MSC Brand Management & Creativity

  • Barcelona
  • English
  • From 18,500€ to 25,650€
  • 1-year or 2-year track, depending on your academic background

  • 1-year track: 90
    2-year track: 150
  • Full Time
  • Once a year in October
Home Program MSC Brand Management & Creativity
Master of science

MSc Brand Management & Creativity

A practice-oriented Master’s in Marketing that combines strategic thinking, creativity, and real-world projects to transform ideas into impactful brands and products.

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Key information

  • Next meeting:
  • Campus: Barcelona
  • Teaching languages: English
  • Degrees:
    Official master’s degree or private degree.
  • Duration: 1-year or 2-year track, depending on your academic background
  • ECTS:
    1-year track: 90
    2-year track: 150
  • Cost: From 18,500€ to 25,650€
  • Formation pace: Full Time
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State-Certified Degree

Graduating with an official French Master’s Degree. Triple-accredited business school (EQUIS, AMBA, AACSB)

Industry-Integrated Experiential Learning

The program combines real-world projects and industry interaction to ensure students graduate career-ready.

Career Orientation & Employability

87% of graduates find their first job within 4 months of graduation.

About this MSc

A master’s degree in Brand Management and Creativity is a practice-oriented program focused on understanding consumer behavior, strategic thinking, and applying creativity to transform ideas into impactful brands and products.

 

The MSc in Brand Management & Creativity at TBS Education – Barcelona offers you a unique opportunity to become an expert at identifying trends and finding creative ways to feed them back into your brand strategy.

Based in the heart of Barcelona, one of the top 10 city brands globally, this course goes beyond standard marketing. This rigorous, innovative, and ground-breaking program provides a unique blend of marketing, branding, and creative thinking, equipping you with an in-depth approach to long-term strategic brand management.

 

With a highly practical methodology, the program will give you the chance to work on practical projects with real companies, allowing you to bring what you have learned in class to life. Each teaching unit combines theory presented by leading experts in their fields with practical projects conducted in collaboration with professional organizations.

 
 
This program is ideal for:

• Graduates with a background in marketing who wish to specialize in brand management.

• Graduates in Arts and Humanities (e.g., Art History, Sociology, Anthropology, Visual Communication or Design).

• Professionals seeking employment in advertising.

• Creative minds wanting to blend artistic vision with strategic business goals.

 

By joining the MSc program, students obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education and Research.

 

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Fabien PECOT

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· Yasmin Pinzon
· Marta Rosales Perales
· Mariana Bassi
· Pablo Migliorini
· Valérie Lamy
· Carlos Carrasco
· Francesc Ribot
· Alex Gobern
· Mathieu Petit
· Farah Diba
· Vaishnavi Kale

master degree

key PROGRAM Features

Immerse yourself in one of Europe’s most vibrant and dynamic creative hubs. Taught entirely in English, this full-time program leverages Barcelona’s status as a premier global center for design, innovation, and international business. Studying here provides an unparalleled opportunity to build a global network alongside a highly diverse cohort of international students.

Gain a competitive edge by learning directly from those shaping the industry. Our carefully curated curriculum is delivered by distinguished academics and seasoned brand management professionals, ensuring that the marketing theories you learn are constantly validated by current industry trends, real-world case studies, and modern creative practices.

Bridge the gap between academic theory and professional execution through highly practical, experiential learning. You won’t just study brands; you will actively work on consulting missions for real-world companies. These projects guide you through the entire creative process—from initial idea generation and consumer research to developing a final product or comprehensive brand strategy.

  • Boost your resume and employability with integrated preparatory courses designed to help you secure highly sought-after online marketing certifications. By mastering industry-standard digital tools and methodologies, you will graduate with verifiable skills that top-tier marketing and advertising agencies demand.

Studying in Barcelona is a unique experience. At the cutting edge of innovation, the city is renowned worldwide as one of the leading international start-up hubs.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to do business internationally. In fact, it is one of the top 10 cities in the world for investment, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona hosts world-renowned international events such as the Mobile World Congress, Alimentaria, Primavera Sound, and Sonar.

Barcelona is a creative capital city. Barcelona boasts a rich heritage that spans more than two millennia, establishing itself as a hub of cultural and creative vibrancy. Renowned figures such as Picasso, Gaudí, Miró, and Tàpies have contributed to its global acclaim in contemporary art. This legacy continues to be enriched by contemporary talents in architecture, design, photography, and other creative fields, building on the city’s illustrious history and maintaining its status as a cradle of artistic innovation.

