Self-awareness • Effective communication • Lifelong learning
• Creating an inspiring vision • Leading teams • Responsible decision-making
• Managing interpersonal relations • Building trust and well-being in the workplace • Effective influencing
Run by TBS Career Services, this module will help you uncover your talents and make decisions that align with your deepest aspirations.
Over the course of lectures, workshops, individual tests, and coaching sessions, experts will help you start the process, ask the right questions, and find the best internship or job for you.
We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
You will take part in workshops to build your CV and e-portfolio, highlighting your experience and skills for future employers.
Put your consultancy skills to the test for two weeks during a hands-on, transversal, and strategic assignment. This project is designed for students from all master’s programs, allowing you to collaborate with peers from diverse academic backgrounds.
You will receive a letter of engagement from a TBS Education partner company representative about a current strategic challenge, not necessarily linked to your field of study. This project allows you to work on any area of the company, regardless of your specialization, offering a truly cross-functional experience.
With support from TBS Education professors, you will analyze the company’s competitive position and propose strategic and operational recommendations.
Examples of past TBS Education partner companies include:
· Aerospace Valley
· Airbus Foundation
· AllRead
· Cap Gemini
· Comtesse du Barry
· Continental Automotive
· EY
· Hilti
· Mars Petfoods
· Motorola
· Thalès
· Rockwell & Collins
Moreover, you will have some complementary activities that will help towards better professional integration:
The MSc Brand Management & Creativity program connects students directly with industry experts from the marketing and branding sectors, who share firsthand experiences and real insights into career paths, daily work life, and salary expectations.
Beyond the structured sessions, students can network during informal "meet and greet" moments — a relaxed setting to ask questions, build connections, and gain a deeper understanding of the brand management industry.
* Profiles and companies may vary each year based on students' interests and professionals' availability.
The program features two masterclasses per year on key brand management topics, including FMCG Pricing Strategy, brand collaborations, and the interplay between brands and design.
Led by prominent industry figures, these sessions deliver invaluable insights into the field. Each masterclass is followed by a networking session, giving students the opportunity to connect with industry leaders and deepen their understanding of the topics covered.
The program includes a preparatory course for an industry-recognized online certification, chosen from a curated list aligned with each student's career goals. This offers a specialized extension of the curriculum for those seeking a more applied or focused skill set. Examples include:
This selection process empowers students to tailor their learning experience and acquire skills directly applicable to their desired career path.
Make the most of your time in Barcelona by learning Spanish. The program includes an optional 40-hour beginner language course at no additional cost, fully integrated into your MSc Brand Management & Creativity timetable.
Spanish is a highly valuable asset for students planning to complete their internship in Spain, as most local companies expect a working level of the language.
Please note that this course does not provide ECTS credits and requires a minimum of 8 registered students to run.
Throughout the program, students apply classroom knowledge through hands-on projects with real organizations, tackling authentic business challenges such as brand rejuvenation, international positioning, visual identity, and product innovation.
Working in teams as a consulting or branding agency, students receive professional briefings and develop strategic, creative, and actionable solutions, concluding with presentations to industry professionals who provide direct feedback.
A prime example is the collaboration with Anis del Mono, where students took on a real brand rejuvenation challenge — developing and presenting strategic proposals to attract a younger audience, applying brand management frameworks to a live business context.
Gain hands-on learning experience by visiting some of the largest brands located in Barcelona, bridging classroom knowledge with real-world workplace practice.
You and your peers will engage in field trips to innovative companies closely related to marketing, brand management, and creativity, providing a global understanding of the branding world.
As part of all TBS Education MSc programs, students complete a professional internship that provides essential real-world experience and strengthens their employability. Whether conducted in France, Spain, or abroad, these internships offer the opportunity to apply knowledge gained in class, develop industry-specific skills, and build an international professional network.
Thanks to TBS Education’s strong corporate partnerships and global reputation, students can access a wide range of placements across sectors, from large multinationals to innovative startups.
During this master’s degree in brand management, you will be given the chance to complete an internship at a company in Spain or abroad for over 6 months during Year 2 of the program.
For students entering the two-year track, an optional 1- to 4-month internship can be undertaken at the end of Year 1 (May to August). This shorter placement is not compulsory but offers an opportunity to gain early professional exposure before starting the MSc year.
TBS Career Services will help you develop your skills and provide you with the professional tools you need to find the best internship to fit your career goals. You will also receive personalized coaching to get the most out of your internship experience.
Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.
During previous academic years, MSc students have completed internships with some of the following companies and organizations in the field of marketing:
Examples of companies where our students completed their internships in recent years:
For holders of a 3-year bachelor’s degree:
You will obtain a double degree, Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
For holders of a 4-year bachelor’s degree:You will obtain a double degree: a Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation).
For holders of a 3-year bachelor’s degree:If enrolled in the 1-year private MSc program, you will receive a Master of Science degree issued by TBS Education, which includes the completion of an Online Preparatory Program.
The academic regulations outline the rules and requirements that students must adhere to to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.
This program stands out for its hands-on approach to brand strategy, creativity, and customer journey mapping. You’ll work on real-world projects, collaborate with industry experts, and develop skills that are directly applicable to careers in marketing, advertising, and brand management. Our 87% employment rate within 4 months reflects the program’s effectiveness in preparing students for the job market.
Absolutely! The program features live case studies, workshops with industry leaders, and internships to ensure you gain hands-on experience. You’ll graduate with a portfolio of real projects to showcase to employers.