Although a natural fit for people with a background in marketing who wish to specialize in brand management or seek employment in advertising, this comprehensive program is also open to graduates in Arts and Humanities (e.g., Art History, Sociology, Anthropology, Visual Communication or Design…), who will find in the course a way to transfer their knowledge to a job in marketing or branding.

Also, those with strong skills in data analysis, data visualization, or social media content creation will find opportunities to develop their critical thinking and creativity.

Join a recognized program of excellence

With these accreditations, we ensure not only the international recognition of our diplomas, but also the quality of our programs and the employability of our graduates!

amba

British distinction for management programs

aacsb

American Reference for Academic Excellence

Efmd Global Equis Accredited

European stand supported by EFMD

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11th

French Business School 2026

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9th

French Business School 2026

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10th

Grandes Écoles 2025

YOUR MSc JOURNEY

The TBS Education Master of Science programs can be completed in one or two years, depending on your academic background and professional experience.
Students with a 3-year bachelor’s degree usually enter the 2-year track (International Pre-Master + MSc program), while students with a 4-year bachelor’s degree or equivalent experience can join the 1-year MSc program directly.

The International Pre-Master is a gateway to a Master of Science for students with a 3-year bachelor’s degree (180 ECTS).

 

This year allows you to fit your studies around your professional or personal commitments. You’ll gain a solid foundation in management, finance, marketing, human resources, strategy, business analytics, and languages essential to your future career.

 

TERM 1

September to December

A core curriculum semester during which students will follow synchronous and asynchronous online courses.

TERM 2

January to April

An on-campus term that includes elective courses and an International Seminar.

More about the first year

Year 2 enables you to obtain a recognized master’s degree. It is open to students with a 4-year bachelor’s degree (240 ECTS) and/or who have completed Year 1.

 

This year enables you to specialize in a specific sector by choosing one of the 17 MSc programs available. It also allows you to gain valuable professional experience through a curricular 6-month internship. 

 

 

Term 1 & 2

October to April

The first two terms consist of specialized courses within the MSc program you chose.

Professional Expertise
Soft Skills Certificate
Company Consulting Mission

Term 3

6-month internship
Master dissertation

Program details

Consumer psychology and culture, Advanced market research, Digital marketing and Social media.

Marketing ethics and social responsibility, Marketing in a global world, Marketing and innovation.

Strategy for brand management, Managing the brand lifecycle, Brand portfolio and performance management, Brand management in practice.

Navigating quantitative data, Web scraping, Decoding cultures of branding, Extracting information from our surroundings.

  • Design thinking for branding – the visual brand system, Arts, Graphic design and Advertising, Managing a creative project, Designing a creative advertising campaign.

Copywriting and narratives, Operational branding – implementing stories, Storytelling challenge

Creativity seminar, Innovation and product development, Research-based insights, Brand innovation in practice.

Conceptualizing marketing research, conducting marketing research, writing a dissertation.

Discover the program
career 1

Keys career outcomes

• Brand Manager / Brand Specialist

• Marketing Executive

• Advertising Account Manager / Account Planner

• Strategic Planner / Brand Planner

• Creative Project Manager

• Market Research Manager

  • • Social Media Manager

Check all the career opportunities

Testimonials

Agata DARAZ

Alumnus of TBS Education

“I appreciate a lot the intersection of business and creation. I chose to study at TBS Education – Barcelona because I value the international experience and wanted to dive into the culture. It is a beautiful chance to explore the business reality from a designer’s perspective, and I am the most motivated knowing that my knowledge will be practical and directly applicable in a creative environment.”

Discover Barcelona: Innovation & Lifestyle

Studying in Barcelona is a unique experience. At the cutting edge of innovation, the city is renowned worldwide as a leading international start-up hub.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to do business internationally. In fact, it is one of the top 10 cities in the world for investment, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona hosts world-renowned international events such as the Mobile World Congress, Alimentaria, Primavera Sound, and Sonar.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population, making it an exciting, vibrant space where you never know what the next big opportunity will come around the corner.

More about this campus

A truly international experience

languages (english & french)
1
campus
1
International students
1 %+
nationalities
1 +

Application & fees

How to apply
APPLY NOW

Applicants must hold

2-year MSc program (official degree)

3-year bachelor's degree (180 ECTS) OR
2-year degree (120 ECTS)
with 3 years of professional experience.

1-year MSc program (official degree)

4-year bachelor's degree (240 ECTS) OR
3-year bachelor's degree (180 ECTS)
with 3 years of professional Experience.

1-year MSc program (private degree)

3-year bachelor's degree (180 ECTS)

English Language requirements

Applicants who are native English speakers or have completed their bachelor's degree entirely in English are exempt from language testing. All others must submit one of the following:

• TBS English Test: B2 (free of charge)
• IELTS: 6
• TOEIC: 750
• TOEFL: 70
• Cambridge English First or Preliminary (160)
• Duolingo: 110

Application documents

• University degree certificate
• Academic transcript
• Curriculum vitae
• Motivation letter
• Recommendation letter (optional)
• Official English certificate*
• Passport scanned copy
• Passport-size photo

*if you didn’t complete your bachelor’s degree 100% in English or if you are not a native English speaker.

Access the online application form.

Upload the required application documents.

Pay the application fee.

Have an admission interview.

Wait for the resolution & pay your place reservation fee.

Application fee: 100€ (non-refundable)

 

Tuition fee:

For holders of a 3-year bachelor’s degree:

• 25,650€ for the 2-year track (official degree)

• 18,500€ for the 1-year track (private degree with Online Preparatory Program)

 

For holders of a 4-year bachelor’s degree:

• 19,500€ for the 1-year track (official degree)

 

More about fees & funding

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate into the country.


We work alongside the academic programs, providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquiries and alleviates the administrative burden and stress for our students. Any international student can benefit from our services, including full-time students and those joining our program as part of a university exchange.

 

More about the ISO

Meet us

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FAQ

Graduates of the MSc Brand Management & Creativity in Barcelona move into roles such as brand manager, creative strategist, marketing consultant, or communications specialist across industries like FMCG, fashion, and entertainment. The program combines branding theory with hands-on creative projects, preparing students for fast-paced marketing environments. TBS Education’s strong network of partner companies in Barcelona and across Europe gives students direct access to internships and job offers. Many alumni launch their careers within months of graduating, supported by career services, alumni mentoring, and recruitment events organized throughout the academic year.

Check all the career opportunities

No creative or design degree is required to join the MSc Brand Management & Creativity. The program welcomes students from marketing, business, communication, or even unrelated backgrounds who show genuine interest in branding and creativity. Coursework starts with foundational branding concepts before moving into advanced creative strategy, ensuring all students reach the same level regardless of their starting point. What matters most is curiosity, analytical thinking, and a passion for building brands that connect with audiences in a competitive, ever-changing market.

 

Unlike generic marketing master’s degrees, the MSc Brand Management & Creativity focuses specifically on the intersection of branding, storytelling, and creative strategy. Taught in Barcelona, a city known for its design and creative industries, the program blends academic rigor with real client briefs, agency visits, and creative workshops. Students work on live projects with companies, building a portfolio rather than just theoretical knowledge. The triple-accredited status of TBS Education also ensures the diploma carries strong international recognition for future employers in branding and marketing roles.

MSc Brand Management & Creativity is fully taught in English by international faculty and industry professionals based in Barcelona. The format mixes lectures, workshops, group projects, and guest conferences with brand managers and creative directors. This practical approach lets students immediately apply branding frameworks to real case studies. Small class sizes encourage interaction and personalized feedback, while the international student body creates a multicultural learning environment that mirrors the global nature of brand management careers today.

 

Employers of MSc Brand Management & Creativity graduates range from global brands and advertising agencies to fast-growing startups in Barcelona’s creative ecosystem. Sectors include fashion, FMCG, technology, hospitality, and entertainment, where strong brand positioning is essential to compete. TBS Education’s Companies & Partnerships office actively connects students with internship and job opportunities through company days, recruitment fairs, and a dedicated career platform, helping graduates secure roles such as junior brand manager, creative strategist, or marketing project manager shortly after completing the program.

 

 Studying the MSc Brand Management & Creativity in Barcelona means joining a vibrant, international student community in one of Europe’s most creative cities. TBS Education’s Barcelona campus offers dedicated support for housing, visas, and integration, helping students find accommodation close to campus and the city center. Beyond academics, student life includes clubs, networking events, and cultural activities that complement the creative focus of the program. Discover all the details on housing options, student associations, and campus life on our Student Life and Student Services pages.

Student Life
Student Services
msc brand management & creativity brochure

5 Reasons to choose TBS Education

#1

A triple accredited business school

#2

Live in Barcelona, a tech hub city

#3

A network of over 55,000 alumni

#4

Unique professional opportunities

#5

More than 100 projects supported by incubator
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